Amaya Toman ʻOiai ʻo ka Mele Kalikimaka - a me nā hoʻolaha Kalikimaka e pili ana mai Apple - he mamao loa ia, e hoʻomanaʻo mau mākou iā ia i kēia lā o kā mākou moʻolelo mōʻaukala. I ka hapalua ʻelua o ʻAukake 2014, ua loaʻa kahi hoʻolaha iPhone i ka makana Emmy hanohano. ʻO ka wahi i kapa ʻia ʻo "Misunderstood" i hoʻolaha i ka iPhone 5s hou i kēlā manawa a lanakila koke i nā puʻuwai o ka lehulehu wale nō, akā nā mea hoʻolaha hoʻolaha a me nā loea.
Ua loaʻa iā Apple kahi hoʻolaha iPhone e pili ana i ka Kalikimaka i makana Emmy no ka Best Ad of the Year. ʻAʻole ia he mea kupanaha no ka hoʻopā ʻana i nā poʻe he nui me kāna manaʻo - ʻaʻohe mea i makemake ʻia e ka hapa nui o mākou e pili ana i nā pāʻoihana Kalikimaka - ʻohana, hoʻolauleʻa Kalikimaka, nā manaʻo a me kahi moʻolelo liʻiliʻi. Hoʻopili ia i kahi ʻōpio haʻahaʻa i hoʻokuʻu ʻole i kāna iPhone ma hope o ka hōʻea ʻana i kahi hui Kalikimaka ʻohana. ʻOiai ke hāʻawi ʻia nei i kona mau makahiki, me he mea lā e hoʻolilo ana ʻo ia i nā lā Kalikimaka e pāʻani ana i nā pāʻani a i ʻole e leka uila ana me nā hoaaloha, ua hōʻike ʻia ma ka hopena o ka hoʻolaha e hana maoli ana ʻo ia i kahi makana i hana lima ʻia no kona ʻohana holoʻokoʻa.
Ua hoʻokipa maikaʻi ʻia ka hoʻolaha, akā ʻaʻole i pale ʻia ka hoʻohewa ʻana. Ua hoʻohewa ka poʻe kūkākūkā ma ka Pūnaewele i ka wahi, no ka laʻana, ʻoiai ʻo ka mea nui i hoʻopaʻa i kāna iPhone i ka manawa holoʻokoʻa, ʻo nā kiʻi i loaʻa ma ka TV aia ma kahi hiʻohiʻona. Eia nō naʻe, ʻoiai nā hewa liʻiliʻi, ua hopu ʻo ia i nā puʻuwai o ka hapa nui o nā mea nānā mai ka pae o ka lehulehu a me ka lehulehu. Ua hiki iā ia ke kuhikuhi pono i ka versatility a me ka hoʻohana ʻana o nā ʻenehana hou loa mai Apple a ma ka manawa like e hoʻoneʻe i ka lehulehu ma ke ʻano e hiki ai i nā pāʻoihana Kalikimaka wale nō.
Akā ʻo ka ʻoiaʻiʻo ua hele mai ka iPhone 5s me kekahi mau hiʻohiʻona hoihoi a me nā hana me nā mana pana nui. ʻAʻole i liʻuliʻu a ua ʻike ʻia kahi kiʻiʻoniʻoni i kapa ʻia ʻo Tangerine, i pana ʻia ma kēia hiʻohiʻona iPhone, a ʻike ʻia ma ka Sundance Film Festival. I nā makahiki e hiki mai ana, ua hoʻomaka ʻo Apple e hoʻolaha i nā mana kāmela o kāna mau smartphones a ʻoi aku ka ikaika, a ma hope iki ua hoʻomaka pū ʻia ka "Shot on iPhone".
ʻOiaʻiʻo, ʻo ka makana Emmy no ka pāʻoihana "Misunderstood" ʻaʻole i hele wale iā Apple, akā i ka hui hana ʻo Park PIcturers a me ka hui hoʻolaha TBWA\Media Arts Lab, i hana pū me Apple i ka wā ma mua. Ua lanakila ʻo Apple i nā mea hoʻokūkū e like me General Electric, Budweiser a me ka brand Nike me kāna hoʻolaha Kalikimaka no ka iPhone 5s. Akā ʻaʻole ʻo ia ka manawa mua i loaʻa ai i ka hui Cupertino kēia makana hanohano no kāna hana. I ka makahiki 2001, ua hele ka mea i kapa ʻia ʻo "technical Emmy" iā Apple no ka hana ma ke kūkulu ʻana i nā awa FireWire.
Puna: Kuhi o Mac
