Amaya Toman Inā ʻoe e kikokiko i ka "Apple Company" a i ʻole "Apple Inc." Akā e hoʻāʻo e paʻi i ka "Apple Corps" a ʻokoʻa iki ka ʻano o nā ʻāpala. Ma ka ʻatikala o kēia lā, e hoʻomanaʻo mākou i ke kaua ʻana o ʻelua mau ʻāpala, ʻo kekahi o ia mea ma ka honua no ka lōʻihi loa.
He iwi hakaka
ʻO Apple Corps Ltd - i ʻike mua ʻia ʻo Apple - he hui multimedia i hoʻokumu ʻia ma 1968 ma Lākana. ʻO nā mea nona a me nā mea hoʻokumu ʻaʻohe mea ʻē aʻe o nā lālā o ka hui Pelekane kaulana ʻo The Beatles. ʻO Apple Corps kahi mahele o Apple Records. I ka manawa i hoʻokumu ʻia ai, ua pilikia ʻo Paul McCartney i ka inoa. ʻO ka hoʻopaʻapaʻa kumu no ke koho ʻana i ka inoa ʻo Apple ʻo ia kekahi o nā mea mua a nā keiki (ʻaʻole wale) e aʻo ai ma Beretania ʻo "A no Apple", ʻo ka hoʻoikaika ʻana no ka logo he kiʻi pena ʻia hoʻi o kahi ʻāpala e ka surrealist René Magritte. Ua makemake ʻo McCartney e inoa i ka hui ʻo Apple Core, akā ʻaʻole hiki ke hoʻopaʻa inoa ʻia kēia inoa, no laila ua koho ʻo ia i ka Apple Corps. Ma lalo o kēia inoa, ua hana ka hui me ka pilikia ʻole no nā makahiki he nui.
ʻO Steve Jobs i ka manawa i kapa ai ʻo ia i kāna hui ponoʻī, ma ke ʻano he mea hoʻokani Beatles, ʻoiaʻiʻo nō hoʻi i ʻike maopopo loa i ke ola ʻana o Apple Corps, e like me Steve Wozniak. Nui nā manaʻo e pili ana i nā kumu i koho ai ʻo Jobs lāua ʻo Wozniak i kēia inoa, e hoʻomaka ana me ka wahi hoʻolālā o ka hui, e hoʻomaka ana me "A", ma ka piko o ka puke kelepona, ma o nā kumumanaʻo Baibala i ka makemake o Jobs i kēia hua.
Ua kāhea mua ʻo Apple Corps i ka hoʻouka ʻana e pale i kona inoa ʻaʻole i liʻuliʻu ma hope o ka hoʻokuʻu ʻia ʻana o ka kamepiula Apple II. Ua hoʻoholo ʻia ka hoʻopaʻapaʻa ma 1981 ma o ka uku ʻana o 80 tausani kālā e Apple Computer i ka mea hoʻopiʻi.
Photogallery
Hiki paha hoihoi oe
Pilipo Houska Hiki iā ʻoe ke lilo i maiʻa
Akā naʻe, ʻaʻole i lōʻihi nā pilikia ʻē aʻe. I ka makahiki 1986, ua hoʻolauna ʻo Apple i ka hiki ke hoʻopaʻa leo ma ka ʻano MIDI me nā laina huahana Mac a me Apple II. I Pepeluali 1989, lawe hou ʻo Apple Corps i ka papahele, me ka ʻōlelo ʻana ua uhaki ʻia ka ʻaelike 1981. I kēlā manawa, ua manaʻo nā loio i hoʻolimalima ʻia e Apple Corps e hoʻololi ʻo Apple i kona inoa i "Banana" a i ʻole "Peach" e pale aku i ka hoʻopiʻi hou ʻana. ʻO ka mea kupanaha, ʻaʻole i pane ʻo Apple i kēia.
I kēia manawa, ʻoi aku ka kiʻekiʻe o ka uku i uku ʻia e kekahi ʻāpala i kekahi - he 26,5 miliona kālā. Ua hoʻāʻo ʻo Apple e hoʻololi i ka uku i ka hui ʻinikua, akā ua alakaʻi kēia neʻe i kahi hoʻopiʻi ʻē aʻe, a ua nalowale ka ʻoihana ʻenehana i ʻApelila 1999 i loko o kahi ʻaha Kaleponi.
No laila ua hoʻoholo ʻo Apple e kau inoa i kahi ʻaelike e hiki ai iā ia ke kūʻai aku i nā mea hiki ke "hana hou, hana, pāʻani a hāʻawi ʻē aʻe i ka ʻike media" ma ke ʻano ʻaʻole ia he media kino.
E waiho nō
ʻO ka lā koʻikoʻi no nā ʻaoʻao ʻelua ʻo Pepeluali 2007, i ka wā i loaʻa ai kahi ʻaelike like.
"Aloha mākou i ka Beatles, a ʻo ka hoʻopaʻapaʻa ʻana me lākou he mea ʻeha ia no mākou," i ʻae ʻo Steve Jobs iā ia iho. "He manaʻo maikaʻi ka hoʻoholo maikaʻi ʻana i nā mea a pau, a ma ke ʻano e hoʻopau ai i nā hoʻopaʻapaʻa i ka wā e hiki mai ana."
Me he mea lā ua lawe ʻiʻo ʻia kahi idyll. Loaʻa nā mele a ka hui Pelekane kaulana ma iTunes a me Apple Music, a ʻaʻohe hoʻopaʻapaʻa hou e hū ʻia.
