Ondrej Holzman Hiki iā ia ke lilo i moeʻuhane o ka mea kūʻai aku a i ʻole ka moeʻuhane o kahi keʻena PR. ʻOkoʻa nā manaʻo, akā hoʻokahi mea maopopo Olokaa Sabati, i hana ʻia e Apple ma hope o kahi leka hāmama i haʻi ʻia iā ia e ka mea mele ʻo Taylor Swift, ua hoʻopaʻa i ka hoʻolaha nui no kāna lawelawe streaming mele hou, ʻo Apple Music. E hoʻomaka ana i hoʻokahi pule.
Od hoʻolauna iā Apple Music i ka hoʻomaka ʻana o Iune, aia nā kūkākūkā koʻikoʻi e pili ana inā hiki i ka hui Kaleponi ke kūleʻa i kahi mākeke kahi i hoʻokumu ʻia ai nā hui e like me Spotify, Google Music, Pandora, Tidal a i ʻole Rdio, a ua hana ʻia nā manaʻo like ʻole. I ka ʻoiaʻiʻo, ʻaʻohe mea i ʻike maoli ʻo wai a pehea e hiki ai iā Apple Music ke hoʻouka.
ʻO ka WWDC keynote ponoʻī, kahi i hoʻokomo ʻia ai ka lawelawe mele hou, he mea hoʻopaʻapaʻa loa. ʻOiai ua ʻike ʻia kekahi mau helehelena ma ke kahua a ua hōʻike ʻia ʻo Apple Music e Jimmy Iovine, Trent Reznor, Drake a me Eddy Cue, ʻaʻole lākou i kūʻai maikaʻi i ka huahana hou.
[do action=”citation”] Loaʻa anei iā Apple kēlā mana nui i ka ʻoihana mele?[/do]
I ka pule i hala aku nei, ua hele hope ke kūkākūkā e pili ana iā Apple Music ma kahi ʻē aʻe. Ma kahi o kahi lawelawe e like me ia, ua hoʻomaka ʻia e kūkākūkā ʻia ma ke ʻano nui pehea e uku ʻia ai nā mea pena no ka pāʻani ʻana o kā lākou mau mele, a ua pau nā mea āpau me kahi helu hoʻokahi - kahi manawa hoʻokolokolo manuahi ʻekolu mahina, i ka manawa o Apple i hoʻomaka ai. hoʻolālā ʻia ʻaʻole e uku i hoʻokahi keneta i nā mea pena.
ʻO ka maʻamau maʻamau i nā kūlana like, akā naʻe, ua huli ʻo Apple i loko o kekahi mau hola i ka lā Lāpule, i ka manawa i pane maikaʻi loa ai i nā hoʻopiʻi a ke kaiāulu mele i alakaʻi ʻia e kekahi o nā mea mele lanakila loa o kēia lā, ʻo Taylor Swift. Ua kākau ʻo ia ma kahi leka hāmama iā Apple ʻaʻole makemake ʻo ia i ka ʻoiaʻiʻo i loko o nā mahina ʻekolu i ka manawa e hoʻokuʻu ʻia ai ʻo Apple Music i mea hoʻowalewale no nā mea kūʻai aku hou, ʻaʻole e uku ʻia nā mea hana kiʻi no kā lākou hana.
ʻIke ʻia ʻo Taylor Swift ma ke ʻano he mea hoʻolaha kūʻē i nā lawelawe streaming manuahi (ʻoiai kākoʻo hoʻolaha). Wahi a ia, pono e uku nā mea hoʻohana no kēlā me kēia streaming, e like me kā lākou e kūʻai ai i nā mele kuʻuna, i hiki i nā mea pena kiʻi ke loaʻa nā uku e pono ai lākou. A ma ia moʻolelo ua hoʻoholo ʻo ia, ma ke ʻano he ʻano kūʻē, ʻaʻole e hāʻawi i kāna album hope loa 1989 i kekahi lawelawe streaming.
ʻO kēia ka hihia me Tidal, ma ka lima ʻē aʻe ʻo Taylor Swift's Swedish Spotify ʻaʻohe mea ma muli o kāna mana manuahi. ʻAʻole i loaʻa iā Apple kahi ʻokoʻa mai ka hōkū pop ʻAmelika, akā i kēia manawa ke nānā pono nei nā mea a pau e ʻike inā hiki iā lākou ke hoʻoluli iā Taylor Swift i ko lākou ʻaoʻao i ka pule i hala ma mua o ka hoʻomaka ʻana o kā lākou lawelawe. He kūleʻa kēlā a ʻo nā quirks hou loa, inā mākou e manaʻo iā lākou he PR maikaʻi a maikaʻi ʻole paha.
Ua kūkulu mau ʻo Apple i nā inoa kūʻokoʻa ma ka liʻiliʻi loa - ma ke ʻano he hoʻokahi hihia no nā mea āpau, e haʻi mākou i ka loaʻa ʻana o ka "digital" Beatles ma iTunes - a me Apple Music, makemake ʻo ia e huki i nā mea hana ʻaʻole hiki ke loaʻa ma kahi ʻē aʻe. ʻOiai ʻaʻole maopopo i ke ʻano o nā inoa, ʻo ka album hope loa a Taylor Swift he mea kānalua ia no Apple Music.
No Apple, hiki i kēia ke manaʻo maʻalahi he ʻumi kaukani o nā mea kūʻai aku no ka mea ʻaʻole hiki iā lākou ke pāʻani i ka album 1989 ma kahi ʻē aʻe (kūʻai ʻia ma luna o 4,5 miliona mau kope a ʻo ia ka album kūʻai maikaʻi loa ma United States i ka makahiki i hala a me kēia makahiki) , a e hōʻoia nō hoʻi ia i ka mana o Apple i ka honua mele. ʻOi aku ma mua o hoʻokahi ʻoihana i kūkākūkā pū me Taylor Swift e pili ana i ke kahe ʻana i kāna papa inoa holoʻokoʻa, akā i kēia manawa ua lawe ʻo Apple i kēia pāʻani i kahi mokuʻāina kahi e hiki ai iā ia ke uhaʻi i ka mea mele XNUMX makahiki ma ke ʻano maikaʻi.
ʻOiai ua hoʻohewa ʻo Taylor Swift iā Apple ma kāna leka, ʻaʻole ʻo ia i poina e hoʻohui i kona mahalo nui ʻana i ka hui Kaleponi a manaʻoʻiʻo hoʻi ʻo Apple ka mea nāna e hoʻoheheʻe pololei, no ka pono o nā mea a pau. A laila, i ka manawa i pane aku ai ʻo Eddy Cue i kāna mau noi i ka uila a hele mai e hālāwai me ka mea mele ma mua o ka mea i manaʻo ʻia a hiki i kēlā manawa, aia nā mea āpau ma ke ala kūpono no nā ʻaoʻao ʻelua e paʻi kekahi i kekahi.
Eia naʻe, ʻaʻole i hiki mai kēia. Ke hoʻomau nei ka album 1989 i ka "offline" wale nō a aia nā luna o Apple no kahi manawa paʻakikī i ke kūkākūkā ʻana. Inā i loko o hoʻokahi pule hoʻolaha lanakila lākou e kū ʻia ʻo Taylor Swift ma Apple Music, me ka album 1989, e lanakila nui ia, a e poina ʻia ka hoʻolaha maikaʻi ʻole a Apple e kaumaha nei i kekahi mau miliona o kāna puʻu kālā nui e ho'ōla. Akā, aia nō ʻo Apple i kēlā mana nui i ka ʻoihana mele? E kōkua anei ʻo Jimmy Iovine?
No laila ʻaʻole ia he hana keaka i hoʻonohonoho mua ʻia, pehea e huki ai i ka manaʻo i ka lawelawe hou. Mahalo i kēia, ua kākau ʻia e pili ana i nā pūnaewele āpau a me ka manuahi :)
Inā he ʻoiaʻiʻo, mahalo i ka ʻoihana kūʻai aku o Apple….
ʻO ia kaʻu manaʻoʻiʻo. E kūpono kēia i ke kūʻai aku ʻana o Apple, ʻaʻole ʻike ʻia i ka nānā mua ʻana.
ʻO wai ʻo Taylor Swift?
Aloha ʻoe :-D
No laila ua hoʻolohe au i ka album... a ʻaʻole hiki ke ʻōlelo ʻia ʻo ia ke kiʻi....