ʻOhi Apple Ma ka Pōʻakahi, e paʻi ka unuhi Czech o ka puke i nā helu helu o nā mea kūʻai puke Czech ʻO ke aupuni hōʻino - ʻo Apple ma hope o ka make ʻana o Steve Jobs mai ka mea kākau moʻolelo ʻo Yukari Iwatani Kane, nāna e hoʻāʻo e hōʻike i ke ʻano o ka hana ʻana o Apple ma hope o ka make ʻana o Steve Jobs a me ke ʻano o nā mea i lalo iā ia. ʻO Jablíčkář iā ʻoe ma ka launa pū ʻana me ka hale paʻi puke Makana Polū hāʻawi i ka puke ma ke kumukūʻai kūikawā no nā lei aliʻi 360 me ka leka uila manuahi.
Hoʻopau ka hanana no ka poʻe heluhelu ʻo Jablíčkář i kēia pule aʻe, hiki iā ʻoe ke kauoha i ka puke no ke kumukūʻai kūikawā i ʻōlelo ʻia. ʻO ke aupuni hōʻino - ʻo Apple ma hope o ka make ʻana o Steve Jobs pololei ma ka pūnaewele o ka hale hoʻopuka Blue Vision. He 444 mau ʻaoʻao ka puke i paʻi ʻia, a ma laila ʻoe e ʻike ai i ka ʻike a ka mea kākau moʻolelo ʻo Kane i ke kūlana o kēia manawa o Apple, e like me kāna, ua make ma hope o ka haʻalele ʻana o Steve Jobs.
Aia kekahi ʻano uila i ka hoʻomākaukau ʻana, e paʻi ʻia e ka Kalikimaka, akā ma mua o kēlā, hāʻawi ʻo Jablíčkář iā ʻoe i kahi hoʻokūkū no kahi paʻi paʻi o ka puke. ʻO ke aupuni hōʻino - ʻo Apple ma hope o ka make ʻana o Steve Jobs. Inā laki ʻoe, hiki iā ʻoe ke loaʻa kahi makana hou ma lalo o ka lāʻau, a i ʻole hiki iā ʻoe ke hōʻoia i ke kūlana a kūʻai i ke poʻo inoa i kēia manawa ma ke kumu kūʻai hoʻemi.
Ma lalo nei, no ka hoʻohālike, hoʻopili mākou i ka laʻana hope loa mai ka puke. Hiki iā ʻoe ke heluhelu i nā paukū mokuna i paʻi mua ʻia Hoʻokaʻawale i ka ʻoiaʻiʻo, ʻUhane a me Cipher, Hula ma ka lau lilia wai a Kipi. ʻO ka ʻāpana o kēia manawa mai ka mokuna Holy Grail.
I ka hopena, ʻaʻole hopohopo ʻo Apple no ka huki ʻana o Samsung i nā manaʻo āpau.
ʻOiai ʻo ka hype āpau, ʻo ka hoʻomaka ʻana o ka Galaxy S4 i lilo i fiasco holoʻokoʻa. ʻO ka burlesque hoʻokahi hola, i hoʻopau ʻia me kahi orkestra ola, i pau i ka pōʻino. Ua wehe ʻia ka hōʻike me kahi wikiō o kahi keikikāne liʻiliʻi e kau ana i ke kaula kakaka ma kona ʻāʻī e hula ana mai kona hale a i kahi Rolls-Royce e lawe mai i kelepona hou ma ke kahua. Mai ka hoʻomaka ʻana a hiki i ka pau ʻana o ka hana holoʻokoʻa ʻino loa. Ua ho'āʻo nui ʻo Samsung i ka manawa like a hoʻāʻo liʻiliʻi loa. Master of Ceremonies, ʻo ka hōkū Broadway ʻo Will Chase me he mea lā ua makemake ʻo ia e holo i waho o ke kahua no ka mea, ʻaʻole i kūpono kāna mau ʻakaʻaka a me kāna mau ʻakaʻaka me ka puʻuwai puʻuwai. ʻO JK Shin, ka luna alakaʻi i alakaʻi i ka māhele kamaʻilio kelepona ʻo Samsung, ua hele i ke kukui me kona mau lima i hāpai lanakila ma luna o kona poʻo. Ua koi ʻo ia i ka mahalo nui e like me kona manaʻo iā ia iho ʻo Elvis a ʻo Steve Jobs. Akā, i ka wā i wehe ai ʻo Shin i kona waha e hoʻomaka i ka haʻaheo e pili ana i ke kelepona hou, ua like ʻo ia me ka ʻino a me ka palaka.
He aha ka mea i manaʻoʻiʻo ai ʻo Samsung ʻo ka bombastic Broadway burlesque, ka hoʻopili ʻana i nā huaʻōlelo hackneyed a me nā kamaʻilio ma waho o kahi e kōkua i ke kūʻai aku i kā lākou huahana hou? ʻOiai ua helu ʻia ka Luna Hoʻokele lanakila o Tony Award i nā hōʻaiʻē, ua hoʻonohonoho ʻia ka hana ʻana a hiki i nā kikoʻī liʻiliʻi loa, me nā socks o nā mea hana, e nā luna hoʻokele o Samsung ma Seoul. He mea koʻikoʻi ko lākou ʻike ʻole i ka moʻomeheu ʻAmelika hou, ʻoiai kekahi o nā hiʻohiʻona i ka hopena kahi i loaʻa ai i kekahi mau wahine i kahi pāʻina bachelorette. Paʻa lākou a pau i kā lākou kelepona Galaxy, hopohopo no ka hoʻopōʻino ʻana i kā lākou poli kui maloʻo, ʻakaʻaka e pili ana i ka mare ʻana i ke kauka, a me ka nānā ʻana i ka māla ʻaʻahu ʻole.
"Nani," wahi a Chase i kona alakai ana ia lakou mai ke kahua. "Manaʻo wau ua maopopo ʻoe nā kaikamahine."
ʻAʻole i pau ka hōʻike ʻana a ua kū mua ʻo Samsung i kahi hoʻouka kaua. He nui ka poʻe i hoʻohewa iā ia no kona ʻano hoʻihoʻi ʻana i ka wahine.
"Scary Samsung," heluhelu i kahi poʻomanaʻo manamana lima ma ka ʻaoʻao ka Verge. "Pehea i hoʻololi ʻia ai ka hōʻike kelepona mai Broadway Tinsel i ka pōʻino Sexist."
"ʻAʻole hiki ke hoʻopā mai iaʻu," i kākau ai ka mea kākau moʻolelo ʻo Molly Wood. "Akā, ʻo ka lōʻihi o Samsung i nā makahiki 50s stereotypes o nā wahine i waena o ka lehulehu o nā stereotypes maikaʻi ʻole i hoʻohuli iaʻu. He hōʻike ia o ke kelepona? ʻAʻole ʻoe i ʻike.
ʻOiai ke poʻo o ka hoʻomaka ʻana o Samsung ma o nā hoʻolaha TV, ua hōʻike ʻia ka hōʻike ʻana he lōʻihi ke ala e hele ai ma mua o ka hiki ke koi i ke kūlana kiʻi Apple-like. Akā, me ka nānā ʻole i ka ʻino o ka hanana holoʻokoʻa, i ka hopena, ʻaʻohe ʻokoʻa i ʻike ʻia. Ua kūʻai aku ʻo Galaxy S4 kokoke i ʻelua ʻoi aku ka wikiwiki ma mua o ke kumu hoʻohālike mua. Ua hiki ke kūʻai aku i ʻumi miliona i ka mahina mua, e kau ana iā Apple ma ka pale.
ʻAʻole i loaʻa hou iā Apple kahi huahana hou e hoʻokūkū me ka polokalamu hou loa o Samsung, no laila ua hana ʻo ia i ke kūlana ma ke ala wale nō e hiki ai - e hōʻike ana i kona kiʻekiʻe ma o ka slogan kūʻai.
“Eia ka iPhone. A ma laila nā mea ʻē aʻe. "
Ua hohonu ka pilikia o Apple. ʻOiai ʻo Cook ka noho lālani mua ma ka Mokuʻāina ʻo Union, ua hoʻomaka nā kānalua e pili ana i ke aloha ʻāina o ka hui. He makahiki i hala New York Times paʻi i kahi moʻolelo e pili ana i ka hopena o Apple i ka hoʻokele waiwai o US ma kāna lālā iEconomy, ua hoʻopiʻi ka pepa iā Apple no ka neʻe ʻana i nā hana hana ma waho a me ka hoʻokau ʻana i ka papa waena. ʻO kekahi o nā huaʻōlelo i hāʻawi ʻia i ka nānā kūikawā ma ka ʻatikala no ka mea he hoʻopono ponoʻī.
"ʻAʻole kā mākou hana e hoʻoponopono i nā pilikia o ʻAmelika," i ʻōlelo ʻia e kahi luna i ʻike ʻole ʻia. "ʻO kā mākou kuleana wale nō ka hana ʻana i ka huahana maikaʻi loa."
Ua hoʻoulu ʻia ka ʻatikala a ua manaʻo ka hui e hana i kahi noiʻi e hōʻike ana i ka nui o nā hana ʻAmelika i kōkua ai ka ʻoihana e hana ma muli o kona kūleʻa. Wahi a kāna mau ʻike, ua kōkua ʻo Apple i ka hoʻokumu ʻana a i ʻole ke kākoʻo ʻana i ka hoʻokumu ʻana i ʻoi aku ma mua o ʻelima haneli kaukani mau hana, he ʻumi ka nui o ka poʻe i hana pololei.
New York Times Ua hoʻomau lākou i ka wehe ʻana iā Apple me ka ʻole. I kekahi mau mahina ma mua, ua paʻi ka nūpepa i kahi hōʻike nui, e pili ana i ka ʻoiaʻiʻo e pale aku ka ʻoihana i nā ʻauhau ʻauhau ma o ka hoʻonohonoho ʻana i nā mea i kapa ʻia he pūpū (keʻena pūpū, ʻoihana i hoʻokumu mua ʻia) ma Nevada a me nā ʻāina ʻē, kahi i ʻoi aku ka haʻahaʻa o ka ʻauhau ma mua o Kaleponi. ʻO kēia ʻano hana moʻohelu kālā, i kapa ʻia he "Irelani pālua me kahi sandwich Dutch", i wehewehe ʻia e ka nūpepa - e kamaʻilio ana e pili ana i ka hoʻohuli ʻana o Apple i nā waiwai ma o nā hui Irish i Netherlands a laila i ka Caribbean. Inā ʻaʻole kēia ʻano hana, pono e uku ʻo Apple i $ 2,4 biliona ma mua o ka $ 3,3 biliona i uku ʻia ma 2011. I ka manawa i pau ai ka waihona kālā o ka mokuʻāina a ua ʻoki ʻia nā polokalamu federal, ʻo ka ʻauhau ʻauhau kahi mea i ʻike ʻole ʻia e nā hui nui.
I ka manawa i lanakila ai nā ʻatikala i ka makana Pulitzer i ʻApelila 2013, ʻo ka manaʻo ua pale aku ʻo Apple i nā piliona kālā ma ke ʻano ʻauhau a hāʻawi i ka hāʻule ʻana o ka hoʻokele waiwai o ka ʻāina he wahi kamaʻilio mau ma waena o ka Mokuʻāina. Ma kekahi ninaninau no BloombergBusinessweek Ua nīnau nā Kuke e pili ana i nā kuleana o Apple i ka US.
"Manaʻo wau he kuleana koʻu e hana i nā kūlana," wahi a ka luna hoʻokō. "Manaʻo wau he kuleana mākou e hāʻawi i nā kaiāulu, e ʻimi i nā ala e hana ai ... ʻaʻole wale ma US, akā ma waho. Manaʻo wau he kuleana ko mākou e hana i nā huahana maikaʻi i hiki ke hana hou ʻia a maikaʻi no ke kaiapuni. Manaʻo wau he kuleana ko mākou e hana i nā huahana i loaʻa ka maikaʻi kiʻekiʻe. "
E like me ke kani ʻana o kēlā pane, ʻaʻole maʻalahi ka ʻōlelo a Cook e pili ana i nā makemake kiʻekiʻe o Apple me nā hōʻike e pili ana i ka ʻauhau ʻauhau o ka hui. Pehea e hiki ai i ka "lua Irish a me ka sandwich hollandaise" ke lawelawe i ka maikaʻi ʻoi aku?
