Amaya Toman No nā hui nui e like me Apple, ʻo ka ʻōlelo ākea a me ke kamaʻilio ʻana kekahi o nā pilikia koʻikoʻi. Ma Cupertino, ua mālama ʻo Katie Cotton i kēia wahi a hiki i 2014, ka mea i wehewehe ʻia ʻo "PR guru o ka hui". Ua hana ʻo ia ma kēia kūlana no ʻumikumamāwalu mau makahiki, akā i ka hoʻomaka ʻana o Mei 2014 ua haʻi aku ʻo ia iā Apple. Ua hana pū ʻo Katie Cotton me Steve Jobs, a ʻoiai ua haʻalele ʻo ia i ka hui i kekahi mau makahiki ma hope o kona make ʻana, ʻo kona haʻalele ʻana no kekahi o nā hōʻailona o ka hopena paʻa o ka wā Jobs.
Hiki paha hoihoi oe
ʻOiai ʻaʻole manaʻo ka inoa ʻo Katie Cotton i nā mea he nui, ʻo kāna hui pū ʻana me Jobs he mea koʻikoʻi e like me ka hui pū ʻana me Jon Ive, Tim Cook a i ʻole nā mea pilikino ʻē aʻe i ʻike ʻia e Apple. He kuleana koʻikoʻi ko Katie Cotton i ka hōʻike ʻana o Apple iā ia iho i ka media a me ka lehulehu, a me ka ʻike ʻana o ka honua i ka hui Cupertino.
Ma mua o kona komo ʻana iā Apple, ua hana ʻo Katie Cotton ma kahi ʻoihana PR i kapa ʻia ʻo KillerApp Communications, a laila ua pili ʻo ia iā Jobs ma ke ʻano - ʻo ka hui āna i hana ai i kēlā manawa ke kuleana o ka ʻāpana o ka hana PR o NeXT. I ka manawa i hoʻi ai ʻo Steve Jobs iā Apple i ka hapa ʻelua o ka nineties, ua hoʻohana ʻo Katie Cotton i kāna mau pilina i kēlā manawa a hoʻomaka e noi i kahi kūlana ma Cupertino. Ua ʻokoʻa iki ʻo Apple i kāna PR ma mua o ka hapa nui o nā ʻoihana ʻē aʻe, a ʻo ka hana a Katie Cotton ma aneʻi he mea ʻokoʻa loa ia ma nā ʻano he nui. He mea koʻikoʻi nō hoʻi no kāna kuleana i ʻae ʻo ia me Jobs i ka hapa nui o nā ʻano.
Photogallery
Ma waena o nā mea ʻē aʻe, ua ʻōlelo kaulana ʻo Katie Cotton "ʻAʻole ʻo ia ma aneʻi e launa pū me nā mea hoʻolaha, akā e hōʻike a kūʻai aku i nā huahana Apple" a ua hōʻailona pū ʻo ia i ka ʻike o kekahi mau mea nūpepa me kona ʻano pale iā Jobs i ka manawa e hoʻoikaika ikaika ai ka honua i kona kūlana olakino. I kona hoʻoholo ʻana e hoʻomaha ma hope o ʻumikūmāwalu mau makahiki ma Apple, ua ʻōlelo ka ʻōlelo a ka hui ʻo Steve Dowling: "Ua hāʻawi ʻo Katie i nā mea āpau i ka hui no ʻumikumamāwalu makahiki. I kēia manawa makemake ʻo ia e hoʻonui i ka manawa me kāna mau keiki. E haʻalele maoli mākou iā ia. " ʻO kona haʻalele ʻana i ka ʻoihana i manaʻo ʻia e ka poʻe he nui ka hoʻomaka ʻana o kahi hou - "kinder and gentler" - au o Apple's PR.
