Michal Marek Ua hoʻolaha ʻo Apple i nā hopena kālā no ke kolu o ka hapaha kālā o 2016, a i kēia manawa hiki iā Tim Cook ke hoʻomaha. Ua ʻoi aku ka ʻoihana Kaleponi ma mua o ko Wall Street i manaʻo ai. Eia naʻe, pono e hoʻomaopopo ʻia ma hope o ka hoʻohaumia i ka hapaha hope, i ka manawa Ua hāʻule ka loaʻa kālā o Apple no ka manawa mua ma 13 mau makahiki, ʻaʻole i kiʻekiʻe loa kēia mau manaʻolana.
No nā mahina o ʻApelila, Mei a me Iune, ua hōʻike ʻo Apple i nā loaʻa kālā o $ 42,4 biliona me ka loaʻa kālā he $ 7,8 biliona. ʻOiai ʻaʻole kēia he hopena maikaʻi ʻole i ka pōʻaiapili o ka waihona o Apple i kēia manawa, ke hoʻohālikelike ʻia me ka manawa like i ka makahiki i hala, hiki ke ʻike ʻia kahi hōʻemi nui o nā hopena waiwai. I ke kolu o ka hapaha kālā o ka makahiki i hala, ua lawe ʻo Apple i $49,6 biliona a ua hoʻopuka i ka loaʻa kālā he $10,7 biliona. Ua hāʻule pū ka nui o ka hui i kēlā me kēia makahiki mai 39,7% a i 38%.
Ma ke ʻano o ke kūʻai aku ʻana o iPhone, ua nāwaliwali loa ke kolu o ka hapaha ma ka holo lōʻihi. Eia nō naʻe, ʻoi aku ke kūʻai aku ma mua o nā manaʻolana no ka wā pōkole, hiki ke hoʻohālikelike ʻia i ka hoʻokipa mahana o ka iPhone SE. Ua kūʻai aku ka hui i 40,4 miliona mau kelepona, ʻoi aku ka liʻiliʻi o ʻelima miliona iPhones ma mua o ke kolu o ka makahiki i hala, akā ʻoi aku ka liʻiliʻi ma mua o nā mea i manaʻo ʻia. ʻO ka hopena, ua piʻi aʻe nā kaʻana o Apple i ka 6 pakeneka ma hope o ka hoʻolaha ʻana o nā hopena kālā.
"ʻOliʻoli mākou i ka hōʻike ʻana i nā hopena ʻekolu o ka hapaha e hōʻike ana i ka koi ikaika o ka mea kūʻai aku ma mua o kā mākou i manaʻo ai i ka hoʻomaka ʻana o ka hapaha. Ua loaʻa iā mākou kahi hoʻolaha maikaʻi loa o iPhone SE, a hauʻoli mākou i ka ʻike ʻana i ka loaʻa ʻana o ka polokalamu a me nā lawelawe i hoʻolauna ʻia ma WWDC i Iune e nā mea kūʻai aku a me nā mea hoʻomohala like.
ʻOiai ma hope o ka hapaha ʻekolu o kēia makahiki, ua maopopo ka emi ʻana o ke kūʻai ʻana o iPad. Ua kūʻai aku ʻo Apple ma lalo o 10 miliona o kāna mau papa i ka hapaha, ʻo ia hoʻi hoʻokahi miliona ma lalo o hoʻokahi makahiki i hala. Eia nō naʻe, ʻo ka emi ʻana o nā ʻāpana i kūʻai ʻia e uku ʻia e ke kumukūʻai kiʻekiʻe o ka iPad Pro hou e pili ana i ka loaʻa kālā.
E like me ke kūʻai aku ʻana o Mac, ua manaʻo ʻia ka emi ʻana ma aneʻi. I ka hapaha ʻekolu o kēia makahiki, kūʻai aku ʻo Apple i 4,2 miliona mau kamepiula, ʻo ia hoʻi ma kahi o 600 ma lalo o hoʻokahi makahiki ma mua. ʻO ka MacBook Air lohi a me ka portfolio lōʻihi ʻaʻole i hoʻonui ʻia o MacBook Pros, kahi a Apple e kali nei ke kaʻina hana Intel Kaby Lake hou, i lohi loa.
Eia nō naʻe, ua hana maikaʻi ʻo Apple ma kahi o nā lawelawe, kahi i loaʻa hou ai ka ʻoihana i nā hopena maikaʻi loa. Ua loaʻa i ka App Store ke kālā nui loa i kāna mōʻaukala i ke kolu o ka hapaha, a ua ulu ka ʻāpana lawelawe holoʻokoʻa o Apple ma 19 pakeneka o ka makahiki. Mahalo paha i ka holomua ma kēia kahua, ua hiki i ka hui ke uku i $13 biliona hou aʻe i nā mea kuleana ma ke ʻano o ka papahana hoʻihoʻi.
Ma ka hapaha e hiki mai ana, manaʻo ʻo Apple i ka loaʻa kālā ma waena o 45,5 a me 47,5 biliona kālā, ʻoi aku ia ma mua o ka hapaha i hoʻolaha ʻia ai nā hopena, akā ʻoi aku ka liʻiliʻi ma mua o ka manawa like i ka makahiki i hala. I ka hapaha ʻehā o ka makahiki i hala, ua hōʻike ka hui ʻo Tim Cook i nā kūʻai aku he $51,5 biliona.
ʻOiai, hiki ke wehewehe ʻia ka emi ʻana ma nā ʻaoʻao āpau. Ma muli wale nō o ka kānalua o ka poʻe loiloi, no laila ua hoʻohaʻahaʻa lākou i ka manaʻo, a ua ʻoi aku ʻo Apple ma luna o kēlā kuhi me nā pepeiao ʻokiʻoki, no laila ua kūleʻa. No laila ʻoiaʻiʻo yup.
E hōʻike mai iaʻu i kahi hui ʻē aʻe e hoʻowahāwahā i nā hopena like...
Akā naʻe, ʻae aku wau e hiki iā Apple a me Cook ke ʻakaʻaka no ka mea ʻoi aku ka maikaʻi o ka loaʻa kālā ʻoiai ke emi ʻana. Eia ka ʻeli ʻana i ka poʻe nūpepa, no ka mea, aia lākou ma hope o ka poʻe hoʻohewa a ma ke ʻano maʻamau i loko o nā mea hoʻolaha ʻē aʻe a pau, no ka mea he haʻahaʻa loa ʻo ia a ʻo nā mea a pau, ʻo Timy Cook :), ʻike ia. Akā eia ka ʻatikala me he mea lā he mea maikaʻi loa ia a ʻaʻole maikaʻi kēlā, no ka mea, mamao loa ia mai ka maikaʻi. Ua nele ʻo Apple i ka hana hou no ka manawa lōʻihi, a inā lākou i hele mai me kahi mea hou, ʻaʻole hiki iā lākou ke hoʻokō koke iā ia, a ke hoʻomaka nei ka mākeke e ʻike iā ia, he nui loa ka inertia ma hope o nā mea a pau.
Ua ʻike lākou e emi ana. Ma hope o ka hoʻolaha ʻia ʻana o nā hopena, ua piʻi ke kumukūʻai o Apple ma mua o 7%. No laila ua ʻoi aku ka maikaʻi o Apple ma mua o nā mea i manaʻo ʻia.
E ʻoluʻolu, mai huikau i ka mākeke a me nā waihona. Ua kapa ʻia ʻo Enron ʻo ka hui hou loa o ʻAmelika ma mua o kona hāʻule ʻana, a ke piʻi nui nei kāna waiwai. ʻOiai he mea hoʻohālikelike maikaʻi ʻole ia, no ka mea, ua hoʻopunipuni ʻo Enron i ka helu helu, akā ʻaʻole kūpono loa ka mākeke a me nā waihona. Paʻa paha kahi hui ma ka mākeke, akā e hoʻouna maʻalahi nā mea kuleana i kāna mau ʻāpana i ka honua no ka mea ua ua ma kahi. A ma ke ʻano like ʻole. A maʻalahi, inā makemake mākou a ʻaʻole paha, ʻaʻole i hōʻike ʻo Apple i kekahi mea hou aku i kēia mau lā, ua kiʻekiʻe loa nā kumukūʻai, ʻo ka mākeke Kina, kahi e koho nui ai, ua anuanu loa iā ia, no laila hiki ke hoʻihoʻi i kēia mau mea āpau. ia. ʻAʻole wau makemake maoli, makemake wau iā Apple, akā pono lākou e kīki iki i kā lākou hoki.
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