Pani hoʻolaha

Ma hope o ka hoʻolaha hopena kālā i nehinei i hōʻike ai ʻo Apple i ka hā o ka hapaha kālā o 2014 ua loaʻa iā ia ka loaʻa kālā ma luna o $ 42 biliona me ka loaʻa kālā he $ 8,5 biliona, ua pane ʻo Tim Cook i nā nīnau mea hoʻopukapuka a hōʻike i kekahi mau ʻike hoihoi ma ke kelepona kūkā.

Ua pau ka manawa o Apple e hana i nā iPhones hou

I ka hapaha i hala iho nei, ua kūʻai aku ʻo Apple ma luna o 39 miliona iPhones, 12 pakeneka ʻoi aku ma mua o ke kolu o ka hapaha, he hoʻonui makahiki-ma-makahiki o 16 pakeneka. Ua ʻōlelo ʻo Tim Cook ʻo ka hoʻomaka ʻana o ka iPhone 6 a me 6 Plus ka wikiwiki loa a Apple i hana ai, a ma ka manawa like ka lanakila loa. "Ke kūʻai aku nei mākou i nā mea āpau a mākou e hana ai," i ʻōlelo hou ai ʻo ia i nā manawa he nui.

ʻAʻohe pane pololei ʻo Cook i ka nīnau inā ua kuhi pololei ʻo Apple i ka hoihoi i nā hiʻohiʻona pākahi. Wahi a ia, paʻakikī ke koho ʻana i ka iPhone (inā ʻoi aku ka nui a i ʻole ka liʻiliʻi) makemake nui ke kūʻai koke aku ʻo Apple i nā ʻāpana āpau i hana ʻia. "ʻAʻole wau i manaʻo nui loa ma hope o ka hoʻokuʻu ʻana i kahi huahana. ʻO ia paha ke ala maikaʻi loa e hōʻuluʻulu ai, "i ʻōlelo ai ʻo ia.

Kūʻai ikaika Mac

Inā ʻālohilohi kekahi huahana i ka hapaha hope, ʻo ia ʻo Macs. ʻO 5,5 miliona mau PC i kūʻai ʻia e hōʻike ana i ka piʻi ʻana o 25 pakeneka ma luna o ke kolu o ka hapaha, kahi hoʻonui makahiki o 21 pakeneka. "He hapaha kamahaʻo ia no Macs, kā mākou mea maikaʻi loa. ʻO ka hopena ʻo kā mākou māhele mākeke nui loa mai ka makahiki 1995, "i haʻaheo ai ʻo Cook.

Wahi a ka luna hoʻokele, he hana koʻikoʻi ka wā hoʻi i ke kula, i ka wā i kūʻai ai nā haumāna i nā kamepiula hou i nā hanana maikaʻi. "Haʻaheo loa wau no ia mea. E loaʻa iā 21 pakeneka o kahi mākeke emi; ʻAʻohe mea maikaʻi aʻe."

Ke hāʻule mau nei nā iPads

He ʻokoʻa i ka lanakila nui o nā Mac he iPads. Ua hāʻule kā lākou kūʻai aku no ke kolu o ka hapaha ma ka lālani, me 12,3 miliona iPads i kūʻai ʻia i ka hapaha hope loa (i lalo o 7% mai ka hapaha mua, iho 13% makahiki-ma-makahiki). Akā naʻe, ʻaʻole hopohopo ʻo Tim Cook i ke kūlana. "Ua ʻike au aia nā manaʻo maikaʻi ʻole ma ʻaneʻi, akā ke nānā nei au iā ia mai kahi ʻano ʻokoʻa," i hoʻomaka ai ʻo Cook e wehewehe.

Ua kūʻai aku ʻo Apple i 237 miliona iPads i nā makahiki ʻehā wale nō. "ʻElua mau iPhones i kūʻai ʻia i nā makahiki ʻehā mua," i hoʻomanaʻo ai ka CEO o Apple. I nā mahina he 12 i hala iho nei, kūʻai aku ʻo Apple i 68 miliona iPads, no ka makahiki kālā holoʻokoʻa 2013, kūʻai aku ʻo ia i 71 miliona, ʻaʻole ia he hāʻule nui. "ʻIke wau he lohi a ʻaʻole pilikia nui. Akā makemake mākou e hoʻomau i ka ulu. ʻAʻole mākou makemake i nā helu maikaʻi ʻole i kēia mau mea. "

ʻAʻole manaʻo ʻo Cook e hoʻopiha hou ʻia ka mākeke papa. Ma nā ʻāina ʻeono i loaʻa ka loaʻa kālā no Apple, ua kūʻai ka hapa nui o ka poʻe i iPad no ka manawa mua. Loaʻa ka ʻikepili mai ka hopena o ka hapahā o Iune. Ma kēia mau ʻāina, kūʻai ka poʻe i kā lākou iPad mua i 50 a 70 pakeneka. ʻAʻole hiki iā ʻoe ke loaʻa i kēlā mau helu inā ua oversaturated ka mākeke, wahi a Cook. "Ke ʻike nei mākou e mālama ka poʻe i nā iPads ma mua o iPhones. No ka mea he ʻehā makahiki wale nō mākou i loko o ka ʻoihana, ʻaʻole maopopo mākou i nā pōʻai hōʻoluʻolu e koho ai nā kānaka. He paʻakikī ke hoʻohālikelike ʻia," wehewehe ʻo Cook.

ʻAʻole makaʻu ʻo Apple i ka cannibalization

Hiki i nā huahana Apple ʻē aʻe ma hope o ka emi ʻana o nā iPads, i ka wā e hele ai nā kānaka, no ka laʻana, no Mac a i ʻole iPhone hou ma kahi o ka iPad. "Ke ʻike ʻia nei ka hui ʻana o kēia mau huahana. Manaʻo wau e nānā kekahi i ka Mac a me ka iPad a koho i ka Mac. ʻAʻohe aʻu noiʻi e kākoʻo i kēia, akā hiki iaʻu ke ʻike iā ia mai nā helu wale nō. A ma ke ala, ʻaʻohe oʻu manaʻo, "wahi a Cook, ʻaʻole ʻo ia e noʻonoʻo inā koho ka poʻe i ka iPhone 6 Plus hou aʻe ma mua o ka iPad, nona ka pale ma kahi o ʻelua iniha ka liʻiliʻi.

"Ua maopopo iaʻu e nānā kekahi poʻe i ka iPad a me ka iPhone a koho i ka iPhone, a ʻaʻohe oʻu pilikia me ia," i ʻōlelo ai ka Luna Nui o kahi hui kahi mea nui e hoʻomau ka poʻe e kūʻai i kāna huahana. i ka hopena, ʻaʻole ia he mea nui, no ka mea a lākou e hiki ai.

Hiki iā mākou ke manaʻo i nā mea nui aʻe mai Apple

ʻAʻole makemake ʻo Apple e kamaʻilio e pili ana i kāna mau huahana e hiki mai ana, ʻoiai ʻaʻole ia e kamaʻilio e pili ana iā lākou. Eia nō naʻe, ma ka maʻamau, e nīnau kekahi i ka mea a ka hui i ka wā o ka hālāwai kūkā. Ua noʻonoʻo ʻo Gene Munster o Piper Jaffray i ka mea e manaʻo ai nā mea hoʻopukapuka e ʻike nei iā Apple ma ke ʻano he ʻoihana huahana mai Apple a me ka mea e pono ai lākou e nānā. He kamaʻilio maʻamau ʻo Cook.

“E nānā i nā mea a mākou i hana ai a me nā mea a mākou i hoʻolauna ai. (…) Akā ʻoi aku ka mea nui ma mua o kēia mau huahana a pau ka nānā ʻana i nā mākau i loko o kēia hui. Manaʻo wau ʻo ia wale nō ka ʻoihana ma ka honua i hiki ke hoʻohui i nā lako, lako polokalamu a me nā lawelawe ma ka pae kiʻekiʻe. ʻO ia wale nō ka mea e hiki ai iā Apple ke hana ma nā wahi like ʻole, a ʻo ka paʻakikī ke hoʻoholo i ka mea e nānā aku ai a me ka mea e nānā ʻole ai. Loaʻa iā mākou nā manaʻo ʻē aʻe ma mua o nā kumuwaiwai e hana pū ai," wahi a Cook.

“Makemake au e nānā i kā mākou kamaʻilio ʻana i ka pule i hala. Nā mea e like me Continuity a ke hoʻohana ʻoe i kou noʻonoʻo a noʻonoʻo i ka lōʻihi o ka hele ʻana, ʻaʻohe hui ʻē aʻe e hiki ke hana i kēlā. ʻO Apple wale nō. Manaʻo wau he mea koʻikoʻi ka neʻe ʻana o kēia i mua a ke noho nei nā mea hoʻohana i nā kaiapuni lehulehu. Makemake au e nānā i nā mākau, nā mana a me nā makemake o kēia hui. ʻAʻole i ʻoi aku ka ikaika o ka mīkini hana hana.

ʻO Apple Pay ma ke ʻano he hōʻike maʻamau o ka hana kiʻi a Apple

Akā ʻaʻole i pau ʻo Tim Cook i ka pane no Gene Munster. Ua hoʻomau ʻo ia me Apple Pay. "ʻO Apple Pay ka Apple maʻamau, e lawe ana i kahi mea kahiko loa kahi e nānā ai nā mea a pau i nā mea āpau akā ʻo ka mea kūʻai aku a kau i ka mea kūʻai ma ke kikowaena o ka ʻike holoʻokoʻa a hana i kahi mea nani. Ma ke ʻano he mea hoʻopukapuka kālā, e nānā wau i kēia mau mea a hauʻoli maikaʻi, "wahi a Cook.

Ua nīnau ʻia ʻo ia i ka wā o ka hālāwai kūkā inā ʻike ʻo ia iā Apple Pay he ʻoihana ʻokoʻa a i ʻole kahi hiʻohiʻona e kūʻai aku i nā iPhones hou aku. Wahi a Cook, ʻaʻole ia he hiʻohiʻona wale nō, akā e like me ka App Store, ʻoi aku ka nui o ka ulu ʻana, ʻoi aku ka nui o ke kālā e loaʻa iā Apple. I ka hoʻokumu ʻana iā Apple Pay, e like me Cook, ʻo ka ʻoihana i kālele nui i nā pilikia palekana nui āna i makemake ai e hoʻoponopono, e like me ka ʻohi ʻole ʻana i nā ʻikepili mai nā mea hoʻohana. "Ma ka hana ʻana i kēia, manaʻo mākou e kūʻai aku i nā mea hou aku no ka mea ke manaʻo nei mākou mea pepehi. "

"ʻAʻole mākou e ʻae i ka mea kūʻai aku e uku no ko mākou pono ponoʻī, ʻaʻole mākou e ʻae i ka mea kūʻai aku e uku no ko mākou pono ponoʻī, akā aia kekahi mau ʻōlelo kalepa i ʻaelike ʻia ma waena o Apple a me nā panakō," i hōʻike ai ʻo Cook, akā ua hoʻohui ʻo Apple ʻaʻohe hoʻolālā e hōʻike iā lākou. ʻAʻole e hōʻike kaʻawale ʻo Apple i nā loaʻa kālā o Apple Pay, akā e hoʻokomo iā lākou i nā hopena kālā e hiki mai ana ma waena o nā miliona i hana ʻia e iTunes.

Puna: ʻO Macworld
Photo: ʻO Jason Snell
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