Amaya Toman I kēia lā, ʻo nā hale kūʻai Apple branded ma nā wahi like ʻole o ka honua he wahi kūʻokoʻa, hoʻohana ʻia ʻaʻole wale no ke kūʻai ʻana i nā huahana Apple, akā no ka hoʻonaʻauao pū kekahi. ʻO ke ala a nā hale kūʻai Apple i hele ai i kēlā manawa, he lōʻihi loa ia, akā he papahana makemake nui ia mai ka hoʻomaka ʻana. Ma ka ʻatikala o kēia lā, e hoʻomanaʻo mākou i ka wehe ʻana o ka Apple Store mua.
I Mei 2001, ua hoʻomaka ʻo Steve Jobs i kahi kipi ma ke kahua kūʻai kamepiula. Ua hoʻolaha ʻo ia i ka lehulehu i kāna manaʻo makemake nui e wehe i nā hale kūʻai branded Apple hou he iwakāluakūmālima ma nā wahi like ʻole ma ʻAmelika Hui Pū ʻIa. Aia nā moʻolelo Apple ʻelua i wehe ʻia ma Tysons Corner ma McLean, Virginia a me ka Glendale Galleria ma Glendale, Kaleponi. E like me ka mea maʻamau me Apple, ʻaʻole i hoʻolālā ka hui ʻāpala e hoʻōki i ke kūkulu ʻana i kahi hale kūʻai maʻamau. Ua hoʻolālā hou ʻo Apple i ke ala e kūʻai mau ʻia ai ka ʻenehana kamepiula a hiki i kēlā manawa.
Photogallery
Uaʻike lōʻihiʻo Apple ma keʻano he hoʻomaka kaʻa kaʻa kūʻokoʻa. Eia naʻe, ua hoʻāʻo mau kona mau ʻelele e hoʻokomo i kahi mea "noʻonoʻo ʻokoʻa" i nā wahi āpau o nā hana a ka hui. I ka makahiki 1980 a me 1990, ua pale ka ʻōnaehana hana Windows o Microsoft i nā kūlana pou me nā PC maʻamau, akā ʻaʻole i pau ka hui Cupertino i ka ʻimi pinepine ʻana i nā ala e hoʻomaikaʻi ai i ka ʻike o ka mea kūʻai aku i ke kūʻai ʻana i kāna huahana.
Mai ka makahiki 1996, i ka manawa i hoʻi lanakila ai ʻo Steve Jobs iā Apple, ua kau ʻo ia i kekahi mau pahuhopu nui. Ma waena o lākou, no ka laʻana, ka hoʻomaka ʻana o kahi hale kūʻai Apple pūnaewele a me ka hoʻomaka ʻana o nā wahi kūʻai "store-in-store" ma ka pūnaewele CompUSA o nā hale kūʻai. ʻO kēia mau wahi, nona nā limahana i aʻo maikaʻi ʻia i ka lawelawe mea kūʻai aku, ua lawelawe maoli ʻia ma ke ʻano o ka prototype no nā hale kūʻai Apple brand e hiki mai ana. Ma ke ʻano he hoʻomaka, ʻano maikaʻi loa ka manaʻo - ua loaʻa iā Apple kahi mana i ke ʻano o ka hōʻike ʻia ʻana o kāna mau huahana - akā mamao loa ia mai ka maikaʻi. Loaʻa pinepine ʻia nā mana liʻiliʻi o Apple Stores ma hope o nā hale kūʻai "makua", a no laila ua haʻahaʻa loa kā lākou huakaʻi ma mua o Apple i manaʻo mua ʻia.
Hiki paha hoihoi oe
Ua hoʻololi ʻo Steve Jobs i kāna moeʻuhane o nā hale kūʻai Apple branded i ʻike maoli ʻia i ka makahiki 2001. Mai ka hoʻomaka ʻana, ua hōʻike ʻia nā hale kūʻai Apple e kahi hoʻolālā noʻonoʻo, kikoʻī, a nani hoʻi, kahi iMac G3 a i ʻole kahi iBook i kū like me ka ʻoiaʻiʻo. nā mea nani i loko o kahi hale hōʻikeʻike . Ma hope o nā hale kūʻai kamepiula maʻamau me nā papa maʻamau a me nā PC maʻamau, ua like ʻo Apple Story me kahi hōʻike maoli. ʻO ke ala e huki ai i nā mea kūʻai mai ua paʻa maikaʻi ʻia.
Mahalo i kāna mau hale kūʻai ponoʻī, ua loaʻa iā Apple ka mana piha ma luna o ke kūʻai aku, hōʻike a me nā mea āpau e pili ana iā ia. Ma mua o kahi hale kūʻai kamepiula, kahi e kipa aku ai ka hapa nui o nā geeks a me nā geeks, ua like ʻo Apple Story i nā hale kūʻai nani me nā waiwai i hōʻike ʻia no ke kūʻai aku.
Hōʻike ʻia ʻo Steve Jobs e ka Apple Store mua ma 2001:
https://www.youtube.com/watch?v=xLTNfIaL5YI
Ua hana pū ʻo Jobs me Ron Johnson, ka hope pelekikena mua o ke kālepa ma Target, e hoʻolālā a noʻonoʻo i nā hale kūʻai hou o ka brand. ʻO ka hopena o ka hui pū ʻana ʻo ia ka hoʻolālā ʻana o kahi wahi no ka ʻike maikaʻi loa o ka mea kūʻai aku. No ka laʻana, ua komo ka manaʻo o Apple Store i kahi Genius Bar, kahi wahi hōʻike huahana a me nā kamepiula pili pūnaewele kahi e hiki ai i nā mea kūʻai ke hoʻolilo i ka manawa e like me ko lākou makemake.
"Hāʻawi ʻo Apple Stores i kahi ala hou e kūʻai ai i kamepiula," i ʻōlelo ai ʻo Steve Jobs ma kahi ʻōlelo paʻi i kēlā manawa. "Ma mua o ka hoʻolohe ʻana i ke kamaʻilio e pili ana i ka megahertz a me nā megabytes, makemake nā mea kūʻai aku e aʻo a ʻike i nā mea hiki iā lākou ke hana maoli me kahi kamepiula, e like me ka hana ʻana i nā kiʻiʻoniʻoni, ke puhi ʻana i nā CD mele pilikino, a i ʻole ke kau ʻana i kā lākou kiʻi kiʻi ma kahi pūnaewele pilikino ʻO nā hale kūʻai kūʻai kūʻai inoa ʻo Apple ua hōʻailona wale ia i kahi loli hou i ke ʻano o ka ʻoihana kamepiula.
