Michal Marek Makakini ka pomaikai ua hāʻawi ʻia ʻo Apple i ka inoa ʻeiwa o ka poʻokela ma ke kūlana o nā hui mahalo nui ʻia o ka honua. Ma hope paha o kēia makana, ua kamaʻilio ke poʻo o Apple Tim Cook i kāna poʻe nūpepa. ʻO ka hopena he nīnauele maikaʻi loa, kahi e hiki ai ke heluhelu e pili ana i ka manaʻo o Cook i nā hopena kālā o ka hui, e like me nā mea hoʻohewa he nui ʻole, e pili ana i ke kaʻa a me ke ʻano holoʻokoʻa o ka hui i ka hana hou, a e pili ana i ka pā kula hou. hiki ke hoʻohana ʻia i loko o hoʻokahi makahiki.
E pili ana i ka hoʻohewa ʻana o Apple ma hope o nā hopena waiwai hou loa, ʻo Tim Cook, nona ka hui i kūʻai aku i 74 miliona iPhones a hoʻopuka i kahi waiwai o $ 18 biliona, noho mālie. “Maikaʻi au i ka haʻalele ʻana i ka walaʻau. Ke nīnau mau nei au iaʻu iho, ke hana nei mākou i ka mea kūpono? Ke noho nei mākou i ka papa? Ke nānā nei mākou i ka hana ʻana i nā huahana maikaʻi loa e hoʻonui ai i ke ola o ka poʻe ma kekahi ʻano? A hana mākou i kēia mau mea a pau. Makemake nā kānaka i kā mākou huahana. Ua māʻona nā mea kūʻai. A ʻo ia ka mea e alakaʻi nei iā mākou.
Ua ʻike nō hoʻi ka luna o Apple e hele ana ʻo Apple i kekahi mau pōʻai a manaʻo ʻo ia he mea nui a pono hoʻi i ka ʻoihana ma kahi ala kūikawā. ʻOiai i nā manawa kūleʻa, hoʻomau mau ʻo Apple i ka hana hou, a hiki i nā huahana maikaʻi loa ke hele mai i nā manawa maikaʻi ʻole iā Apple i kēlā manawa. E like me kā Cook i hoʻomanaʻo ai, ʻaʻole ia he mea maʻamau i ka mōʻaukala o ka hui.
[su_pullquote align=”akau”]ʻIke mākou i nā mea hou. He ʻāpana ia o kā mākou ʻano hoihoi.[/su_pullquote]Ua nīnau ʻia ʻo Cook e pili ana i ke ʻano o ka loaʻa kālā o Apple. ʻAʻole i lōʻihi loa ka loaʻa kālā ʻana o Apple mai nā kamepiula Mac wale nō, ʻoiai i kēia manawa he huahana marginal ia mai kahi ʻike kālā. I kēia lā, ʻelua hapakolu o ke kālā o ka hui mai ka iPhone, a inā i pau ka hana maikaʻi ʻana, hiki ke manaʻo ʻia he kī nui no Apple ma lalo o nā kūlana o kēia manawa. No laila, noʻonoʻo paha ʻo Tim Cook e pili ana i ke ʻano o ka lakene kūpono o nā loaʻa mai nā ʻāpana huahana ponoʻī e like me ka manaʻo hoʻomau?
I kēia nīnau, hāʻawi ʻo Cook i kahi pane maʻamau. "ʻO ke ala aʻu e nānā ai, ʻo kā mākou pahuhopu ka hana ʻana i nā huahana maikaʻi loa. (…) ʻO ka hopena o kēia hoʻoikaika ʻana, loaʻa iā mākou he piliona mau mea hana. Hoʻohui mākou i nā lawelawe hou e makemake ai nā mea kūʻai mai iā mākou, a ʻo ka nui maoli o ka ʻoihana lawelawe i hōʻea i $ 9 biliona i ka hapaha hope.
E like me ka mea i manaʻo ʻia, nā nūpepa mai ka pomaikai Ua hoihoi pū lākou i nā hana a Apple ma ke kahua o ka ʻoihana kaʻa. Loaʻa ka papa inoa lōʻihi o nā loea mai kahi ākea o nā hui kaʻa honua a Apple i hoʻohana hou ai e heluhelu ma Wikipedia. Eia naʻe, ʻaʻole ʻike liʻiliʻi e pili ana i ka mea e hoʻolālā nei ka ʻoihana, a hūnā ʻia ke kumu o kēia loaʻa ʻana o nā limahana.
"ʻO ka mea nui e pili ana i ka hana ma ʻaneʻi, he poʻe hoihoi mākou. ʻIke mākou i nā ʻenehana a ʻike mākou i nā huahana. Ke noʻonoʻo mau nei mākou pehea e hana ai ʻo Apple i nā huahana maikaʻi i makemake ʻia e ka poʻe a kōkua iā lākou. E like me kāu e ʻike ai, ʻaʻole mākou e nānā i nā ʻāpana he nui i kēia. (…) Hoʻopaʻapaʻa mākou i nā mea he nui a hana liʻiliʻi.
E pili ana i kēia, ua kū mai ka nīnau, ma aneʻi hiki iā Apple ke hoʻolilo i ka nui o ke kālā ma kahi mea e hoʻopau ʻia i ka drawer a hiki ʻole i ka honua. Hiki i ka hui ʻo Cook ke loaʻa kālā i kēlā mea i hāʻawi ʻia i kāna mau mālama kālā, akā ʻo ka ʻoiaʻiʻo ʻaʻole ia.
"ʻIke mākou i nā mea hou i loko o nā hui o nā kānaka, a ʻo ia kahi ʻāpana o kā mākou ʻano hoihoi. ʻO kahi ʻāpana o kā mākou ʻimi ʻana i ka ʻenehana a me ke koho ʻana i ka mea kūpono ke kokoke loa iā ia e ʻike mākou i nā ala e hoʻohana ai. ʻAʻole mākou i pili i ka mea mua, akā no ka maikaʻi loa. No laila ke ʻike nei mākou i nā mea like ʻole a me nā ʻenehana like ʻole. (…) Akā ke hoʻomaka mākou e hoʻolilo i ke kālā he nui (no ka laʻana, ma ke ʻano o ka hana a me nā mea hana), pono mākou e hana pēlā.
He mea ʻokoʻa loa ka hana ʻana i kaʻa no Apple ma nā ʻano he nui ma mua o nā mea i hana mua ʻia. No laila ʻo ka nīnau kūpono inā ke noʻonoʻo nei ʻo Apple i ka hana ʻana i kahi mea hana ʻaelike e hana i nā kaʻa no ia. ʻOiai he mea maʻamau kēia kaʻina hana i nā mea uila uila, ʻaʻole hana nā mea hana kaʻa i kēia ala. Eia nō naʻe, ʻaʻole ʻike ʻo Tim Cook i ke kumu e hiki ʻole ai ke hele i kēia ala a no ke kumu ʻaʻole pono ka ʻoihana loea i ka hopena maikaʻi loa ma ke kahua o nā kaʻa pū kekahi.
"ʻAe, ʻaʻole paha wau e hana," i ʻōlelo ai ʻo Cook, akā naʻe, i ka nīnau ʻana inā hiki iā ia ke hōʻoia e hoʻāʻo maoli nei ʻo Apple e kūkulu i kahi kaʻa e pili ana i ka nui o nā loea i hoʻolimalima ʻia. No laila, ʻaʻole maopopo loa inā he kaʻa maoli ka hopena o nā hana "automotive" a ka pilikua Kaleponi.
ʻO ka hope loa, ua huli ke kamaʻilio ʻana i ka pā kula ʻo Apple futuristic e kūkulu ʻia nei. Wahi a Cook, hiki i ka wehe ʻana o kēia keʻena poʻo hou ke hiki i ka hoʻomaka ʻana o ka makahiki aʻe, a ke manaʻoʻiʻo nei ka luna o Apple e hiki i ka hale hou ke hoʻohui nui i nā limahana e hoʻopuehu nei i nā hale liʻiliʻi he nui. Ke kamaʻilio nei ka ʻoihana e pili ana i ka inoa ʻana i ka hale, a e hoʻohanohano paha ʻo Apple i ka hoʻomanaʻo o Steve Jobs me ka hale. Ke kamaʻilio pū nei ka hui iā Laurene Powell Jobs, ka wahine kāne make a Steve Jobs, e pili ana i ke ʻano kūpono o ka hoʻomaikaʻi ʻana i kāna mea hoʻokumu.
Ua kamaʻilio ʻo Hmm Cook e pili ana i ke kaʻa ma ka ʻōlelo ʻana ʻaʻole ʻo ia e ʻōlelo i kekahi mea…. e like me ka mea pono e waiho…. :-)
ʻAʻohe āna ʻōlelo hou. ʻAʻole kūlike ke poʻo o ka ʻatikala me ka ʻike. He mea lapuwale wale nō e pili ana i ke aloha o nā kānaka i kā lākou huahana.
I kahi nīnau naʻaupō ... He aha kāu i manaʻo ai e ʻōlelo ʻo ia? Hoʻolālā no ʻelua makahiki ma mua?
ʻAʻole oʻu manaʻo i ka wahaheʻe ʻana o TC, ʻo ia kāna i hana ai i nā manawa āpau a ʻaʻole au e hoʻohewa iā ia. Ke hoʻopiʻi nei au i ka mea kākau o ka ʻatikala no ka kākau ʻana iā TC, ua kamaʻilio ʻo ia e pili ana i ke kaʻa, ʻoiai ʻaʻole ʻo ia i ʻōlelo ʻole e pili ana i ke kaʻa me kahi huaʻōlelo maʻamau e pili ana i ka nānā ʻana i nā ʻenehana like ʻole. Hoʻomanaʻo maoli ia iaʻu i nā tabloids, kahi e huki ai lākou i ka poʻe heluhelu i nā poʻomanaʻo a ʻo ka hopena he bullshit ma ke ʻano o ka ʻoiaʻiʻo ʻole. E hoʻolilo wau i kēia ma ka boulevard, kahi aʻu e pale aku ai, akā ʻaʻole hiki iaʻu ke hoʻolilo iā ia ma ʻaneʻi, no ka mea, ke manaʻo nei au he kikowaena kūpono ʻole ka hale kūʻai apple me ka ʻike mai ka honua apple. Maopopo iaʻu, no ka laʻana, ʻaʻole kūʻai maikaʻi ka poʻomanaʻo "Ua kamaʻilio ʻo Tim Cook e pili ana i ke kuhikuhi a me ka manaʻo o Apple ma nā wahi he nui".
Ke mahalo nei au i ka hana a nā mea hoʻoponopono ʻōpio a ʻike wau i ka paʻakikī o ke kākau ʻana i kahi ʻatikala, akā i kekahi manawa ʻo nā hopena o kēia hanohano e pono ai ka luna hoʻoponopono e hoʻomaha i ʻelua lā a wehewehe i kēlā me kēia i ke ʻano o ka ʻenehana. i kakauia maanei. ʻO ka ʻoiaʻiʻo a me ka mea maoli, a i ʻole tabloid me ka nui o ka bullshit?