Ondrej Holzman Ua hoʻolaha ʻo Apple i kāna mau hopena kālā i nehinei hai mai la oia he hapaha mooolelo, ka mea nui loa i loko o kona mōʻaukala a hiki i kēia manawa, akā naʻe, ʻaʻole maikaʻi loa nā pane, e like me ka manaʻo o ka poʻe loiloi i kūʻai ʻia aku nā iPhones, iPads a me Macs. Eia naʻe, ua wehewehe ʻo CEO Tim Cook i nā kumu a me nā mea hou aku i nā mea kuleana ma kahi kelepona kūkā kuʻuna.
iPhone ma waho o ʻAmelika Hui Pū ʻIa
Ke hoʻohālikelike ʻia i ka hapahā o Kepakemapa, ua hoʻonui mākou i nā kūʻai aku ma 70 pakeneka. No laila, ʻaʻole hiki iā mākou ke ʻoluʻolu i kēia mau hopena. Ma ke ʻano o ka māhele ʻāina, ʻike mākou i ka ulu nui loa ma Kina, kahi i hāʻule ai nā helu ʻekolu. No laila, hauʻoli nui mākou ma kēia mea.
Ka nui o ka pale iPhone
Lawe mai ʻo iPhone 5 i kahi hōʻike Retina hou ʻehā iniha, ʻo ia ka hōʻike kiʻekiʻe loa ma ka mākeke. ʻAʻohe mea ʻē aʻe e hele kokoke mai e hoʻohālikelike i ka maikaʻi o ka hōʻike Retina. I ka manawa like, hiki ke hoʻohana ʻia kēia hōʻike nui me ka lima hoʻokahi, kahi e hoʻokipa ai nā mea hoʻohana. Ua noʻonoʻo nui mākou e pili ana i ka nui o ka pale a ke manaʻoʻiʻo nei mākou i koho pono.
iPhone koi i ka hapaha hope
Inā ʻoe e nānā i ke kūʻai ʻana i ka hapaha, ua liʻiliʻi mākou i ka waihona o ka iPhone 5 no ka hapa nui o ka manawa. Ua kū pū ka iPhone 4 i nā palena, akā ua mālama ʻia i kahi kūlana kiʻekiʻe o ke kūʻai aku. No laila ke ʻano o ke kaʻina hana kūʻai i ka hapaha i hala.
Akā, e ʻae mai iaʻu e hana hou i hoʻokahi manaʻo ma kēia wahi: ʻike wau ua nui nā manaʻo e pili ana i nā ʻoki kauoha a me nā mea like, no laila e ʻae iaʻu e kamaʻilio i kēlā. ʻAʻole wau makemake e ʻōlelo i kekahi hōʻike kūikawā no ka mea inā wau e hana ʻaʻole wau e hana i kekahi mea ʻē aʻe no ke koena o koʻu ola, akā makemake wau e manaʻo e nīnau ʻia ka pololei o nā manaʻo e pili ana i nā hoʻolālā hana. Makemake au e kuhikuhi ʻoiai he ʻoiaʻiʻo kekahi o ka ʻikepili, ʻaʻole hiki ke hoʻoholo pololei i ke ʻano o ka ʻoihana holoʻokoʻa no ka mea he nui loa ke kaulahao lako a maopopo mākou he mau kumu no nā mea like ʻole. Hiki ke hoʻololi i nā loaʻa, hiki ke hoʻololi i ka hana o ka mea hoʻolako, hiki ke loli nā hale kūʻai, ma ka pōkole aia kahi papa inoa lōʻihi loa o nā mea hiki ke loli, akā ʻaʻole lākou e ʻōlelo i kekahi mea e pili ana i ka mea e hana maoli nei.
ʻO ka manaʻo o Apple me ka mālama ʻana i ka māhele mākeke
ʻO ka mea nui loa no Apple ke hana nei i nā huahana maikaʻi loa o ka honua e hoʻonui ai i ke ola o nā mea kūʻai aku. ʻO ia hoʻi, ʻaʻole mākou makemake nui i ka hoʻihoʻi ʻana no ka hoʻihoʻi. Hiki iā mākou ke kau i ka logo Apple ma nā huahana ʻē aʻe a kūʻai aku i nā mea hou aku, akā ʻaʻole ia ke kumu e hele mai nei mākou. Makemake mākou e hana i nā huahana maikaʻi wale nō.
No laila he aha ke ʻano o kēia no ka māhele mākeke? Manaʻo wau he hana nui mākou ma ʻaneʻi me nā iPod, e hāʻawi ana i nā huahana like ʻole ma nā kumu kūʻai like ʻole a loaʻa i kahi ʻāpana kūpono o ka mākeke. ʻAʻole au e ʻike i kā mākou ʻatikala a me ka māhele mākeke ma ke ʻano he kūʻokoʻa, akā makemake mākou e hana i nā huahana maikaʻi loa, ʻo ia ka mea a mākou e kālele nei.
No ke aha i liʻiliʻi ai nā Mac i kūʻai ʻia?
Manaʻo wau ʻo ke ala maikaʻi loa e pane ai i kēlā nīnau ʻo ka nānā ʻana i ka hapaha makahiki i hala, kahi i kūʻai aku ai mākou ma kahi o 5,2 miliona Mac. Ua kūʻai aku mākou i 4,1 miliona Mac i kēia makahiki, no laila ʻo ka ʻokoʻa he 1,1 miliona PC i kūʻai ʻia. E ho'āʻo wau e wehewehe iā ʻoe i kēia manawa.
Ua hāʻule nā kūʻai makahiki o nā Mac i 700 mau ʻāpana. Ke hoʻomanaʻo nei ʻoe, ua hoʻolauna mākou i nā iMac hou i ka hopena o ʻOkakopa a i ka wā i hoʻolauna ai mākou iā lākou, ua hoʻolaha mākou e hāʻawi ʻia nā hiʻohiʻona hou (21,5-inch) i nā mea kūʻai aku i Nowemapa a ua hoʻouna pū mākou iā lākou i ka hopena o Nowemapa. Ua hoʻolaha pū mākou e kūʻai aku nā iMacs 27-inch i Dekemaba, a hoʻomaka mākou e kūʻai aku iā lākou i ka waena o Kekemapa. ʻO ia ke ʻano he mau pule wale nō i helu ʻia ai kēia mau iMacs i ka hapaha hope.
Aia ka hapa o nā iMacs i ka hapaha i hala, a ke manaʻoʻiʻo nei mākou, a ʻike paha, ʻoi aku ka kiʻekiʻe o ke kūʻai aku inā ʻaʻole i loaʻa kēia mau palena. Ua hoʻāʻo mākou e wehewehe i kēia i ka poʻe ma ke kelepona ʻaha kūkā ma ʻOkakopa i kaʻu ʻōlelo ʻana e hiki mai ana nā mea e like me kēia, akā hiki iaʻu ke ʻike he mea kāhāhā ia i kekahi.
ʻO ka lua o ka mea: Inā ʻoe e nānā i ka makahiki i hala, e like me kā Peter (Oppenheimer, Apple's CFO) i ʻōlelo ʻia ma nā ʻōlelo hoʻomaka, ua loaʻa iā mākou he 14 mau pule ma nā hapaha mua, i kēia manawa he 13 wale nō. Macs.
ʻO ka hapakolu o kaʻu wehewehe ʻana e pili ana i kā mākou waihona, kahi mākou i ʻoi aku ma mua o 100k mau mea liʻiliʻi i ka hoʻomaka ʻana o ka hapaha, no ka mea ʻaʻole i loaʻa iā mākou nā iMac hou, a he palena nui ia.
No laila, inā ʻoe e hui pū i kēia mau mea ʻekolu, hiki iā ʻoe ke ʻike i ke kumu o ka ʻokoʻa ma waena o nā kūʻai aku o kēia makahiki a me ka makahiki i hala. Ma waho aʻe o kēia mau mea ʻekolu, e hōʻike wau i ʻelua mau mea koʻikoʻi ʻole.
ʻO ka mea mua, nāwaliwali ka mākeke PC. Ua ana hope loa ʻo IDC e hāʻule ana ma ka 6 pakeneka. ʻO ka lua o ka mea ua kūʻai aku mākou i 23 miliona iPads, a maopopo ua hiki iā mākou ke kūʻai aku inā hiki iā mākou ke hana i nā mini iPad. Ua ʻōlelo mau mākou aia kekahi nui o ka cannibalization e hana nei ma ʻaneʻi, a maopopo iaʻu ke hana nei ka cannibalization ma nā Mac.
Akā ʻo nā mea nui ʻekolu i ʻōlelo ʻia e pili ana me iMacs, ʻo ka ʻokoʻa i nā lā nalo ʻehiku mai ka makahiki i hala, a me nā mea waiwai ʻē aʻe, manaʻo wau ma mua o ka wehewehe ʻana i ka ʻokoʻa ma waena o kēia makahiki a me ka makahiki i hala.
ʻO Apple Maps a me nā lawelawe pūnaewele
E hoʻomaka wau me ka ʻāpana ʻelua o ka nīnau: Ke hana nei mākou i kekahi mau mea kupaianaha. He nui kā mākou laina, akā ʻaʻole wau makemake e ʻōlelo i kekahi huahana kikoʻī, akā hauʻoli nui mākou i ka mea a mākou i laina ai.
No Maps, ua hana hou mākou i nā mea hou mai kona hoʻokuʻu ʻia ʻana ma iOS 6 i Kepakemapa, a ua hoʻolālā hou mākou no kēia makahiki. E like me kaʻu i ʻōlelo ai ma mua, e hoʻomau mākou i ka hana ʻana i kēia a hiki i ka loaʻa ʻana o nā palapala palapala i kā mākou kūlana kiʻekiʻe loa.
Hiki iā ʻoe ke ʻike i nā hoʻomaikaʻi he nui e pili ana i nā mea e like me ka hoʻomaikaʻi ʻana i ka satellite a i ʻole nā nānā lele lele, hoʻomaikaʻi maikaʻi ʻana a me ka ʻike kūloko e pili ana i nā tausani o nā ʻoihana. Ke hoʻohana nei nā mea hoʻohana i nā palapala ʻāina i kēia manawa ma mua o ka wā i hoʻokuʻu ʻia ai ʻo iOS 6 No nā lawelawe ʻē aʻe, hauʻoli mākou i kā mākou hana.
Ua hoʻouna aku mākou ma mua o ʻehā trillion leka hoʻomaopopo i ka Notification Center, he mea kupanaha. E like me kā Peter i ʻōlelo ai, ʻoi aku ma mua o 450 biliona mau leka i hoʻouna ʻia ma o iMessage a i kēia manawa ma mua o 2 biliona i hoʻouna ʻia i kēlā me kēia lā. Loaʻa iā mākou ma luna o 200 miliona mau mea hoʻohana i hoʻopaʻa inoa ʻia ma ka Game Center, 800 tausani mau noi ma ka App Store me ka ʻoi aku o 40 biliona hoʻoiho. No laila, hauʻoli loa wau i kēlā. ʻOiaʻiʻo, aia nā koho ʻē aʻe e hiki iā mākou ke hana, a ke koho nei ʻoe ke noʻonoʻo nei mākou iā lākou.
He hui o iPhones
Ke nīnau mai nei ʻoe iaʻu e pili ana i ka hui ʻana o nā iPhones i kūʻai ʻia, no laila e ʻae mai iaʻu e hana i kēia mau helu ʻekolu: ʻO ke kumu kūʻai maʻamau o nā iPhones i kūʻai ʻia ua like like me kēia hapaha me ka makahiki i hala. Eia hou, inā e kālele ana ʻoe i ka ʻāpana o ka iPhone 5 o nā iPhones āpau i kūʻai ʻia, loaʻa iā ʻoe nā helu like me ka makahiki i hala aku nei a me ka iPhone 4S ka mahele o ke koena o nā iPhones. A ʻo ke kolu, manaʻo wau ua nīnau ʻoe e pili ana i ka hiki, no laila i ka hapaha mua i loaʻa iā mākou nā hopena like me ka hapaha mua o ka makahiki i hala.
E like me ka nui o nā huahana hou i hoʻokomo ʻia ma 2013 e like me 2012?
(ʻakaʻaka) He nīnau kēlā aʻu e pane ʻole ai. Akā hiki iaʻu ke haʻi aku iā ʻoe ʻaʻole i ʻike ʻia ka nui o nā huahana hou a ʻo ka ʻoiaʻiʻo ua hoʻolauna mākou i nā huahana hou i kēlā me kēia ʻāpana he mea i loaʻa ʻole iā mākou ma mua. Ua hauʻoli mākou i ka hāʻawi ʻana i nā huahana he nui ma mua o nā lā hoʻomaha a ua mahalo nui kā mākou mea kūʻai aku.
Kina
Inā ʻoe e nānā i kā mākou loaʻa kālā ma Kina, e komo pū ana nā hale kūʻai ma laila, loaʻa iā mākou he $7,3 biliona i ka hapaha hope. He helu kiʻekiʻe loa kēlā, e hōʻike ana i ka piʻi ʻana ma mua o 60 pakeneka o ka makahiki, a ʻo kēia hapaha hope he 14 pule wale nō ma mua o ka 13 maʻamau.
Ua ʻike mākou i ka ulu nui ʻana o ke kūʻai aku ʻana o iPhone, aia ma nā helu ʻekolu. ʻAʻole mākou i hoʻomaka e kūʻai aku i ka iPad a hiki i ka hopena o Dekemaba, akā maikaʻi nō ia a ʻike i ka ulu ʻana o nā kūʻai. Ke hoʻonui nei mākou i kā mākou pūnaewele hale kūʻai ma ʻaneʻi. I hoʻokahi makahiki i hala aku nei he ʻeono mau hale kūʻai ma Kina, i kēia manawa he ʻumikūmākahi. ʻOiaʻiʻo e wehe mākou i nā mea he nui o lākou. Ua ulu kā mākou mau mea hoʻolaha kālā mai 200 a ʻoi aku ma mua o 400 makahiki-ma-makahiki.
ʻAʻole ʻo ia ka mea a mākou e pono ai, a ʻaʻole ʻo ia ka hopena hope loa, ʻaʻole mākou kokoke loa iā ia, akā manaʻo wau e holomua nui nei mākou ma aneʻi. Ua kipa aku nei au i Kina, ua kamaʻilio me nā poʻe ʻokoʻa a hauʻoli loa au i ke ʻano o nā mea ma ʻaneʻi. ʻIke ʻia ʻo Kina ka lua o kā mākou ʻāina nui loa, a maopopo nō hoʻi he mana nui ma ʻaneʻi.
ʻO ka wā e hiki mai ana o Apple TV
Ke nīnau mai nei ʻoe iaʻu i kēia mau nīnau a pau aʻu e pane ʻole ai, akā e hoʻāʻo wau e ʻimi i kekahi manaʻo e hiki ai iā ʻoe ke manaʻo. ʻO ka huahana maoli a mākou e kūʻai aku ai i kēia lā - Apple TV, kūʻai nui aku mākou i ka hapaha hope ma mua o ka wā ma mua. ʻO ka piʻi ʻana o ka makahiki ma kahi o 60 pakeneka, no laila he mea nui ka ulu ʻana o Apple TV. I kekahi manawa o kahi huahana ʻaoʻao i aloha ai ka poʻe, ua lilo ia i huahana i makemake nui ʻia e nā poʻe he nui.
Ua ʻōlelo wau i ka wā ma mua he wahi kēia o kā mākou makemake mau, a ke hoʻomau nei ka ʻoiaʻiʻo. Manaʻo wau he ʻoihana hiki iā mākou ke hāʻawi nui iā mākou, no laila e huki mau mākou i nā kaula a ʻike i kahi e lawe ai iā mākou. Akā ʻaʻole wau makemake e ʻoi aku ka kikoʻī.
iPhone 5: ʻO nā mea kūʻai aku hou me ka hoʻololi ʻana mai nā hiʻohiʻona kahiko?
ʻAʻole loaʻa iaʻu nā helu kikoʻī i mua oʻu, akā e like me nā hopena i paʻi ʻia, ke kūʻai aku nei mākou i ka nui o ka iPhone 5 i nā mea kūʻai aku hou.
Ke koi a me ka lako o ka iPad e hiki mai ana
Ua kaupalena ʻia nā lako iPad mini. ʻAʻole mākou i hoʻokō i kā mākou pahuhopu, akā manaʻo mākou hiki iā mākou ke hoʻokō i ka koi no ka iPad mini i kēia hapaha. ʻO ka manaʻo wale kēia pono e loaʻa iā mākou nā lako ʻoi aku ma mua o kēia manawa. Manaʻo wau he ala kūpono ia e hoʻopau i nā mea. A he mea pono paha ke haʻi aku, no ka pololei loa, ua ikaika loa ke kūʻai aku ʻana o ka hapaha hope o ka iPad a me iPad mini.
Kāohi, cannibalization o nā papa a me nā kamepiula
Manaʻo wau he hana maikaʻi kā kā mākou hui i ka hoʻokomo ʻana i kahi helu moʻolelo o nā huahana hou i ka hapaha hope. Ma muli o ke koi nui no ka iPad mini a me nā hiʻohiʻona iMac ʻelua, ua loaʻa iā mākou ka hapa nui o ka waihona a ʻaʻole kūpono ke kūlana, he ʻoiaʻiʻo. Ma luna o nā mea a pau, ua paʻa ka waihona o ka iPhone 5 a hiki i ka hopena o ka hapaha, a me ka lako paʻa o ka iPhone 4 i loko o ka hapaha Manaʻo mākou hiki iā mākou ke kaulike i ka noi a me ka lako no ka iPad mini a me ka iPhone 4 i ka hapaha, akā ua kiʻekiʻe loa ka noi ma ʻaneʻi, a ʻaʻole maopopo mākou e haki i kēia hapaha.
E pili ana i ka cannibalization a me ko mākou ʻano e pili ana iā ia: ʻIke wau i ka cannibalization ʻo ko mākou manawa nui. ʻO kā mākou manaʻo nui ʻaʻole makaʻu i ka cannibalization. Inā makaʻu mākou iā ia, a laila hele wale mai kekahi me ia, no laila ʻaʻole mākou makaʻu iā ia. ʻIke mākou i ka iPhone cannibalizes kekahi iPods, akā, ʻaʻole mākou hopohopo. Ua ʻike nō hoʻi mākou e hoʻopau ka iPad i kekahi mau Mac, akā ʻaʻole mākou hopohopo no ia mea.
Inā wau e kamaʻilio pololei e pili ana i ka iPad, he nui nā koho no ka mea ʻoi aku ka nui o ka mākeke Windows ma mua o ka mākeke Mac. Ke manaʻo nei au ua maopopo ke hele nei kekahi mau cannibalization ma ʻaneʻi, a ke manaʻo nei au he nui ka nui o ka hiki ma ʻaneʻi. E like me kāu e ʻike ai, ua ʻōlelo wau no ʻelua a ʻekolu mau makahiki e lanakila ana ka mākeke papa i kekahi lā i ka mākeke PC, a ke manaʻoʻiʻo nei au. Ma hope o nā mea a pau, hiki iā ʻoe ke ʻike i kēia ʻano i ka ulu ʻana o nā papa a me ke kaomi ʻana i nā PC.
Manaʻo wau aia kekahi mea maikaʻi aʻe no mākou, ʻo ia ke kūʻai ʻana i kahi iPad mini a i ʻole iPad ma ke ʻano he huahana Apple mua, loaʻa iā mākou ka ʻike koʻikoʻi me ka mea kūʻai aku kēlā mea kūʻai aku i nā huahana Apple ʻē aʻe.
ʻO ia ke kumu i ʻike ai au i ka cannibalization he manawa nui.
ʻO ke kulekele kumu kūʻai o Apple
ʻAʻole wau e kūkākūkā i kā mākou kulekele kumu kūʻai ma aneʻi. Akā, hauʻoli mākou i ka loaʻa ʻana o ka manawa e hoʻolako i kā mākou mea kūʻai aku i kā mākou huahana a ʻo kekahi hapa o kēia mau mea kūʻai aku e kūʻai aku i nā huahana Apple ʻē aʻe. Hiki ke ʻike ʻia kēia ʻano i ka wā kahiko a i kēia manawa.
Ua leʻaleʻa wau i kekahi o nā ʻōlelo hope a Tim Cook. Loaʻa i nā huahana Apple kekahi hiʻohiʻona hoihoi. Ua like lākou me nā virus. Ke loaʻa iā ʻoe hoʻokahi, ma hope a ma hope paha e hoʻomaka lākou e hoʻohua me ka kānalua i kou home. :-)
Ke hōʻoia nei au. ʻO kaʻu huahana mua he iPhone, i loko o 4 mau mahina ua kūʻai au i iPad2 a ke noʻonoʻo nei au i kahi iMac :)
Ua loaʻa iaʻu kahi ʻike like, akā ma ka leapfrog - ʻo ka huahana mua he iPad, a laila MacBook, a i kēia manawa he iPhone. Ke hoʻāʻo ʻoe, ʻaʻole hiki iā ʻoe ke hana i kekahi mea ʻē aʻe :)
Ke noʻonoʻo nei au i ka ʻoiaʻiʻo mai ka iPad lua e hoʻomaka ai ka maʻi virus i ka iMac, akā ma hope o nā mea a pau, ʻo ka poʻe i haʻalele iā lākou iho mai kahi PC e hoʻopilikia ʻia e nā kiʻi nāwaliwali a me ka hiki ʻole ke hoʻololi iā lākou. No laila ke kānalua nei ka loaʻa ʻana o kahi PC hou a i ʻole iMac. ʻAʻole i hoʻopiʻi ka iPhone iaʻu. Makemake au i ka USB mālama nui, ʻoiai he ʻoiaʻiʻo ua hoʻōki au i ka hoʻohana ʻana. ʻAʻole au e poina nui i ka iPad, akā makemake wau i kekahi ʻano waihona kikowaena e pale i nā kope he nui i nā noi. A i ʻole, wehewehe maikaʻi ʻo Tim a ke nānā nei au iā iOS7.