Pilipo Houska ʻO ka pule i hala aku nei ma Apple, ma waena o nā mea ʻē aʻe, i ka ʻuhane o nā loli managerial. Ua hoʻokiʻekiʻe ʻia ʻo Jeff Williams lāua ʻo Johny Srouji, a ua loaʻa iā Phil Schiller, ke poʻo o ke kālepa, nā mākaukau hou ma lalo o kona ʻēheu. Ma waho aʻe o nā hale kūʻai Apple, nāna e mālama, ua hoʻopilikia pū ʻia ʻo ia e kahi loaʻa hou - i ka makahiki aʻe e kōkua ʻia ʻo ia e Tor Myhren mai ke kūlana o ka Hope Pelekikena no Marketing a me Communications.
Ua lawelawe mua ʻo Myhren ma ke ʻano he luna hoʻomohala no ka hui hoʻolaha pūnaewele ʻo Gray Group a ma ke ʻano he luna hoʻomalu no ke keʻena ʻo Gray Group ma New York. Eia naʻe, aia kekahi mea ʻē aʻe iā ia ma Apple. ʻOiaʻiʻo, e mālama ʻo ia i nā ʻano huahana like ʻole mai nā hoʻolaha TV a hiki i ka hoʻopili huahana a me ka hoʻolālā waho brick-a-mortar. Ua maopopo ʻaʻole hiki iā ia ke kali no kēia kūlana, a ua hoʻohiki ʻo Apple i nā mea maikaʻi he nui mai iā ia.
"ʻAʻole koʻu mau makahiki ʻewalu ma Gray Group ka maikaʻi o kaʻu ʻoihana, ʻo ia ka mea maikaʻi loa o koʻu ola holoʻokoʻa. Ua mahalo au i kēlā me kēia minuke ma laila a hauʻoli wau e hana pū me koʻu hoa a me ke kumu aʻo ʻo Jim Heekin. ʻAʻohe huaʻōlelo e hōʻike ai i koʻu haʻaheo i nā mea a mākou i kūkulu pū ai. Ua loaʻa iā Apple ka hopena maikaʻi loa i koʻu ola a ua hoʻoikaika iaʻu i kaʻu hana hana ma mua o nā mea ʻē aʻe, "i ʻōlelo ai ʻo Myhren iā ia. Business Insider e ʻoliʻoli ana ʻo ia e hui pū me ka hui o Tim Cook.
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Pono e hoʻohui ʻia ʻaʻole ʻo Myhren he mea hou i ka ʻoihana. Kū pololei. ʻAʻole wale ʻo ia ka noʻonoʻo noʻonoʻo ma hope o ka hoʻolaha ʻo E*Trade Baby's Super Bowl, akā ua lawelawe pū ʻo ia i ka hoʻolaha DirectTV me Rob Lowe a ua hoʻohuli iā Ellen DeGeneres i mea i kapa ʻia ʻo CoverGirl. Ua komo ʻo Myhren i nā papahana hoihoi i alakaʻi iā ia i ke kūlana kiʻekiʻe a loaʻa iā ia ka lokomaikaʻi o nā ʻoihana nui a mahalo ʻia.
No nā makahiki ʻeono i hala iho nei, aia ʻo ia ma ke keʻena ʻo Gray Group ma New York, kahi i hoʻokō ʻo ia i kahi kokoke ʻekolu i ka nui o nā limahana i 1 poʻe a lanakila i nā makana no ka hui. He mea pono ke hoʻomaopopo ʻia ua lanakila ʻo Grey Group, me Myhren iā ia iho, i nā makana Lions hanohano 000 i ka ʻaha makahiki Cannes Lions i kēia makahiki.
I ka manawa i ʻike ai ka hoʻokele ʻo Gray Group e haʻalele koke ʻo Myhren i ko lākou kūlana, ua hoʻouna ʻo CEO Jim Heekin a me ʻAmelika ʻAmelika ʻo Michael Houston i kahi leka i kēlā me kēia keʻena o ka hui e hōʻuluʻulu ana i nā hoʻokō āpau a Myhren, nā hana, nā manaʻo a me nā hana hoʻoikaika, e ʻōlelo ana he kūpono ia. mahalo nui mai nā mea a pau i loaʻa ka hanohano o ka hana pū me ia.
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Loaʻa iā Myhren ponoʻī nā makana he nui a me nā manawa hoihoi e hoʻoikaika i kona hilinaʻi a me kona ʻano hana i mua. Ua hoʻokomo ʻia ʻo ia i ka papa inoa "40 ma lalo o 40" Fortune, loaʻa iā ia kahi wahi hanohano i ka papa inoa o ka poʻe akamai loa a Fast Company, a ua komo pū i ʻelua mau kamaʻilio TED.
Ma waena o kāna ʻano, mahalo nui ʻia ʻo Myhren. Ua wehewehe ʻo Adweek iā ia ma ke ʻano he "ikona hoʻomohala honua i kōkua i ka hoʻoulu ʻana i ka hui ʻo Gray i luna". ʻAʻole i hoʻokoe ka luna hoʻomalu o ka hui hoʻolaha ʻo Droga5 Ted Royer, ka Luna Hoʻokele o FCB Global Carter Murray a me nā mea ʻē aʻe he nui.
ʻAʻole i hoʻokumu ʻia kona ʻano kumu ma ka hana ʻana i nā hoʻolaha a me nā hoʻolaha. Mai ka hoʻomaka ʻana, he mea kākau moʻolelo ʻo ia a hoʻomaka i ke kākau haʻuki Ka Nupepa Providence. E like me ka ʻōlelo a Myhren ponoʻī, ua hāʻawi kēia kūlana iā ia i kahi ʻike a me ka manaʻo e pili ana i ka hoʻokele ʻana i kāna ʻoihana hoʻolaha, ʻoiai ʻo ia e pili ana i nā palena palena paʻa e pono e hoʻokō ʻia.
ʻo ʻoe kekahi ua hana ʻo ia i ke kiʻi ʻoniʻoni a i ka wā ʻaʻole ʻo ia i ka manaʻo e hana i kekahi mea, ua kau ʻo ia ma luna o kāna skis a i ʻole ʻo ia i kahi pōpōpō pōkā, kahi āna i maʻa loa ai a pāʻani no ke Kulanui o Occidental ma Los Angeles, kahi i aʻo ai ʻo Barack Obama. ʻAʻole hiki ke hōʻole ʻia kona aloha iā Iapana - ʻōlelo maikaʻi ʻo ia i ka ʻōlelo Kepani a ua hālāwai ʻo ia me kāna wahine e hiki mai ana ma Tokyo.
E lilo ʻo Tor Myhren i kekahi o nā mana koʻikoʻi o Apple mai 2016, a hiki i ka manawa ke ʻike mākou i kekahi mau loli mai ka manaʻo hoʻolaha, a mai ka ʻike o nā ʻenehana kamaʻilio a me nā hoʻolālā kūʻai hou. He mea kānalua ʻole ʻo ia i hoʻokō i kekahi mea ma ka honua, a no laila ua loaʻa iā ia nā kuleana āpau e neʻe i kahi hui e like me Apple.
