Amaya Toman I kēia mau lā, hoʻolohe paha ka hapa nui o nā mea hoʻohana i nā mele ma kā lākou iPhones, ʻo ka hapa nui ma o nā lawelawe streaming. ʻAʻole naʻe pēlā, a no kekahi manawa, kaulana loa nā iPod o Apple. ʻO kēia ka hihia, no ka laʻana, i Ianuali 2005, i ka wā i kūʻai aku ai kēia mea pāʻani kaulana i nā helu helu maoli.
Hiki paha hoihoi oe
ʻO nā mahina ʻekolu i hala iho nei, me nā kūʻai Kalikimaka o ka iPod a me ke koi nui ʻana no ka iBook hou loa, ua ʻike ʻo Apple i ka ʻehā o ka loaʻa kālā. ʻO ka hui ʻo Cupertino, ʻaʻohe pilikia i kēlā manawa i ka hoʻopuka ʻana i nā ʻikepili kikoʻī e pili ana i ka nui o kāna mau huahana i kūʻai ʻia, kaena me ka kaulana kūpono ua hiki iā ia ke kūʻai aku i kahi moʻolelo he ʻumi miliona iPod. ʻO ke kaulana kaulana o nā mea pāʻani mele ke kuleana no ka loaʻa kālā kiʻekiʻe o Apple. ʻO ka nui o ka waiwai i loaʻa iā Apple i kēlā manawa, ʻaʻole ia he mea weliweli i kēia mau lā, akā kahaha maoli ka poʻe i kēlā manawa.
I ka makahiki 2005, ʻaʻole hiki ke ʻōlelo ʻia aia ʻo Apple ma luna. Ua ho'āʻo ka hoʻokele o ka ʻoihana e kūkulu a mālama i ke kūlana maikaʻi loa ma ka mākeke, a ua hoʻomanaʻo ʻia nā mea a pau i ke ʻano o ka hui ʻana o ka hui ma ka ʻaoʻao o ka hāʻule ʻana i ka hapa lua o nā makahiki kanaiwa. Akā ma Ianuali 12, 2005, ma ke ʻano o ka hoʻolaha ʻana i kāna mau hopena kālā, ua hōʻike ʻo Apple me ka haʻaheo kūpono a me ka haʻaheo ua hiki iā ia ke hōʻea i $ 3,49 biliona i ka loaʻa kālā no ka hapaha mua, he piʻi nui 75% ma mua o ka hapaha like o ka makahiki i hala. Loaʻa ka loaʻa kālā no ka hapaha i $295 miliona, ʻoi aku ka $63 miliona mai ka hapaha like i ka makahiki 2004.
ʻO ke kī o kēia mau hopena pōʻino, ʻo ia hoʻi ka kūleʻa kupaianaha o ka iPod. Ua lilo ka mea pāʻani liʻiliʻi i mea pono no nā poʻe he nui, hiki iā ʻoe ke ʻike iā ia ma nā mea pena, nā mea kaulana a me nā poʻe kaulana ʻē aʻe, a ua hoʻokele ʻo Apple i ka 65% o ka mākeke mea hoʻokani pila me ka iPod.
Akā ʻaʻole ia he pilikia iPod wale nō. Ua hoʻoholo ʻo Apple ʻaʻole e haʻalele i kekahi mea a lele i loko o ka wai o ka ʻoihana mele me kāna iTunes Music Store, i kēlā manawa i hōʻike ʻia i kahi ala hou loa e kūʻai aku ai i nā mele. Akā ua ʻike pū ʻia nā hale kūʻai Apple brick-and-mortar branded, a ua wehe ʻia ka lālā mua ma waho o ʻAmelika Hui Pū ʻIa. Ua piʻi aʻe ka kūʻai ʻana o Mac, no ka laʻana i ka iBook G4 i ʻōlelo ʻia, akā ua hauʻoli ka iMac G5 ikaika i ka kaulana.
ʻO ka manawa i hoʻopaʻa ai ʻo Apple i ke kūʻai aku ʻana o kāna iPod, ʻaʻole wale ma muli o ka kūleʻa o ka mea pāʻani, akā no ke ʻano o ka ʻoihana i loaʻa ai ka helu nui ma nā ʻaoʻao i ka manawa hoʻokahi - me nā wahi kahi i pili hou ai.
Photogallery
Puna: Kuhi o Mac, kumu kiʻi hale kiʻi: Apple (ma Wayback Machine)
