Ondrej Holzman Ua hala nā lā hoʻokahi wale nō kanaka - ʻo Steve Jobs charismatic, hiki ke kūʻai aku i kekahi mea i ka poʻe - holo hihiu no ʻelua mau hola ma nā kī nui o Apple. Ma lalo o ʻehā mau makahiki ma hope o ka make ʻana o Jobs, ua ʻoi aku ka wehe a me ka ʻokoʻa o ka hui Kaleponi ma mua o ka wā ma mua, a ua hōʻoia kēia i kāna mau hōʻike. Ma WWDC 2015, ʻae ʻo Tim Cook iā mākou e ʻike hou aʻe ma lalo o ka ʻili o ka hoʻokele kiʻekiʻe o ka hui.
Ke pāʻani nei ʻoe i ka ʻōlelo koʻikoʻi 2007 i kēia manawa i hoʻolauna ai ʻo Steve Jobs i ka iPhone mua, hoʻokahi mea maʻalahi ke ʻike: holo ka mea holoʻokoʻa e ke kanaka hoʻokahi. Ma kahi kokoke i hoʻokahi hola a me ka hapa ka lōʻihi o ka hōʻike ʻana, ʻaʻole ʻōlelo ʻo Steve Jobs no kekahi mau minuke wale nō, i kona hāʻawi ʻana i ka manawa i nā hoa kī, e like me ke poʻo o Google i kēlā manawa, ʻo Erik Schmidt.
Inā wikiwiki mākou i kekahi mau makahiki a nānā i nā hanana Apple koʻikoʻi o nā manawa i hala iho nei, e ʻike mākou i kēlā me kēia o lākou i kahi hui holoʻokoʻa o nā mana, nā ʻenekinia a me nā ʻelele ʻē aʻe o ka hui - kēlā me kēia mea e hōʻike ana i kā lākou ʻike e like me. kakaikahi na mea e ae.
Nui nā kumu o kēia. Ma ka ʻaoʻao hoʻokahi, ʻaʻole ʻo Tim Cook ke kanaka me ka aura o ke akamai e hiki ke kū i mua o ka lehulehu o nā tausani no ʻelua hola a kūʻai aku iā lākou i ka huahana ʻoi loa o ka honua ma ke ʻano leʻaleʻa. Eia kekahi, i ka hoʻomaka ʻana, ua pilikia ʻo ia i ka hele ʻana i mua o ka lehulehu, akā i ka manawa ua loaʻa iā ia ka hilinaʻi i ka cramples a i kēia manawa ua lilo ʻo ia i alakaʻi o ka hōʻike apple holoʻokoʻa, e like me ka pololei i ka manawa ma ke kūlana. o ka luna hana.
Hana ʻo Tim Cook i ka hoʻomaka kickoff, hoʻolauna i ka huahana hou, a laila hāʻawi i ka microphone i kekahi mea koʻikoʻi i ka papahana holoʻokoʻa. Ua huki mau ʻo Steve Jobs iā ia iho, ʻo kāna huahana, ʻo Jobs 'Apple. ʻO kēia ʻo Tim Cook's Apple, akā hāʻawi ʻia nā hopena e kahi hui like ʻole o nā kaukani o nā loea, ʻoi aku ka maikaʻi ma ke kula.
ʻOiaʻiʻo, ua hana ʻia kēia mau mea a pau ma lalo o Jobs, ʻaʻole hiki iā ia ke noho ma laila no nā mea āpau, akā ʻo ka ʻokoʻa ʻo Apple i kēia manawa e hoʻokūpaʻa nei i ka lehulehu. Ke kamaʻilio nei ʻo Tim Cook e pili ana i nā hui nui, hōʻike mālie i nā kiʻi koʻikoʻi e kū nei ma lalo o ka hoʻokele pili kokoke loa o ka ʻoihana a, me ka hoʻoikaika ʻana i ka ʻokoʻa nui loa i waena o nā limahana, hāʻawi i ka manawa ma luna o nā podiums no ka poʻe i hiki ke kūpono. he moeʻuhane pupule ʻaʻole i liʻuliʻu.
Inā ʻelua a ʻekolu mau makahiki i hala aku nei ka ʻōlelo koʻikoʻi o nehinei, ʻike paha mākou iā Tim Cook, Craig Federighi a me Eddy Cue. Hiki i nā mea ʻekolu ke hōʻike i ka OS X El Capitan hou, iOS 9, ʻo ia hoʻi ka nānā ʻana iāOS 2 a me Apple Music me ka pāʻani. I ka makahiki 2015 naʻe, ʻokoʻa. Ma WWDC, ʻike ʻia nā wahine mai Apple mai no ka manawa mua, ʻelua i ka manawa hoʻokahi, a he ʻewalu mau maka i pili i ka hui mai Cupertino. I ka mahina o Kepakemapa i hala, no ka hoʻohālikelike ʻana, ʻehā wale nō ʻelele, ma WWDC 2014 he ʻelima, a ua like ka lōʻihi o nā kīʻaha ʻelua.
I nā mahina ʻeiwa i hala aku nei mai ka iPhone 6 keynote, nui nā mea koʻikoʻi i hana ʻia e hōʻike ana i ka loli o ke ʻano. Ua ʻoi aku ka leo nui o Tim Cook e pili ana i ke kumuhana o nā pono kanaka, ke kākoʻo o nā wahine a me nā mea liʻiliʻi i ka ʻenehana ʻenehana, a ua hoʻomaka kāna hui PR e hoʻolauna i nā kiʻi koʻikoʻi ʻē aʻe o Apple i ka honua, nona nā helehelena a mākou i ʻike ʻole ai, ʻoiai. He mea koʻikoʻi ko lākou hopena i nā huahana hou.
No laila, ʻaʻole wale ʻo Craig Federighi i hōʻike i ka nūhou i ka OS X a me nā ʻōnaehana hana iOS. I ka manawa like, ʻaʻole hewa ʻo Apple i ka ʻae ʻana i kāna pelekikena koʻikoʻi o ka ʻenekinia polokalamu e hana i nā kamaʻilio āpau. Ma hope o nā mea a pau, ʻo ia paha ka ʻōlelo maikaʻi loa a Tim Cook i kēia manawa. ʻO Phil Schiller wale nō ka mea kūʻai aku i hiki ke hoʻohālikelike iā ia.
I ka wā o kāna kamaʻilio ʻana, hāʻawi ʻo Federighi i ka papahele i nā wahine ʻelua, i ka nānā mua ʻana e like paha me kahi banality, akā ʻo ia kahi moʻolelo mōʻaukala no Apple. A hiki i nehinei, hoʻokahi wale nō wahine i ʻike ʻia ma kāna mau kī, i kekahi mau mahina i hala aku nei ʻo Christy Turlington Burns, i kona hōʻike ʻana i kāna hana haʻuki me ka Watch. Akā i kēia manawa ua kamaʻilio nā wahine i pili pono i ka hoʻokele kiʻekiʻe o Apple ma WWDC, a ua hōʻike ʻo Tim Cook i ka hana nui o nā wahine i kāna hui.
Hiki iā mākou ke maopopo i ka nūhou ma Apple Pay, i hōʻike ʻia e VP o Internet Services Jennifer Bailey, hiki ke hōʻike maʻalahi ʻia e Federighi a i ʻole Cue. Pela no ka palapala noi Nupepa hou, i hoikeia e Susan Prescott, ka hope peresidena o ke kuai huahana. No Tim Cook, he mea koʻikoʻi loa ka ʻike ʻana o kahi mea wahine i ka hālāwai kūkā. Hāʻawi ʻo ia i kumu hoʻohālike no nā mea ʻē aʻe a hiki ke hoʻomau i kāna misionari "no nā wahine hou aku i ka ʻenehana".
A ʻaʻole ʻo ia wale nō e pili ana iā Cook, Cue, Federighi a i ʻole Schiller a mākou e ʻike ai ma ka pūnaewele Apple a ʻo ia ka mea i hoʻomalu i ka hapa nui o nā hōʻikeʻike i hala iho nei, ua hōʻoia ka hui Kaleponi i ka wā e hoʻolauna ai iā Apple Music. Ua hōʻike mua ʻia ka lawelawe mele hou e Jimmy Iovine, he mea kahiko o ka ʻoihana mele i hele mai i Apple ma ke ʻano he ʻāpana o ka loaʻa ʻana o Beats a ʻaʻole maopopo loa i kāna kuleana ma Cupertino. I kēia manawa ua maopopo - e like me Beats Music, pono ʻo Apple Music e hahai nui iā ia. ʻOiai aia kahi loulou waena ma waena ona a me Cook ma ke ʻano o Eddy Cue.
Mai ka hoʻopuka hope aʻe o ka rapper kaulana ʻo Drake, nāna i kamaʻilio e pili ana i ka hana kaiapili o Apple Music a me nā mea hou e pili ai me kāna mau mea pā, ʻoiai ʻaʻole naʻauao nā mea a pau, akā ʻaʻole hiki iā Apple ke mālama iki. Ma mua o ka haʻi ʻana o ka ʻenekinia ʻike ʻole ʻole i nā mea pāʻani e pili ana i ka pilina mele-fan, ʻoi aku ka nui o ka hopena o nā huaʻōlelo like mai ka waha o ia mea pena kaulana. A ʻike maikaʻi ʻo Apple i kēia.
Ma kahi o nā mea a pau i ʻōlelo ʻia ma mua, ua hāʻawi ʻia ʻo Kevin Lynch i ka manawa ma WWDC o kēia makahiki, a no laila ua lilo i mea haʻi'ōlelo no ka ʻōnaehana hana ma ka Watch. ʻO Phil Schiller, ka mea maʻamau e hōʻike i nā nūhou hardware, a ma luna o nā mea āpau i ʻōlelo ʻo Trent Reznor i ka lehulehu ma o ka wikiō. ʻO kahi kanaka ʻē aʻe o ka caliber o Drake, e hana nei ma ke ʻano he mea hana ma Apple a he hapa nui hoʻi i ka lawelawe mele hou. ʻO kāna hoʻoikaika ʻana i ka honua mele holoʻokoʻa hiki ke kōkua iā Apple i ka hakakā paʻakikī me Spotify a me nā mea hoʻokūkū ʻē aʻe.
Hiki iā mākou ke nānā i mua i kahi ʻano like ʻole o ka poʻe i pili pū me Apple i nā hōʻike ʻē aʻe. ʻAʻole wale ʻo Apple e pili ana iā Tim Cook, ʻo ia ka mea e hoʻāʻo maikaʻi nei e uhaʻi i ka manaʻoʻiʻo mua ʻo Apple ʻo Steve Jobs a ʻo Steve Jobs ʻo Apple, ʻo ia hoʻi ua hōʻailona ʻia ka hui holoʻokoʻa e kahi kanaka hoʻokahi. Pono ka lehulehu e hoʻomaopopo i ka mea nui o ka DNA hiki ʻole ke hoʻopaʻa ʻia i loko o nā mea āpau ma Apple e hōʻoiaʻiʻo ai i ka holomua hou. ʻAʻohe mea nāna e mālama i ka hui. Eia kekahi laʻana, he wahine. No ka laʻana, ʻo Angela Ahrendts, nona ka mea i ʻike mua ʻia ma hope o ka hui ʻana iā Apple he manawa wale nō ia.
ʻO ka mea pōʻino, aia kekahi poʻe ma ke kahua 4 ʻaʻole i ʻike pinepine ʻia ma laila a ʻaʻole makemake lākou, he mea ʻē lākou iaʻu.
Pololei.
He aha kā mākou e kamaʻilio nei, ʻo Craig ka mea maikaʻi loa :)
He ʻakaʻaka ʻo ia, akā makemake au e ʻike iā Schiller ma ke kahua :)
Ua hōʻike ʻo WWDC pehea e hoʻopau ai i ka hoʻopaʻapaʻa a me ka hana ʻino no nā kumu ʻē aʻe ma mua o ka hiki. E.g. hiki i nā wāhine ʻelua ke noho i ko lāua wahi a hiki i kēia manawa, ma nā wahi a pau.
ʻO ka mea pōʻino, ʻo ia nā wahi nāwaliwali ʻelua o ka hōʻike, ʻoi aku ka blonde mua. ʻAʻole hoihoi, ʻoluʻolu, leo hoʻonāukiuki, hoihoi ʻole loa. Ma hope o ka hana a Craig no ka hōʻikeʻike, he hāʻule nui loa ia.
ʻO Tim - ka maʻamau, ʻaʻole pono wau, akā ʻo ia koʻu manaʻo
Craig - maikaʻi
ʻO Jennifer - ʻaʻohe mea nui, pēpē
Susan - ʻoi aku ka maikaʻi akā ʻaʻohe mea kūikawā
ʻO Jimmy - momona, pono i nā lāʻau lapaʻau
Eddy - maikaʻi loa
ʻO Drake - ka monster nui loa
He mea hilahila ʻaʻole ʻo Phil ma laila, maikaʻi nō hoʻi ʻo ia, akā e hele ʻo ia ma laila ke loaʻa ka lako.
ʻae au. a me nā mea hoʻolaha ʻē aʻe e ʻae pū i ka mea a ka hapa nui o ka poʻe i ʻike ai - ʻo Iovine lāua ʻo Drake e kamaʻilio ana no kekahi mea, akā ua pakele ke ʻano (i koʻu nānā ʻana, pono wau e hoʻololi i koʻu ʻono ma kahi ʻē aʻe). ʻAʻole maikaʻi loa kēia WWDC.
ʻAe wau, ʻoi aku ka maikaʻi o ka loaʻa ʻana o ʻelua mau mea ʻike ma mua o 6 poʻe nāna e hōʻino i ka manaʻo holoʻokoʻa. a hiki i ka hopena, he mea weliweli ia, he lōʻihi ka heluhelu ʻana a me ka huli ʻana i nā ʻaoʻao a ʻike ʻoe ua like ia me ka nila wela.
hui? ʻoiaʻiʻo? ʻAʻole hiki i kekahi ke hōʻike i ka faila koe wale nō nā mea neʻe kahiko e like me Craig a me Tim. ʻAʻohe mea ʻole ʻo WWDC. 1.] he ho'āʻo e ho'āla hou i ke Kiosk, he hoʻokahi hāʻule nui, a ke ʻimi nei kēlā me kēia faila i kahi e hūnā ai i ke kiʻi. 2.] he ho'āʻo e hoʻōla hou i ka passbook, ʻaʻole ia he mea kupanaha (a ma waho o ka US ma nā mea a pau), ma ka hoʻohui ʻana i ka applePay (hana wale nō i kēia manawa ma US), 3.] Music is a hybrid of a overpriced copy o Spotify a me ka Apple hemahema sockosit/ mele. 4.] Loaʻa iā El Capitan kahi waihona nūhou no kahi mea hou liʻiliʻi. 5.] ʻAʻole lākou i hoʻolauna iā AppleTV. Hoʻopili pū ʻia nā ʻano hou, kahi e huki nei i nā papahana kahiko i kāpae ʻia mai ko lākou lima lima.
maikaʻi, ʻo ka mea maikaʻi loa iaʻu ʻo jimmy a me ʻelua mau wahine. craig fesacik aka tliacha no ka mea ole, he circus henchman.
nui wale ka tim, no ka mea, ʻaʻole ia he moʻomeheu o ke ʻano i puka mai ai ka makaʻu. ʻAʻohe mea kūʻē i nā hana, akā ʻoi aku ka holomua a me ka hui pū ʻana o kēia ʻāpala hou. Ke ʻimi nei au i nā hana i hana ʻia ma laila, e ʻike i ka multitask no ios. ʻO ka hope, hoʻomaka lākou e neʻe, a ma 15 mau makahiki, e hopu ʻo IOS me Android ma ke ʻano o ka hana. ʻAʻole, ʻaʻole lag ka Android ma nā kelepona mai 200 a piʻi, a ke kamaʻilio nei mākou e pili ana i kahi liʻiliʻi liʻiliʻi e hoʻohālikelike ʻia me ka iPhone.
maikaʻi, ʻo ka mea maikaʻi loa iaʻu ʻo jimmy a me ʻelua mau wahine. craig fesacik aka tliacha no ka mea ole, he circus henchman.
nui wale ka tim, no ka mea, ʻaʻole ia he moʻomeheu o ke ʻano i puka mai ai ka makaʻu. ʻAʻohe mea kūʻē i nā hana, akā ʻoi aku ka holomua a me ka hui pū ʻana o kēia ʻāpala hou. Ke ʻimi nei au i nā hana i hana ʻia ma laila, e ʻike i ka multitask no ios. ʻO ka hope, hoʻomaka lākou e neʻe, a ma 15 mau makahiki, e hopu ʻo IOS me Android ma ke ʻano o ka hana. ʻAʻole, ʻaʻole lag ka Android ma nā kelepona mai 200 a piʻi, a ke kamaʻilio nei mākou e pili ana i kahi liʻiliʻi liʻiliʻi e hoʻohālikelike ʻia me ka iPhone.
ʻO kēia ka honua e like me ka hema hou, ʻoiai he mau kānaka ʻokoʻa ma nā wahi a pau, ʻaʻole naʻe no ka mea ʻike maoli lākou i kekahi mea, no ka mea wale nō ma waena o ko lākou mau wāwae a me ke kala o ko lākou ʻili. Ma kahi o ka hiki ʻana mai o ka hui ma US. A i kēia manawa e hoʻopaʻi mai lākou iā mākou.
ʻO kēlā mau wahine ʻelua ka mea ʻino loa o ka hōʻike holoʻokoʻa. ʻO ka hāʻawi ʻana iā lākou i kahi ākea i hōʻemi nui i ka maikaʻi o ka hōʻike. He mea pōʻino ka noho ʻana i kēia wā Bolshevic, Marxist totality o ka mea i kapa ʻia "equality".
ʻO IMHO, ʻo Apple kahi i loaʻa ai no ka mea he mea hou, ʻaʻole kūlike, ʻaʻole hoʻohana a ma luna o nā mea a pau INCORRECT. Ke ho'āʻo nei ka hoʻokele o kēia manawa e hana i kahi ʻē aʻe.
ʻO Apple ka mea hiki ʻole ke hoʻohana? ʻAe, ʻoiai ʻo ia e neʻe ana ma luna o ka lua kupapaʻu. pololei ʻole? Hele mai. 'O kēia ke 'ano o ka nostalgic optimism.
Ua hewa ʻo ia a ua ʻae wau me Mirek ma luna. Ua ʻoi aku ka wiwo ʻole ma ke ʻano he hui, i kēia manawa ua lilo ia i juggernaut ʻēheu hema e holo ana i ka nalu o ka holomua cretinism, ʻo ia ka ʻōmaʻomaʻo ma ka US.
ʻO ka ʻokoʻa, ʻo Jobs 1) i loaʻa i nā pōpō e puhi a hoʻopaʻa i ka poʻe e hana ana i ka ʻōpala 2) hiki ke hana i ka hahau ʻana mai ka ʻōpala. A e like me kā Mirek i kākau ai ma lalo nei, ʻaʻole ia he conformist. ʻOi aku ka wehe ʻana o Apple i kēia manawa, mainstream (ma ke ʻano o ke kūlana mākeke) a hoʻomau i ka "ʻike" i ka mea i ʻike ʻia a kapa ʻia he kipi. He charisma ko Jobs, manaʻo wau ʻaʻole loaʻa iā Cook, a ʻaʻole wau ʻo kāna pūʻulu i manaʻo ʻia.
ʻO ka blonde he kao hoʻonāukiuki hoʻonāukiuki. Ua manaʻo wau i kēia lā e hana ana ʻo ia ma Apple a ʻapōpō e lilo ʻo ia i cashier ma Tesco, ʻaʻole hoihoi loa, ʻo ia ke ʻano o ka poʻe a Apple e pono ʻole ai. Ua ʻolokaʻa pinepine ʻo ia i kona mau maka ma laila, a ʻo wau ponoʻī e kipaku i ka puka me ia ma hope o ia hana.
ʻAe ʻae loa, ua like koʻu manaʻo iā ia.
ʻAʻole maopopo iaʻu, ua nānā au i nā kīʻaha X WWDC no ka pule i hala a manaʻo wau he wahine maikaʻi a kūpono hoʻi ʻo Apple no ka Keynote nui ...
ʻO nā mea i hōʻole ʻia e Jobs ma HW a me SW, ʻo ia hoʻi ka diversification a me ka ʻāpana, ma hope o kona make ʻana i kēia manawa ke ola nei mākou ma ke ʻano o nā kiʻi e ʻā ana ma ke kahua i ka wā o nā hōʻike. Maopopo iaʻu i ka manaʻo he mea maikaʻi ke hōʻike ʻana he poʻo akamai ko mākou no kēlā me kēia hiʻohiʻona, akā ʻo ka hopena, e like me ka maʻalahi o ka hemo ʻana i loko o koʻu poʻo e like me kāu kākau ʻana ma lalo e pili ana i kahi moa i hoʻopilikia ʻia, he kanaka ʻeleʻele slobbery. Pono ka hōʻike e pili ana i ka ʻike i hoʻouna ʻia ma ka waha i hoʻohui ʻia e nā kiʻi paheʻe, ʻaʻole he parade o nā huapalapala. Manaʻo wau ua maikaʻi ʻo Tim, akā hiki iā mākou ke kali i nā limahana hale ʻaina e hōʻike iā mākou i ka ApplePay hou. ʻO koʻu manaʻo me ka hoʻonui e pale aku i ka hoʻomākeʻaka