Pani hoʻolaha

Ua hoʻohana ka mea hoʻohana iPhone US maʻamau i $ 2018 ma ka App Store ma 79. ʻO ia ka 36% ʻoi aʻe ma mua o 2017. I kēia manawa, e hoʻolilo ka mea kūʻai aku i $21 hou aʻe ma ka ʻikepili virtual ma mua o ʻelua makahiki i hala, a ke manaʻo ʻia nei e ulu mau kēia ʻano.

Ma 2017, ua hoʻohana nā mea hoʻohana i ka awelika o $58 ma ka App Store, a laila $2016 i 47, a he $2015 wale nō i 33. Hōʻike kēia hiʻohiʻona pehea i aʻo ai nā kānaka e uku no nā polokalamu a me nā lawelawe. ʻO lākou ka mea kaulana loa i waena o nā mea hoʻohana i nā pāʻani, ua hoʻonui ʻia ka loaʻa kālā ma 22% a mai ka huina o 79 kālā ua ʻoki lākou i 44 mau kālā, ʻoi aku ia ma mua o ka hapalua. Ua maikaʻi nō hoʻi ka ʻāpana leʻaleʻa, piʻi mai $4,40 a i $8, he piʻi o 82%.

ʻOiai ʻaʻole i loaʻa i ka ʻāpana Health & Fitness ka TOP 5, ua hoʻonui ʻia kona loaʻa kālā ma ka 75%, no laila e ʻoki ʻo ia i $79 mai ka $2,70 mua mai ka $1,60 pie. Ua ulu pū nā ʻāpana Music and Social Networks ma ka huina o 22%, a ua piʻi pū ka ʻāpana Lifestyle, e piʻi ana ma 86% a i $3,90 mai ka $2,10 kumu. Loaʻa i nā kūʻai in-app ka mahele nui i kēia mau helu, ʻoiai ke emi mau nei ka nui o nā noi āu e kūʻai ai no ka manawa hoʻokahi.

He mea nui e hoʻomaopopo i ka Sensor Tower, ka hui nāna i mālama i ka noiʻi, ua huki wale i ka ʻikepili i ka hoʻolilo in-app. ʻAʻole i loaʻa i ka nui o $79 nā lawelawe ʻē aʻe e like me Apple Music, iCloud a me iTunes.

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