Pani hoʻolaha

Ua noho ʻo Nike Luna Nui ʻo Mark Parker no ke kūkākūkā ʻana me Stephanie Ruhle ʻo Bloomberg magazine a kamaʻilio ākea e pili ana i ka hoʻolālā huahana a Nike, ma waena o nā mea ʻē aʻe. I loko o ka ninaninau he 13 mau minuke, ua ʻōlelo ʻo Parker ua manaʻo maikaʻi ʻo ia e pili ana i kāna hui, ʻo Apple a me nā mea lole. Ua hōʻike pū ʻo ia e hoʻomau nā hui ʻelua i ka hoʻomohala ʻana i nā polokalamu mai kēia māhele. 

I ka wā ma mua, ua hoʻopau ʻo Nike i ka hoʻomohala ʻana i kāna kūpeʻe kino FuelBand, no ka mea, ua neʻe nā mea nui o ka hui i hui pū ʻia ma kēia kūpeʻe i Cupertino e komo i ka hoʻomohala ʻana i ka Apple Watch. Eia naʻe, e like me Parker, ʻo Nike, i ka hui pū ʻana me Apple, he nui nā manawa e hoʻopili ai iā lākou iho i ka ʻāpana a hoʻokō i kahi mea nui ma mua o nā ʻoihana inā hana kēlā me kēia.

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A laila haʻi ʻo Parker aia maoli kahi hoʻolālā e hana i kahi huahana "wearable" e hoʻonui i ka waihona mea hoʻohana o ka Nike + app mai 25 miliona a i nā haneli miliona. Eia naʻe, ʻaʻole maopopo loa i ke ʻano o kā lākou makemake e hoʻokō i kēlā kūleʻa ma Nike.

ʻOiaʻiʻo, ʻaʻole i hōʻoia ʻo Parker i ka hui like ʻana ma waena o Apple a me Nike ma ka lako. Hoʻohui ʻia, ʻaʻole paha he kī nui ke kūʻai aku ʻana i nā mīkini no ka ʻoihana. Makemake ʻo Nike e hoʻokō, ma luna o nā mea a pau, ka hoʻonui ʻana i kāna noi hoʻoikaika kino Nike +, a ʻo ia ka mea e kōkua ai kahi pilina pili me Apple a me kahi ʻano hana like ʻole i ʻike ʻia ma kahi mea hou.

Ua hana pū ʻo Nike lāua ʻo Apple i ka ʻāpana hoʻoikaika kino no kekahi manawa, a ʻo ka Nike + app he mea nui loa ia o ka iPod nano a me ka pā. Eia kekahi, ke hoʻolaha nei ʻo Apple i kēia noi ma iPhones, a e loaʻa pū iā Nike + kona wahi i ka Apple Watch e hiki mai ana.

I ka nīnau ʻia ʻana o Parker i ka nīnauele pehea e manaʻo ai ʻo ia ka nānā ʻana o nā mea komo i ka wā e hiki mai ana, ua pane ʻo Parker he mea liʻiliʻi ka ʻike ʻia, ʻoi aku ka hoʻohui ʻana, ʻoi aku ka maikaʻi a ʻoi aku ka hana.

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