Amaya Toman Ua kaena mua ʻo Apple i nā manawa i hala e pili ana i ka kūleʻa i hoʻokō ʻia e kāna ʻano Wearables. Loaʻa iā ia, ma waena o nā mea ʻē aʻe, ka Apple Watch, ka mea e hoʻokele i ka ʻai ʻana i kahi mahele nui o ka mākeke kūpono. I loko o nā mahina ʻumikūmālua i pau i Nowemapa i hala, ua hoʻonui ʻia ka māhele o ka helu o nā wati akamai i kūʻai ʻia e 61%.
ʻO ka mākeke no nā wati akamai a me nā mea uila hiki ke hoʻohana ʻia e ʻekolu inoa - Apple, Samsung, a me Fitbit. He 88% ka huina o kēia ʻekolu o ka mākeke, me ke alakaʻi ʻole ʻo Apple me kāna Apple Watch. Wahi a ka ʻikepili NPD, 16% o ka poʻe mākua ʻAmelika nona kahi wati akamai, mai ka 2017% i Dekemaba 12. Ma ka pūʻulu o ka poʻe makahiki 18-34, ʻo 23% ka māhele o nā mea nona ka smartwatch, a i ka wā e hiki mai ana, manaʻo ʻo NPD e ulu ka kaulana o kēia mau mea ma waena o nā mea hoʻohana kahiko.
ʻO nā hana e pili ana i ke olakino a me ka hoʻoikaika kino ka mea kaulana loa me nā wati akamai, akā e like me ka NPD, ke ulu nei ka hoihoi i nā hana e pili ana i ka automation a me IoT. ʻO 15% o nā mea nona ka wati akamai e ʻōlelo nei e hoʻohana lākou i kā lākou hāmeʻa, ma waena o nā mea ʻē aʻe, e pili ana i ka hoʻomalu ʻana i nā mea o ka home akamai. Me ka hoʻonui ʻana i ka versatility o nā smartwatches, wānana pū ʻo NPD i ka piʻi ʻana o ko lākou kaulana a me ka hoʻonui ʻana i ka waihona mea hoʻohana.
I ka hoʻolaha ʻana i kāna mau hopena kālā Q1 2019, ua ʻōlelo ʻo Apple i ka loaʻa kālā mai kāna ʻāpana wearables i ulu 50% i ka hapaha. ʻO ka ʻāpana Wearables e pili ana, no ka laʻana, AirPods me Apple, a ʻo ka loaʻa kālā mai ia mea kokoke i ka waiwai o ka hui ma Fortune 200. Ua ʻōlelo ʻo Tim Cook ua ʻike nā ʻāpana Wearables, Home and Accessories i ka piʻi nui o 33% , ʻo ka Apple Watch a me nā AirPods ka hapa nui loa i ka holomua o ka māhele Wearables.
Hiki paha hoihoi oe
Puna: NDP
