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ʻO Steve Jobs - nā ʻāpana mai ka puke III.

Libor Kubín
15

E ka poʻe heluhelu aloha, hāʻawi hou ʻo Jablíčkář iā ʻoe i kahi hiʻohiʻona hope loa o ka mokuna 32 mai ka puke biographical Steve Jobs e hiki mai ana. E hoʻokuʻu ʻia ma Czech Republic ma Nowemapa 15, 11. Hiki iā ʻoe ke loaʻa i kēia manawa kauoha mua no ke kumu kūʻai hoʻemi o CZK 420.

Na hoa o Pixar

… a me nā ʻenemi pū kekahi

ʻO ke ola o kahi pōpoki

I ka wā i hoʻomohala ai ʻo Apple i ka iMac, ua hele pū ʻo Jobs me Jony Ive e hōʻike i ka poʻe ma ke keʻena Pixar. Ua manaʻoʻiʻo ʻo ia he ʻano wiwo ʻole ka mīkini a e hoʻohauʻoli maoli i ka poʻe nāna i hana ʻo Buzz Rocket a me Woody, a makemake ʻo ia he akamai ʻo Ive lāua ʻo John Lasseter i ka hoʻohui ʻana i ke kiʻi me ka ʻenehana.

ʻO Pixar kahi puʻuhonua no Jobs i ka wā i nui ai nā mea iā ia ma Cupertino. Ma Apple, luhi pinepine a huhū nā luna, a ʻano paʻakikī hoʻi ʻo Jobs a hopohopo nā kānaka iā ia no ka mea ʻaʻole lākou i ʻike i kāna hana. Ma Pixar, ma ka ʻaoʻao ʻē aʻe, ʻoi aku ka mālie, ʻoluʻolu a ʻoi aku ka ʻakaʻaka o nā mea a pau, i kekahi i kekahi a me Jobs. I nā huaʻōlelo ʻē aʻe, ua hoʻoholo mau ʻia ka lewa ma ka wahi hana e ka mea kiʻekiʻe loa - ma Apple Jobs a ma Pixar Lasseter.

Ua makemake ʻo Jobs i ka pāʻani ʻana o ka hana kiʻiʻoniʻoni a me ka ʻoliʻoli i aʻo ʻia i ka hana kilokilo kamepiula, e hoʻomaikaʻi i ka mea, no ka laʻana, ua hoʻohuli ʻia nā kukuna o ka lā i nā kulu ua a i ʻole nā ​​lau mauʻu i hoʻoluliluli ʻia i ka makani. Eia naʻe, ua hiki iā ia ke hoʻokuʻu i ka makemake e loaʻa nā mea āpau ma lalo o kona mana paʻa. Ma Pixar ʻo ia i aʻo ai e hoʻokuʻu i nā poʻe ʻē aʻe e hoʻomohala i kā lākou mana hana a alakaʻi ʻia e lākou. ʻO ka mea nui no kona makemake iā Lasseter, he mea pena kiʻi maʻalahi, e like me Ive, hiki ke hoʻopuka i ka mea maikaʻi loa ma Jobs.

ʻO ka hana koʻikoʻi o Jobs ma Pixar ʻo ia ke kūkākūkā ʻana, kahi wahi e hiki ai iā ia ke hoʻokō piha i kona ikaika maoli. ʻAʻole i liʻuliʻu ma hope o ka hoʻomaka mua Moʻolelo Pāʻani Ua hakakā me Jeffrey Katzenberg, ka mea i haʻalele iā Disney i ke kauwela o 1994 e hui pū me Steven Spielberg lāua ʻo David Geffen e hana i kahi studio hou, DreamWorks SKG. Ua manaʻo ʻo Jobs ua hāʻawi kāna hui ma Pixar iā Katzenberg i nā hoʻolālā no ke kiʻiʻoniʻoni hou ʻoiai ʻo ia ma Disney. Ke Ola o He Bug a ua ʻaihue ʻo DreamWorks i ko lākou manaʻo no kahi kiʻiʻoniʻoni ʻoniʻoni a hana i kahi kiʻiʻoniʻoni mai ia mea Antz (Ant Z): “I ka wā e hoʻokani ana ʻo Jeffrey ma Disney, ua kamaʻilio mākou iā ia e pili ana i kā mākou mau manaʻo ʻO ke ola o kahi pōpoki," wahi a Jobs. “I loko o nā makahiki he kanaono o ka mōʻaukala kiʻiʻoniʻoni, ʻaʻohe mea i manaʻo e hana i kahi kiʻiʻoniʻoni e pili ana i nā inike—koe wale nō ʻo Lasseter. ʻO ia kekahi o kāna mau manaʻo maikaʻi loa. A haʻalele koke ʻo Jeffrey iā Disney, hoʻokumu ʻo DreamWorks, a loaʻa i kahi manaʻo no kahi kiʻiʻoniʻoni animated - ʻoops! - e pili ana i nā inike. A hoʻohālike ʻo ia ʻaʻole ʻo ia i lohe i ko mākou manaʻo. Hoʻopunipuni ʻo ia. Hoʻopunipuni ʻo ia a ʻaʻole hoʻi i ʻā.'

Akā naʻe, ʻaʻole pēlā. ʻOi aku ka hoihoi o ka moʻolelo maoli. ʻO Katzenberg, ʻoiai ma Disney, ʻaʻole i lohe maoli i nā manaʻo o Pixar ʻO ke ola o kahi pōpoki. Akā, i kona haʻalele ʻana e hoʻomaka i DreamWorks, ua hoʻomau ʻo ia me Lasseter, a kāhea lākou i kekahi i kekahi i kēlā me kēia manawa, e ʻōlelo wale aku i kekahi mea penei, "E ke kanaka, pehea ke ola, he aha kāu e hana nei?" i ka wā i noho ai ʻo Lasseter i nā studio ma Universal, kahi i paʻi ʻia ai ʻo DreamWorks, kāhea ʻo ia iā Katzenberg a hui pū me kekahi mau hoa hana. I ka nīnau ʻana o Katzenberg i ka mea a lākou e hoʻolālā ai ma hope, ua haʻi ʻo Lasseter iā ia. "Ua wehewehe mākou iā ia ʻO ke ola o kahi pōpoki, e hoʻokani ana i kahi ant nāna e hui pū i nā mea ʻē aʻe a hoʻolimalima i kahi hui o nā mea hoʻokani pila circus no ka lanakila ʻana i nā ʻūhini puʻupuʻu," i hoʻomanaʻo ai ʻo Lasseter. "Pono wau i akahele. Ua nīnau mau ʻo Jeffrey i ka manawa a mākou e makemake ai e hoʻokuʻu.'

Ua hopohopo ʻo Lasseter i kona lohe ʻana i ka hoʻomaka ʻana o ka makahiki 1996 e hoʻomohala ana ʻo DreamWorks i kāna kiʻiʻoniʻoni ant-animated computer. Ua kāhea ʻo ia iā Katzenberg a nīnau pololei iā ia. Ua ʻakaʻaka ʻo Katzenberg a me ka ʻāwīwī ʻana, me ka nīnau ʻana iā Lasseter i kahi āna i lohe ai. Ua nīnau hou ʻo Lasseter, a ua ʻae ʻo Katzenberg i ke kala. "Pehea ʻoe e hana ai pēlā?" ʻo Lasseter ka mea i hoʻokiʻekiʻe ʻole i kona leo palupalu, uwē iā ia.

"Ua loaʻa iā mākou kēia manaʻo no ka manawa lōʻihi," wahi a Katzenberg, ka mea i ʻōlelo ʻia ua hāpai ʻia i ka manaʻo e ka luna hoʻomohala o DreamWorks.

"ʻAʻole wau i manaʻoʻiʻo," i pane aku ai ʻo Lasseter.

Ua ʻae ʻo Katzenberg i kēlā Anani Z ua hana ʻo ia ma muli o nā hoa hana mua mai Disney. ʻO ke kiʻiʻoniʻoni nui mua a DreamWorks Alii o Aigupita, ka mea i hoʻonohonoho ʻia e hoʻomaka mua ma ka lā Thanksgiving 1998, a ua pūʻiwa ʻo ia i ka ʻike ʻana e hoʻolālā ana ʻo Disney e hoʻomaka i ka Pixar. ʻO ke ola o kahi pōpoki. ʻO ia ke kumu i hoʻopau koke ai ʻo ia Anani Z, e kiʻi iā Disney e hoʻololi i ka lā mua ʻO ke ola o kahi pōpoki.

"Fuck oe," ʻo Lasseter, ka mea maʻamau ʻaʻole i ʻōlelo e like me ia, hoʻomaha iā ia iho. A laila ʻaʻole ʻo ia i kamaʻilio me Katzenberg no ʻumikumamākolu makahiki.

Ua huhū loa ʻo Jobs. A ua hāʻawi aku ʻo ia i kona mau manaʻo ma mua o Lasseter. Ua kāhea ʻo ia iā Katzenberg ma ke kelepona a hoʻomaka ʻo ia e ʻuā iā ia. Hāʻawi ʻo Katzenberg iā ia i kahi hāʻawi: e hoʻopaneʻe ʻo ia i ka hana Anani Z, i ka wā e neʻe ai ʻo Jobs a me Disney i ka mua ʻO ke ola o kahi pōpoki i mea e kue ole ai Alii o Aigupita. "He mea hilahila ʻole ia, a ʻaʻole au i hele pū me ia," wahi a Jobs. Ua haʻi ʻo ia iā Katzenberg ʻaʻole e hoʻololi ʻo Disney i ka lā mua ma ke kumu kūʻai.

"Akā hiki iā ia," i pane aku ai ʻo Katzenberg. "Hiki iā ʻoe ke hana i nā mea āu e manaʻo ai. A ua aʻo pū mai ʻoe iaʻu! Moʻolelo Pāʻani. "ʻO wau wale nō ka mea i haʻalele ʻole iā ʻoe e kau ana, a i kēia manawa e ʻae ʻoe iā lākou e hoʻohana iā ʻoe e kūʻē iaʻu ʻO ke ola o kahi pōpoki a ʻaʻole e ʻōlelo iki i ka Disney studio. A lohi ʻo Katzenberg Anani Z. "Poina ia," wahi a Jobs.

Akā, aia ʻo Katzenberg ma luna o ka lio. Ua maopopo ua hoʻohana ʻo Eisner lāua ʻo Disney i ke kiʻi Pixar e hoʻopaʻi iā ia no ka haʻalele ʻana iā Disney e hoʻomaka i kahi studio hoʻokūkū. "Alii o Aigupita ʻO ia ka mea mua a mākou i hana ai, a ua hoʻokomo lākou i kahi mea no lākou iho i ka lā o kā mākou hana mua e hoʻonāukiuki wale iā mākou, "wahi āna. "Akā, ua ʻike au ua like ia me ka Liona: inā ʻoe e kau i kou lima i loko o kona hale paʻa a hoʻopā mai iaʻu, e mihi ʻoe."

ʻAʻohe ʻaoʻao i hoʻihoʻi i lalo, a ʻelua mau kiʻiʻoniʻoni like e pili ana i nā pepeke i hoʻāla i ka hoihoi nui o ka pāpā. Ua hoʻāʻo ʻo Disney e noho mālie iā Jobs, me ka manaʻo ʻo ka hoʻoulu ʻana i nā hoʻokūkū e lilo i mea hoʻolaha wale no Anani Z, ʻaʻole naʻe ʻo Jobs i mea maʻalahi. "ʻAʻole lanakila maʻamau ka poʻe ʻino," i ʻōlelo ai ʻo ia ma kahi ninaninau me Los Angeles Times. Manaʻo ʻia ʻo Terry Press, ka mea akamai kālepa wikiwiki ʻo DreamWorks, "Pono ʻo Steve Jobs e lawe i kahi pila."

Anani Z hoʻomaka mua ʻia i ka hoʻomaka ʻana o ʻOkakopa 1998. ʻAʻole ia he kiʻiʻoniʻoni maikaʻi ʻole. ʻO ka ant neurotic, e noho ana i kahi hui conformist a makemake nui e hōʻike i kona ʻano pilikino, ua haʻi ʻia e Woody Allen. "He mea hoʻohenehene ʻo Woody Allen kēia, ke ʻano hana ʻole ʻo Woody Allen," i kākau ai ʻo ia manawa. Ua loaʻa iā ia he 91 miliona ma ʻAmelika a me 172 miliona ma ka honua holoʻokoʻa.

ʻO ke ola o kahi pōpoki ua hōʻea ʻo ia i ʻeono pule ma hope o ka mea i hoʻolālā mua ʻia. He moʻolelo moʻolelo ʻoi aku ka mea i hoʻohuli i ka moʻolelo a Aesop e pili ana i ka ʻūhini a me ka ʻūhini ma kona poʻo, a ua hana pū ʻia me ka ʻoi aku o ka ʻenehana loea, e hiki ai i nā mea nānā ke leʻaleʻa, no ka laʻana, nā hiʻohiʻona kikoʻī o ka māla mai ka ʻike o ka ant. manawa Ua hoʻomaikaʻi ʻo ia: "Ua hana nā mea hana kiʻiʻoniʻoni i kahi hana koʻikoʻi i ka hana ʻana i kēia ʻāina ākea o nā mauʻu, nā lau, nā mauʻu, a me nā labyrinths i noho ʻia e ka nui o nā mea ʻino, huhū, a nani hoʻi i manaʻo ʻia kahi kiʻiʻoniʻoni DreamWorks e like me ka lekiō ma hope o kā lākou hana. ," i kākau ai ka mea hoʻohewa ʻo Richard Corliss. A ma ka pahu pahu, ʻoi aku ka maikaʻi o ke kiʻiʻoniʻoni ma mua o Anani Z - 163 miliona ma United States a me 363 miliona ma ka honua holoʻokoʻa. (Ua lanakila ʻo ia i Alii o Aigupita. )

I kekahi mau makahiki ma hope mai, ua hui ʻo Katzenberg iā Jobs ma ka manawa kūpono a hoʻāʻo e hoʻopaʻa i nā mea ma waena o lākou. Ua koi ʻo ia i kona wā ma Disney, ʻaʻole ʻo ia i lohe i nā manaʻo no ʻO ke ola o kahi pōpoki, a inā e hana ʻo ia, ʻo kāna ʻaelike me Disney e ʻae iā ia e kaʻana like i ka loaʻa kālā, no laila ʻaʻole ʻo ia e hoʻopunipuni i kekahi mea like. Ua lulu lima aku o Jobs. "Ua noi au iā ʻoe e neʻe i ka lā hoʻomaka a hōʻole ʻoe, no laila ʻaʻole hiki iā ʻoe ke kāhāhā i koʻu pale ʻana i kaʻu keiki," wahi a Katzenberg. Hoʻomanaʻo ʻo ia iā Jobs me ke kunou ʻana ua maopopo iā ia. Akā naʻe, ua ʻōlelo ʻo Jobs ma hope ʻaʻole ʻo ia i kala maoli iā Katzenberg:

"Ua lanakila kā mākou kiʻiʻoniʻoni i kāna kiʻiʻoniʻoni ma ka pahu pahu. Ua maikaʻi? ʻAʻole, ʻaʻole, no ka mea, ke nānā nei ka poʻe i kēia manawa i nā mea a pau ma Hollywood e hana koke i nā kiʻiʻoniʻoni nalo. Ua lawe ʻo ia i ka manaʻo kumu o John, a ʻaʻole hiki ke hoʻololi ʻia. Ua hana ʻo ia i ka pōʻino nui ʻaʻole hiki iaʻu ke hilinaʻi hou iā ia, ʻoiai ʻo ia i makemake ai e hoʻoponopono. Ua hele mai ʻo ia iaʻu ma hope o ka kūleʻa o Shrek a ʻōlelo mai, 'Ua loli wau. He kanaka ʻokoʻa wau. Ke noho nei au me ka maluhia me aʻu iho,' a me kēlā ʻano mea ʻole. Ua like wau, e hoʻomaha iaʻu, Jeffrey. Hana ikaika ʻo ia, akā ʻo ka ʻike ʻana i kona ʻano pono, ʻaʻole hiki iaʻu ke hauʻoli i ka holomua o kēlā kanaka i kēia ao. Hoʻopunipuni nui lākou ma Hollywood. He honua ʻē. Ke wahaheʻe nei kēlā poʻe no ka mea aia lākou i kahi ʻoihana ʻaʻohe kuleana no ka hana. ʻAʻohe. A pēlā lākou e pakele ai.''

ʻOi aku ka nui ma mua o ka lanakila Anani Z - ʻoiai he hoʻopaʻi hoihoi ia - ua hōʻike ʻo Pixar ʻaʻole ia he mea kupanaha hoʻokahi. ʻO ke ola o kahi pōpoki loaʻa pū me Moʻolelo Pāʻani, e hōʻoiaʻiʻo ana iā Pixar ʻaʻole ko lākou kūleʻa mua wale nō. "ʻO ka maʻi ʻelua o ka huahana he mea maʻamau i ka ʻoihana," wahi a Jobs ma hope. No ka maopopo ʻole i ke kumu i kūleʻa ai kāu huahana mua. "Ua ʻike wau ma Apple. A noʻonoʻo wau iaʻu iho: Inā hiki iā mākou ke hana i ka lua kiʻiʻoniʻoni, a laila ua hana mākou. "

"Na Steve's Own Movie"

Moʻolelo Pāʻani II, i hoʻomaka mua ʻia ma Nowemapa 1999, he blockbuster ʻoi aku ka nui, ʻoi aku ka nui o $246 miliona ma United States a me $485 miliona ma ka honua holoʻokoʻa. Ua hōʻoia ʻia ka kūleʻa o Pixar, a ʻo ia ka manawa e hoʻomaka ai e kūkulu i kahi keʻena ʻelele. Aia a hiki i kēia manawa, ua hana ʻo Pixar ma waho o kahi hale lole i haʻalele ʻia ma Emeryville o Kapalakiko, he ʻāpana ʻoihana ma waena o Berkeley a me ʻOakland, ma ʻō aku o ke alahaka ʻo Bay. Ua wawahiia ka hale kahiko, a ua kauoha aku o Jobs ia Peter Bohlin, ka mea nana i kukulu i na halekuai o Apple, e kukulu i hale hou ma ka aina he umikumamaono eka.

ʻOiaʻiʻo, makemake nui ʻo Jobs i kēlā me kēia ʻano o ka hale hou, mai ka hoʻolālā holoʻokoʻa a hiki i nā kikoʻī liʻiliʻi e pili ana i nā mea hana a me nā ʻenehana hana. "Ua manaʻo ʻo Steve e hiki i ke ʻano hale kūpono ke hana i nā mea maikaʻi no ka moʻomeheu," wahi a ka Pelekikena Pixar Ed Catmull. Ua mālama ʻo Jobs i ke kaʻina hana holoʻokoʻa o ka hale me he mea lā he alakaʻi ʻo ia e waiho ana i kona hou a me nā waimaka i kēlā me kēia kiʻi o kāna kiʻiʻoniʻoni. "ʻO ka hale Pixar he ʻano kiʻiʻoniʻoni ponoʻī a Steve," wahi a Lasseter.

Ua makemake mua ʻo Lasseter e kūkulu i kahi keena Hollywood kuʻuna me nā hale ʻokoʻa no nā kumu like ʻole a me nā bungalows no ka poʻe hana. Akā ua ʻōlelo ka poʻe mai Disney ʻaʻole lākou makemake i kā lākou pā kula hou no ka mea ua kaʻawale ia, a ua ʻae ʻo Jobs. Ua hoʻoholo ʻo ia e hele i ka ʻaoʻao ʻē aʻe a kūkulu i hoʻokahi hale nui ma waenakonu me kahi atrium e kōkua i ka poʻe e hui.

ʻOiai ʻoiai ʻo ia he kanaka kahiko o ka honua kikohoʻe, a i ʻole no kona ʻike maopopo loa i ka maʻalahi o kēia ao e hoʻokaʻawale i nā kānaka, manaʻoʻiʻo nui ʻo Jobs i ka mana o nā hālāwai alo a me nā kamaʻilio me nā kānaka. "I kēia mau makahiki pūnaewele, hoʻowalewale ʻia mākou e noʻonoʻo e hiki ke hoʻomohala ʻia nā manaʻo ma iChat a me ka leka uila," wahi āna. "He pāʻani kēlā. Loaʻa nā manaʻo mai nā hālāwai kūʻokoʻa, mai nā kamaʻilio maʻamau. Hele ʻoe i kahi kanaka, nīnau ʻoe iā lākou i kā lākou hana, ʻōlelo ʻoe 'wow' a ʻaʻole i ka manawa e wili ai nā ʻano manaʻo āpau i kou poʻo."

A no laila makemake ʻo ia i ka hale Pixar e hoʻoikaika i kēlā mau manawa kūpono a me nā hui like ʻole. "Inā ʻaʻole kākoʻo ka hale i kēia, ke hoʻonele nei ʻoe iā ʻoe iho i nā manawa he nui no ka hana hou a me nā manaʻo maikaʻi e hiki mai ana ma ka manawa kūpono," wahi āna. "No laila ua hoʻolālā mākou i kahi hale e koi ai i nā poʻe e hele i waho o kā lākou keʻena, e hele i loko o ka atrium, a hui pū me nā poʻe ʻē aʻe a lākou i ʻike ʻole ai i kahi ʻē aʻe. i ikeia mai na puka makani o ke keena halawai, he hookahi hale nui, eono haneri noho, a me elua lumi li'ili'i li'ili'i, kahi e komo ai i ka atrium. "Ua hana ka manaʻo o Steve mai ka lā hoʻokahi," i hoʻomanaʻo ai ʻo Lasseter. "Ua hālāwai au me nā poʻe aʻu i ʻike ʻole ai i nā mahina. ʻAʻole au i ʻike i kahi hale e hoʻoulu ai i ka laulima a me ka noʻonoʻo e like me kēia.

Ua hoʻoholo ʻo Jobs e loaʻa i ka hale ʻelua mau lumi ʻauʻau nunui me nā lua, hoʻokahi no kēlā me kēia kāne, i hoʻopili pū ʻia e kahi atrium. "He ikaika loa kona ʻike, ua maopopo loa ʻo ia i kona manaʻo," wahi a ka luna hoʻokele Pixar ʻo Pam Kerwin. "Ua manaʻo kekahi o mākou e hele lōʻihi loa. Eia kekahi laʻana, ua ʻōlelo kekahi wahine hāpai ʻaʻole hiki iā lākou ke koi iā ia e hele i ka lua no ʻumi mau minuke. He hakakā nui e pili ana iā ia. No laila, hana lākou i ka ʻae ʻana: aia nā lua lua ma nā papahele ʻelua ma kēlā me kēia ʻaoʻao o ka atrium.

E ʻike ʻia nā kaola kila o ka hale, no laila ua hele ʻo Jobs i nā laʻana mai nā mea hana ʻaelike a puni ʻo ʻAmelika, e noʻonoʻo ana he aha ke kala a me ke ʻano e kūpono loa iā lākou. ʻO ka hope, koho ʻo ia i kahi hale hana ma Arkansas, kauoha iā lākou e hana i ke kila ʻulaʻula a no ka hōʻoia ʻana ʻaʻole e ʻā nā kaola i ka wā o ka hoʻouna ʻana. Ua koi pū ʻo ia e hoʻopaʻa pū ʻia lākou, ʻaʻole welded. "Ua hana lākou i ke kila maʻemaʻe nani," hoʻomanaʻo ʻo ia. "I ka wā e hoʻouka ana nā limahana i nā kaola i ka hopena pule, ua kono lākou i nā ʻohana e nānā."

ʻO kahi hui ʻokoʻa loa ma ke keʻena nui o Pixar ʻo ia ka Lounge of Love. I ka neʻe ʻana o kekahi o nā mea hoʻolalelale i kona keʻena, ua loaʻa iā ia kahi puka liʻiliʻi ma hope. Wehe aʻela ʻo ia e ʻike i kahi ala haʻahaʻa liʻiliʻi e alakaʻi ana i kahi lumi me nā paia tin i hiki ke komo i ka ʻōnaehana ea. Na ka mea i nīnau ʻia i hana i kēia lumi nona, me ka hoʻonani ʻana me nā kukui Kalikimaka a me nā kukui pele me kona mau hoa hana a me ka hoʻolako ʻana i nā noho lima me nā lole paʻi holoholona, ​​nā cushions me nā lei, kahi papaʻaina ʻokiʻoki pelu, kahi pahu kūpono a me nā napkin i paʻi ʻia me Love Lounge. ʻO kahi pahupaʻiwikiō i hoʻokomo ʻia ma ka ʻaoʻao i hiki i nā limahana ke nānā i ka mea e neʻe mai ana.

Ua lawe mai ʻo Lasseter lāua ʻo Jobs i nā malihini koʻikoʻi ma ʻaneʻi, e nīnau mau ana inā e kau inoa lākou i ka pā ma ʻaneʻi. Aia ka pūlima o Michael Eisner, Roy Disney, Tim Allen a i ʻole Randy Newman. Makemake ʻo Jobs iā ia ma ʻaneʻi, akā no ka mea ʻaʻole ʻo ia i inu, ua kapa ʻia ʻo ia i kekahi manawa i ka lumi ʻo ka Meditation Lounge. Ua ʻōlelo ʻo ia e hoʻomanaʻo ana ka muto i ka "lounge" a lāua ʻo Daniel Kottke ma Reed, me ka ʻole o ka LSD.

Oki mare

Ma ka hōʻike i mua o ke komite Senate i Pepeluali 2002, ua kūʻē ʻo Michael Eisner i nā hoʻolaha i hana ʻia e Jobs no iTunes. "He mau hui kamepiula mākou ma ʻaneʻi i loaʻa nā hoʻolaha ʻaoʻao piha a me nā papa hoʻolaha e ʻōlelo nei: Hoʻoiho, hui, puhi," i ʻōlelo ai ʻo ia. "ʻO ia hoʻi, hoʻoikaika a paipai lākou i ka ʻaihue e nā mea kūʻai aku i kā lākou kamepiula."

ʻAʻole kēia he ʻōlelo akamai loa, no ka mea, ʻaʻole maopopo iā Eisner ke kumu o iTunes. A hoʻomaopopo ʻo Jobs, ua puhi ʻo ia iā ia iho, ka mea hiki iā Eisner ke wānana. A ʻaʻole naʻe kēlā, no ka mea, ua wehe ʻo Pixar lāua ʻo Disney i kā lāua kiʻiʻoniʻoni ʻehā Monsters Inc. (Monsters Inc), i ʻike koke ʻia ʻoi aku ka maikaʻi ma mua o nā kiʻiʻoniʻoni ma mua, ʻoi aku ka nui o $ 525 miliona ma ka honua holoʻokoʻa. Ua kokoke e hoʻopaneʻe ʻia ka ʻaelike ma waena o Pixar a me ka studio Disney, a ʻaʻole i kōkua ʻo Eisner i ka wā i hoʻomāliʻi ʻo ia i kāna hoa hana ma kēia ʻano i ka US Senate. Ua pilikia loa ʻo Jobs a ua kāhea koke ʻo ia i kekahi o nā luna hoʻokele o Disney e hoʻomaha iā ia iho. "Ua ʻike anei ʻoe i ka mea a Mikaʻela i hana mai ai iaʻu?"

Ua hele mai ʻo Eisner lāua ʻo Jobs mai nā ʻano like ʻole, kēlā me kēia mai kahi kihi ʻokoʻa o ʻAmelika. Eia naʻe, ua like ko lākou manaʻo ikaika a ʻaʻole makemake nui e hoʻololi. Ua makemake lāua e hana i nā mea maikaʻi, ʻo ia ka manaʻo o ka puliki ʻana i nā kikoʻī a ʻaʻole hoʻi i ka poʻe hoʻohewa. ʻO ka nānā ʻana iā Eisner e holo mau ana i ke kaʻaahi Wild Kingdom, ʻo ka noʻonoʻo ʻana pehea e hoʻomaikaʻi ai i ka holo ʻana e like me ka nānā ʻana iā Steve Jobs e hoʻokani pila me ka interface iPod a noʻonoʻo pehea e maʻalahi ai. Ma ka ʻaoʻao ʻē aʻe, ʻo ka nānā ʻana iā lākou e launa pū me nā poʻe ʻaʻole like me ka hoʻokiʻekiʻe.

Ua hiki ia laua ke hooiaio ia laua iho, aka, aole laua i makemake i ke kua i hope, i oi aku mamua o hookahi manawa, i ko laua komo ana i kekahi i kekahi, ua hoohuoi i ka hana. I kēlā me kēia hoʻopaʻapaʻa, hoʻopiʻi lākou i kekahi i kekahi no ka wahaheʻe. ʻAʻole naʻe ʻo Eisner a me Jobs i manaʻo e hiki iā lākou ke aʻo i kekahi mea mai kekahi, ʻaʻole hoʻi lākou i manaʻo e hōʻike i kekahi i kahi liʻiliʻi o ka mahalo a ma ka liʻiliʻi loa e hoʻohālike he mea e aʻo ai. Hoʻopiʻi ʻo Jobs iā Eisner:

"ʻO ka hapa maikaʻi loa, ke manaʻo nei au, ʻo ia ka Pixar i hoʻōla maikaʻi i ka ʻoihana Disney, e hana ana i kahi kiʻiʻoniʻoni nui ma hope o kekahi, ʻoiai ʻo Disney i hoʻopuka i ka flop ma hope o ka flop. Manaʻo ʻoe e makemake ke poʻo o Disney e ʻike pehea e hana ai ʻo Pixar. Akā, ua kipa ʻo ia iā Pixar no ʻelua mau hola a me ka hapa i loko o nā makahiki he iwakālua o kā mākou pilina, e hāʻawi wale iā mākou i kahi ʻōlelo hoʻomaikaʻi. ʻAʻole ʻo ia i manaʻo, ʻaʻole ʻo ia i ʻimi. A he mea kupanaha iaʻu. He mea nui ka ʻimi.

He ʻinoʻino loa kēlā. Ua noho lōʻihi ʻo Eisner ma Pixar, ʻaʻole ʻo Jobs i kekahi o kāna mau kipa. Eia naʻe, he ʻoiaʻiʻo ʻaʻole ʻo ia i hōʻike nui i ka makemake i ka ʻenehana a i ʻole ka hana noʻeau ma ke keena. ʻAʻole like me ia, ua hoʻolilo ʻo Jobs i ka manawa nui e kiʻi i kahi mea mai ka hoʻokele ʻana o Disney.

Ua hoʻomaka ka nudge ma waena o Eisner a me Jobs i ke kauwela o 2002. Ua mahalo mau ʻo Jobs i ka ʻuhane hoʻomohala o ka Walt Disney nui a me ka ʻoiaʻiʻo o ka hui ʻo Disney e hana ana no kekahi mau hanauna. Ua ʻike ʻo ia i ke kaikunāne a Walt ʻo Roy ke ʻano o ka hoʻoilina mōʻaukala o kona ʻanakala a me ke akeakamai o ke ola. Aia nō ʻo Roy i ka hoʻokele o ka Disney studio, ʻoiai ʻaʻole ʻo lāua ʻo Eisner i kokoke e like me ka wā ma mua, a ua hōʻike ʻo Jobs iā ia ʻaʻole e hoʻololi hou ʻo Pixar i kāna ʻaelike me Disney inā e noho ʻo Eisner ma ke alakaʻi.

Ua hoʻomaka ʻo Roy Disney lāua ʻo Stanley Gold, kāna hoa pili i ka hoʻokele studio, e makaʻala i nā luna ʻē aʻe i ka pilikia me Pixar. I ʻAukake 2002, ua hoʻoikaika kēia iā Eisner e kākau i kahi leka uila i ka hoʻokele ʻaʻole ʻo ia i lawe i nā napkin. Ua manaʻoʻiʻo ʻo ia e hoʻohou hou ʻo Pixar i ka ʻaelike, ʻo kekahi hapa no ka mea he kuleana ko Disney i nā kiʻiʻoniʻoni a Pixar a ua pau nā hōʻaiʻē. Eia kekahi, ʻoi aku ka maikaʻi o Disney i kahi kūlana kūkākūkā i hoʻokahi makahiki mai kēia manawa no ka mea e hoʻokuʻu ʻo Pixar i kā lākou kiʻiʻoniʻoni hou ʻIke Nemo (Finding Nemo). “I nehinei ua nānā mākou i ke kiʻiʻoniʻoni Pixar hou no ka lua o ka manawa Loaʻa iā Nemo, i hoʻonohonoho ʻia e hoʻomaka mua i ka Mei aʻe, "i kākau ai ʻo ia. "E lilo ia i mea hōʻoia maoli no kēlā mau kāne. Maikaʻi, akā ʻaʻohe wahi maikaʻi e like me kā lākou kiʻiʻoniʻoni hope loa. Akā ʻoiaʻiʻo, manaʻo lākou he mea kupanaha ia Los Angeles Times a hoʻonāukiuki iā Jobs. A ʻo ka lua, ua hewa, hewa loa.

Kiʻi ʻoniʻoni Loaʻa iā Nemo ua lilo ʻo Pixar (a me Disney) i mea pā nui loa a hiki i kēia lā a ʻoi aku Ka Liona Moi a lilo i kiʻiʻoniʻoni holomua lanakila loa ma ka mōʻaukala. Ua loaʻa iā ia he $340 miliona ma ka ʻāina a he $868 miliona i ka honua holoʻokoʻa. I ka makahiki 2010, ua lilo ia i DVD kaulana loa i nā manawa a pau - me 40 miliona kope i kūʻai ʻia - a lilo i kumuhana o nā holo kaʻa kaulana ma nā pāka Disney. A ma luna o kēlā, he ʻāpana hana maikaʻi loa ia i lanakila i ka makana Academy no ka Best Animated Feature. "Makemake nui au i ka kiʻiʻoniʻoni no ka mea e pili ana i ka lawe ʻana i nā pilikia a me ke aʻo ʻana e hoʻokuʻu i ka poʻe a mākou e aloha ai i ka pilikia," wahi a Jobs. ʻO ka holomua o ke kiʻiʻoniʻoni he 183 miliona mau kālā no ka waihona kālā o Pixar, a he 521 miliona maikaʻi i kēia manawa no ka hoʻoholo hope me Disney.

Ma hope koke o ka pau ʻana Nema Ua hana ʻo Jobs i ka hāʻawi ʻana a Eisner i ka ʻaoʻao hoʻokahi i maopopo loa pono e hōʻole ʻia. Ma kahi o ka hoʻokaʻawale ʻana i ka loaʻa kālā he 50:50, e like me ke ʻano o ka ʻaelike e kū nei, ua manaʻo ʻo Jobs e lilo ʻo Pixar i mea nona nā kiʻiʻoniʻoni piha a kūʻokoʻa, e uku iā Disney ʻehiku a me ka hapa hapa wale nō no ka hāʻawi ʻana. A ʻo nā kiʻiʻoniʻoni hope ʻelua - e hana wale ana lākou i nā kiʻiʻoniʻoni ʻO ka Incredibles a Nā kaʻa - me nā mea nui e pili ana i ka ʻaelike hou.

Akā ʻo Eisner hoʻokahi kāleka pu nui ma kona lima. ʻOiai inā ʻaʻole e hoʻololi hou ʻo Pixar i ka ʻaelike, aia iā Disney nā kuleana e hana i kahi sequel Moʻolelo Pāʻani a me nā kiʻiʻoniʻoni ʻē aʻe i hana ʻia e Pixar, a loaʻa iā ia nā kuleana i kā lākou mau koa, mai Woody a Nemo, a me Mickey Mouse a me Donald Duck. Ua hoʻolālā mua ʻo Eisner - a i ʻole hoʻoweliweli - e hana nā mea hoʻolale Disney Moʻolelo Pāʻani III, no ka mea ʻaʻole makemake ʻo Pixar e hana. "Inā ʻoe e nānā i ka mea a ka hui i hana ai, no ka laʻana, Kinderela II, e haʻalele wale iā ia," wahi a Jobs.

Ua hoʻokō ʻo Eisner i ke kiʻi ʻana iā Roy Disney e haʻalele i kona noho pelekikena i Nowemapa 2003, akā ʻaʻole i pau ka haunaele ma laila. Ua kākau ʻo Disney i kahi leka hāmama. "Ua nalowale ka ʻoihana i ke kikowaena o ka umekaumaha, kona ikehu hana, ua hoʻolei aku i kāna hoʻoilina," i kākau ai ʻo ia. I loko o ka litany o Eisner i kuhi hewa ʻole, akā naʻe, ʻaʻole ʻo ia i ʻōlelo i ke kūkulu ʻana i kahi pilina hua me Pixar. Ua hoʻoholo ʻo Jobs i kēia manawa ʻaʻole makemake hou ʻo ia e hana pū me Eisner. I Ianuali 2004, hoʻolaha ʻo ia i ka lehulehu ua haʻalele ʻo ia i nā kūkākūkā me ka studio Disney.

Ma ke ʻano he lula, ua akahele ʻo Jobs i ʻole e ʻike i ka lehulehu i kona mau manaʻo ikaika, a ʻo ia wale nō kāna i haʻi aku ai me kāna mau hoaaloha a puni ka papaʻaina ma Palo Alto. Akā i kēia manawa ʻaʻole ʻo ia i ʻauʻa. Ma kahi hālāwai kūkā āna i kāhea aku ai, ua haʻi ʻo ia i nā mea hoʻolaha ʻoiai ʻo Pixar e hana ana i nā hits, ua hana nā mea hoʻolalelale o Disney "he mea hilahila ʻo ia i ka ʻōlelo a Eisner ʻo nā kiʻi ʻoniʻoni ʻo Pixar ka ʻoihana hana hoʻomohala." "ʻO ka ʻoiaʻiʻo, ua hana liʻiliʻi mākou me Disney ma kahi pae hoʻomohala i nā makahiki i hala. Hiki iā ʻoe ke hoʻohālikelike i ka maikaʻi noʻonoʻo o kā mākou mau kiʻiʻoniʻoni me ka maikaʻi noʻonoʻo o nā kiʻiʻoniʻoni Disney hope loa ʻekolu a loaʻa iā ʻoe ke kiʻi o ka hoʻomohala ʻana o kēlā hui nou iho kiʻi nui no ka poʻe i hele i ka hale kiʻiʻoniʻoni e ʻike i nā kiʻiʻoniʻoni Disney. "Ke manaʻoʻiʻo nei mākou ʻo Pixar ka mea ikaika loa a ʻike ʻia i ka animation i ka wā i noi ai ʻo Jobs i ka nānā ʻana, ua pane ʻo Roy Disney, "I ka wā e make ai ka ʻuhane ʻino, e hui hou mākou."

Ua weliweli ʻo John Lasseter i ka manaʻo e haʻalele me Disney. "Ua hopohopo wau no kaʻu mau keiki. He aha kā lākou e hana ai me nā mea a mākou i hana ai? " "Me he pahi lā i hoʻokomo ʻia i loko o koʻu puʻuwai." Ua uē ʻo ia i kona ʻākoakoa ʻana i kāna hui i loko o ke keʻena kūkā Pixar, me ka kulu ʻana o kona mau waimaka i kāna kamaʻilio ʻana i nā limahana ʻewalu haneli i ʻākoakoa ʻia ma ka atrium. "Ua like ia me ka hāʻawi ʻana i kāu mau keiki aloha no ka hānai ʻana i ka poʻe i hoʻopaʻi ʻia no ka hoʻomāinoino keiki. Ua wehewehe ʻo ia i ke kumu e pono ai e hoʻokaʻawale i nā ala me Disney a hōʻoia i nā mea a pau e hoʻomau ʻo Pixar a kūleʻa. "He mana koʻikoʻi kona no ka hoʻohuli ʻana," wahi a Jacob, he ʻenekini Pixar lōʻihi. "Ua manaʻoʻiʻo mākou a pau i ka mea i hana ʻia, e holomua ʻo Pixar."

Pono ʻo Bob Iger, ka pelekikena o ka hui ʻo Disney, e komo a hoʻēmi i ka hopena o nā ʻōlelo a Jobs. ʻO ia ka ʻike a me ka ʻoiaʻiʻo e like me ka poʻe e puni ana iā ia. Ua hele mai ʻo ia mai kahi kīwī - ma mua o ka loaʻa ʻana e Disney i 1996, ʻo ia ka pelekikena o ka ABC Network. He luna akamai ʻo ia, akā he maka no ke kālena, ka ʻike i nā kānaka a me ke ʻano o ke kūlana, a ua ʻike ʻo ia i ka noho mālie inā pono. ʻAʻole like me Eisner a me Jobs, ua mālie ʻo ia a ua hoʻopaʻi nui ʻia, a ua kōkua iā ia e hana me nā poʻe me nā egos inflated. "Ua kāhāhā ʻo Steve i ka poʻe ma ka hoʻolaha ʻana ua pau ʻo ia me mākou," i hoʻomanaʻo ai ʻo Iger. "Ua hele mākou i ke ʻano pilikia a ke hoʻāʻo nei wau e hoʻoponopono i nā mea āpau."

Ua alakaʻi ʻo Eisner iā Disney no ʻumi makahiki hua. ʻO Frank Wells ka pelekikena o ka hui. Ua hoʻokuʻu ʻo Wells iā Eisner mai nā kuleana hoʻokele he nui, no laila hiki iā Eisner ke hana ma kāna mau manaʻo, i mea maʻamau a nani hoʻi, e hoʻomaikaʻi i kēlā me kēia kiʻiʻoniʻoni, ka hoʻokipa ʻana i ka pāka Disney, ka papahana TV, a i ʻole nā ​​mea ʻē aʻe he nui. Akā, i ka wā i make ai ʻo Wells i kahi ulia helikopter i ka makahiki 1994, ʻaʻole hiki iā Eisner ke loaʻa kahi luna ʻoi aku ka maikaʻi. Ua koi ʻia ka pou o Wells e Katzenberg, ʻo ia ke kumu i hoʻopau ai ʻo Eisner iā ia. Ma 1995, lilo ʻo Michael Ovitz i pelekikena, akā ʻaʻole ia he hoʻoholo hauʻoli loa a haʻalele ʻo Ovitz ma hope o ʻelua makahiki. Ua ʻōlelo ʻo Jobs ma hope penei:

"No nā makahiki he ʻumi mua ma ke kūlana o ka luna hoʻokele, ua hana ʻo Eisner i kahi hana pono. Akā, ua hana maikaʻi ʻo ia i nā makahiki he ʻumi i hala. A hiki mai kēlā hoʻololi i ka wā i make ai ʻo Frank Wells. He kanaka noʻonoʻo ʻo Eisner. He mau manaʻo maikaʻi kona. A no laila, ʻoiai ʻo Frank e mālama ana i nā mea hana, hiki iā Eisner ke lele mai kēlā me kēia papahana e like me ka bumblebee, e hoʻomaikaʻi iā lākou me kāna mau manaʻo. Akā ʻaʻole maikaʻi ʻo ia ma ke ʻano he manakia, no laila ke mālama ʻo ia i ke kaʻa, ʻino. ʻAʻohe mea makemake e hana nona. ʻAʻohe ona mana. Loaʻa iā ia kahi hui hoʻolālā hoʻolālā e like me ka Gestapo, ʻaʻole hiki iā ʻoe ke hoʻolilo i hoʻokahi peni me ka ʻae ʻole ʻia. ʻOiai ua kaʻawale au me ia, pono iaʻu e hoʻomaikaʻi i nā holomua āna i hoʻokō ai i kāna mau makahiki he ʻumi mua. Ua makemake au i kekahi ʻāpana o kona ʻano. I kekahi manawa he hoa leʻaleʻa - ʻoluʻolu, wikiwiki, ʻakaʻaka. Akā, he ʻaoʻao pōʻeleʻele hoʻi kona, ke ʻoi aku ka maikaʻi o kāna kālā. I kinohi, ua hana pololei a noʻonoʻo ʻo ia, akā i loko o kēlā mau makahiki he ʻumi, ua ʻike au iā ia mai ka ʻaoʻao ʻino pū kekahi.'

ʻO ka pilikia nui o Eisner i ka makahiki 2004, ʻaʻole hiki iā ia ke ʻike i ka haunaele ma ka ʻoihana animation. ʻO nā kiʻiʻoniʻoni hope ʻelua, Waihona Waiwai a Brother Bear, ʻaʻole hoʻi i hana maikaʻi ʻia ka hoʻoilina hoʻoilina o Disney, ʻaʻole hoʻi i hana maikaʻi i ka pahu pahu. I ka manawa like, ʻo nā kiʻiʻoniʻoni kūleʻa ke ola o ke kaiāulu, ʻo ia ke kumu no nā mākaʻikaʻi theme park, nā mea pāʻani keiki a me nā polokalamu kīwī kaulana. Moʻolelo Pāʻani he sequel, ua hana ʻia ka hōʻike e like me ia ʻO Disney ma ka hau, ke mele Moʻolelo Pāʻani, i pāʻani ʻia ma nā moku holo moku o Disney, ua hōʻike pū ʻia kahi wikiō kūikawā e pili ana iā Buzz the Rocketeer, he CD o nā moʻolelo moʻolelo, ʻelua pāʻani wikiō a me nā kakini o nā mea pāʻani i kūʻai aku i ka huina o 25 miliona, kahi hōʻiliʻili lole a me ʻeiwa mau hiʻohiʻona like ʻole ma. Pāka manaʻo ʻo Disney. Honua waiwai ʻaʻole naʻe pēlā.

"ʻAʻole maopopo ʻo Michael he koʻikoʻi loa nā pilikia o Disney i ka animation," wehewehe ʻo Iger ma hope. "A ua hōʻike ʻia hoʻi i ke ʻano o kāna hana ʻana me Pixar. Ua manaʻo ʻo ia ʻaʻole pono ʻo ia iā Pixar, ʻoiai ʻo ia ka mea ʻē aʻe. "Pono kēlā me kēia kūkākūkā ʻana i kahi kuʻikahi," wahi a Iger. "A ʻaʻole ʻo ia mau mea ʻelua he haku o ka ʻae ʻana."

ʻO ke ala i waho o ka pilikia i hele mai i kahi pō Pōʻaono i Malaki 2005, i ka wā i loaʻa ai iā Iger ke kelepona mai ia manawa-Senator George Mitchell a me kekahi mau lālā o ka papa Disney. Ua haʻi lākou iā ia e pani lākou iā Eisner ma ke ʻano he Luna Nui i kekahi mau mahina. I ke ala ʻana ʻo Iger i ke kakahiaka aʻe, kāhea ʻo ia i kāna mau kaikamahine a laila ʻo Steve Jobsov iā John Lasseter a haʻi maopopo loa iā lākou ua mahalo ʻo ia iā Pixar a makemake ʻo ia e hana i kahi kuʻikahi. Ua hauʻoli ʻo Jobs. Ua makemake ʻo ia iā Iger a i kekahi manawa ua ʻike ʻo ia he ʻano like ko lāua ma muli o ka noho ʻana o ka hoaaloha hoʻokahi o Jobs ʻo Jennifer Egan me ka wahine a Iger ma ke kulanui.

I kēlā kauwela, ma mua o ka lawe ʻana o Iger, ua loaʻa iā ia kahi hālāwai hoʻokolokolo me Jobs. Ua kokoke e puka mai ʻo Apple me kahi iPod hiki ke pāʻani wikiō ma kahi o ke mele. I mea e kūʻai aku ai, pono e hōʻike ʻia ma ka TV, a ʻaʻole makemake ʻo Jobs e ʻike nui ʻia e pili ana iā ia no ka mea makemake ʻo ia e noho huna a hiki i kona hōʻike ʻana iā ia iho ma ke kahua ma ka hanana hoʻomaka. ʻO nā moʻolelo kīwī ʻelua ʻAmelika lanakila loa, Na Wahine Wahine Puhi a Nalo, nona ka ABC, mālama ʻia e Iger mai Disney. Ua ʻike koke ʻo Iger, nona nā iPod ponoʻī a hoʻohana iā ia mai ka hoʻomaʻamaʻa ʻana i ke kakahiaka nui a hiki i ka hana o ka pō, i kāna mea e hiki ai ke hana e hōʻike i ka iPod ma ke kīwī a ua hoʻolako ʻia nā moʻolelo kaulana ʻelua a ABC. "Ua hoʻomaka mākou e kamaʻilio e pili ana iā ia i loko o hoʻokahi pule, ʻaʻole maʻalahi loa," wahi a Iger. "Akā, he mea nui ia no ka mea ua ʻike ʻo Steve i kaʻu hana a no ka mea e hōʻike ana i nā mea a pau ua hiki iā Disney ke hana pū me Steve."

No ka hoʻolauleʻa ʻana i ka hoʻomaka ʻana o ka iPod hou, ua hoʻolimalima ʻo Jobs i kahi hale kiʻiʻoniʻoni ma San José a kono iā Iger e lilo i malihini nona a me kahi pīhoihoi huna i ka hopena. "ʻAʻole au i hele i kekahi o kāna mau hōʻikeʻike, no laila ʻaʻole wau i ʻike i ka nui o ia hanana," i hoʻomanaʻo ai ʻo Iger. "He holomua maoli ia no kā mākou pilina. Ua ʻike ʻo ia he mea makemake wau i ka ʻenehana hou a ua mākaukau wau e lawe i kekahi mau pilikia." Hoʻokomo ʻo Jobs i kāna hana virtuoso maʻamau, e hōʻike ana i ka lehulehu i nā hiʻohiʻona a me nā hana āpau o ka iPod hou i ʻike nā mea a pau he " ʻO kekahi o nā mea maikaʻi loa a mākou i hana ai ”, a pehea hoʻi e hāʻawi ai ka hale kūʻai iTunes i nā wikiō mele a me nā kiʻiʻoniʻoni pōkole. A laila, e like me kāna hana maʻamau, hoʻopau ʻo ia me ka ʻōlelo ʻana, "A hoʻokahi mea hou aʻe ..." E kūʻai aku ka iPod i nā moʻolelo TV. Nui ka paʻipaʻi ʻana. Ua ʻōlelo ʻo ia e hana ʻia nā moʻolelo kaulana ʻelua e ABC. “A ʻo wai ka mea nona ka ABC? Disney! ʻIke wau i kēlā poʻe," i ʻoliʻoli ai ʻo ia.

I ka wā i hele ai ʻo Iger i ke kahua, ua ʻoluʻolu ʻo ia e like me Jobs. "ʻO kekahi o nā mea aʻu e makemake nui ai ʻo Steve e pili ana i kēia, ʻo ia ka hui pū ʻana o ka ʻenehana kupaianaha me nā ʻike kupaianaha," wahi āna. "ʻOliʻoli wau e hele mai ma ʻaneʻi e hoʻolaha i ka hoʻonui ʻana o kā mākou pilina me Apple," i hoʻohui ai ʻo ia, ma hope o kahi hoʻomaha kūpono, me ka hoʻohui ʻana, "ʻAʻole me Pixar, akā me Apple."

Eia nō naʻe, ua ʻike maopopo ʻia mai ko lāua puʻuwai pumehana e hiki iā Pixar lāua ʻo Disney ke hana hou. "Pēlā koʻu manaʻo i koʻu alakaʻi - aloha, ʻaʻole kaua," wahi a Iger. "Ua kaua mākou me Roy Disney, me Comcast, me Apple a me Pixar. Ua makemake au e hoʻoponopono i nā mea a pau, ʻoi loa me Pixar. Ma kona ʻaoʻao ʻo Eisner, ka luna hoʻokele hope loa. ʻO ka hoʻolauleʻa ʻana i loko o ke alanui nui ʻo Disney ma ke alanui nui. I ka hana ʻana pēlā, ua ʻike ʻo Iger ʻo nā mea wale nō i ka parade i hana ʻia i nā makahiki he ʻumi i hala iho nei, ʻo ia ka poʻe mai Pixar. "Ua pio ke kukui," i hoʻomanaʻo ai ʻo ia. "E kū ana au ma ka ʻaoʻao o Michael, akā mālama wau iaʻu iho no ka mea e hoʻohālikelike ʻia ke ʻano o kāna alakaʻi ʻana i ka animation no ʻumi makahiki. Ma hope o ʻumi makahiki Ka Liona Moi, Nani a me ka Holoholona a Aladin he ʻumi makahiki o ka mea ʻole.

Ua hoʻi ʻo Iger i Burbank, kahi āna i alakaʻi ai i kahi loiloi kālā a ʻike, ma waena o nā mea ʻē aʻe, ua pilikia ka māhele kiʻiʻoniʻoni i nā makahiki i hala. Ma kāna hālāwai mua ma ke ʻano he Luna Nui, ua hōʻike ʻo ia i nā hopena o kāna loiloi i ka papa, a maopopo ka huhū o nā lālā no ka mea ʻaʻole lākou i haʻi ʻia i kekahi mea o ia ʻano. "E like me ka holomua o ka animation, pēlā kā mākou hui holoʻokoʻa," wahi a Iger. "ʻO kahi kiʻiʻoniʻoni holomua e like me ka nalu nui e uhi ana i nā ʻāpana āpau o kā mākou ʻoihana - mai nā kiʻiʻoniʻoni i nā parade i nā mele, nā kahua pāʻani, nā pāʻani wikiō, ke kīwī, ka Pūnaewele a me nā mea pāʻani keiki. Inā ʻaʻole mākou e hana i kēia mau nalu, ʻaʻole e holomua ka ʻoihana. E mālama paha i ka hoʻokele o kēia manawa i ka māhele kiʻiʻoniʻoni, e like me kāna, ʻaʻole i hana, a i ʻole e hoʻopau iā ia a loaʻa i kahi mea ʻē aʻe, akā naʻe, ʻaʻole ʻo ia i ʻike i kekahi mea kūpono. A ʻo ka koho hope loa ke kūʻai ʻana iā Pixar. "ʻO ka pilikia, ʻaʻole maopopo iaʻu inā kūʻai ʻia ia, a inā ʻo ia, ʻaʻole kānalua ka nui o ke kālā," wahi āna. Ua ʻae ka papa alakaʻi iā ia e hoʻomaka i ke kūkākūkā me Pixar e pili ana i ia.

ʻAʻole maʻamau ka hele ʻana o Iger. I kona kamaʻilio mua ʻana me Jobs, ua ʻae ʻo ia i kāna mea i ʻike ai i ka wā e nānā ana i ka Disney parade ma Hong Kong a pehea ia i hōʻoiaʻiʻo ai iā ia e makemake nui ana ʻo Disney iā Pixar. "Makemake wau iā Bob Iger no kēia," wahi a Jobs. "Ke hoʻomau wale nei ia iā ʻoe. ʻO kēia ka mea pupule loa hiki iā ʻoe ke hana i ka hoʻomaka ʻana o kahi kūkākūkā, ma ka liʻiliʻi e like me nā lula kuʻuna. Ua waiho wale ʻo ia i ke kāleka ma ka papaʻaina a ʻōlelo ʻo ia, 'Aia mākou i ka ʻulaʻula. ' Ua makemake au i ke kanaka i kēia manawa no ka mea hana pū wau pēlā. E hoʻolei kāua i nā kāleka ma ka papaʻaina a ʻike i ke ʻano o ko lākou hāʻule ʻana.

Ua hele pū ʻo Jobs lāua ʻo Iger i nā huakaʻi he nui-ʻo ka pā kula ʻo Apple, Palo Alto, Allen a me Co. ma Sun Valley. ʻO ka mea mua, ua hoʻonohonoho lākou i kahi hoʻolālā no kahi ʻaelike hoʻolaha hou: E hoʻihoʻi ʻo Pixar i nā kuleana āpau i nā kiʻiʻoniʻoni a me nā kiʻi i hana mua ʻia, a ʻo ka hoʻihoʻi ʻana e loaʻa iā Disney kahi ʻāpana kūpono o Pixar, a e uku ʻo Pixar iā ia i ka uku paʻa. no ka hāʻawi ʻana i kāna mau kiʻiʻoniʻoni e hiki mai ana. Akā ua hopohopo ʻo Iger e hoʻolilo ʻo Pixar i mea hoʻokūkū nui iā Disney, ʻaʻole maikaʻi ia inā he kuleana ko Disney ma Pixar.

No laila ua hoʻomaka ʻo ia e ʻōlelo aku iā Jobs e hana paha lākou i kahi mea nui aʻe. "Makemake au e ʻike ʻoe ke noʻonoʻo maoli nei au i kēia mai nā kihi āpau," wahi āna. ʻAʻole kūʻē ʻo Jobs iā ia. "ʻAʻole i liʻuliʻu ma mua o ka maopopo ʻana iā mākou ʻelua e huli kā mākou kūkākūkā i ke kumuhana o ka loaʻa ʻana," i hoʻomanaʻo ai ʻo Jobs.

Akā ʻo ka mea mua, pono ʻo Jobs i ka hoʻomaikaʻi ʻana iā John Lasseter lāua ʻo Ed Catmull, no laila ua noi ʻo ia iā lāua e hele mai i kona hale. A kamaʻilio pololei ʻo ia i ka ʻōlelo. "Pono mākou e ʻike iā Bob Iger," ʻōlelo ʻo ia iā lākou. "Hiki iā mākou ke hui pū me ia a kōkua iā ia e hoʻāla iā Disney. He kanaka maikaʻi ʻo ia.

Ua kanalua laua i kinohi. "E ʻōlelo paha ʻo ia ua pīhoihoi mākou," i hoʻomanaʻo ai ʻo Lasseter. "Inā ʻaʻole ʻoe makemake e hana i kēlā, maikaʻi, akā makemake wau e hui ʻoe iā Bob Iger ma mua o kou hoʻoholo ʻana," i hoʻomau ai ʻo Jobs. "Ua like koʻu mau manaʻo e like me ʻoe, akā ua makemake nui wau i ke kanaka." Ua wehewehe ʻo ia iā lākou i ka maʻalahi o ka loaʻa ʻana o nā hōʻike ABC ma ka iPod, me ka hoʻohui ʻana, "He ʻokoʻa loa kēia ma mua o Disney's Eisner, ua like ia me ka pō a lā . He kanaka pololei ʻo ia, ʻaʻohe mea hōʻikeʻike.

Ua hele ʻo Iger i ka hana. Ua lele ʻo ia mai Los Angeles a i ka home o Lasseter no ka ʻaina awakea, hālāwai me kāna wahine a me kāna ʻohana, a noho a hiki i ke aumoe e kamaʻilio ana. Ua lawe pū ʻo ia iā Catmull i ka ʻaina ahiahi a laila kipa i ke keʻena Pixar, hoʻokahi wale nō, ʻaʻohe hui a ʻaʻohe Jobs. "Ua hālāwai au me nā alakaʻi āpau ma laila, kēlā me kēia, a haʻi mai kēlā me kēia iaʻu e pili ana i kā lākou kiʻiʻoniʻoni," wahi āna. Haʻaheo ʻo Lasseter i ke ʻano o kāna hui i hoʻohauʻoli ai iā Iger, a ʻoiaʻiʻo hoʻi, ua aloha ʻo Iger iā ia. "Ua ʻoi aku koʻu haʻaheo iā Pixar i kēlā manawa ma mua o koʻu wā," wahi āna. "He mea kupaianaha nā mea a pau a ua hauʻoli loa ʻo Bob i nā mea āpau."

I ka ʻike ʻana o Iger i nā mea i mālama ʻia no nā makahiki e hiki mai ana— Nā kaʻa, ʻO Ratatouille, Wall-E - ua hoʻi mai a hilinaʻi i kāna CFO ma Disney: "E Iesu Kristo, loaʻa iā lākou nā mea maikaʻi loa! Pono mākou e ʻae me lākou. ʻO kēia ka wā e hiki mai ana o ka hui.

Ua hui pū lākou i kahi kuʻikahi e kūʻai aku ai ʻo Disney iā Pixar no $ 7,4 biliona ma ke kumukūʻai. A laila e lilo ʻo Jobs i mea kuleana nui loa ma Disney me ka ʻehiku pakeneka o nā ʻāpana - ʻo Eisner wale nō ka 1,7 pakeneka a ʻo Roy Disney hoʻokahi wale nō pakeneka o nā ʻāpana. E lawe ʻia ka ʻāpana Disney Animation ma lalo o Pixar a ʻo Lasseter a ʻo Catmull e alakaʻi iā ia a pau. E mālama ʻo Pixar i kona ʻano kūʻokoʻa, e noho ana kāna studio a me ke keʻena poʻo ma Emeryville, a e mālama ʻo ia i kāna pūnaewele pūnaewele ponoʻī.

Ua noi ʻo Iger iā Jobs e lawe iā Lasseter lāua ʻo Catmull i kahi hālāwai malu o ka papa Disney ma ke kūlanakauhale ʻo Century, Los Angeles, i ka lā Lāpule. ʻO ka pahuhopu ka hoʻomākaukau ʻana iā lākou no ka ʻoiaʻiʻo he hana koʻikoʻi a me ke kumu kūʻai kālā, i ʻole lākou e pilikia me ia a ʻaʻole e hoʻi hope. I ko lākou hele ʻana i waho o ke kahua kaʻa, haʻi aku ʻo Lasseter iā Jobs, "Inā hauʻoli nui wau a kamaʻilio lōʻihi paha, e kau i kou lima ma koʻu wāwae a laila hoʻokahi wale nō hana, inā ʻaʻole maikaʻi ʻo Lasseter." "Ua kamaʻilio wau e pili ana i ke ʻano o kā mākou hana ʻana i nā kiʻiʻoniʻoni, ke ʻano o kā mākou akeakamai, ko mākou hāmama a me ka ʻoiaʻiʻo kekahi i kekahi, a pehea mākou e hānai ai i nā kālena hana a kekahi," i hoʻomanaʻo ai ʻo ia. Ua nīnau ka papa i nā nīnau he nui, a ua hāʻawi ʻo Jobs iā Lasseter e pane i ka hapa nui o lākou. ʻO Jobs ponoʻī i kamaʻilio ma luna o nā mea a pau e pili ana i ka nani o ka hoʻohui ʻana i ke kiʻi me ka ʻenehana. "ʻO ia ka mea e pili ana i kā mākou moʻomeheu holoʻokoʻa, e like me Apple," wahi āna. Hoʻomanaʻo ʻo Iger, "ʻO ko lākou makemake a me ko lākou hoihoi i hoʻopio loa i nā mea āpau."

Ma mua o ka loaʻa ʻana o ka manawa o ka papa o Disney e ʻae i ka hui ʻana, ua komo ʻo Michael Eisner a hoʻāʻo e hoʻopau i ka ʻaelike. Ua kelepona ʻo ia iā Iger a ʻōlelo ʻo ia he pipiʻi loa. "Hiki iā ʻoe ke hoʻohui pū i ka animation iā ʻoe iho," i ʻōlelo ʻo ia iā ia. "A pehea?" i ninau aku ai o Iger. "ʻIke wau hiki iā ʻoe ke hana," wahi a Eisner. Ua hoʻomaka ʻo Iger e hoʻomanawanui. "Michael, pehea ʻoe e ʻōlelo ai hiki iaʻu ke hana iaʻu iho inā ʻaʻole hiki iā ʻoe?!"

Ua ʻōlelo ʻo Eisner makemake ʻo ia e hele mai i ka hālāwai o ka papa - ʻoiai ʻaʻole ia he lālā a he luna paha - a ʻōlelo kūʻē i ka loaʻa. Ua kūʻē ʻo Iger iā ia, akā ua kelepona ʻo Eisner iā Warren Buffet, kahi mea kuleana nui, a me George Mitchell, ka luna o ka papa. Ua hōʻoia ka senator mua iā Iger e ʻae iā Eisner e ʻōlelo. "Ua haʻi aku au i ka papa ʻaʻole pono e kūʻai iā Pixar no ka mea ua loaʻa iā lākou he kanawalukūmālima pakeneka o nā mea a Pixar i hana ai," wahi a Eisner. Ua ʻōlelo ʻo ia i ka ʻoiaʻiʻo no nā kiʻiʻoniʻoni i hana ʻia, aia ʻo Disney i ka ʻāpana o ka loaʻa, a me nā kuleana e hana i nā sequels a hoʻohana i nā kiʻiʻoniʻoni mai kēlā mau kiʻiʻoniʻoni. "Ua hana au i kahi hōʻike ma kahi aʻu i ʻōlelo ai aia he ʻumikūmālima pakeneka o Pixar i koe ʻaʻole iā Disney. A ʻo ia ka mea i loaʻa iā lākou. ʻO ke koena he pili wale nō i nā kiʻiʻoniʻoni Pixar e hiki mai ana. "Ua kuhikuhi au i kekahi mau alakaʻi a me nā mea hana i ka mōʻaukala o ke kiʻiʻoniʻoni i hana i kekahi mau hits a laila lele. Ua loaʻa iā Spielberg, Walt Disney, a me nā mea ʻē aʻe he nui. "Ua huhū ʻo Steve i koʻu ʻike ʻana i ia mau mea," wahi a Eisner ma hope.

I ka pau ʻana o kāna hōʻike ʻana, ua hōʻole ʻo Iger i kāna mau hoʻopaʻapaʻa i kēlā me kēia helu. "E wehewehe wau i ka hewa o kēia hōʻikeʻike," i hoʻomaka ai ʻo ia. Ma hope o ka lohe ʻana iā lāua ʻelua, ua ʻae ka papa i ka ʻaelike e like me ka manaʻo o Iger.

Ua lele ʻo Iger i Emeryville e hālāwai me Jobs e kūkākūkā i ka ʻaelike limahana Pixar. Akā ma mua o kēlā, ua hui ʻo Jobs me Catmull a me Lasseter. "Inā he kānalua kekahi o ʻoukou," i ʻōlelo ai ʻo ia, "e haʻi aku wau iā lākou 'mahalo, ʻaʻole wau makemake' a puhi i ka pīkī i ka ʻaelike. I keia manawa, aneane hiki ole. Akā naʻe, mahalo lākou i kāna ʻano. "ʻAʻohe oʻu pilikia me kēlā," wahi a Lasseter. "E hana pū kāua." A laila, pūliki nā mea a pau a hāʻule ihola ʻo Jobs i ka waimaka.

Ua ʻākoakoa nā kānaka a pau i ka atrium. "Ke kūʻai nei ʻo Disney iā Pixar," hoʻolaha ʻo Jobs. Ua ʻālohilohi nā waimaka i kekahi mau maka, akā i kāna wehewehe ʻana i ke ʻano o ka ʻaelike, ua hoʻomaka ka ʻike ʻana o nā limahana he ʻano kūʻai kūʻē i lalo. ʻO Catmull ke poʻo o Disney animation, ʻo Lasseter ke alakaʻi kiʻi. ʻO ka hope, hauʻoli nā kānaka a pau. Ua kū ʻo Iger ma ka ʻaoʻao a kono ʻo Jobs iā ia e hele i mua o nā limahana i ʻākoakoa. I ka wā i kamaʻilio ai ʻo Iger e pili ana i ka moʻomeheu kūʻokoʻa o Pixar a pehea e pono ai ʻo Disney e hānai iā ia a aʻo mai ia mea, ua hauʻoli ka lehulehu.

"ʻAʻole wale kaʻu pahuhopu e hana i nā huahana maikaʻi, akā e kūkulu i nā hui nui," wahi a Jobs ma hope. "Ua hana ʻo Walt Disney. A ʻo ke ʻano o kā mākou hana ʻana i kēlā hui ʻana, ua ʻae mākou iā Pixar e noho i hui nui a kōkua iā Disney e noho pū kekahi. "

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