Pilipo Novotny ʻOiai ʻo ke poʻo hou o ka hale kūʻai, ʻo Angela Ahrendts, hoʻomaka wale ʻo ia i kāna ʻoihana ma Apple i ʻekolu pule i hala aku nei, ʻike maopopo ʻo ia i kāna ʻike. Wahi a nūhou kikowaena 9to5Mac e nānā i ʻekolu mau wahi nui i nā mahina e hiki mai ana: hoʻomaikaʻi i ka ʻike o ka mea kūʻai aku ma Apple Stores, ka hoʻohana ʻana i nā uku kelepona a me ka hoʻomohala ʻana i nā hale kūʻai ma Kina.
ʻO ka mea mua, hiki iā mākou ke manaʻo i nā loli i loko o Apple Stores, ma ke ʻano o nā hale kūʻai brick-and-mortar a me nā hale kūʻai pūnaewele. Ua hana mua ʻo Ahrendts i nā hana mua ma kēia ʻano a kipa pinepine iā Apple Story a puni kona home hou o Cupertino. I ka hana ʻana pēlā, hoʻāʻo lākou e hoʻomaopopo i ke ʻano o nā hale kūʻai brick-a-mortar o Apple a loaʻa i nā wahi hiki ke hoʻomaikaʻi.
Wahi a nā limahana o kēia mau hale kūʻai ponoʻī, ʻo Ahrendts he aloha, ʻoiaʻiʻo a kūpono loa i ka moʻomeheu Apple. ʻAʻole pili kēia ʻano i ka luna kūʻai mua ʻo John Browett. Wahi a ka poʻe kūʻai aku ma Apple Stores, ua kālele wale ʻo ia i ka ʻaoʻao kālā o nā mea a ua ʻoluʻolu ʻole ʻo ia i nā hale kūʻai lehulehu. ʻO ka ʻoiaʻiʻo ʻaʻole ia i kūpono i ka moʻomeheu hui o ka hui Cupertino, ma hope wale nō ua ʻae ʻo ia.
Ma hope o ka haʻalele ʻana o Browett, ua lawe ka ʻekolu o nā hope pelekikena i kāna mau kuleana, ʻo Steve Cano ka luna o nā hale kūʻai brick-and-mortar, ʻo Jim Bean ka luna o nā hana, a ʻo Bob Bridger i ka loaʻa ʻana o kahi wahi no nā wahi hou. ʻOiai e noho ana nā mea koho hope ʻelua ma ko lākou mau kūlana, e neʻe ʻo Steve Cano i kahi kūlana hou i loko o nā kūʻai kūʻai honua ma ke kuhikuhi a Ahrendts.
Ua hoʻokau hou aku ʻo Ahrendts i nā mana nui ma luna o nā poʻo o nā māhele kūʻai kūʻai ʻEulopa a me Kina. E loaʻa iā Wendy Beckmanová lāua ʻo Denny Tuza ka nui o nā wahi e hoʻololi ai i nā hale kūʻai brick-a-motar "haole" i nā mākeke pākahi. Wahi a 9to5Mac, ua hoʻokau nui ʻo Ahrendts i Kina, a ʻo ka wehe ʻana i nā hale kūʻai Apple i kēia ʻāpana ulu o nā mea kūʻai aku he mea nui loa ia nona. He ʻumi hale kūʻai brick-mortar wale nō ʻo Apple i Kina, akā hiki ke ulu wikiwiki kēlā helu i ka wā e hiki mai ana.
Ma kahi o nā hale kūʻai Apple maʻamau, ʻo ke poʻo o ka hale kūʻai hou ke kuleana o ka pūnaewele. Makemake ʻo Ahrendtsová e hoʻohana i kēia mana, i pili mua ʻia me kahi hana ʻokoʻa, e hoʻopili pono i nā hale kūʻai brick-and-mortar a me nā hale kūʻai pūnaewele. Me ke kōkua o nā ʻenehana hou, e like me kahi lawelawe kelepona hou iBeacon, Pono e hoʻololi ka ʻike holoʻokoʻa o ka mea kūʻai aku i nā mahina e hiki mai ana, mai ke kamaʻilio ʻana me nā mea kūʻai aku i ka loaʻa ʻana o ka huahana kūpono i ka uku wale ʻana.
Hele mai kēia mau hoʻololi i ka manawa e hoʻomākaukau ai ʻo Apple e hoʻolauna i kekahi mau huahana hou, ʻo kekahi o lākou ma kahi ʻāina ʻike ʻole. Ma waho aʻe o ka iPhone 6, loaʻa pū nā headphone iWatch a i ʻole Beats. Inā mākou e hui pū i nā manaʻo a pau o nā lā hope loa, hiki iā mākou ke koho i ke ala e hele ai ʻo Apple i nā mahina e hiki mai ana. Ke hoʻohuli nei ka mea hana iPhone i kāna mau hiʻohiʻona i nā huahana kaila, a ʻo Angela Ahrendts (a me nā hoa hana hou ʻē aʻe) he loulou koʻikoʻi loa i kēia huakaʻi hou.
