Pani hoʻolaha

Inā makemake mākou e ʻike i ka ʻoihana i hoʻohālikelike pinepine ʻia me Apple i nā makahiki i hala iho nei, pono mākou e hele ma mua o ka ʻoihana ʻenehana. Hiki iā mākou ke ʻike i nā mea hoʻohālikelike he nui i ka honua automotive, kahi e kūkulu ai ʻo Elon Musk i kahi moʻomeheu like me kā Steve Jobs ma Tesla. A kōkua nui nā limahana o Apple iā ia.

ʻO Apple: nā huahana kiʻekiʻe me ke kiʻekiʻe o ke kūkulu ʻana a me ka hoʻolālā maikaʻi, kahi e makemake pinepine ai nā mea hoʻohana e uku keu. Tesla: nā kaʻa premium me ka maikaʻi o ke kūkulu ʻana a me ka hoʻolālā maikaʻi, kahi e hauʻoli pinepine ai nā mea hoʻokele e uku keu. He ʻano like kēlā ma waena o nā ʻoihana ʻelua ma waho, akā ʻoi aku ka mea nui i ka hana ʻana o nā mea āpau ma loko. ʻAʻole hūnā ʻo Elon Musk, ke poʻo o Tesla, ua hana ʻo ia i kahi kaiapuni i kāna hui e like me ka mea i lanakila ma nā hale o Apple.

ʻO Tesla e like me Apple

"Ma ke ʻano o ka manaʻo hoʻolālā, kokoke mākou iā Apple," ʻo ka mea nāna i hoʻokumu i ka hui kaʻa e hoʻolālā ana i nā kaʻa uila e like me ka futuristic, ʻo Elon Musk, ʻaʻole hūnā. I ka nānā mua ʻana, me he mea lā ʻaʻole pili nui nā kamepiula a me nā polokalamu kelepona i nā kaʻa, akā ʻo ka mea ʻē aʻe.

E nānā wale aku i ka Model S sedan mai 2012. I loko o ia mea, ua hoʻohui ʻo Tesla i kahi 17-inch touchscreen, ʻo ia ke kikowaena o nā mea a pau e hele ana i loko o ke kaʻa uila, ma hope o ka huila a me nā pedal, ʻoiaʻiʻo. Eia nō naʻe, mālama ka mea hoʻokele i nā mea a pau mai ka hale panoramic a i ka ea ea a hiki i ka ʻike pūnaewele ma ka paʻi ʻana, a hāʻawi ʻo Tesla i nā mea hou ma luna o ka lewa i kāna ʻōnaehana.

Hoʻohana pū ʻo Tesla i nā limahana Apple ma mua e hoʻomohala i nā mea kelepona like ʻole, ka poʻe i holo i ka "kaʻa o ka wā e hiki mai ana" i nā helu nui i nā makahiki i hala. Ma ka liʻiliʻi o 150 poʻe i neʻe aku mai Apple a Palo Alto, kahi i hoʻokumu ʻia ai ʻo Tesla, ʻaʻole i hoʻolimalima ʻo Elon Musk i nā limahana he nui mai nā ʻoihana ʻē aʻe, a he ʻeono tausani kāna mau limahana.

"Aneane he pono kūpono ʻole," wahi a Adam Jonas, kahi mea loiloi ʻoihana kaʻa ma Morgan Stanley, e pili ana i ka hiki iā Tesla ke hoʻowalewale i nā talena mai Apple. Wahi a ia, i nā makahiki he ʻumi e hiki mai ana, ʻoi aku ka nui o ka lako polokalamu i nā kaʻa a, e like me kāna, e hoʻoholo ʻia ka waiwai o ke kaʻa a hiki i ka 10 pakeneka o ka 60 pakeneka o kēia manawa. "E ʻike ʻia kēia hemahema o nā hui kaʻa kahiko," wahi a Jonas.

Ke kūkulu nei ʻo Tesla no ka wā e hiki mai ana

ʻAʻole like ka holomua o nā hui kaʻa ʻē aʻe i ka lawe ʻana mai i nā poʻe mai nā hui ʻenehana e like me Tesla. Ua ʻōlelo ʻia e haʻalele nā ​​limahana iā Apple ma muli o nā kaʻa a Tesla i hana ai a me ke kanaka o Elon Musk. He kaulana kona e like me ko Steve Jobs. He ʻoluʻolu ʻo ia, he maka no nā kikoʻī a me ke ʻano kūlohelohe. ʻO kēia ke kumu e huki ai ʻo Tesla i nā ʻano like o ka poʻe e like me Apple.

ʻO kahi hiʻohiʻona maikaʻi loa o ka nui o ka hoihoi o Tesla e hōʻike ʻia e Doug Field. Ma 2008 a me 2013, ua mālama ʻo ia i ka huahana a me ka hoʻolālā ʻana o ka MacBook Air a me Pro a me ka iMac. Ua loaʻa iā ia ka nui o ke kālā a hauʻoli i kāna hana. Akā ua kāhea ʻo Elon Musk, a ua ʻae ka luna ʻenehana Segway mua a me ka ʻenekini hoʻomohala Ford i ka hāʻawi, lilo ʻo ia i pelekikena hope o Tesla no ka papahana kaʻa.

I ʻOkakopa 2013, i kona hui pū ʻana me Tesla, ua ʻōlelo ʻo Field nona a no nā mea he nui, ua hōʻike ʻo Tesla i ka manawa kūpono e kūkulu i nā kaʻa maikaʻi loa ma ka honua a lilo i ʻāpana o kekahi o nā ʻoihana hou loa ma Silicon Valley. ʻOiai ke kūkulu ʻia nei nā kaʻa o ka wā e hiki mai ana, ʻo Detroit, ka home o ka ʻoihana kaʻa, ʻike ʻia ma ʻaneʻi he mea o ka wā i hala.

"Ke kamaʻilio nei ʻoe i nā poʻe mai Silicon Valley, ʻokoʻa loa ko lākou manaʻo. Ke nānā nei lākou iā Detroit ma ke ʻano he kūlanakauhale kahiko, "wahi a ka mea loiloi ʻo Dave Sullivan o AutoPacific.

I ka manawa like, hoʻoikaika ʻo Apple iā Tesla ma nā wahi ʻē aʻe. I ka wā i makemake ai ʻo Elon Musk e hoʻomaka i ke kūkulu ʻana i kahi hale hana pākaukau nunui, manaʻo ʻo ia e hele i ke kūlanakauhale ʻo Mesa, Arizona, e like me Apple. Ua makemake mua ka hui ʻāpala e noho ma laila e hana i ka sapeira a i keia manawa maanei e kūkulu i kahi kikowaena data control. A laila ho'āʻo ʻo Tesla e hāʻawi i kāna mau mea kūʻai aku i ka ʻike like me Apple ma nā hale kūʻai. Ma hope o nā mea a pau, inā ʻoe e kūʻai aku nei i kahi kaʻa no ka liʻiliʻi o 1,7 miliona mau lei aliʻi, pono mua ʻoe e hōʻike maikaʻi.

ʻAʻole hiki ke hele i ke kuhikuhi Tesla-Apple

ʻO kekahi o nā mea mua i hoʻololi mai Apple a Tesla ʻaʻole i loaʻa ʻo George Blankenship, ka mea i komo i ke kūkulu ʻana i nā hale kūʻai brick-a-mortar Apple, a makemake ʻo Elon Musk iā ia. "He ʻokoʻa nā mea a pau a Tesla e hana ai i ka ʻoihana kaʻa," wahi a Blankenship, ka mea i loaʻa i ka hapaha miliona kālā no ia ma 2012 akā ʻaʻole ia ma Tesla. "Inā ʻoe e nānā iā Apple 15 mau makahiki i hala aku nei, i koʻu hoʻomaka ʻana ma laila, kokoke i nā mea a pau a mākou i hana ai e kūʻē i ka palaoa o ka ʻoihana."

ʻO Rich Heley (mai Apple ma 2013) ʻo ia ka hope pelekikena o Tesla no ka maikaʻi o ka huahana, ʻo Lynn Miller ke alakaʻi i nā hihia pili kānāwai (2014), ʻo Beth Loeb Davies ka luna o ka papahana aʻo (2011), a ʻo Nick Kalayjian ka luna o ka uila uila ( 2006). He mau lima wale nō kēia o ka poʻe i hele mai mai Apple mai a paʻa nei i nā kūlana kiʻekiʻe ma Tesla.

Akā ʻaʻole ʻo Tesla wale nō ka mea e hoʻāʻo nei e loaʻa i ke kālena. Wahi a Musk, e lele pū ana nā makana mai kēlā ʻaoʻao, i ka wā e hāʻawi aku ai ʻo Apple i $ 250 ma ke ʻano he bonus hoʻololi a me ka hoʻonui ʻana o ka uku 60%. "Ke ho'āʻo nui nei ʻo Apple e kiʻi i nā poʻe mai Tesla, akā i kēia manawa ua hiki iā lākou ke huki i kekahi poʻe," wahi a Musk.

ʻO ka pōmaikaʻi ʻenehana i loaʻa koke iā Tesla i kēia manawa e kūʻē i nā ʻoihana kaʻa ʻē aʻe e hoʻokani maoli ʻia i nā makahiki he ʻumi e hiki mai ana, ke manaʻo nei mākou i ka hoʻomohala ʻana o nā kaʻa uila, e like me nā mea i hana ʻia i kēia manawa ma ke aupuni o Musk.

Puna: Bloomberg
Photo: Iʻa Maurice, ʻO Wolfram Burner
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