Pani hoʻolaha

ʻAʻole pono ʻoe e lilo i mea ʻenehana a i ʻole kākoʻo Apple e hoʻopiha maoli ʻia i nā nūhou e pili ana i kēia hui Kaleponi i ka mahina o Kepakemapa. Ua hoʻomaka ia ma ka lā 9 o Kepakemapa me kahi kī nui i hoʻopiʻi ʻia, i loiloi ʻia ma ka manaʻo maikaʻi e ka media. Ua hoʻokomo ʻo Apple i nā mea hou i ke ʻano o nā iPhones hou ʻelua, i hōʻike ʻia i ka "mythical" Apple Watch ma mua a ʻaʻole i hana ʻole i ka hoʻonui hou ʻana o nā lawelawe ma ke ʻano o Apple Pay.

No ke koena o ka mahina, ʻo ka iPhones 6 a me 6 Plus i ʻōlelo mua ʻia, i loaʻa i ka mākeke ma ke ʻano like me ka Apple Watch a me Apple Pay, mālama i ka nānā ʻana i ka media. ʻAe, aia kekahi "puka" pili, ma hope o nā mea a pau, e like me kēlā me kēia makahiki. ʻO ka hanauna ʻewalu o iPhones i hoʻokuʻu ʻia ma 2014 e pili mau loa me ka "Bendgate" scandal.

Ke kamaʻilio nei mākou e pili ana i ka iPhone 6 Plus e kuʻi ana i ka "pilikia" i ka wā e hele nei kēia pseudo-affair. ua hōʻike lākou. Akā i kēia manawa ke nānā nei mākou i ka mea i kapa ʻia ʻo "Bendgate" e pili ana i ka ʻaoʻao o ka media, ka hopena PR a me ka ikaika nui o nā ʻoihana pūnaewele. Inā ʻaʻole no ke komo nui ʻana o nā mea hoʻohana media a me nā mea hoʻohana pūnaewele, mai loko o ka miliona o nā iPhones i kūʻai ʻia, he kakaikahi wale nō paha e piʻo maoli. Eia naʻe, ʻo ke kiʻi i hoʻopili ʻia ma waena o ka lehulehu ʻaʻole akamai me ka hoʻonui ʻana i ka iPhone hou me ka mālie i loko o ka pahu. E ʻike kākou pehea e kūkulu ʻia ai ma ka media he kamelo mai ka makika.

Moolelo o iAfér

Inā mākou e ʻeli i ka wā i hala, ʻike mākou ʻo "Bendgate" he mea hahai wale i nā scandals mua i paʻi pinepine ma hope koke o ka hoʻokuʻu ʻia ʻana o nā iPhones hou a pili mau i kahi pilikia ʻē aʻe. Ma waena o ka hihia mua i kūkākūkā nui ʻia ka pilikia me ka nalowale o ka hōʻailona i ka wā e paʻa ana i kahi kelepona (ua kapa ʻia kēia grip i ka "death grip") o ke kelepona - ʻo ia ʻo "Antennagate". Ua hoʻokomo ʻo Apple i kahi hoʻokō hou akā pilikia o kahi antenna i loko o ke kiʻi o ka iPhone 4. ʻO ka pane ʻana iā "Antennagate," i ʻōlelo ai ʻo Steve Jobs i ka wā o kahi hōʻike paʻi kūikawā, "ʻAʻole mākou i hemolele, ʻaʻole hoʻi nā kelepona."

Ma nā wikiō pōkole, ua hōʻike ʻo ia i ka hopena like me ka attenuation o ka antenna i ka wā e paʻa ana i nā kelepona o nā hōʻailona hoʻokūkū ma kahi kūlana. He pilikia ia, akā ʻaʻole i kaupalena ʻia i ka iPhone 4, ʻoiai inā ʻaʻole like ia e like me ke kiʻi media. Eia nō naʻe, ʻo Apple, i alakaʻi ʻia e Steve Jobs, ua kū ākea i ka pilikia a hāʻawi i ka iPhone 4 nona nā bumper manuahi e "hoʻoponopono" i ka pilikia. I kēlā makahiki, ʻike ʻia ka huaʻōlelo s i ka media no ka manawa mua puka (he ʻōlelo i kekahi o nā hoʻopaʻapaʻa politika nui loa ma USA, ʻo Watergate).

[do action=”quote”]Hoʻopuka ʻo Apple i nā manaʻo.[/do]

ʻO kekahi hoʻoponopono ʻenehana nui i lawe ʻia e ka iPhone 5, pili i kahi hoʻololi me ka hihia "Scuffgate". Ma hope koke iho o nā loiloi mua o ke kelepona, ua hoʻomaka nā hoʻopiʻi e pili ana i ke kino alumini scratched i ka media. Hoʻopilikia pinepine kēia pilikia i ka mana ʻeleʻele o ke kelepona, ʻoi aku hoʻi ma nā wahi o nā ʻaoʻao poni. ʻAʻole ʻike ʻia ka helu maoli o nā mea hoʻohana i hoʻopilikia ʻia.

Loaʻa iaʻu kahi mana ʻeleʻele o ka iPhone 5 i kūʻai koke ʻia ma hope o ka hoʻokuʻu ʻia ʻana a ʻaʻole i ʻike i nā ʻōpala. Eia naʻe, hoʻomanaʻo maikaʻi wau i ka manaʻo i ka wā i hoʻopau ʻia ai ka hihia o nā kelepona ʻoki ʻia iaʻu mai ke kūʻai ʻana.

ʻElua mau makahiki ma hope mai, me ka ulu ʻana o ka pāpaho, kahi hōʻino hou - "Bendgate" - ke loaʻa nei ka manawa nui. Ua hoʻomaka ia me kahi wikiō i hiki ke hoʻohuli i ka iPhone 6 Plus nui (ʻo ka helu o nā manaʻo kokoke i 7 miliona e like me 10/53). Ma hope koke iho o kona hoʻokuʻu ʻia ʻana, hoʻomaka ka "memo" o ka wikiō e laha ma nā blog ʻenehana a puni ka honua. A ʻoiai ʻo Apple kēia, he manawa wale nō ia ma mua o ka hoʻolaha ʻana o ka media mainstream i ka ʻōlelo.

ʻO #Bendgate Media spotlight

I nā pule ʻelua i hala iho nei, ua ʻike paha ka poʻe malihini kipa pūnaewele i nā hōʻike like ʻole e pili ana i nā iPhones piko. ʻO ka mea maopopo loa, ʻo ia ke kahe nui ʻana o nā ʻakaʻaka e pili ana i ka iPhone 6 Plus mai nā mea kākau moʻolelo a me nā mea hoʻopunipuni i haku i Photoshop. ʻO nā pūnaewele i kipa nui ʻia e like me BuzzFeed, Mashable a me 9Gag i hoʻopuka i hoʻokahi ʻakaʻaka ma hope o kekahi a no laila ke kumu o ka nalu mua o ka virality. Ua hoʻopiʻi maoli lākou i kā lākou poʻe heluhelu ma kā lākou ʻaoʻao ponoʻī a ma nā ʻoihana pūnaewele e like me Facebook, Twitter, Pinterest a me Instagram.

Mai kēia nui, ua hiki i ka media mainstream ke hana i kahi hiʻohiʻona o ka "maikaʻi", ua lawa ia e paʻi i kahi ʻatikala ʻokoʻa, a loaʻa hou nā haneli he nui. ʻO ka hui Cupertino he mea hoʻokalakupua no ka poʻe heluhelu, a ʻo ka paʻi ʻana i nā poʻo poʻomanaʻo kahi e huki ai ʻo "Apple", "iPhone" a i ʻole "iPad" i ka poʻe heluhelu. A ʻoi aku ka nui o nā kaʻa, ka poʻe heluhelu a me ka "engagement" pūnaewele e kūʻai wale aku. No laila, aia ʻo Apple ma lalo o ka nānā ʻana o ka media ma mua o kāna mau mea hoʻokūkū, a i ʻole nā ​​​​mea hōʻailona a me nā ʻoihana ʻē aʻe. No ke aha pēlā?

[do action=”citation”] Ua loaʻa i ka hihia o nā iPhones nā mea e pono ai no ka laha viral.[/do]

ʻO kēia kūlana ma muli o ʻelua mau kumu nui i pili. ʻO Apple kekahi o nā ʻoihana waiwai nui a me nā hōʻailona o ka honua, a i kēlā me kēia makahiki mai ka hoʻomaka ʻana o ka iPhone ma 2007, ua lilo ia i mea ikaika a ʻoi aku ka mana o ka pāʻani ʻenehana. ʻO kēia ʻoiaʻiʻo e pili ana i ka hoihoi nui o ka media me ka liʻiliʻi o ka hoʻolaha ʻana e pili ana i nā mea āpau e pili ana me Apple. ʻO ke kumu ʻelua a ʻaʻole liʻiliʻi ka ikaika ʻo ia ka mea e hoʻāla ai ʻo Apple i nā manaʻo. E haʻalele kākou i kahi hoʻomoana o nā poʻe Apple paʻakikī, ma o ko lākou kūpaʻa ikaika, e pale aku i nā hana a ka hui ma kekahi ʻaoʻao, a ma kekahi ʻaoʻao, nā hoa paio a me nā mea hoʻohewa o nā mea a pau a Apple i ʻōlelo ai ma ke kī nui.

ʻO Apple kahi hōʻailona i manaʻo ʻole ʻia e ka poʻe liʻiliʻi. ʻO kēia ka moeʻuhane o kēlā me kēia mākeke a mea nona paha ke kūkulu ʻana i kahi "brand". ʻO nā manaʻo ke kumu i nā hopena, a ma ka hihia o Apple, ʻo kēia mau hopena ke ʻano o ka nui o nā wahi media, ʻoi aku ka ʻike lehulehu a me nā mea kūʻai aku. ʻO kahi hiʻohiʻona nani o ka virality o Apple ʻo ia ka mea nui i ʻōlelo ʻia ma ka lā 9 Kepakemapa, kahi Twitter pahū me ka nui o nā tweets hoʻohālikelike ʻia me ka hoʻokomo ʻana i nā huahana hou mai Sony a i ʻole Samsung.

Ua ʻoi aku ka ikaika o ka "Bendgate" i hoʻohālikelike ʻia i nā hōʻino mua, mahalo nui ʻia i ka hāʻawi nui ʻana o nā ʻoihana pūnaewele. ʻO ka hihia o nā iPhones i hoʻopaʻa ʻia i nā hana āpau o kahi laha viral. Ke kumuhana kumuhana, ka mea hoʻokani naʻau a me ka mālama ʻakaʻaka. Ua lilo ʻo #Bendgate i mea kaulana. Akā ʻo ka mea ʻoi aku ka hoihoi, ʻo ia ka manawa mua i ʻike ʻia kahi mea hou loa i loko o ka media media - ke komo ʻana o nā hui ʻē aʻe.

Hiki i nā hōʻailona e like me Samsung, HTC, LG a i ʻole Nokia (Microsoft) ke ʻeli i ka hoʻokūkū a loaʻa ma lalo o ke kukui no kekahi manawa. Ua lilo ʻo #Bendgate i kumuhana maʻamau ma Twitter, a he manawa kūpono kēia no ka hōʻike ʻana iā ia iho. ʻO kahi kūlana i ʻōlelo ʻia ʻaʻole e loaʻa pinepine e like me Apple.

Daniel Dilger mai ke kikowaena ʻO Apple Insider hoohiki ʻO ka manaʻo ua kōkua maoli ka hana holoʻokoʻa iā Apple i ka hoʻolaha nui ʻana i ka ʻoiaʻiʻo aia kahi hanauna hou o nā kelepona ma ka mākeke. Wahi a ia, hiki i kēlā me kēia hui ke moeʻuhane wale i kēlā haunaele media. I ka manawa i hiki ai i ka keʻena PR o Apple ke pane wikiwiki me ka koi e pili ana i ka helu o nā kelepona pili a me kekahi laana o lakou lumi "hoʻomāinoino"., ua hoʻomaka mālie kekahi iAféra i kāna hoʻopaʻapaʻa. Akā mau ka ʻike o nā iPhones hou, ʻoi aku ka nui a me ka lahilahi. ʻO kahi hiʻohiʻona nani e hōʻoia ana i kēia ʻoiaʻiʻo he hiʻohiʻona o kēia manawa mai waena o nā mea hoʻokūkū. ʻAʻole ia he mea ʻē aʻe ma mua o Samsung a me kāna Galaxy Note 4 i hoʻokuʻu hou ʻia. I kekahi mau lā ma hope o ka hoʻokuʻu ʻana, ʻike kekahi mau mea hou i kahi ākea ʻike ʻia ma waena o ka lihi o ka hōʻike a me ke kiʻi o ke kelepona. Eia nō naʻe, ʻoi aku ka nui o ke āpau ma mua o ka ʻike ʻia a, e like me nā mea hoʻohana, hiki ke hoʻokomo maʻalahi i kahi kāleka hōʻaiʻē i loko.

Eia naʻe, e like me ka ʻōlelo a Samsung, ʻo kēia pilikia he "hiʻohiʻona" e pale aku i nā haʻalulu ma waena o ka hōʻike a me ke kiʻi kelepona (?!). Hoʻopili ia i nā kelepona āpau a ʻōlelo ʻia e hoʻonui i ka nui i ka manawa. ʻAʻole ʻoluʻolu kēia i ka mea hoʻohana, no ka mea hiki ke manaʻo ʻia e hoʻopaʻa ʻia ke āpau me ka lepo a me ka lepo. Ke noʻonoʻo nei au i ka nui o ʻoukou i lohe i kēia pilikia? Ma ka nui o Czech a me ka honua ʻoihana ʻoihana a i ʻole ʻoihana ʻoihana āu i heluhelu ai e pili ana i kēia "waiwai"? Ua loaʻa iaʻu ma kahi pōʻino ma kahi kikowaena kākau e pili ana i ka Android. ʻOiai ma Twitter, ʻaʻole i hopu ʻia e ka media, ʻo nā kiʻi me kahi kāleka ʻoihana ma kahi kokoke i ka hōʻike i hōʻike nui ʻia e ka poʻe i makemake nui i ka nūhou ʻenehana. ʻO ka hoʻopaʻapaʻa e pili ana i nā pilikia kelepona, ʻaʻole i kākau nui ʻia e pili ana i ka Note 4 e kūʻai aku ana ma Kepakemapa 26. A ʻo ka loiloi ʻana i ka wahi media o nā hui e like me HTC a i ʻole LG ʻaʻole pono loa.

He aha ka "puka" e hiki mai ana?

ʻOiai ʻaʻole wau i makemake e loiloi i ka hiki ʻana o nā iPhones hou ponoʻī, pono e haʻi ʻia i nā hopena hoʻemi i hoʻomaka e ʻike ʻia ma hope o nā ʻike maoli mua me ke kelepona. ʻOiai ma lalo o hoʻokahi pule ma hope o nā poʻo poʻomanaʻo e pili ana iā "Bendgate," ʻae nā mea loiloi Manaʻo paʻa ka iPhone 6 a me 6 Plus. Ua paʻa ponoʻī wau i nā kelepona hou ʻelua ma koʻu lima a ʻaʻole hiki iaʻu ke noʻonoʻo i ke kulou ʻana iā lākou. Ma kekahi ʻaoʻao, pono e ʻōlelo ʻia ʻaʻole wau e noho ma nā kelepona. He mea nui e hoʻomaopopo i ka nui o ka ʻike e pili ana i kēia hihia i hoʻopili ʻia. ʻAʻole lākou i hoʻokumu ʻia ma ka ʻike maoli, akā ma nā hōʻike ʻē aʻe. ʻO ia ka mea i kūkulu ʻia i ka ʻoiaʻiʻo media nona iho.

ʻAʻole pili ia inā he antenna, ʻōpala, a i ʻole ke kino piʻo. E pili ana i ka pōʻaiapili i hoʻopili ʻia ai kēia mau "pilikia". A ʻo Apple ka pōʻaiapili. ʻAʻole hoihoi ka pilina ma waena o ka hōʻike a me ka Samsung e kaomi, heluhelu a kaʻana like. ʻO ka manaʻo i loaʻa iā Apple i nā makahiki i hala iho nei he ikaika loa, a he mea nui paha e loaʻa i nā hanauna hou o iPhones ke kaulana media. Inā paha he laina i mua o ka Apple Story, hoʻopaʻa i nā kūʻai a i ʻole "XYGate".

mea kākau: ʻO Martin Navratil

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