Ondrej Holzman Ua ʻoi aku ka wehe ʻana o Apple ma mua o ka manawa, ua hōʻoia ʻo CEO Tim Cook ma hope o ka hoʻolauna ʻana i nā huahana hou i ka pule i hala. Ma kekahi ʻaoʻao, ma ke komo ʻana i kahi hālāwai ninaninau ʻelua hola me ka mea kākau moʻolelo ʻAmelika kaulana ʻo Charlie Rose, a ma kekahi ʻaoʻao, ma ka hōʻoia ʻana e wehe hou ana ʻo Apple i ka wā o kēlā nīnauele hāmama loa.
Ua hana ʻo ia ma ka wati Apple no ʻekolu makahiki
Ua hoʻolaha ʻo PBS i ka ʻāpana mua o ka hālāwai ninaninau hōʻike nui a ka luna Apple i hāʻawi ai me Tim Cook i ka hopena o ka pule i hala, a hoʻolālā e hoʻolele i ka ʻāpana ʻelua i ka pō Pōʻakahi. I ka hola mua naʻe, ua hōʻike ʻia kekahi mau ʻike hoihoi. ʻO ke kamaʻilio ʻana e pili ana i nā kumuhana like ʻole, mai Steve Jobs a Beats, IBM a me ka hoʻokūkū, ʻoiaʻiʻo, nā iPhones hou a me Apple Watch.
Ua hōʻoia ʻo Tim Cook he ʻekolu mau makahiki o ka Apple Watch i ka hana a ʻo kekahi o nā kumu i hoʻoholo ai ʻo Apple e hōʻike iā ia i kekahi mau mahina ma mua o ke kūʻai ʻana ma muli o nā mea hoʻomohala. "Ua hana mākou i mea e loaʻa ai i nā mea hoʻomohala ka manawa e hana ai i nā polokalamu no lākou," i hōʻike aku ai ʻo Cook, me ka hoʻohui ʻana o Twitter a me Facebook, no ka laʻana, ke hana nei lākou i kā lākou, a i ka manawa e kau ai nā mea a pau i ko lākou lima ma ka WatchKit hou, hiki i nā mea āpau ke hana. hoʻomohala i nā polokalamu no ka Apple Watch.
I ka manawa like, ua hōʻike ʻo Cook e pili ana i ka Apple Watch hiki iā ia ke pāʻani i ke mele me kahi headset Bluetooth. Eia nō naʻe, ʻaʻohe o Apple mau headphone kelepona, no laila ke waiho nei ka nīnau inā e hele mai me kāna hoʻonā ponoʻī i loko o ʻeono mahina, a i ʻole e hoʻolaha i nā huahana Beats.
I ka manawa like, ʻo ka Apple Watch kahi huahana i manaʻo ʻia e hoʻolauna ʻia e Apple, akā ʻaʻohe mea i ʻike e pili ana i kona ʻano. Ua mālama pono ʻo Apple i ka hoʻomohala ʻana i kāna mea hiki ke hoʻohana ʻia, a ua ʻae ʻo Tim Cook iā Charlie Rose e hana ana ʻo Apple i nā huahana ʻē aʻe i ʻike ʻole ʻia e kekahi. “Aia nā huahana āna e hana nei i ʻike ʻole ʻia e kekahi. ʻAe, ʻaʻole i noʻonoʻo ʻia e pili ana i kēia manawa, "i ʻōlelo ai ʻo Cook, akā e like me ka mea i manaʻo ʻia ua hōʻole ʻia e ʻoi aku ka kikoʻī.
Ke hoʻomau nei mākou i ka hoihoi nui i ke kīwī
Eia naʻe, ʻaʻole mākou e ʻike i kēlā mau huahana āpau. "Hoʻāʻo mākou a hoʻomohala i nā huahana he nui i loko. E lilo kekahi i mau huahana Apple maikaʻi, ʻo nā mea ʻē aʻe e hoʻopanee mākou, "wahi a Cook, a ua ʻōlelo pū ʻo ia e pili ana i ka hoʻonui mau ʻana o Apple, i hoʻonui nui ʻia, ʻo ia hoʻi e nā iPhones hou a me ka Apple Watch, e hoʻokuʻu ʻia i nā ʻano like ʻole. "Inā ʻoe i lawe i kēlā me kēia huahana a Apple e hana ai, e kūpono lākou ma kēia papaʻaina," wehewehe ka luna o Apple, me ka ʻike ʻana he nui nā mea hoʻokūkū e kālele ana i ka hoʻokuʻu ʻana i nā huahana e like me ka hiki, ʻoiai ʻo Apple, ʻoiai ʻoi aku ka nui o nā huahana, hana wale i ke ʻano. ʻo nā lako hana āna i ʻike ai hiki iā ia ke hana maikaʻi loa.
ʻAʻole i hōʻole ʻo Cook i kekahi o nā huahana e hiki mai ana ke kīwī. "ʻO ke kīwī kekahi o nā wahi a mākou e makemake nui ai," i pane aku ai ʻo Cook, akā ua hoʻohui ʻia i ka lua o ka hanu ʻaʻole ʻo ia wale nō ka wahi a Apple e nānā nei, no laila e hilinaʻi ia i ka mea e hoʻoholo ai e alualu. Akā no Cook, ua paʻa ka ʻoihana kīwī o kēia manawa ma kahi o 70s a ʻaʻole i hele i kahi mai ia manawa.
ʻAʻole hiki iā Charlie Rose ke nīnau i ka mea ma hope o ka hoʻololi ʻana o Apple i kona manaʻo e pili ana i ka nui o nā iPhones a hoʻokuʻu i ʻelua mau mea hou me kahi diagonal nui aʻe. Wahi a Cook, akā naʻe, ʻaʻole ʻo Samsung ke kumu, ʻo ia ka mea hoʻokūkū nui loa, ka mea i loaʻa i nā smartphones like-nui i hāʻawi ʻia no kekahi mau makahiki. "Ua hiki iā mākou ke hana i kahi iPhone nui aʻe i kekahi mau makahiki i hala. Akā ʻaʻole ia e pili ana i ka hana ʻana i kelepona nui aʻe. E pili ana i ka hana ʻana i kahi kelepona ʻoi aku ka maikaʻi ma nā ʻano āpau.
Ua manaʻo wau e hoʻokō ʻo Steve
ʻO ka ʻoiaʻiʻo loa paha, inā ʻaʻole pono ʻo ia e makaʻala loa i kāna ʻōlelo, ua kamaʻilio ʻo Cook e pili ana iā Steve Jobs. Ua hōʻike ʻo ia ma ka hālāwai ninaninau ʻaʻole ʻo ia i manaʻo e haʻalele koke ʻo Jobs. "Ua manaʻo wau ua ʻoi aku ka maikaʻi o Steve. Ua manaʻo mau wau e hui pū ʻia ma hope, "wahi a Jobs hope, me ka hoʻohui ʻana ua kāhāhā ʻo ia i ka wā i kāhea aku ai ʻo Jobs iā ia i ʻAukake 2011 e haʻi iā ia makemake ʻo ia e lilo i poʻokela hou. ʻOiai ua kamaʻilio mua lāua e pili ana i kēia kumuhana, ʻaʻole i manaʻo ʻo Kuke e hiki koke mai. Eia kekahi, ua manaʻo ʻo ia e noho ʻo Steve Jobs ma ke kūlana o ka luna no ka manawa lōʻihi a hoʻomau i ka hana pū me Cook.
Ma kahi ninaninau piha, ua kamaʻilio pū ʻo Cook e pili ana i ka loaʻa ʻana o Beats, ka hui pū ʻana me IBM, ka ʻaihue o ka ʻikepili mai iCloud a me ke ʻano o ka hui āna e kūkulu nei ma Apple. Hiki iā ʻoe ke nānā i ka hapa mua piha o ka hālāwai ninaninau ma ka wikiō ma lalo nei.
Pono e loaʻa kahi pālua i kēia manawa. ʻO ia ka ʻāpana ʻelua.
Me he mea lā e heluhelu pinepine au i nā mea e like me kēia i ka makahiki. Ua "hauʻoli ʻo Cook e pili ana i nā huahana hou i hiki ʻole iā ia ke ʻōlelo i kekahi mea" mai kona wā i lawe ai. A ʻo ka mea hou wale nō i kēlā mau makahiki 3, ʻokoʻa ka liʻiliʻi ʻana o nā papa a me nā kelepona nui aʻe, ʻo ia ka wati kiʻekiʻe loa a me kahi pahu lehu.
ʻO nā huahana i manaʻo ʻole ʻia e kekahi? Loaʻa iā mākou ka manawa nui, no ka mea, e manaʻo ʻia ana no hoʻokahi makahiki a ʻelua paha ma mua o ka hoʻolaha ʻana.