Pani hoʻolaha

Ua paʻi ʻia ka pukana kanakolukūmākahi o ka pule Respekt i ka pule i hala. Ua hoihoi au i ka ʻatikala E nā mea kūʻai, e hui! (ma ka pauku i uku ʻia), kahi e noʻonoʻo ai ka mea kākau ʻo Ivana Svobodová i ke kumu Ke uku nui nei nā mea kūʻai Czech no ka lethargy a pono e kipi.

Noho ka ʻatikala i ka makemake o Czech e uku i nā kumukūʻai kiʻekiʻe no nā huahana branded. ʻO kahi ʻatikala lōʻihi e kūkākūkā ana i nā mea hoʻohana kelepona, kelepona i nā kumukūʻai a me ka iPhone. Ua hoʻomaka wau e heluhelu me ka hoihoi a ʻaʻole hiki iaʻu ke hoʻōki i ka noʻonoʻo pehea e wehewehe ai nā mea hoʻohana kelepona i kā lākou "kūʻai" ma Czech Republic. He mea hilahila no kēlā ʻatikala hoihoi e hāʻule i ka poina mua. No laila ua hoʻoholo wau e kaʻana like i kēia ʻike me ʻoe.

Kākau: ʻO nā kikoʻī ua kaha ʻia ka kikokikona mua o Respekt.

ʻO nā kūʻai liʻiliʻi iPhone a pehea e hoʻonohonoho ai i kahi kumukūʻai

ʻAʻole ia e pili ana i nā kumukūʻai kelepona, ʻoi aku ka nui o ke kumukūʻai ma Czech Republic ma mua o ka hapalua o Slovakia. ʻO ka nānā ʻana i ka pūnaewele o T-Mobile ma nā ʻāina ʻē aʻe e hōʻike ana i kēia aʻe, no ka laʻana: ʻO nā mea kūʻai aku Czech makemake i kahi kelepona iPhone he ʻumikūmālima manawa ʻoi aku ka nui o nā mea kūʻai aku Austrian. Hiki iā ʻoe ke loaʻa i kēia mea hou hou ma ka mākeke kelepona me kahi ʻaelike ʻelua makahiki a me ka uku pākēneka o kēlā me kēia mahina e like me 1200 lei aliʻi, kahi mea kūʻai aku Kelemania T-Mobile no hoʻokahi euro, me ka lālā Austrian no 29 euros, ma Polani no 250 euros. a ma Czech Republic me ka mea hoʻohana like no - 450 euros.

I ka wā i kūʻai aku ai ka iPhone 22G ma Czech Republic ma ʻAukake 2008, 3, ʻo nā hoʻolālā pipiʻi loa. kūʻai i iPhone no CZK 1. Hiki ke ʻike ʻia kahi hoʻomanaʻo o kēia ma ka pūnaewele i kēia lā kumukūʻai. I ka hala ʻana o ka manawa, ua ʻike nā mea hoʻohana ʻo ke kelepona me ka ʻāpala nahu he bipi gula a makemake nā mea kūʻai aku e uku. Mai ia manawa, i kēlā me kēia makahiki (me ka hoʻokomo ʻana i kahi hiʻohiʻona iPhone hou) ua hoʻoponopono mau ʻia nā kumukūʻai a me nā kumukūʻai o ka hāmeʻa. ʻO ka piʻiʻana o ke kumukūʻai o ke kelepona i weheweheʻia ma nāʻano likeʻole. I kekahi manawa, ua wehewehe ʻo T-Mobile i ka piʻi ʻana o ke kumukūʻai o kahi mea kōkua ʻole e CZK 3000 penei: "I nā lā i hala iho nei, ua ʻike mākou i ka hoihoi nui mai nā mea kūʻai aku ʻē aʻe i ka iPhone 3G. Ke nānā nei kēia pūʻulu i nā mea ʻaʻole i hāʻawi ʻia i ke kālā, kahi e kūʻai nui ai a hoʻokuʻu aku paha i nā mākeke kahi i loaʻa ʻole ai ka hāmeʻa.".

ʻO nā limahana Czech T-Mobile wehewehe i kēia ʻokoʻa kumukūʻai haʻalulu me ka huikau. "Ma Austria, ʻo T-Mobile ka mea kūʻai kūʻokoʻa o nā iPhones, ʻaʻole mākou i kūleʻa, no laila ua maopopo iā mākou ʻaʻole mākou e kūʻai aku i nā mea he nui a ʻaʻole pono mākou e hāʻawi kālā iā lākou," wahi a T- ʻO ka mea haʻiʻōlelo Mobile CZ Martina Kemrová. "ʻAʻole i loaʻa iā mākou kekahi ʻikepili e pili ana i ka helu o nā poʻe hoihoi a i ʻole ka poʻe i loaʻa i kahi iPhone, akā ua maopopo iā mākou mai nā kūkākūkā pūnaewele like ʻole," wehewehe ʻo Mrs. Kemrová, e like me ke kumu kūʻai o ke kelepona. A haʻalele lākou i ka hāmeʻa i nā mea kūʻai aku Czech aloha no ka mea he mau mea pāʻani wale nō lākou a ʻaʻole hoʻolilo maoli. "Ke ʻimi nei nā mea hoʻohana i kahi kumu o ka loaʻa kālā ma nā lawelawe ʻikepili, akā ua maopopo iā mākou mai kā mākou ʻike me kahi mea kūʻai aku Czech e kūʻai hou aku ʻo ia i kahi iPhone no ka mea maikaʻi a nānā ʻo ia i nā kiʻi ma luna o ia mea, ʻaʻole no ka mea e hāʻawi ʻia. iā mākou me ka nui o ka nui o ka ʻikepili," i hoʻohui ai ka ʻōlelo.

Ma mua o ka hoʻomaka ʻana o ke kūʻai aku ʻana, ua hoʻohana ʻia ka 10 a 000 iPhones mai nā mea lawe hina hina ma Czech Republic. ʻAʻole anei he mea kupanaha i kā mākou mea hoʻohana ke hōʻike ʻia nei nā kelepona ʻaʻole lākou e kūʻai aku i kā lākou pūnaewele? ʻAʻole ia he mau haneli, akā he mau ʻumi tausani o nā mea hana! Ua ʻike paha lākou i kēia ʻoiaʻiʻo. Loaʻa i kēlā me kēia kelepona kahi code kūikawā IMEI a mālama ʻia i loko o kā lākou ʻōnaehana kūloko. Wahi a ia, hiki ke loaʻa ka ʻike e pili ana i ka mea hana a me ke ʻano o ke kelepona. Eia kekahi, ʻaʻole i ʻae ʻia ka iPhone no ka hoʻohana ʻana i nā pūnaewele kelepona ʻo Czech a hiki i ʻAukake 2008. Ua nalo paha nā mea hana Czech i kēia mau ʻike?

ʻO nā hui kelepona ʻē aʻe i hoʻomaka e kūʻai aku i ka iPhone i hōʻike a hōʻike i nā kūʻai moʻolelo a me ka hoihoi nui o nā mea kūʻai aku. No ke aha e ʻokoʻa loa ai nā helu ma Czech Republic?

I kēia mau makahiki o ke kūʻai ʻana i nā lomilomi a me nā ʻano noiʻi āpau, ʻo ka helu kelepona ʻo Czech e hoʻoholo i ke kumukūʻai o ke kelepona ma muli o nā kūkākūkā pūnaewele? Ua ʻike nā mea hana e pili ana i nā helu kūʻai maikaʻi loa i loko o kekahi mau pule a ua hoʻokūkū hoʻi i ka nūpepa e ʻike i ka mea kūʻai aku i nā kelepona hou aku.

Hiki iā ʻoe ke lawe ia mea ma ke ʻano he moʻolelo, akā aia kahi kuʻuna inā ʻaʻole no ka iPhone, ʻaʻole mākou e loaʻa i nā pūnaewele ʻekolu. I ka wā ma mua, ua hoʻohiki nā mea hana Czech ʻekolu i ke kūkulu ʻana iā lākou. Ma hope o kekahi manawa, ʻo O3 wale nō i hoʻohana i ka pūnaewele 2G wale nō ma Prague, Brno a me Ostrava. Ua hoʻokaʻawale ʻo T-Mobile iā ia iho mai kāna kūpaʻa a haʻi aku e kūkulu ʻo ia i nā ʻoihana ʻehā-hanauna. Mahalo i ka iPhone, ua hoʻonui pinepine ʻia ka hele ʻana o ka ʻikepili ma ka pūnaewele, a ua koi ʻia nā mea hana e kūkulu i kahi pūnaewele 3G.

Paneka, mahele a me ka helu

Ua kūʻai aku kāna ʻoihana i "he mau ʻumi tausani" o iPhones i kēia manawa - ʻaʻole like me kona kaikuahine ma Austria, nona nā haneli haneli o iPhones i kāna arsenal. Ua hōʻole ʻo Mrs. Kemrová e hiki ke hoʻomaikaʻi i kahi haʻawina e hoʻolako ai i ka iPhone i nā poʻe hoihoi: "ʻAʻole, ʻike mākou i kā mākou mākeke. ʻAʻohe applemania ma ʻaneʻi."

Noho mālie ʻo T-Mobile a me O2 i ka helu pololei o nā ʻāpana i kūʻai ʻia (e ʻōlelo ana i kahi ʻaelike hōʻike ʻole me Apple). Hōʻike nā mea hoʻohana ʻelua i nā ʻumi tausani o nā ʻāpana i kūʻai ʻia. Ua ʻae ʻo Vodafone ma kahi o 30 ʻO nā helu i loaʻa mai ka makahiki i hala e kamaʻilio e pili ana i ke kaʻa 200 iPhones o nā hanauna a pau. Ua hala kekahi makahiki a ua ʻoi aku ka nui o nā mea hoʻohana o ka atamai o Apple ma mua o 250.

Hiki iā ʻoe ke heluhelu i nā helu hou aʻe ma ka pūnaewele Internet Advertising Conference. ʻO Mr. Slavomír Doležal mai T-Mobile i kāna hōʻikeʻike Malaki ʻO ka mākeke kelepona ma nā helu 'Ōlelo: 2 mau mea hoʻohana pūnaewele paʻa, 258% o lākou e hoʻohana i nā smartphones a ʻo ke kolu ma ka papa me 388% ʻo ia ka Apple brand. Ma nā ʻōlelo maoli, hōʻike kēia i nā mea nona iPhone 37 e hoʻohana nei i ka Pūnaewele ma kā lākou kelepona. Hoʻololi iki nā helu, no ka mea, ʻaʻole hoʻohana kēlā me kēia mea kelepona i ka Pūnaewele.

No laila ʻehia ka manawa e hoʻohana ʻia ai ka brand huahana Apple no ka mākaʻikaʻi kelepona? Nānā i nā helu helu o kēia manawa Eia. Aia i kēia manawa he 47,16% o nā mea komo a pau. ʻIke maoli nā mea hana i kā lākou mākeke?





Ua hoʻohana ʻia nā ʻāpana mai ka ʻatikala me ka ʻae ʻia o ka magazine Respekt.

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