Pani hoʻolaha

ʻAʻole paha he hōʻailona polarizing i ka leo mea kūʻai aku ma mua o Beats by Dre. ʻAʻole ʻae ka poʻe kākoʻo i ka brand no nā kumu he nui, inā he hoʻolālā, kaulana, ʻano hōʻikeʻike o ke kūlana kaiaulu a i ʻole kahi leo leo kūpono no kekahi. ʻO ka mea ʻē aʻe, he nui nā manaʻo like ʻole o ka poʻe hoʻohewa e pili ana i ke kumu he maikaʻi ʻole nā ​​huahana me ka logo Beats by Dre, a no ke aha lākou e kūʻai ʻole ai iā lākou iho.

Inā ʻoe i ka hui mua a i ʻole ka lua i ʻōlelo ʻia, ʻaʻole hiki iā ʻoe ke hōʻole i hoʻokahi mea e pili ana iā Beats - he kūleʻa pāʻoihana nui. I kēia mau lā, inā makemake ʻoe a ʻaʻole paha, he ikona ia ma ke kahua o ka hoʻolohe mele. Eia nō naʻe, ʻaʻole lawa a ʻaʻohe headphone Beats ma ka mākeke…

Ma ka YouTube channel Dr. Ua hoʻokuʻu ʻo Dre i kahi wikiō hoihoi i kekahi mau pule i hala aku nei, ʻo ia ka wehewehe ʻana i ka hana maoli ʻana o nā headphone Beats e Dre, a i ʻole pehea i ʻike ai ka brand i ka mālamalama o ka lā. He ʻoki ʻewalu mau minuke mai The Defiant Ones (CSFD, HBO), e pili ana i ka hana a Dr. ʻO Dre lāua ʻo Jimmy Iovina.

Ma ka wikiō Dr. Hoʻomanaʻo ʻo Dre i kēlā lā pōʻino i ka wā i hele ai ka mea hana ʻo Jimmy Iovine ma nā puka makani o kona hale kahakai, a laila kū ʻo ia e kamaʻilio. I loko o ia manawa, ua haʻi ʻo Dre iā ia ua noi kahi hui inoa ʻole iā ia e hāʻawi i kona inoa i kahi hoʻolaha sneaker. ʻAʻole makemake ʻo ia i kēlā, ʻoiaʻiʻo, akā ma ke kumuhana, ua ʻōlelo ʻo Iovine e hoʻāʻo ʻo ia e uhaki me kahi mea kokoke loa iā ia ma mua o nā sneakers. Hiki iā ia ke hoʻomaka e kūʻai aku i nā headphone.

"E Dre, e ke kanaka, nā sneakers fuck, pono ʻoe e hana i nā ʻōlelo” – Jimmy Iovine, ma kahi o 2006

ʻO nā mea haʻiʻōlelo a me nā headphone he wahi hoihoi loa ia no ka mea rapper kaulana a me ka mea hana, a ʻike ʻia ka inoa inoa ma waho o ka uliuli. Ua lawa ka liʻiliʻi, ʻaʻole i ʻike ʻia ma mua o ʻumi mau minuke o ke kamaʻilio ʻana, a ua hānau ʻia ka brand Beats. I loko o kekahi mau lā, ua hoʻomaka ka hoʻolālā o nā prototypes mua, a ʻike paha mākou a pau i ke ʻano o kēia lā.

Hōʻike hou ʻia ka genesis holoʻokoʻa o ka ʻoihana ma ka wikiō. Mai ka ʻike mua (ʻo ia ka mea e hoʻokaʻawale ai i ka mākeke headphone a me ka mea haʻi'ōlelo me kahi mea e kani bombastic), ma o ka pilina me Monster Cable i ka hoʻolaha ʻana ma o nā hōkū showbiz mele nui loa o ka honua (hiki mai nā mea kaulana a me nā mea pāʻani ma hope iki).

ʻO ka mea nui loa i ʻōlelo ʻia ʻo ka hui pū ʻana me Lady Gaga. Ua ʻike ʻo Jimmy Iovine i ka hiki ke loaʻa iā ia a ʻo ka ʻaelike hui he hana maʻamau. Ua like ka piʻi ʻana o ka meteoric o kāna ʻoihana me ka mea i ʻike ʻia e Beats headphones i ka manawa like. Mai nā ʻāpana 27 i kūʻai ʻia i kēlā me kēia makahiki, ua ʻoi aku ma mua o hoʻokahi a me ka hapa miliona. A ua hoʻomau ʻia ke ʻano i ka wā i ʻike ʻia ai nā Beats ma nā pepeiao o nā mea kaulana.

I ka hala ʻana o ka manawa, a ma muli o ke kūʻai aku ʻana maikaʻi loa, ua hoʻomaka nā headphone Beats i nā wahi āpau. I ka wā i paʻa ai ʻo ia i ka ʻoihana mele, ua lilo ʻo ia i ʻano hōʻailona pilikanaka, kahi mea ʻē aʻe. ʻO ka loaʻa ʻana o kāu Beats ʻo ia ka mea e like me kāu kumu hoʻohālike, ʻo ia hoʻi i loaʻa iā lākou. Ua hana kēia hoʻolālā no ka ʻoihana, a i ka manawa i hoʻomaka ai nā headphone i nā poʻe kaulana mai nā ʻoihana ʻē aʻe, ua maopopo he lanakila nui lākou.

Ua hoʻokō ʻia kekahi mea hana kālepa e Beats i ka makahiki 2008, i ka wā i mālama ʻia ai ka ʻOlumepika kauwela ma Beijing. ʻO ka hōʻea ʻana mai o kēlā me kēia lunamakaʻāinana he hanana i nānā ʻia. ʻAe, i ka hōʻea ʻana o ka hui ʻAmelika, ʻo nā lālā o lākou e hoʻokomo ana i nā headphone me ka logo b ma ko lākou mau pepeiao, ua hōʻoia ʻia kekahi lanakila nui. ʻO ka mea like i hana ʻia i ʻehā makahiki ma hope, i ka wā i hoʻohana nui ai ʻo Beats i ke kumumanaʻo ʻOlumepika, e hana ana i nā hoʻolālā me nā mea ʻāina. No laila ua pale maikaʻi ka hui i nā lula e pili ana i ka hoʻolaha ʻana i nā hoa pili. Ua hoʻopaʻa ʻia e ka pāpā ʻana i ka hoʻolaha ʻana i nā huahana Beats i kekahi mau liona haʻuki kaulana a me nā hanana. Inā ʻo ia ka World Cup, ka EURO a i ʻole ka American NFL.

ʻO kēlā me kēia manaʻo o Beats headphones, ʻaʻohe mea hiki ke hōʻole iā lākou i hoʻokahi mea. Ua hiki iā ia ke hōʻoiaʻiʻo iā ia iho ma ke ʻano i loaʻa ʻole i kekahi ma mua o lākou. ʻO kā lākou kūʻai kūʻokoʻa, i kekahi manawa hoʻopiʻi i hōʻoia i ka maikaʻi ʻole a lilo i mea ʻoi aku ma mua o nā headphone maʻamau. ʻO nā helu kūʻai e ʻōlelo nui, me ka nānā ʻole i ka maikaʻi o ke kani. Eia nō naʻe, i ka hihia o Beats, he lua kēia.

 

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