Ondrej Holzman Hoʻolako ʻO Jony Ive ka luna hoʻolālā ʻo kona poʻe koʻikoʻi i piʻi aʻe i nā kūlana kiʻekiʻe. Ua lilo ʻo Richard Howarth i hope pelekikena hou o ka hoʻolālā ʻenehana, ʻaʻole i ʻike nui ka lehulehu. ʻO wai kēia mea hoʻolālā e hoʻomau i ka mālama ʻana i ka wāwae Pelekane ma Apple?
Ua hānau ʻia ʻo Richard Howarth, aia ma kahi o kāna kanahā, ma Lukas, Zambia, akā e like me Stephen Fry, ʻo ia ka "like English as Vimto", e pili ana i ka soda Pelekane. Ua puka 'o Howarth mai Ravensbourne University of Design kokoke i Greenwich, kahi i puka ai 'o David Bowie, Stella McCartney a me Dinos Chapman.
I ka wā o kāna aʻo ʻana, hele ʻo Howarth i Iapana, kahi āna i hana ai ma kekahi o nā prototypes Walkman ma Sony. Ma hope o ke kula, ua neʻe ʻo ia i nā ʻāina ʻē a hana ma ka hale hana hoʻolālā IDEO ma Bay Area. Ma hope o kekahi mau makahiki, ua koho ʻo Jony Ive iā ia no Apple ma 1996. "He mea kupanaha ʻo ia, ʻano akamai ʻole (...) a he hoaaloha maikaʻi nō hoʻi," wahi a Jony Ive e pili ana iā Howarth ma kahi hanana RSA (Royal Society of Arts, Crafts and Commerce) i hoʻokahi makahiki i hala.
Ma ka waena waena o 90s, ua loaʻa iā Ive nā poʻe koʻikoʻi no kāna hui hoʻolālā ma Apple, a laila hoʻokumu i ka hui paʻa loa o kahi iwakālua mau lālā no nā makahiki he nui. Ma waho aʻe o Howarth, aia pū kekahi ʻo Christopher Stringer, Duncan Robert Kerr a me Doug Statzer.
ʻO kekahi o nā makuakāne o ka iPhone mua
I loko o kāna mau makahiki he 20 ma Apple, ua alakaʻi ʻo Howarth i ka hana hoʻolālā ma nā huahana koʻikoʻi e like me ka iPod mua, ka PowerBook, ka MacBook mua loa, a me ka iPhone mua. "Aia ʻo Richard ma ke poʻo o ka iPhone mua mai ka hoʻomaka ʻana," ua hōʻike ʻo ia Ive ma kahi ninaninau no The Telegraph . "Aia ʻo ia ma laila mai nā prototypes mua a i ke kumu hoʻohālike mua a mākou i hoʻokuʻu ai."
Ua hoʻomaka ka hoʻomohala ʻana o ka iPhone ma Cupertino mau makahiki ma mua o ka hōʻike ʻia ʻana o ka hanauna mua i ka lehulehu ma 2007. Ua hana nā mea hoʻolālā i ʻelua mau kuhikuhi nui (e nānā i ke kiʻi ma luna), ma hope o kekahi prototype, i kapa ʻia ʻo "Extrudo", ʻo Chris Stringer, ma hope o kekahi, i kapa ʻia ʻo "Sandwich", ʻo Richard Howarth.
ʻO ka Extrudo he alumini, e like me ka iPod nano, akā ua holomua ke kumu hoʻohālike o Howarth i ka hoʻomohala hou. Ua hana ʻia me ka plastic a me ke ʻano metala. ʻOi aku ka maʻalahi o ka sandwich, akā ʻaʻole hiki i ka poʻe ʻenekinia ke noʻonoʻo pehea e hoʻomāmā i ke kelepona i kēlā manawa. I ka hopena, ua hoʻi lākou i ka hoʻolālā ʻana o Howarth i nā hoʻolālā o ka iPhone 4 a me 4S.
Ma nā papa hana hoʻolālā o Apple, ua hoʻokumu ʻo Howarth i ka mahalo i ka manawa. Ma kahi moʻolelo nui o Jony Ive v ʻO ka New Yorker Ua ʻōlelo ʻia ʻo ia "he kanaka paʻakikī i ka wā e holo ai i nā mea. (…) Ua makaʻu ʻia ʻo ia.
Aloha no ka plastic
Wahi a ka hope pelekikena o ka hoʻolālā o Intel i kēia manawa, e hele mai ʻo Howarth i nā hālāwai me ka manaʻo he manaʻo naʻaupō kona a e inaina paha nā poʻe ʻē aʻe, akā hāʻawi i kēlā me kēia me nā hoʻolālā kūpono loa o kāna hana. I kēia manawa, ʻike ʻia kona inoa ma 806 Apple patents. Aia ʻo Jony Ive ma luna o 5 no ka hoʻohālikelike.
ʻO kona pili ʻana i nā mea ʻē aʻe e hoʻokaʻawale iā ia mai Ive Howarth. ʻOiai makemake ʻo Ive i ka alumini, makemake ʻo Howarth i ka plastic. ʻO ka iPhone "Sandwich" prototype i haʻi mua ʻia i hana ʻia me ka plastic, a ma ke ʻano like, ua hoʻolālā ʻo Howarth i kekahi mau ʻano plastik o ka iPad. ʻO ka MacBook plastik i hoʻokomo ʻia e Apple i ka makahiki 2006. ʻO Howarth ka mea nui ma hope o ia.
Ma ka lehulehu, ʻaʻole ʻike ʻia ʻo Howarth, akā ma muli o kāna hoʻolaha ʻana, hiki iā mākou ke manaʻo e hoʻolauna pinepine ʻo Apple iā ia, ma ka paʻi ʻana a i ka wā o kekahi mau hōʻike. ʻO ka mea i ʻike ʻia, ke noho nei ʻo ia ma kahi puʻu ma luna o Dolores Park ma Kapalakiko me kāna wahine ʻo Victoria Shaker a me nā keiki ʻelua.
ʻOiai ʻo Victoria Shaker ʻaʻole ia he inoa ʻike ʻole i ka honua o ka hoʻolālā. Ma ke ʻano he pelekikena hope o ka hoʻolālā huahana ma Ammunition Group, no ka laʻana, ua komo ʻo ia i ka hoʻokumu ʻana i nā headphone Beats lanakila loa, a Apple i lawe ai ma lalo o kona ʻēheu i ka makahiki i hala ma ke ʻano he ʻāpana o ka loaʻa nui.
Ma waho o Apple, ʻike nui ʻia ʻo Howarth no kāna hana hanohano i ka Royal Society of Arts, Crafts and Commerce i ʻōlelo ʻia. Mai ia manawa, ma 1993/94, ua loaʻa iā ia ka makana hoʻolālā haumāna me ka bonus o $4. Ua hoʻohana ʻo Howarth i kēia kālā no ka huakaʻi i Iapana a me kahi hoʻolālā ma Sony.
"ʻAʻole maopopo iaʻu pehea e hiki ai iaʻu ke hana. Ua hoʻomaka ʻo ia i kaʻu ʻoihana a hoʻololi maoli i koʻu ola, "i ʻōlelo ai ʻo Howarth i ka Royal Society, a ma ke ʻano he mahalo ua hoʻokumu ʻo ia i kahi makana ma lalo o kona inoa ponoʻī (ka Richard Howarth Award) i ka makahiki i hala, kahi i koho ai ka hope pelekikena hou o Apple i ʻelua mau lanakila. i kaʻana like i kēlā kālā i loaʻa iā Howarth mai ka RSA i ka makahiki 1994.
Ua maikaʻi ka MacBook plastik, akā ʻoi aku ka maikaʻi o ka alumini. ʻAʻole ʻimi ʻo Samd e hoʻihoʻi i nā palst.
Manaʻo wau ua aʻo maoli lākou mai ka iPhone 5C.
ʻaʻole maopopo iaʻu. Ua ʻike au i nā unuhi o kahi iPhone 6c "cheap" ma kahi. Eia hou, "kamahaʻo" nā kala pastel - ʻike like me 5c. No laila e ʻike kākou.
maikaʻi, mai huhū, akā ʻo ka 5c ka mea mua a hiki i kēia manawa ke kelepona hope loa mai ka 3gs i kūpono i ka lima. Ua loaʻa iaʻu ka mana melemele no kahi kokoke i hoʻokahi makahiki i kēia manawa a hauʻoli loa wau.
Ua kūpono ka iPhone 6 i koʻu lima. Maikaʻi ko kāua hauʻoli. ʻO ʻoe ka mea nona ka 5c mua aʻu i ʻike ai. (ʻAʻohe pōʻino kaʻu manaʻo)