Daniel Hruska ʻO Beats Electronics kahi mea hana kaulana o nā headphone. E like me Apple, hiki iā lākou ke kūʻai aku i kā lākou huahana i ka lehulehu ma ke kumukūʻai kiʻekiʻe aʻe ma mua o ko lākou mau mea hoʻokūkū. He moho maikaʻi kēia no ka loaʻa ʻana o kahi ʻoihana ʻoihana kūpono no ke kūʻai ʻana i nā mele ma ke kumu kau inoa. Ke hoʻāʻo nei ʻo CEO Jimmy Iovine e hana i kēia no kahi ʻumi makahiki, akā i kēia manawa ua loaʻa iā ia kahi pane.
ʻO kona kūlana maikaʻi i ka lepili nui loa ma ka honua - Universal Music Group - hiki ke hoʻopaʻa ʻia i ka memo. ʻOiaʻiʻo, ʻaʻole pono kēia ʻoiaʻiʻo i ka kūleʻa o Iovine. ʻAʻole ʻo Iovine a me kāna hui i hoʻopuka i nā kikoʻī i kēia manawa, akā hauʻoli ʻo ia e kamaʻilio e pili ana i ka mōʻaukala o kāna hana i kēia manawa. Ua ʻae koke ʻo ia i kona hoihoi i nā inoa mele ma mua o kona hoʻomaka ʻana e kūʻai aku i nā headphone. Ma ka manawa like, manaʻo ʻo ia hiki iā ia ke hana i kahi lawelawe ʻoi aku ka maikaʻi ma mua o Spotify, Rhapsody, MOG, Deezer a me nā mea hoʻokūkū ʻē aʻe.
Pehea i hoʻomaka ai
Manaʻo mau wau he waiwai maoli kā mākou ʻike. I ka manawa like, ua hiki iaʻu ke kōkua i nā ʻoihana ʻenehana e hoʻokaʻawale iā lākou iho, akā ʻike lākou i ke kūlana ʻokoʻa loa. ʻO ke kanaka hoʻokahi i ʻike i kona manawa kūpono ʻo Steve Jobs. Pehea ʻē aʻe.
Ua loaʻa iaʻu kahi hālāwai me Les Vadasz (he lālā o ka hoʻokele Intel). Ke holo nei au i ka Intescope i kēlā manawa. He kanaka maikaʻi ʻo ia, hoʻolohe maoli ʻo ia iaʻu a ʻōlelo mai: “Hiki iā mākou ke kōkua iā ʻoe. ʻIke ʻoe, Jimmy, maikaʻi nā mea a pau āu e ʻōlelo ai, akā ʻaʻohe ʻoihana e mau loa.
Ua hala loa au. Ua kāhea wau i ke poʻo o Universal i kēlā manawa, ʻo Doug Morris, a ʻōlelo wau, "Ua hoʻopaʻa ʻia mākou. ʻAʻole lākou makemake e hui like. ʻAʻole lākou makemake iki e ʻoki i kā lākou ʻāpana o kā mākou pai. Hauʻoli lākou i ko lākou noho ʻana.” Mai ia manawa mai, ʻike wau e hele ana ka ʻoihana mele holoʻokoʻa i ka hohonu. Pono mākou i ke kau inoa. ʻAʻole au i haʻalele i kēia manaʻo a hiki i kēia lā.
I ka makahiki 2002 a i ʻole 2003, ua noi ʻo Doug iaʻu e hele i Apple a kamaʻilio me Steve. Hana wau pēlā a paʻi koke mākou. Ua lilo mākou i mau hoaaloha pili. Ua hele mai mākou me kekahi mau ʻoihana kūʻai nui - 50 Keneta, Bono, Jagger a me nā mea pili iPod ʻē aʻe. Nui maoli kā mākou hana pū.
Eia nō naʻe, ua hoʻāʻo mau wau e pana i ka manaʻo inoa inoa iā Steve. ʻOiaʻiʻo ʻaʻole makemake ʻo ia iā ia i ka wā mua. Ua hoʻāʻo ʻo Luke Wood (hoʻokumu ʻia ʻo Beats) e hoʻohuli iā ia no ʻekolu makahiki. No kekahi manawa, nana aku la ia me he mea la kūloko, a laila hou kēlā ne … ʻAʻole ʻo ia i makemake e uku nui i nā hui leo leo. ʻIke ʻia ua manaʻo ʻo ia ʻaʻole e holo ke kau inoa a hoʻopau ʻia. Manaʻo wau i ka mea a Eddy Cue e ʻōlelo ai e pili ana i kēia, loaʻa iaʻu kahi manawa me ia. Manaʻo wau ua aloha ʻo Steve i kaʻu noi. ʻO ka mea pōʻino, ʻaʻole hiki ke hoʻopaʻa inoa ʻia no ka mea ua koi nui nā lepili i ke kālā.
ʻAʻole hui pū nā hui ʻenehana a me nā inoa mele
Pīhoihoi au i ke ʻano o ka petrified mea hana uila uila. Ua aʻo pū wau i kēia - hiki iā ʻoe ke hana Facebook, hiki iā ʻoe ke hana Twitter, a i ʻole hiki iā ʻoe ke hana maʻalahi YouTube. Ke hoʻāla ʻoe iā lākou a holo, lawe lākou i ko lākou ola ponoʻī, no ka mea, aia kā lākou ʻike i ka ʻikepili mea hoʻohana. E mālama wale iā lākou. Pono nā mea kākau inoa mele i mea hou aʻe. Pono ʻoe e kūkulu pono a hoʻomohala mau.
No ke aha lākou e ʻokoʻa ai ma Beats
Loaʻa i nā hui inoa mele ʻē aʻe ke koho a me ka hāʻawi ʻana i ka ʻike kūpono. ʻOiai ke ʻōlelo nei lākou he ʻokoʻa, ʻaʻole pēlā. Ua hana mākou ma ke ʻano he lepili mele. Aia ma kahi o 150 mau mea hoʻolele keʻokeʻo ma US, loaʻa iā mākou kekahi no ʻoe. Ke manaʻoʻiʻo nei mākou ʻo ka hāʻawi mele kūpono he hui pū ʻana o nā kumu kanaka a me ka makemakika. A e pili ana no hoi a i ʻole.
I kēia manawa hāʻawi kekahi iā ʻoe i 12 miliona mau mele, hāʻawi ʻoe iā lākou i kāu kāleka hōʻaiʻē a ʻōlelo wale lākou "maikaʻi". Akā pono ʻoe i kahi kōkua e koho i ke mele. E hāʻawi wau iā ʻoe i kahi ʻano alakaʻi. ʻAʻole pono ʻoe e hoʻohana, akā e ʻike ʻoe aia ma laila. A inā hoʻoholo ʻoe e hoʻohana, e ʻike ʻoe hiki ke hilinaʻi ʻia.
No ke aha he hana maikaʻi ka hana ʻana
I kekahi manawa ua kāhea ʻo Steve iaʻu penei: "Aia kekahi mea i loko ou a pono ʻoe e hauʻoli no ia mea. ʻO ʻoe wale nō ke kanaka lako polokalamu i hiki ke hana maikaʻi i kahi ʻāpana paʻa pū kekahi. I ka hopena, ua ʻoi aku ka lanakila ma kēia ma mua o ka lako. ʻIke paha ʻoe i ke kumu i kapa ʻia ai ʻo ia ʻo hardware? No ka mea paʻakikī loa ka hana ʻana.
