Amaya Toman He mea maʻalahi ka heluhelu ʻana i nā nūpepa a me nā nūpepa ma ka iPad I kēia mau lā, hiki iā mākou ke heluhelu i ka mana uila o nā puke nui a pau, i paʻi ʻia ma kā lākou palapala pepa, ma kā mākou Pads. Ma ka ʻatikala o kēia lā, e hoʻomanaʻo mākou i ka hoʻokuʻu ʻana o ka nūpepa mua, i hoʻolālā wale ʻia no nā papa ʻāpala.
ʻO ka mua ma ka honua
ʻO ka nūpepa mua loa o ka honua, hiki ke heluhelu ʻia e ka poʻe laki i loaʻa ka iPad, i ʻike i ka mālamalama o ka lā ma Iulai 31, 2012 a ua kapa ʻia ʻo The Daily. ʻOiai ma mua o ka hoʻolaha kūkala ʻia ʻana o ka papa Apple i ka honua, ua hui ʻo Apple CEO ʻo Steve Jobs me nā luna hoʻokele o The Wall Street Journal a me The New York Times e kūkākūkā i kahi mana helu o ka nūpepa i hiki ke nānā ʻia ma ka papa. Ua hele ʻo News Corp, ka hui ma hope o The Daily, i kahi ʻano ʻokoʻa loa: ma kahi o ka helu helu ʻana i nā nūpepa pepa e kū nei, ua hoʻoholo lākou e hana i kahi nūpepa kikohoʻe no ka iPad hou.
I ka nānā mua ʻana, ʻike ʻia paha he manaʻo maikaʻi loa kēia me ka mea ʻole e hao ʻia. Pehea i hoʻololi ai ka hoʻonui nui ʻana o ka Pūnaewele i ke ʻano o ka loaʻa ʻana o ka ʻike a ua hoʻopōʻino kekahi o nā nūhou i ka nūpepa "pepa" kahiko. Akā ʻo ka hōʻea ʻana mai o iTunes me ka App Store ua hōʻike ʻia ua makemake nā mea hoʻohana e uku hou aku no ka ʻikepili kiʻi kiʻekiʻe kiʻekiʻe i hiki iā lākou ke maʻalahi a me ka wikiwiki mai kā lākou mau polokalamu ma nā wahi āpau a i kēlā me kēia manawa. ʻO ka hoʻomaka ʻana i kahi mea e like me kēia me he hoʻolālā ʻoihana maikaʻi loa.
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ʻAʻohe mea e hao ai
Mai ka manaʻo o ka mea heluhelu, ʻano hoʻowalewale ʻo The Daily. Hāʻawi ka nūpepa i kahi hui mua o ke ʻano o kahi nūpepa paʻi kuʻuna a me nā mea pili i kēia manawa me ka ʻike kūloko e like me ka wānana ʻana i ke aniau. Ua loaʻa i ka nūpepa kahi hoʻopiʻi kālā mai Rupert Murdoch ma ke ʻano he kanakolu miliona kālā kālā me ka waihona kālā o 500 tausani kālā i ka pule. He 99 keneta no ka pule, me na loaa i ka News Corp. 70 keneta, loaʻa nā kālā ʻē aʻe mai ka hoʻolaha ʻana. Hiki ke ʻōlelo ʻia ʻo The Daily i paionia i ka ʻōnaehana uku maʻamau no kēlā me kēia app ma kahi o ka uku hoʻokahi manawa.
Akā ʻaʻole i holo maikaʻi nā mea e like me kā lākou i manaʻo ai ma News Corp. hoikeia. ʻOiai ka loaʻa ʻana o nā mea kūʻai aku ma mua o 100, ua nalowale ka Daily $30 miliona i kāna makahiki mua o ka hana. Ua ʻōlelo ʻo Adam C. Engs o Tidbits i ka hoʻomaka ʻana o ka makahiki 2011 e pono ana ka pepa e hōʻea ma kahi o 715 mau mea kūʻai aku e uku ai no ka haki ʻana - kahi pahuhopu i hāʻule ʻole ʻo The Daily.
…A i ʻole ʻae?
ʻAʻole ʻo ke kumukūʻai wale nō ka pilikia. Ua nele ka Daily i ka manaʻo a ʻaʻole i hāʻawi maoli i ka poʻe heluhelu i kahi mea ʻokoʻa loa mai ka mea i loaʻa iā lākou ma nā wahi ʻē aʻe me ka manuahi. ʻAʻohe kaomi no ka mea ua hōʻike wale ʻia nā memo pākahi i ka noi - no laila ʻaʻohe ala o nā mea hoʻohana e kaʻana pololei i nā memo a no laila e kōkua i ka ulu ʻana o nā manaʻo. ʻO kekahi mea e hina ai ka nui o nā faila - lawe lākou i 1 a 10 mau minuke no kekahi mau mea hoʻohana e hoʻoiho i ka nui a hiki i ka 15GB.
I ka hopena, ʻaʻole i hiki i ka Daily Daily i ka hopena o 2012. Ma ka lā 3 o Dekemaba, ua hoʻolaha ʻo News Corp ua pani ʻia ka nūpepa kūʻokoʻa iPad mua loa o ka honua ma muli o ka hoʻonohonoho hou ʻana i nā waiwai o ka hui. Wahi a Murdoch, ʻaʻole i loaʻa i ka nūpepa digital The Daily "loaʻa i kahi lehulehu nui e hana i kahi hoʻohālike ʻoihana hoʻomau lōʻihi".
