Ondrej Holzman Ua mālama ʻia ka hālāwai nui o nā mea kuleana Apple ma ka Pōʻalima, a ʻo ka Luna Nui ʻo Tim Cook e kū i nā nīnau he nui. Ua alakaʻi ʻo ia i ka hālāwai nui iā ia iho a kūkākūkā i nā iPhones, acquisitions, Apple TV a me nā mea ʻē aʻe me nā mea hoʻopukapuka ...
Mahope koke iho o ka halawai nui lawe mai lakou i kekahi mau ikepili a me ka ike, i kēia manawa e nānā nui mākou i ka hanana holoʻokoʻa.
Pono mua nā mea kuleana o Apple e ʻae i ke koho hou ʻana i nā lālā o ka papa, e hōʻoia i ka ʻoihana helu helu ma ke keʻena, a ʻae pū kekahi i nā manaʻo i hōʻike ʻia e ka papa alakaʻi - ua hala nā mea āpau me ka 90 pakeneka a ʻoi aku paha ka ʻae. E loaʻa hou i nā limahana koʻikoʻi o ka hui a ʻoi aku ka pili o kā lākou uku a me nā bonus i ka hana o ka hui.
Ua hele mai kekahi mau manaʻo i ka ʻAha Nui mai waho mai, akā ʻaʻohe manaʻo - e like me ka hoʻokumu ʻana i kahi komisina aʻoaʻo kūikawā no nā pono kanaka - i hala i ka balota. Ma hope o ka pau ʻana o nā hana a pau, ua neʻe ʻo Cook i kāna ʻōlelo a laila i nā nīnau mai nā mea kuleana pākahi. Ma ka manawa like, ua hōʻoia ʻo Ty i loko o 60 mau lā, e ʻōlelo ʻo Apple i ke ʻano e hoʻomau ai me kāna uku hoʻokaʻawale a kaʻana like i nā papahana kūʻai hou.
Nānā hou
Ua ʻike mua ʻo Tim Cook i ka makahiki i hala ma ke ʻano ākea. No ka laʻana, ua haʻi ʻo ia i ka MacBook Air, kahi āna i hoʻomanaʻo ai ua kapa ʻia e ka poʻe hoʻohewa ʻo "ka pona maikaʻi loa i hana ʻia." No ka iPhone 5C a me 5S, ua ʻōlelo ʻo ia ua kūʻai aku nā hiʻohiʻona ʻelua i ko lākou mau mua i kā lākou mau kumukūʻai kumukūʻai, e hōʻike ana i ka Touch ID, "ua hoʻokipa maikaʻi ʻia."
[do action=”citation”] Ua ʻoi aku ka paʻakikī o ka hoʻopaʻa inoa ʻana iā Apple TV ma ke ʻano he leʻaleʻa.[/do]
ʻO ka ʻōnaehana A7 hou me ka 64-bit architecture, ʻo ka iOS 7 mobile operating system, e komo pū ana me iTunes Radio, a me ka iPad Air i hele mai no ka lulu. Ua hāʻule nā ʻikepili hoihoi no iMessage. Ua hāʻawi mua ʻo Apple ma luna o 16 biliona hoʻolaha hoʻolaha i nā polokalamu iOS, me 40 biliona i hoʻohui ʻia i kēlā me kēia lā. I kēlā me kēia lā, hāʻawi ʻo Apple i mau piliona noi no iMessage a me FaceTime.
ʻO Apple TV
ʻO kahi ʻōlelo hoihoi i hana ʻia e ke poʻo o ka hui Kaleponi e pili ana iā Apple TV, i loaʻa i hoʻokahi piliona kālā i ka makahiki 2013 (me ke kūʻai aku ʻana i nā ʻike) a ʻo ia ka huahana lako lako wikiwiki loa i ka waihona o Apple. ua hoʻonui ʻia e 80 pakeneka o ka makahiki. "I kēia manawa ua ʻoi aku ka paʻakikī o ka hoʻopaʻa inoa ʻana i kēia huahana ma ke ʻano he leʻaleʻa wale nō," i ʻae ʻo Cook, me ka hoʻoulu ʻana i ka manaʻo e hiki iā Apple ke hoʻolauna i kahi mana hou i nā mahina e hiki mai ana.
Eia naʻe, ʻaʻole kamaʻilio ʻo Tim Cook e pili ana i nā huahana hou. ʻOiai ua hoʻomākaukau ʻo ia i mea hoʻohenehene no ka poʻe kuleana i kona manaʻo mua ʻana e hoʻolaha paha ʻo ia i nā huahana hou i ka wā o ka hālāwai nui, akā e hoʻomaha wale ma hope o ka paʻi nui ʻana he mea hoʻohenehene wale nō.
Luna ʻo ka hui mahalo nui ʻia o ka honua ma ka liʻiliʻi loa ua kamaʻilio ʻo ia e pili ana i ka hana ʻana i ka sapphire, ka mea e ʻike ʻia ma kekahi o nā huahana apple e hiki mai ana. Akā, ʻaʻohe mea paʻa. Ua hana ʻia ka hale hana aniani sapphire no kahi "papahana huna" ʻaʻole hiki iā Cook ke kamaʻilio e pili ana i kēia manawa. He mea nui ka huna ʻana no Apple, ʻoiai ke ala nei ka hoʻokūkū a kope mau.
Hui ʻōmaʻomaʻo
Ma ka hālāwai nui, ua koho mua ʻia ka manaʻo o ka National Center for Public Policy Research (NCPPR), kahi i ʻōlelo ʻia ai e koi ʻia ʻo Apple e haʻi i nā hoʻopukapuka āpau i nā mea pili i ke kaiapuni. Ua ʻaneʻane hōʻole ʻia ka manaʻo, akā ua puka mai ia ma hope o nā nīnau i kuhikuhi ʻia iā Tim Cook, a ua hoʻonāukiuki ke kumuhana i ka CEO.
[do action=”quote”]Inā makemake ʻoe iaʻu e hana i kēia no ke kālā, pono ʻoe e kūʻai aku i kāu mau ʻāpana.[/do]
Manaʻo nui ʻo Apple e pili ana i ke kaiapuni a me nā kumu o ka ikehu hou, ʻo kāna mau "ʻanuʻu ʻōmaʻomaʻo" i kūpono hoʻi mai kahi ʻike waiwai, akā he pane maopopo ʻo Cook no ka ʻelele NCPPR. "Inā makemake ʻoe iaʻu e hana i kēia mau mea maʻemaʻe no ROI, a laila pono ʻoe e kūʻai aku i kāu mau ʻāpana," i pane aku ai ʻo Cook, ka mea i manaʻo e hoʻohuli iā Apple mai ka 100 pakeneka i ka ikehu hou, ʻo ia hoʻi, ma waena o nā mea ʻē aʻe, ke kūkulu ʻana i ka mea kanu lā nui loa a loaʻa. ia ia e ka mea hoolako ikehu ole.
No ke kākoʻo ʻana i kāna manaʻo ʻaʻole pili ʻo Apple i ke kālā, ua hoʻohui ʻo Cook, no ka laʻana, ʻo ka hoʻohana ʻana i nā mea hoʻohana e ka poʻe me ke kino kīnā ʻaʻole hiki ke hoʻonui i ka loaʻa kālā, akā ʻaʻole ia e kāpae iā Apple mai ka hoʻomau ʻana i ka hoʻomohala ʻana i ia mau huahana.
Hoʻokomo kālā
Ma waho aʻe o ka hoʻohiki ʻana e hōʻike i ka nūhou e pili ana i ka papahana kūʻai kūʻai i nā lā 60 e hiki mai ana, ua hōʻike ʻo Cook i nā mea kuleana ua hoʻonui nui ʻo Apple i ka hoʻopukapuka ʻana i ka noiʻi a me ka hoʻomohala ʻana, ʻoi aku ka 32 pakeneka mai ka makahiki i hala, ʻoiai ua hoʻokomo nui ʻia ma ia wahi. .
Me ka hao mau, ua hoʻomaka ʻo Apple e kūʻai i nā ʻoihana liʻiliʻi like ʻole. I nā mahina he 16 i hala iho nei, ua lawe ka mea hana iPhone i nā hui 23 ma lalo o kona ʻēheu (ʻaʻole i hoʻolaha ʻia nā mea kūʻai āpau), me Apple ʻaʻole e alualu i nā hopu nui. Ma ka hana ʻana pēlā, ua ʻōlelo ʻo Tim Cook, no ka laʻana, i ʻO ka waiwai nui o Facebook ma WhatsApp.
Ua uku ia no Apple e hoʻokomo i nā ʻāina BRIC. I ka makahiki 2010, ua hoʻopaʻa ʻo Apple i ka waiwai o ʻehā piliona kālā ma Brazil, Russia, India a me Kina, i ka makahiki i hala ua "loaʻa" ʻo ia i 30 biliona kālā ma kēia mau wahi.
Ka pā kula hou i ka makahiki 2016
Nīnau ʻia e pili ana i ka pā kula nui hou i hoʻomaka ai ʻo Apple e kūkulu i ka makahiki i hala, ua ʻōlelo ʻo Cook he wahi ia e lawelawe ʻia ma ke ʻano he "waena no nā makahiki he mau makahiki." Ua ʻōlelo ʻia e neʻe wikiwiki ana ke kūkulu ʻana, a manaʻo ʻia ʻo Apple e neʻe i loko o ke keʻena nui hou i 2016.
I ka hopena, ua kamaʻilio pū ʻia ka hana ʻana o nā huahana Apple ma ka ʻāina ʻAmelika, i ka wā i hōʻike ai ʻo Tim Cook i ka Mac Pro i hana ʻia ma Austin, Texas a me Arizona sapphire aniani, akā ʻaʻole i hāʻawi i ka ʻike e pili ana i nā huahana ʻē aʻe e neʻe ana mai Kina i ka lepo home.
I kēia manawa, ʻoi aku ka paʻakikī o ka hoʻopaʻa inoa ʻana i kēia huahana he mea leʻaleʻa wale nō. Noʻonoʻo e pili ana i ka ulu a me kāna loaʻa kālā, ʻaʻole no ka mea e piʻi mai ana kekahi mea.
ʻAe, akā ma muli o ka ulu mau ʻana, hiki iā Apple ke hoʻololi i ka huahana holoʻokoʻa, i manaʻo ʻia e pili ana.
Makemake au iā Apple TV. ʻOiaʻiʻo, ua lōʻihi ia i loko o koʻu poʻo, akā ʻaʻole wau makemake e kūʻai aku me ka ʻike he mea hou ia i ka hapahā o ka makahiki.