Pani hoʻolaha

Ma mua o ka hoʻolaha ʻia ʻana o ka lawelawe inoa inoa ʻo Apple TV +, aia nā ʻōlelo e hoʻomaka ana nā lawelawe pūnaewele e lanakila ma luna o ke kīwī kuʻuna. Eia naʻe, ʻaʻole i hana ʻia kēia neʻe ʻana o ka poʻe nānā i ka wikiwiki, a no laila ua hoʻomaka ʻia nā lawelawe streaming TV e kamaʻilio ʻia e pili ana i ka makahiki i hala.

I ka pūnāwai o 2019, ua ʻike mākou i ka hoʻolaha ʻana o ka lawelawe ʻo Apple TV +, ʻo ia, me ka nānā ʻana i kāna ʻike ponoʻī, ua lilo i koho maikaʻi no nā mea kākau inoa Netflix a i ʻole Amazon Prime Video. Eia kekahi, ʻo nā hui kelepona nui loa ma USA, Disney, AT&T a me Comcast, ua hoʻomaka hoʻi e hana nui i kēia mākeke. A ʻoiai ʻo AT&T a me Comcast e hoʻolauna i kā lākou huahana i kēia makahiki, ua kūʻai mua ʻo Disney i ka lawelawe streaming Hulu i ka makahiki i hala a hoʻokuʻu iā Disney +. Ua lawe mai kēlā me kēia lawelawe i kahi mea ʻokoʻa iā Disney, akā ua hōʻike ʻelua i kahi ʻike o kahi ʻoiaʻiʻo paʻakikī.

ʻOiai ʻo ka emi ʻana o nā mea kūʻai aku o ka TV cable i hōʻea i kahi hopena avalanche i ka makahiki i hala, ke nalowale nei nā lawelawe streaming. A pili pū kēia iā Netflix, ʻo ia, me ka ʻoi aku o 158 miliona mau mea kākau inoa ma ka honua holoʻokoʻa, e hana nui nei i kēia manawa mahalo i nā paʻa a me nā hōʻaiʻē he $ 13 biliona. Hoʻokomo ʻo Ty i ke kūʻai ʻana i nā kiʻiʻoniʻoni hou a me nā hōʻike, nā huahana kumu, akā i ka hoʻomohala ʻana i nā ʻoihana.

Hōʻole nā ​​lawelawe kīwī US 2019
Ua hāʻule ka nui o nā mea kākau kelepona ma US ma ka 6,2% makahiki ma ka makahiki. Puna: Bloomberg

I ka wā mua, hāʻawi ʻo Disney i nā helu hauʻoli: i nā lā mua ma hope o ka hoʻokuʻu ʻana, 10 miliona mau mea hoʻohana i hoʻopaʻa inoa no Disney +, akā nui ka poʻe i hana pēlā no ka series The Mandalorian, ka manawa mua i pau i ka hopena o ka makahiki a ʻaʻole ka lua. manaʻo ʻia a hiki i ka hāʻule ʻana. ʻO ka Walt Disney Company, ʻo ia ka mea nona ka Hulu hou, ua ʻae pū ʻo ia e manaʻo i nā helu ʻōmaʻomaʻo no kēia lawelawe ma 2023 i ka wā mua. ʻAʻole i manaʻo ʻia ka loaʻa mua o ka lawelawe HBO MAX a hiki i 2024.

I kēia manawa, ʻo kēlā mau hui ʻaʻole i komo i ka ʻoihana TV i ke kūlana maikaʻi loa e hoʻomākaukau ai no ke kaua kālepa e hiki mai ana. Hiki iā Apple ke uku i nā poho o kāna lawelawe ma ke kūʻai ʻana i nā kelepona a me nā mea hana ʻē aʻe, akā mahalo pū kekahi i ka App Store a me ke kūʻai ʻana i nā lawelawe ʻē aʻe e like me iCloud a i ʻole Apple Music. ʻAʻohe mea e hopohopo ai ʻo Amazon. Hoʻopiʻi ka hui i nā poho i hana ʻia e ka lawelawe ʻo Prime Video ma ke kūʻai aku ʻana i nā mea āpau no nā mea kūʻai hope, akā me ka hāʻawi ʻana i nā lawelawe kapua no nā mea kūʻai aku ʻoihana. No kēia mau hui, ʻo ka hoʻonui ʻana i ka loaʻa kālā ma ka lilo o ka kaulana ʻaʻole ia he mea nui.

ʻO Bloomberg Netflix aie 2019
Ua piʻi ka aie o Netflix i $ 2019 biliona ma 13,5. Puna: Bloomberg

Eia nō naʻe, pono ʻo Disney, Comcast a me AT&T e hoʻokumu i ka hoʻokūkū no lākou iho ma o ka hoʻolaha ʻana i kā lākou lawelawe streaming i mea e hoʻomau ai i ka televise ʻAmelika e make ana. ʻO kēia lanakila pipiʻi hiki ke ʻoi aku ke kumukūʻai. ʻAʻole pili nā mea a pau i nā kumukūʻai kau inoa, akā i ka ʻike kumu a me ka pinepine o kāna hoʻolaha. Me ke kīwī, ʻaʻohe pono e hoʻokuʻu pinepine i nā ʻike hou, akā inā ʻaʻole hiki i kahi ʻoihana ke hoʻopuka i ka ʻike maikaʻi no ka manawa lōʻihi, nalowale nā ​​​​mea nānā. I ka manawa like, e emi iho ana ka helu a no laila ka hoihoi o nā mea hoʻolaha. ʻO ka mea pōmaikaʻi, hiki i ke kikowaena TV ke uku i kēia mau poho me nā uku e hōʻiliʻili ai mai nā mea hoʻolaha.

Nalo kēia loulou ma ke ala hoʻolaha o ka lawelawe hoʻoheheʻe. Akā ʻo ia ka mea e hele pololei nā uku a pau mai nā mea hoʻohana i ka hui e hāʻawi ana i ka lawelawe, a ʻaʻole pono e kaʻana like me ka mea hāʻawi. Akā i ka honua o nā lawelawe, aneane ʻaʻohe wahi no nā hoʻolaha. ʻO ka ʻoiaʻiʻo hiki i nā mea kūʻai ke nānā i ka The Irishman a i ʻole nā ​​​​hoaaloha me ka ʻole o ka hoʻomaha ʻoihana he wahi kūʻai nui ia o nā lawelawe streaming. I kēia, akā naʻe, ʻae nā lawelawe pākahi, a ʻo ka hopena, ʻo ka mea hoʻoholo wale nō no ka kūleʻa i kēia mākeke ʻo ia ka ʻike.

Inā ʻaʻole e hoʻopiha koke ka lawelawe, ʻaʻole lawa ka maikaʻi a i ʻole ʻelemakule a kahiko, e haʻalele ka mea hoʻohana i ka lawelawe a pau ka ʻoihana ma waena o ka hui a me ka mea kūʻai aku. Wahi a ka luna noiʻi ʻo Ampere Analysis ʻo Richard Broughton, ʻo ke kī i ka kūleʻa o nā lawelawe nui loa ʻo ia ka hiki iā lākou ke hoʻomaka i hoʻokahi moʻolelo hou i kēlā me kēia pule. Hiki i ka poʻe nānā ke nānā i kahi moʻo hou akā ʻoi aku ka maʻamau ma mua o kahi moʻo lanakila lanakila akā kahiko.

Wahi a New York University Stern School of Business Associate Professor Jamyn Edis, ʻo 2020 ka makahiki o The Hunger Games no nā lawelawe kīwī.

ʻO Apple TV me FB

Puna: Bloomberg (#2)(#3)(#4)

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