Pani hoʻolaha

I ka puka ʻana o ka iPhone mua ma Macworld i ka makahiki 2007, makaʻu nā mea nānā a lohe ʻia ka "wow" leo nui ma loko o ke keʻena. Ua hoʻomaka e kākau ʻia kahi mokuna hou o nā kelepona paʻa i kēlā lā, a ʻo ke kipi i hana ʻia i kēlā lā i hoʻololi i ka helehelena o ka mākeke kelepona mau loa. Akā a hiki i kēlā manawa, ua hele ka iPhone i kahi ala ʻoi loa a makemake mākou e kaʻana like i kēia moʻolelo me ʻoe.

Ua hoʻomaka ia i ka makahiki 2002, ma hope koke iho o ka hoʻomaka ʻana o ka iPod mua. ʻOiai i kēlā manawa, ua noʻonoʻo ʻo Steve Jobs i ka manaʻo o ke kelepona paʻalima. Ua ʻike ʻo ia i nā poʻe he nui e lawe kaʻawale ana i kā lākou kelepona, BlackBerry a me nā mea pāʻani MP3. Ma hope o nā mea a pau, makemake ka hapa nui o lākou e loaʻa nā mea āpau i hoʻokahi hāmeʻa. I ka manawa like, ua ʻike ʻo ia e hoʻokūkū pololei ana nā kelepona e lilo i mea hoʻokani pila me kāna iPod, no laila ʻaʻohe ona kānalua e komo i ka mākeke kelepona.

I kēlā manawa naʻe, ua kū mai nā mea keʻakeʻa he nui i kona ala. Ua maopopo he mea ʻoi aku ke kelepona ma mua o kahi hāmeʻa me kahi mea pāʻani MP3. He mea pono pūnaewele pūnaewele paʻa nō hoʻi ia, akā ʻaʻole i mākaukau ka pūnaewele i kēlā manawa. ʻO kekahi pilikia ʻo ia ka ʻōnaehana hana. ʻAʻole maʻalahi ka iPod OS no ka lawelawe ʻana i nā hana ʻē aʻe o ke kelepona, ʻoiai he paʻakikī loa ka Mac OS no kahi puʻupuʻu kelepona e lawelawe. Eia kekahi, e kū ana ʻo Apple i ka hoʻokūkū ikaika mai nā mea like me ka Palm Treo 600 a me nā kelepona BlackBerry kaulana a RIM.

Eia nō naʻe, ʻo ka mea paʻakikī nui loa ʻo nā mea hana ponoʻī. Ua kuhikuhi lākou i nā kūlana no ka mākeke kelepona a ua hana ʻia nā kelepona e kauoha. ʻAʻohe o nā mea hana i hiki ke hana i nā kelepona e pono ai ʻo Apple. Ua ʻike nā mea hoʻohana i nā kelepona ma ke ʻano he lako e hiki ai i nā kānaka ke kamaʻilio ma kā lākou pūnaewele.

I ka makahiki 2004, ua hōʻea nā kūʻai iPod ma kahi o 16%, he mea nui ia no Apple. I ka manawa like, ua manaʻo ʻo Jobs i kahi hoʻoweliweli mai nā kelepona kaulana e hana ana ma ka pūnaewele wikiwiki 3G. E ʻike koke ʻia nā kelepona me kahi module WiFi, a ke hāʻule mau nei nā kumukūʻai o nā disks mālama. Hiki ke hoʻoweliweli ʻia ka mana mua o nā iPod e nā kelepona i hui pū ʻia me kahi mea pāʻani MP3. Pono ʻo Steve Jobs e hana.

ʻOiai i ke kauwela o 2004 ua hōʻole ʻo Jobs i kāna hana ʻana ma ke kelepona paʻa lima, ua hui pū ʻo ia me Motorola e hoʻopuni i ka pilikia a nā mea lawe. ʻO ka Luna Nui i kēlā manawa ʻo Ed Zander, ma mua o Sun Microsystems. ʻAe, ʻo ia ʻo Zander nāna ʻaneʻane kūʻai maikaʻi ʻo Apple i nā makahiki i hala. I kēlā manawa, ua loaʻa iā Motorola ka ʻike nui i ka hana ʻana i nā kelepona a ma luna o nā mea āpau he hiʻohiʻona RAZR kūleʻa loa, i kapa ʻia ʻo "Razor". Ua hana ʻo Steve Jobs i kahi kuʻikahi me Zandler, me Apple e hoʻomohala ana i ka polokalamu mele ʻoiai ʻo Motorola a me ka mea lawe i kēlā manawa, ʻo Cingular (ʻo AT&T i kēia manawa), ʻae i nā kikoʻī ʻenehana o ka hāmeʻa.

Akā e like me ka mea i ʻike ʻia, ʻo ka hui pū ʻana o ʻekolu mau hui nui ʻaʻole ia ke koho kūpono. Ua pilikia nui ʻo Apple, Motorola, a me Cingular i ka ʻae ʻana i nā mea āpau. Mai ke ala e hoʻopaʻa ʻia ai ke mele a hiki i ke kelepona, pehea e mālama ʻia ai, pehea e hōʻike ʻia ai nā logo o nā hui ʻekolu ma ke kelepona. Akā ʻo ka pilikia nui loa me ke kelepona ʻo kona helehelena - he ʻino maoli. Ua hoʻokuʻu ʻia ke kelepona i Kepakemapa 2005 ma lalo o ka inoa ROKR me ka subtitle iTunes kelepona, akā ua lilo ia i fiasco nui. Ua hoʻopiʻi nā mea hoʻohana e pili ana i ka hoʻomanaʻo liʻiliʻi, hiki ke hoʻopaʻa i nā mele 100 wale nō, a ua lilo koke ka ROKR i hōʻailona o nā mea ʻino a pau i hōʻike ʻia e ka ʻoihana kelepona i kēlā manawa.

Akā ʻo ka hapalua makahiki ma mua o ka hoʻomaka ʻana, ua ʻike ʻo Steve Jobs ʻaʻole ma o Motorola ke ala i ke kaulana kelepona, no laila i Pepeluali 2005 ua hoʻomaka ʻo ia e hui malū me nā ʻelele o Cingular, i loaʻa ma hope e AT&T. Ua haʻi ʻo Jobs i kahi ʻōlelo maopopo i nā luna Cingular i kēlā manawa: "Loaʻa iā mākou ka ʻenehana e hana i kahi mea kipi maoli e lilo i mau makahiki māmā ma mua o nā mea ʻē aʻe." Ua mākaukau ʻo Apple e hoʻopau i kahi kuʻikahi kūʻokoʻa makahiki he nui, akā i ka manawa like ke mākaukau nei ʻo ia e hōʻaiʻē i ka pūnaewele kelepona a lilo i mea hoʻohana kūʻokoʻa.

I kēlā manawa, ua loaʻa iā Apple ka ʻike nui me nā hōʻike paʻi, ua hana mua ʻo ia ma kahi hōʻike papa PC no hoʻokahi makahiki, ʻo ia ka manaʻo lōʻihi o ka hui. Eia naʻe, ʻaʻole ia ka manawa kūpono no nā papa, a ua makemake ʻo Apple e hoʻohuli hou i kona nānā i kahi kelepona liʻiliʻi. Hoʻohui ʻia, ua hoʻokomo ʻia kahi chip ma ka hale hana i kēlā manawa ARM11, hiki iā ia ke hāʻawi i ka mana kūpono no ke kelepona i manaʻo ʻia ʻo ia he polokalamu pūnaewele hikiwawe a me kahi iPod. I ka manawa like, hiki iā ia ke hōʻoia i ka hana wikiwiki a me ka pilikia ʻole o ka ʻōnaehana holoʻokoʻa.

Ua makemake ʻo Stan Sigman, ke poʻo o Cingular, i ka manaʻo o Jobs. I kēlā manawa, e hoʻāʻo ana kāna hui e hoʻolalelale i nā hoʻolālā ʻikepili o nā mea kūʻai aku, a me ka loaʻa ʻana o ka pūnaewele a me nā kūʻai mele mai ke kelepona mai, ua like ka manaʻo o Apple me he moho maikaʻi loa no kahi hoʻolālā hou. Eia nō naʻe, pono ka mea hoʻohana e hoʻololi i ka ʻōnaehana lōʻihi i hoʻopaʻa ʻia, i pōmaikaʻi nui ʻia mai nā makahiki he nui a me nā minuke i hoʻohana ʻia ma ke kelepona. Akā ʻo ke kūʻai ʻana aku i nā kelepona kōkua haʻahaʻa, i manaʻo ʻia e huki i nā mea kūʻai aku hou a i kēia manawa, ua pau ka hana.

Ua hana ʻo Steve Jobs i kahi mea i ʻike ʻole ʻia i kēlā manawa. Ua hoʻokō ʻo ia i ke kūʻokoʻa a me ke kūʻokoʻa piha ma luna o ka hoʻomohala ʻana o ke kelepona ponoʻī no ka hoʻonui ʻana i nā kumukūʻai data a me ka ʻōlelo hoʻohiki o ka exclusivity a me ka hoʻopiʻi wahine i hōʻike ʻia e ka mea hana iPod. Eia kekahi, e uku ʻo Cingular i ka hapaʻumi ma kēlā me kēia kūʻai iPhone a me kēlā me kēia bila mahina o ka mea kūʻai aku i kūʻai i kahi iPhone. ʻAʻohe mea hoʻohana i ʻae i kekahi mea e like me kēia a hiki i kēia lā, ʻo Steve Jobs nō hoʻi i ʻike i ka wā o ke kūkākūkā kūleʻa ʻole me ka mea hoʻohana Verizon. Eia nō naʻe, pono ʻo Stan Singman e hōʻoiaʻiʻo i ka papa Cingular holoʻokoʻa e hoʻopaʻa inoa i kēia ʻaelike maʻamau me Jobs. Aneane hoʻokahi makahiki ka lōʻihi o ke kūkākūkā ʻana.

Mahele mua | Mahele ʻelua

Puna: Wired.com
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