Jean-Louis Gassée ma kāu blog ma kahi hapaha maikaʻi ʻole no BlackBerry:
"I ka pule i hala aku nei, ua paʻi ka hui i kāna mau helu no ka hapaha hope, a he mea hoihoi lākou, ʻoiai ʻaʻole ma ke ʻano a Henis (BlackBerry CEO, ka leka hoʻoponopono) makemake. ʻO ka wānana no ka loaʻa kālā o $ 3,4 biliona a me nā loaʻa kālā o $ 0,07 no kēlā me kēia; ʻo ka ʻoiaʻiʻo he 3,1 biliona ma ke kūʻai aku a, ʻoi aku ka mea nui, he poho o $0,13 no kēlā me kēia.
Ua hauʻoli loa ka poʻe kālepa makeke i nā helu i lilo nā ʻāpana o BBRY i ka 28% o ko lākou waiwai i ka lā hoʻokahi ma ke kumukūʻai, e hoʻihoʻi ana iā lākou i kahi o lākou i hoʻokahi makahiki i hala.'
ʻO ka kūleʻa o nā mea hana kelepona ma muli o ka wikiwiki i hiki iā lākou ke pane i ka hoʻomaka ʻana o ka iPhone mua. ʻOiai e hana wikiwiki ana ʻo Samsung, ke hele mai nei ʻo Nokia mai ka pōʻino loa me nā pepeiao ʻōpala, a laila hāʻule ʻo BlackBerry i lalo. ʻAʻole no ka mea ʻole kā lākou ʻōlelo ʻana i ka ʻoihana: "Hoʻololi a make paha."
E helu i ka hui i Q1 a i ka manawa e komo wale ana nā hiʻohiʻona hou (Z10, Q10, Q5) i ka mākeke a ʻo ka OS10 i ka hoʻomohala ʻana i ka wā mua loa.
ʻOiai ua hāʻule nā ʻāpana, ʻaʻole ia he manaʻo. Akā inā e ʻike ʻia kēia ʻano ma Q3 a i ʻole 4, he pilikia ia.
E like me ka mea maʻamau ma nā "pūnaewele apple", pono e hoʻohālikelike ʻia nā mea āpau me "ka iPhone maikaʻi loa a maikaʻi loa" ...
Ua hoʻololi au i ka iP5 ma kahi o hoʻokahi mahina i hala aku nei me ka Q10 a hauʻoli loa wau a ʻaʻole wau e hoʻi hou i iOS.
1. He mea maʻalahi loa ka loiloi ʻana i kahi ʻoihana ma ka Q1, a ʻo ia ka manawa e hāʻule nui ai i ka manaʻo i hoʻonohonoho ʻia, i maopopo ʻia ma ʻaneʻi, ʻaʻole ia he mea nui inā aia nā hiʻohiʻona hou i ka hoʻomaka ʻana o ke kūʻai aku. ʻaʻole i hoʻokō nui i nā mea i manaʻo ʻia, no laila he FAILURE.
2. ʻOiai ke emi iho nei ke kumukūʻai, ʻaʻohe manaʻo maoli, akā inā i emi iho ma mua o ka hapahā o kona waiwai i ka lā hoʻokahi, pili ʻoe ua hoʻomaka nā BB e haehae i ko lākou lauoho.
3. Inā 'oe i ho'ololi i ka iPhone 5 no Q10, 'a'ohe mea nana e lawe mai ia 'oe, akā, 'a'ole maopopo ia'u ke kumu e hoomau aku ai 'oe i ka hahai 'ana i kēia pūnaewele e pili ana i ka 'oihana "ino loa" ma ka honua nei, a 'o ia ho'i, ke hā'awi aku nei 'oe iā ia me ia. ʻO kēlā mau manaʻo i waho loa o ka ʻoiaʻiʻo, aia ʻo BB i kahi pilikia koʻikoʻi a ʻo kona hoʻohaʻahaʻa ʻana iā ʻoe iho ʻaʻole ia e lilo ʻoe i mea akamai a hoʻopakele i ke kaiāulu.
ʻOk ia ʻoiaʻiʻo.. loaʻa iā mākou kekahi mau ʻike. Makemake kekahi e kau i ka moku e piholo ana. He aloha, maopopo. Ua kūʻai hou au i Nokia. Akā ʻaʻole ia no ka mea ʻaʻole wau hauʻoli me iOS. ʻOiaʻiʻo, ʻaʻole ʻoe i ʻōlelo i ka mea i huhū ai ʻoe? :-)