Ondrej Holzman Ua lanakila ʻo 1 iā Zane Lowe ma ka hema, ʻo Luke Wood ma ka ʻākau
I ka Mei i hala aku nei o Apple hoolahaia ke kūʻai nui ʻana o Beats, nā inoa i kamaʻilio nui ʻia e like me Jimmy Iovine, Dr. ʻO Dre a i ʻole Trent Reznor, i lawe ʻia e ka pilikua Kaleponi ma lalo o kona ʻēheu ma ke ʻano o ka loaʻa ʻana. Akā no ka laʻana, hana pū ka pelekikena mua ʻo Beats ʻo Luke Wood ma Apple, nāna i kamaʻilio e pili ana i ka mokuna hou o kāna hui.
He mea hoʻokani pila ʻo Wood mai kona wā kamaliʻi, no laila ʻaʻole he mea kupanaha kona hui pū ʻana me Beats Electronics, ka mea kūʻai aku i nā headphone kiʻiʻoniʻoni a ma hope o ka lawelawe streaming mele Beats Music. Makemake ʻo Wood e noho me kāna kumu mele ma Apple, ʻōlelo ʻo ia Mashable ma Sydney, kahi i mālama ʻia ai ka Beats Sound Symposium.
Ma hope o hoʻokahi makahiki ma hope o ka loaʻa ʻana mai, me he mea lā ʻaʻole hiki iā ia ke hoʻopiʻi nui i kēia manawa. "He nani. ʻO kekahi o nā mea kupanaha nui loa, ʻo ia ka pae o ka pono a me ka ʻoiaʻiʻo o ka poʻe e hana nei ma Apple. He hui kūʻokoʻa ia, "wahi a Wood e pili ana i kāna ʻike ma Cupertino, e like me ka mea ʻo ia ka pahu i hoʻonohonoho ai ʻo Steve Jobs a me Tim Cook e hoʻomau nei.
"He poʻe pā nui mākou iā Apple. Ma ka ʻoihana leo, ʻo Apple ka mea i koho ʻia. I ka wā e kūkulu ana ʻo Steve Jobs lāua ʻo Eddy Cue i iTunes, ʻo Jimmy (Iovine) kekahi o ka poʻe mua a lākou i hoʻopili ai i ka makahiki 2003, "i hōʻike ai ʻo Wood, me ka ʻike ʻana i nā hui ʻelua ma ka ʻaoʻao like.
Ma hope o ke kūʻai aku ʻana i ka hui, ua hoʻohuli ʻo Wood i kona manaʻo āpau i Beats Electronics, ka ʻāpana e kūʻai aku i nā headphone kaulana. Ma hope o ka loaʻa ʻana, aia nā manaʻo e pili ana inā, no ka laʻana, e nalowale lākou i ka logo Beats iconic, a pehea e hana maoli ai ʻo Apple i nā huahana āpau me ka ʻole o kāna logo ponoʻī. Wahi a Wood, ʻaʻole i loli nui ka manaʻo.
"Ma Beats, ua kūpaʻa mau mākou a ua kālele i nā leo premium," wehewehe ʻo Wood. ʻO ka manaʻo nui i ka hana ʻana i ka ʻike huahana kūpono loa. "Manaʻo wau ʻo ia ke kumu o ka DNA o nā mea āpau a Steve i makemake ai e hoʻokō ma Apple. ʻIke huahana, me ka hoʻolālā, ka ʻenehana, ka hana hou, ka maʻalahi. ʻO kēia nā mea ke kumu o kā mākou DNA. "
ʻO ka manaʻo nui i ka hana ʻana i ka ʻike huahana kūpono loa. "Manaʻo wau ʻo ia ke kumu o ka DNA o nā mea āpau a Steve i makemake ai e hoʻokō ma Apple. ʻIke huahana, me ka hoʻolālā, ka ʻenehana, ka hana hou, ka maʻalahi.
ʻAe, ʻaʻole hōʻike ka leo o kēia mau headphone i ka mea i kākau ʻia ma luna.