Pani hoʻolaha

Ma kahi kokoke i hoʻokahi mahina i hala mai ka hoʻokuʻu ʻia ʻana o ka iPhone 5s hou, a aia nō lākou i ka pōkole loa. ʻO ka poʻe hoʻomanawanui ʻole makemake e komo i ka laina ma ka Apple Store kokoke loa, akā ma Czech Republic ke hilinaʻi wale nei mākou ma ka Apple Online Store a i ʻole kekahi o ka Apple Premium Reseller a mea hoʻohana paha. Makemake mākou a pau i kā mākou iPhone i manaʻo ʻia i kēia manawa, ʻoi aku ka maikaʻi i ka lā aʻe ma hope o ke kau ʻana i ke kauoha. Eia naʻe, pono e hoʻomaopopo ʻia ʻaʻole mālama ʻo Apple i nā iPhones ma nā wahi āpau, koe wale nō ka liʻiliʻi e pili ana i ka lawelawe, e mālama i ke kālā. ʻO kēia ke ʻano o kāu iPhone i kauoha ʻia ʻaʻole paha i hana ʻia, e ʻōwili ana i ka laina hana a i ʻole "noho" ma kahi mokulele. He mau miliona kanaka e like me ʻoe ma ka honua. Pono e hoʻouna ʻia nā miliona o iPhones i nā kihi a pau o ka honua me ka wikiwiki a me ka hiki. Akā pehea ʻo Apple e hana ai?

Hoʻomaka ka hana holoʻokoʻa ma Kina, kahi i hoʻouna ʻia ai nā iPhones mai nā hale hana i loko o nā pahu i hōʻailona ʻole ʻia no nā kumu palekana. Hoʻouka ʻia nā pahu ma luna o nā kaʻa a hoʻouna ʻia e nā mokulele i kauoha mua ʻia, me nā mea lawe koa kahiko mai Russia. Hoʻopau ka huakaʻi i nā hale kūʻai, a i ʻole pololei me ka mea kūʻai aku. ʻO kēia ke ʻano o ka hana i wehewehe ʻia e ka poʻe i hana ma Apple logistics.

Ua hoʻokumu ʻia nā kaʻina hana paʻakikī i ka logistic ma lalo o ka mākaʻikaʻi ʻana o ka Luna Hoʻokele Nui (COO) ʻo Tim Cook i kēlā manawa, nāna i mālama i nā hanana āpau e pili ana i ke kaulahao lako. ʻO ke kahe mau ʻana o nā iPhones mai nā hale hana i nā mea kūʻai aku he mea koʻikoʻi ia no ka hui ʻo Kaleponi, ʻoiai ʻo kā lākou kūʻai ʻana i ʻoi aku ma mua o ka hapalua o kāna kālā makahiki. Manaʻo maoli ʻo Apple i nā helu mai ka hoʻomaka ʻana o ke kūʻai aku, ke ʻoi aku ka nui o ka noi ma mua o ka hiki ke hana. I kēia makahiki, ua kūʻai ʻia kahi 9 miliona iPhones hanohano i ka hopena pule mua.

"Me he kiʻiʻoniʻoni lā," wahi a Richard Metzler, ka pelekikena o ka Transportation Marketing & Communications Association a he luna hoʻokele mua ma FedEx a me nā hui logistics ʻē aʻe. "Pono nā mea a pau e hōʻea i nā wahi a pau i ka manawa like. " I kēia makahiki, ua paʻakikī ka hana holoʻokoʻa me ka hoʻohui ʻana o ka iPhone 5c. ʻO kekahi mea hou ke kūʻai aku ʻana i nā iPhones e ka mea hoʻokele Iapana ʻo NTT DoCoMo a me ka mea hoʻohana nui loa ma ka honua, ʻo China Mobile. Wehe kēia i kahi mākeke hou no Apple me nā haneli miliona o nā mea kūʻai aku. Hiki i nā hiccups i ka lawe ʻana ke hoʻolōʻihi i ke kūʻai ʻana a i ʻole e hoʻonui ke kumukūʻai.

Ke alakaʻi ʻia nei nā loiloi honua ma Apple e Michael Seifert, nona ka ʻike maikaʻi loa mai kāna hana mua ma Amazon. I loko o ka hui, ʻo kāna mea kuleana ʻo ia ka COO Jeff Williams i kēia manawa, nāna i lawe i kēia kūlana mai Tim Cook.

Hoʻomaka ka logistic o kahi huahana hou i mau mahina ma mua o ka hoʻomaka ʻana. Pono ʻo Apple e hoʻonohonoho mua i nā kaʻa a me nā mokulele e lawe i nā ʻāpana i nā laina hui o Foxconn. Hana pū nā hui kūʻai, kālepa, hana a me nā hui kālā e hoʻohālikelike i ka nui o nā mea hana a ka hui e manaʻo ai e kūʻai aku.

He koʻikoʻi loa kēia mau manaʻo mai loko mai o ka ʻoihana. Ke hewa lākou, hoʻopau ʻoe i ka ʻulaʻula no kēlā huahana. ʻO kahi laʻana ka 900 miliona deficit no nā papa Surface i kūʻai ʻole ʻia o Microsoft hoʻokūkū. Ke kūʻai nei ka mea hana polokalamu polokalamu nui loa o ka honua iā Nokia, e lawe pū ana me ia i kahi limahana logistics. He waiwai ʻokoʻa loa ka lako polokalamu ma mua o kahi huahana kino maoli, no laila pono kā lākou hāʻawi ʻana i ka ʻike o nā ʻano ʻokoʻa like ʻole.

Ke hoʻonohonoho ʻia ka manaʻo, hana ʻia nā miliona o iPhones, e like me ka poʻe i kamaʻāina i ke kaʻina hana. I kēia manawa, noho nā mea hana a pau ma Kina a hiki i ka hoʻopau ʻana o ka hui hoʻomohala ʻo iOS i hoʻokumu ʻia e Cupertino i ka hana hope loa o ka mana hou o ka ʻōnaehana lawelawe kelepona, wehewehe i kahi luna Apple mua ʻaʻole makemake e kapa ʻia no ka mea he pilikino ke kaʻina hana i wehewehe ʻia. Ke mākaukau ka polokalamu, ua hoʻokomo ʻia ma ka hāmeʻa.

ʻOiai ma mua o ka wehe ʻana o ka mana ma ka keynote, hoʻouna ʻia nā iPhones i nā kikowaena hoʻolaha a puni ka honua, i Australia, Kina, Iapana, Singapore, Great Britain, USA, a e makaʻala - ka Czech Republic. I kēia manawa, e like me aʻu, ke noʻonoʻo nei ʻoe i hea ia wahi. ʻO ka mea pōʻino, ʻo Apple wale nō ka ʻike i kēlā. I loko o ka holo holoʻokoʻa holoʻokoʻa, aia kahi lawelawe palekana me ka ukana, e nānā ana i kāna mau ʻanuʻu a pau, mai ka hale kūʻai i ke kahua mokulele a i nā hale kūʻai. ʻAʻole haʻalele ka palekana mai iPhones a hiki i ka wehe ʻia ʻana.

Hoʻouna ʻo FedEx i nā iPhones i ʻAmelika i ka hapa nui ma Boeing 777s, e like me Satish Jindel, kahi loea logistics a me ka pelekikena o SJ Consulting Group. Hiki i kēia mau mokulele ke lele mai Kina a i ʻAmelika no 15 mau hola me ka ʻole o ka hoʻoulu ʻana. Ma US, pae nā mokulele ma Memphis, Tennessee, ʻo ia ka ʻoihana ukana nui o ʻAmelika. Hiki i ka Boeing 777 ke lawe i 450 iPhones ma luna o ka moku, a ʻo ke kumukūʻai hoʻokahi he CZK 000 ($4). ʻO ka hapalua o kēia kumukūʻai he kumukūʻai wahie wale nō.

I ka wā ma mua, i ka wā ʻaʻole kūʻai aku nā polokalamu Apple i nā ʻumi miliona i kēlā me kēia hapaha, ua hoʻohana ʻia nā mokulele maʻamau. I kēlā manawa, ua hoʻouka ʻia nā iPod i nā mea lawe pūʻali koa Lūkini e lawe iā lākou mai Kina i nā hale kūʻai i ka manawa.

ʻO ke kumukūʻai kiʻekiʻe o ka iPhone, kona kaumaha māmā a me nā liʻiliʻi liʻiliʻi ʻo ia ka mea ʻaʻole e nalowale ʻo Apple i kona palena kiʻekiʻe ʻoiai ke hoʻohana nei i ka mokulele mokulele. Ma mua, hoʻouna wale ʻia no ka uila. I kēia lā wale nō no nā huahana i kūpono ʻole ai ka lawe ʻana i ka ea. "Inā loaʻa iā ʻoe kahi huahana e like me kahi paʻi paʻi $100 he nui a kaumaha hoʻi, ʻaʻole hiki iā ʻoe ke hoʻouna iā ia ma ka mokulele no ka mea e haki ʻoe," wehewehe ʻo Mike Fawkes, he loea loea ma Hewlett-Packard.

Ke kūʻai aku nei ka iPhone, pono ʻo Apple e hoʻokele i ke kahe o ke kauoha i ke koho ʻana o nā kānaka i kahi kala kikoʻī a me ka mana hoʻomanaʻo. E hoʻohana kekahi i ke kahakaha manuahi ma ke kua o ka hāmeʻa. Hāʻawi ʻia ka iPhone 5s i ʻekolu mau kala, ʻo ka iPhone 5c a i ʻelima. Hoʻouna pololei ʻia nā kauoha pūnaewele i Kina, kahi e hana ai nā limahana iā lākou a waiho i loko o nā pahu me nā iPhones ʻē aʻe e hele ana i kahi ʻāpana like o ka honua.

"Makemake ka poʻe e ʻōlelo ʻo ka kūleʻa nui o Apple ʻo kāna mau huahana," wahi a Fawkes. "ʻOiaʻiʻo, ʻae wau i kēlā, akā aia ko lākou hiki ke hana a me ko lākou hiki ke lawe mai i kahi huahana hou i ka mākeke me ka maikaʻi. He mea ʻike ʻole loa kēia, ʻo Apple wale nō ka mea hiki ke hana a ua hana i kahi lanakila nui ma luna o ka hoʻokūkū. "

Ma ka nānā ʻana i nā kūʻai aku ma nā hale kūʻai ʻo Apple a me nā mea kūʻai aku ʻae ʻia, hiki iā Apple ke hoʻokaʻawale hou i nā iPhones e pili ana i ka ikaika o ka noi ma kēlā me kēia wahi. Hiki ke hoʻololi maʻalahi nā iPhones i ka laina hana ma Kina i koho ʻia no nā hale kūʻai ʻEulopa ma nā wahi ʻē aʻe e uhi i nā fluctuations i nā kauoha pūnaewele, no ka laʻana. Pono kēia kaʻina hana i ka nānā ʻana i ka nui o nā ʻikepili e loli me kēlā me kēia kekona.

"He mea koʻikoʻi ka ʻike e pili ana i ka hoʻouna ʻana e like me kā lākou neʻe kino," wahi a Metzler. "Ke ʻike pono ʻoe i kahi o kēlā me kēia ʻāpana o kāu waihona i kēlā me kēia manawa, hiki iā ʻoe ke hoʻololi i kēlā me kēia manawa."

I kēia manawa ua maopopo iā ʻoe i ka wā e puka ai ka huhū mua a puni ka iPhone hou, ʻaʻole lākou e hoʻomaka e hoʻolauleʻa ma Apple. I kēlā me kēia makahiki, ʻoi aku ka nui o nā iPhones i kūʻai ʻia ma mua o ka wā ma mua, no laila pono ʻo Apple e hoʻomaikaʻi mau i kāna kaʻina hana logistic. Loaʻa iā ia ka ʻikepili mai ka wā i hala no kēia, no ka mea, ʻaʻole hiki i nā mea āpau ke hele 100% maʻalahi.

Puna: Holoholo.com
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