Pani hoʻolaha

Ua ʻōlelo ʻia ka iPhone 5 i loko o nā leka uila e nā luna Samsung kiʻekiʻe ma ke ʻano he "tsunami" pono e "neutralized," nā palapala i hoʻokuʻu hou ʻia ma ka Apple vs. Samsung. ʻO Dale Sohn, ka pelekikena mua a me ke poʻo o ka māhele US o Samsung, ua ʻōlelo aku i ka hui e hoʻolālā i kahi hoʻolālā kūʻē e kūʻē i ka iPhone hou.

"E like me kāu e ʻike ai, me ka iPhone 5 hiki mai kahi kai eʻe. E hiki mai ana ia i Sepatemaba a i ʻOkakopa, "i ʻōlelo aku ai ʻo Sohn i kāna mau hoa hana ma ka leka uila ma Iune 5, 2012, ma kahi o ʻekolu mahina ma mua o ka hoʻokomo ʻia ʻana o ka iPhone hou. "E like me ka manaʻo o kā mākou Luna Nui, pono mākou e hana i kahi counterattack e pale aku i kēia kai eʻe," i ʻōlelo ai ʻo Sohn, e pili ana i nā hoʻolālā a JK Shin, ke poʻo o ka ʻoihana kelepona ʻo South Korea.

ʻO ka hoʻokuʻu ʻia ʻana o kēia leka, akā, ʻo ia ka manaʻo o Apple e hōʻike i ka jure ua makaʻu ʻo Samsung i ka iPhone ma nā pae kiʻekiʻe loa a ʻaʻole ʻoiaʻiʻo kāna mau ʻōlelo e pili ana i ka hana ʻana i nā huahana kumu me nā hiʻohiʻona kumu, akā ke hoʻāʻo wale nei nā South Korea e kope i kāna mau hiʻohiʻona e hoʻomaikaʻi i kā lākou mau polokalamu.

ʻO kahi leka uila kahiko loa i hoʻouna ʻia e Sohn iā Todd Pendleton, ke alakaʻi o ke kālepa no ka māhele ʻAmelika o ka hui, ma ʻOkakopa 4, 2011, e hōʻike ana i ka iPhone i hoʻokumu i nā wrinkles maoli no nā luna o Samsung. Ma ia lā, ua hoʻolauna ʻo Apple i ka iPhone 4S hou. , a ua ʻike hou ʻo Samsung he pono lākou e pane. "E like me kāu i ʻōlelo ai, ʻaʻole hiki iā mākou ke hoʻouka pololei iā Apple i kā mākou kūʻai aku," i kākau ai ʻo Sohn i kahi leka uila, e hōʻike ana i ka ʻoiaʻiʻo he mea kūʻai nui ʻo Apple no Samsung no nā ʻāpana like ʻole no nā polokalamu kelepona. Eia nō naʻe, ua hāʻawi ʻo ia i kahi hoʻonā ʻokoʻa. "Hiki iā mākou ke hele i Google a nīnau iā lākou inā lākou e hoʻomaka i kahi hoʻolaha kūʻē iā Apple ma muli o nā huahana Android maikaʻi loa e loaʻa ana i ka hapahā ʻehā?"

Aia ʻo Sohn ma Samsung mai ka makahiki 90, i kēia manawa ma ke ʻano he kākāʻōlelo hoʻokō, a ua kāhea ʻia ʻo ia i mea hōʻike e wehewehe i ka hoʻololi ʻana o Samsung mai ka hoʻomohala ʻana i nā kelepona leo. I ka wā o kāna hōʻike, ua ʻae ʻo Sohn ua hakakā ʻo Samsung me ka hoʻomohala kelepona. "Ua lohi loa ʻo Samsung. Aia mākou ma hope, "wahi a Sohn, e pili ana i ke kūlana o Samsung i ka hopena o 2011. Eia naʻe, ua loli nā mea āpau i ka wā i lawe ai kahi luna kūʻai hou i kēlā makahiki hoʻokahi. Ua hoʻomaka ʻia ka hoʻolaha "The Next Big Thing", kahi i hoʻopilikia nui iā Phil Schiller, ke poʻo o ke kūʻai aku ma Apple, e like me nā lā mua o ka hoʻokolokolo.

ʻO Pendleton ke alakaʻi kūʻai hou, nāna i ʻae i ka ʻaha i kona komo ʻana i ka makahiki 2011, ʻaʻole ʻo ia i ʻike ua hana ʻo Samsung i nā kelepona. Ua hōʻike wale ia i ka pilikia o Samsung me ka branding. "Manaʻo wau ua ʻike nā kānaka iā Samsung ma muli o nā TV. Akā i ka hiki ʻana mai i nā smartphones, ʻaʻohe mea i ʻike e pili ana i kā mākou huahana, "wahi a Pendleton, e hoʻoholo ana e hoʻomaka mai ka wā ʻōpala a kūkulu i kahi hōʻailona hou i kūkulu ʻia a puni ka "hou mau" a Samsung a kūʻai aku i nā lako lako maikaʻi loa ma ka mākeke. "ʻO kā mākou pahuhopu ma Samsung ʻo ia ka helu ʻekahi ma nā mea āpau," i ʻōlelo ai ʻo Pendleton i ka wā i nīnau ʻia ai inā he manaʻo kāna hui e pepehi iā Apple.

ʻO ka hoʻokolokolo ma waena o Apple a me Samsung i komo i kāna pule ʻekolu i ka Pōʻakahi, i ka wā i hoʻopuka ʻia ai nā waiho ʻana a me ka hoʻolaha ʻana i nā palapala. Ua hoʻopau ʻo Apple i kāna ʻāpana i ka Pōʻalima, i ka wā i hoʻokolokolo ai ʻo Christopher Vellturo wehewehe ʻo ia, no ke aha e uku ai ʻo Samsung i ʻelua piliona kālā. Pono e hoʻopau ʻia ka hihia ma hope o ke kāhea ʻana o Samsung i ke koena o kāna mau mea hōʻike. Hiki paha kēia i ka hopena o kēia pule aʻe.

Puna: ka Verge, [2], NY Times
.