Tomas Chlebek ʻO ka ʻike kaulana loa mai i ka la i nehinei ʻO ke kelepona kūkākūkā a Tim Cook me nā mea kuleana ʻoiai ʻaʻole e ulu nei ʻo Apple i kēia manawa, ʻoi aku ka maikaʻi ma mua o ka mea i manaʻo ʻia. Nui nā kumu no kēia.
ʻOi aku ka makemake o iPhone SE i ka lako
I ka wā o ka iPhone 5S i kēia manawa, nui ka poʻe e kāhea ana i kahi hōʻike nui. Ua huli ia me ka hoʻokuʻu ʻana o ka iPhone 6 a me 6S. Makemake ka nui o nā mea hoʻohana i kahi kelepona kiʻekiʻe e hiki ke hoʻohana ʻoluʻolu me ka lima hoʻokahi. No laila, ʻehā mau mahina i hala aku nei, ua hoʻolauna ʻo Apple i kahi mea like, ka iPhone SE.
ʻO kāna hana, compactness a me ke kumu kūʻai i hōʻoia i ka holomua kahaha. Ma kekahi ʻaoʻao, ʻo ia hoʻi emi iho ke kumu kūʻai maʻamau o iPhones (e nānā i ka pakuhi), akā ua kōkua hou ia e mālama i ka helu o nā ʻāpana i kūʻai ʻia - ʻo ka hāʻule ʻana o ka makahiki ma ka makahiki he 8%. Haʻahaʻa ma mua o Apple i manaʻo ʻia ʻekolu mahina i hala.
Ke neʻe nei nā hopena iPhone SE a me iPad Pro i nā ASP no nā ʻāpana ʻelua ma nā ʻaoʻao ʻē aʻe pic.twitter.com/BLp89J5kdb
— Jan Dawson (@jandawson) Lulai 26, 2016
Eia kekahi, ʻoi aku ka maikaʻi o ke kūʻai aku ʻana o iPhone SE i ka manawa i hoʻoholo ai ʻo Apple i ka pilikia o ka lawa ʻole o nā mana hana. Ua ʻōlelo ʻo Cook: "Ua kūleʻa loa ka hoʻokuʻu honua ʻana o iPhone SE, me ka koi ʻana i ka lako i ka hapaha. Ua hoʻopaʻa mākou i nā mana hana hou a, i ke komo ʻana i ka hapaha o Kepakemapa, hiki iā mākou ke kaulike i ka ratio ma waena o ka noi a me ka lako. "
Ua ʻōlelo pū ʻo Cook i ke kumu he mea nui ka kūleʻa o iPhone SE: "Ua haʻi mai ka ʻike kūʻai mua iā mākou he kaulana ʻo iPhone SE i nā mākeke ulu a me nā mākeke ulu. ʻOi aku ka nui o ka pākēneka o iPhone SE i kūʻai aku i nā mea kūʻai aku ma mua o kā mākou i ʻike ai i nā pule mua o ke kūʻai aku ʻana o iPhone hou i nā makahiki i hala.
Ua ʻōlelo ka luna kālā nui o Apple, ʻo Luca Maestri, ʻoiai ke hoʻopau nei ka iPhone SE i nā palena o ka ʻoihana, ua hoʻopiʻi ʻia kēia e ka komo ʻana o nā mea hoʻohana hou i ka kaiaola iOS.
Ma ka 2017, manaʻo ʻia nā lawelawe a Apple e like me ka nui o kahi hui Fortune 100
I ka hoʻonui ʻana o ka waihona mea hoʻohana iOS, ulu nā lawelawe a Apple. Loaʻa ka loaʻa kālā o nā lawelawe, ʻo ia hoʻi ka iTunes Store, iCloud, Apple Music, Apple Pay, Apple Care, a me nā app a me nā hale kūʻai puke, ua piʻi aʻe i 19% i kēlā me kēia makahiki a hiki i kahi moʻolelo hou o Iune he $37 biliona. ʻO ka App Store ponoʻī ka mea kūleʻa loa i kona ola holoʻokoʻa i kēia manawa, me ka piʻi ʻana o ka makahiki i ka makahiki o XNUMX%.
"I nā mahina he ʻumikūmālua i hala iho nei, ua ulu ka loaʻa kālā o kā mākou lawelawe ma kahi o $ 4 biliona a i $ 23,1 biliona, a ke manaʻo nei mākou e like ka nui me kahi hui Fortune 100 i ka makahiki aʻe," wānana ʻo Cook.
Ua kūʻai ʻia nā iPads liʻiliʻi, akā no ke kālā hou aʻe
ʻO ka emi ʻana o ke kumukūʻai kūʻai maʻamau o nā iPhones i kaulike ʻia e ka piʻi ʻana o ke kumukūʻai kūʻai maʻamau o iPads. Ua hoʻokuʻu ʻo Jackdaw Research i kahi pakuhi (e nānā hou i ka pakuhi ma luna) e hoʻohālikelike ana i ke kumukūʻai maʻamau i ka ratio kūʻai o nā mea ʻelua. ʻOiai ʻo ka iPhone SE haʻahaʻa haʻahaʻa e hoʻohaʻahaʻa i ke kumukūʻai kūʻai maʻamau o nā iPhones, ʻo ka hiki ʻana mai o ka iPad Pro ʻoi aku ka maikaʻi e hoʻonui i ka waiwai awelika o nā papa i kūʻai ʻia.
Ke hoʻopukapuka nui nei ʻo Apple i ka ʻoiaʻiʻo hoʻonui
Ua nīnau ʻo Piper Jaffray ʻo Gene Munster iā Tim Cook e pili ana i ka kūleʻa o Pokémon GO i ka wā o ka hālāwai kūkā. I ka pane ʻana, hoʻomaikaʻi ka luna o Apple iā Nintendo no ka hana ʻana i kahi app hoihoi a ʻōlelo ʻo ia i ka ikaika o ka kaiaola iOS i pāʻani i kāna kūleʻa. A laila ua hoʻomaikaʻi ʻo ia i ka pāʻani no ka hōʻike ʻana i nā mea hiki ke hoʻonui ʻia (AR): "Hiki ke ʻoluʻolu loa ʻo AR. Ua hoʻolilo nui mākou i ia mea a ke hoʻomau nei mākou e hana pēlā. Makemake mākou iā AR no ka wā lōʻihi, manaʻo mākou hiki iā ia ke hāʻawi i nā mea maikaʻi i nā mea hoʻohana a he manawa kūpono ʻoihana hoʻi. "
I ka makahiki i hala aku nei, ua kūʻai ʻo Apple i kahi hui loea i ka ʻenehana hopu hopu, ʻO ka helehelena, a me kahi hui AR German Metaio.
ʻO ka mea hope loa, ua ʻōlelo pū ʻo Tim Cook e pili ana i ka noho ʻana o Apple ma ka mākeke India: "ʻO India kekahi o kā mākou mākeke ulu wikiwiki loa." Ua ulu ka kūʻai ʻana o iPhone ma India e 51 pakeneka o ka makahiki.
ʻO ka iPhone SE kekahi o nā hana maikaʻi loa a Apple i kēia mau manawa mai ka manaʻo o ka mea kūʻai aku. ʻO ka mālama ʻana i ka nui kūpono a me ke kumukūʻai kūpono loa e lilo ia i huahana hoihoi. Makemake au i iPad Pro me kahi penikala no ke kaha kiʻi (ua loaʻa iaʻu ka pono). ʻAʻole loaʻa kahi Wacom Cintiq a i ʻole ka iPad Pro i ke kolu o ka liʻiliʻi, manaʻo wau e kūʻai aku ʻoiai he mea "maikaʻi ke loaʻa" ma lalo o nā kūlana.