Ondrej Holzman Ua hele ʻo Apple CEO Tim Cook i ka Goldman Sachs Technology Conference i ka Pōʻalua a pane i nā nīnau e pili ana iā Apple i ka wā o ka wehe ʻana. Ua kamaʻilio ʻo ia e pili ana i ka hana hou, ka loaʻa ʻana, nā hale kūʻai, nā hana a me nā mea hou aku…
Ma ka hoʻomaopopo ʻana, ua loaʻa pū ʻo Cook i nā nīnau e pili ana i nā huahana e hiki mai ana o ka hui Kaleponi, akā hōʻole ʻo ia i ka pane iā lākou. Akā naʻe, ʻaʻole ʻo ia i paʻa i nā mea ʻē aʻe e like me ka hoʻolālā a i ʻole ke kūʻai aku ʻana i nā huahana.
Ua ʻōlelo ʻo Goldman Sachs Technology Conference i nā mea he nui a Cook i ʻōlelo ai ma ke kahea hope loa i ka poe kuleana, akā naʻe i kēia manawa ʻaʻole ʻo ia i pōkole a kamaʻilio e pili ana i kona mau manaʻo ponoʻī.
E pili ana i ke kūlana waihona kālā, nā ʻāpana ʻenehana a me nā huahana nui
Ua hoʻomaka me ka moku'āina o ka waihona kālā, e piha maoli ana ma Apple. Ua nīnau ʻia ʻo Cook inā ʻano kaumaha ke ʻano o Cupertino. "ʻAʻole pilikia ʻo Apple i ke kaumaha. Hana mākou i nā hoʻoholo wiwo ʻole a manaʻo nui a mālama kālā, " Ua wehewehe ʻo Cook i ka poʻe i hele mai. "Ke hoʻokomo nei mākou i ka hale kūʻai, ka hāʻawi ʻana, nā huahana hou, ka hoʻomohala ʻana, nā huahana hou, nā kaulahao lako, ke kūʻai ʻana i kekahi mau ʻoihana. ʻAʻole au i ʻike pehea e hiki ai i kahi hui kaumaha ke loaʻa ia mea.'
Nui ka poʻe e like me Apple e ʻōlelo i nā huahana e hana ai ka ʻoihana. No ka laʻana, pono e hele mai kahi iPhone nui a i ʻole iPad wikiwiki. Eia naʻe, ʻaʻole makemake ʻo Tim Cook i nā ʻāpana.
[do action=”quote”]ʻO ka mea wale nō a mākou e hana ʻole ai he huahana palaka.[/do]
"ʻO ka mea mua, ʻaʻole wau e kamaʻilio e pili ana i kā mākou e hana ai i ka wā e hiki mai ana. Akā inā mākou e nānā i ka ʻoihana kamepiula, ua hakakā nā hui ma nā ʻaoʻao ʻelua i nā makahiki i hala iho nei - nā kikoʻī a me nā kumukūʻai. Akā makemake nui nā mea kūʻai aku i ka ʻike. ʻAʻole ia he mea nui inā ʻike ʻoe i ka wikiwiki o ke kaʻina hana Ax, " ua maopopo ka mana o Apple. "ʻOi aku ka laulā o ka mea hoʻohana ma mua o ka mea hiki ke hōʻike ʻia e ka helu hoʻokahi."
Eia nō naʻe, ua ʻōlelo ʻo Cook ʻaʻole ia he manaʻo ʻaʻole hiki iā Apple ke hana i kahi mea i loaʻa ʻole i kēia manawa. "ʻO ka mea wale nō a mākou e hana ʻole ai he huahana crappy," ua ʻōlelo maopopo ʻo ia. “ʻO ia wale nō ka hoʻomana a mākou e hana nei. Pono mākou e hana i kahi mea nui, wiwo ʻole, ambisious. Hoʻoponopono maikaʻi mākou i nā kikoʻī āpau, a i nā makahiki i hōʻike mākou hiki iā mākou ke hana i kēia. "
E pili ana i nā mea hou a me nā loaʻa
"ʻAʻole i ʻoi aku ka ikaika. Ua paʻa loa ʻo ia i loko o Apple," Ua kamaʻilio ʻo Cook e pili ana i ka hana hou a me ka moʻomeheu pili i ka hui Kaleponi. "Aia ka makemake e hana i nā huahana maikaʻi loa ma ka honua."
Wahi a Cook, he mea nui e hoʻohui i nā ʻoihana ʻekolu i ʻoi aku ka maikaʻi o Apple. "Loaʻa iā Apple ka ʻike i ka lako polokalamu, lako a me nā lawelawe. ʻO ke kumu hoʻohālike i hoʻokumu ʻia i ka ʻoihana kamepiula, kahi e nānā ai kekahi hui i kekahi mea a ʻo kekahi ma kekahi, ʻaʻole hana hou. Makemake nā mea hoʻohana i kahi ʻike maʻemaʻe i ka wā e noho ana ka ʻenehana ma hope. Hana ʻia ke kilokilo maoli ma ka hoʻopili ʻana i kēia mau pōʻai ʻekolu, a loaʻa iā mākou ka hiki ke hana kilokilo." wahi a ka hope o Steve Jobs.
[do action=”citation”]Mahalo i ka pilina o nā lako polokalamu, lako lako a me nā lawelawe, loaʻa iā mākou ka manawa e hana kilokilo.[/do]
I ka wā o ka hana, ʻaʻole poina ʻo Tim Cook i kāna mau hoa pili loa, ʻo ia hoʻi nā kāne kiʻekiʻe o Apple. "ʻIke wau i nā hōkū wale nō," Ua ʻōlelo ʻo Cook. Ua wehewehe ʻo ia iā Jony Ive ʻo "ka mea hoʻolālā maikaʻi loa ma ka honua" a ua hōʻoia ʻo ia ke kālele nei i nā polokalamu. "ʻO Bob Mansfield ka loea alakaʻi ma ka silika, ʻaʻohe mea e hana i nā hana micro ʻoi aku ka maikaʻi ma mua o Jeff Williams," Ua kamaʻilio ʻo ia i kāna mau hoa hana ʻo Cook a ʻōlelo pū kekahi iā Phil Schiller lāua ʻo Dan Ricci.
ʻO nā loaʻa like ʻole a Apple e hana ai e pili pū ana me ka moʻomeheu ma Apple. Eia nō naʻe, ʻo ka hapa nui he mau ʻoihana liʻiliʻi wale nō kēia, ʻoi aku ka nui o nā mea nui ma Cupertino. "Inā mākou e nānā i hope i nā makahiki ʻekolu i hala iho nei, ma ka awelika ua kūʻai mākou i kahi hui i kēlā me kēia mahina. ʻO nā hui a mākou i kūʻai ai he poʻe akamai maoli ko lākou kumu, a mākou i neʻe ai i kā mākou papahana ponoʻī. " Ua wehewehe ʻo Cook, e hōʻike hou ana e nānā ana ʻo Apple i nā ʻoihana nui e lawe ma lalo o kona ʻēheu, akā ʻaʻohe mea e hāʻawi i kāna makemake. "ʻAʻole mākou manaʻo e lawe i ke kālā a hele e kūʻai i kekahi mea no ka hoʻihoʻi. Akā inā loaʻa kahi kūʻai nui e kūpono iā mākou, e hele mākou. "
E pili ana i ka huaʻōlelo palena, nā huahana maʻalahi a me ka cannibalization
"ʻAʻole mākou ʻike i ka huaʻōlelo 'palena,'" Ua ʻōlelo pololei ʻo Cook. "Ma muli o ka mea i hiki iā mākou ke hana i nā makahiki a hāʻawi i nā mea hoʻohana i kahi mea a lākou i ʻike ʻole ai makemake lākou." Ua ukali ʻo Cook me nā helu mai nā kūʻai iPhone. Ua ʻike ʻo ia ʻo ka 500 miliona iPhones i kūʻai aku ʻo Apple mai 2007 a hiki i ka hopena o ka makahiki i hala, ʻoi aku ma mua o 40 pakeneka i kūʻai ʻia i ka makahiki i hala. “He mea kupaianaha kēia o nā hanana… Eia kekahi, pōmaikaʻi nā mea hoʻomohala no ka mea ua hana mākou i kahi kaiaola nui e hoʻoikaika i ka ʻoihana hoʻomohala holoʻokoʻa. Ua uku mākou i kēia manawa ma luna o $ 8 biliona i nā mea hoʻomohala. Ua haʻaheo ʻo Cook, ka mea e ʻike nei i ka mana nui ma ka honua kelepona, ma kāna mau ʻōlelo "he ākea ākea", no laila ʻaʻole ʻo ia e noʻonoʻo i nā palena āpau, aia nō kahi wahi no ka hoʻomohala ʻana.
I ka pane ʻana i kahi nīnau e pili ana i ka hana ʻana i nā huahana kūpono no ka hoʻomohala ʻana i nā mākeke, pono ʻo Cook e ʻōlelo hou: "ʻO kā mākou pahuhopu nui ka hana ʻana i nā huahana nui." Eia naʻe, hoʻāʻo ʻo Apple e hāʻawi i kāna mau mea kūʻai aku i nā huahana maʻalahi. Ua kuhikuhi ʻo Cook i ka hoʻemi ʻana o ka iPhone 4 a me 4S ma hope o ka hoʻomaka ʻana o ka iPhone 5.
"Inā ʻoe e nānā i ka mōʻaukala o Apple a lawe i kahi iPod e like me ia, i ka wā i puka mai ai ke kumukūʻai $399. I kēia lā hiki iā ʻoe ke kūʻai i iPod shuffle no $49. Ma mua o ka hōʻemi ʻana i nā huahana, hana mākou i nā mea ʻē aʻe me kahi ʻike ʻē aʻe, kahi ʻike ʻē aʻe. " Ua hōʻike ʻo Cook, me ka ʻae ʻana e nīnau mau ka poʻe no ke aha ʻaʻole hana ʻo Apple i Mac ma lalo o $500 a i ʻole $1000. "Ma kaʻoiaʻiʻo, ua hana mākou ma ia mea. ʻAʻole hiki iā mākou ke hana i kahi huahana maikaʻi ma kēlā kumukūʻai. Akā, he aha kā mākou i hana ai? Ua haku mākou i ka iPad. I kekahi manawa pono ʻoe e nānā i ka pilikia ma kahi ʻano ʻokoʻa a hoʻoponopono iā ia ma kahi ʻano ʻokoʻa."
ʻO ke kumuhana o ka cannibalization e pili ana i ka iPad, a ua hana hou ʻo Cook i kāna thesis. "I ko mākou hoʻokuʻu ʻana i ka iPad, ʻōlelo ka poʻe e pepehi mākou i ka Mac. Akā ʻaʻole mākou e noʻonoʻo nui no ia mea no ka mea ke manaʻo nei mākou inā ʻaʻole mākou e hoʻomake i ia mea, e hana kekahi. "
Nui loa ka mākeke lolouila no laila ʻaʻole manaʻo ʻo Cook e kaupalena ʻia ka cannibalization i ka Mac a i ʻole ka iPad (hiki ke ʻoki i nā kūʻai iPhone). No laila, e like me kāna CEO, ʻaʻohe mea e hopohopo ai ʻo Apple. E ʻae wale ʻia nā hopohopo inā ʻo ka cannibalization ke kumu nui e keakea ai i ka hoʻoholo ʻana. "Inā hoʻomaka kahi ʻoihana e hoʻokumu i kāna mau hoʻoholo ma luna o ka kānalua hoʻomakeʻa iā ia iho, he ala ia i Gehena no ka mea e hele mau ana kekahi."
Ua kamaʻilio pū ʻia kahi ʻoihana kūʻai nui, kahi i hoʻopili nui ʻia e Cook, no ka laʻana, i ka wā e hoʻomaka ai i ka iPad. "ʻAʻole wau i manaʻo e kokoke like mākou me ka iPad inā ʻaʻole no kā mākou mau hale kūʻai," haʻi ʻo ia i ka lehulehu. "I ka puka ʻana o ka iPad, manaʻo ka poʻe i ka papa he mea kaumaha ʻaʻole makemake kekahi. Akā hiki iā lākou ke hele mai i kā mākou mau hale kūʻai e ʻike no lākou iho a ʻike i ka mea hiki i ka iPad ke hana maoli. ʻAʻole wau i manaʻo e holomua ka iPad inā ʻaʻole no kēia mau hale kūʻai, he 10 miliona mau malihini kipa i ka pule, a hāʻawi i kēia mau koho. "
He aha ka mea i haʻaheo loa ai ʻo Tim Cook i kona makahiki mua ma ke poʻo o ka hui
"Haʻaheo loa wau i kā mākou limahana. Loaʻa iaʻu ka pono o ka hana ʻana i kēlā me kēia lā me ka poʻe makemake e hana i nā huahana maikaʻi loa o ka honua. Haʻaheo ʻo Cook. "ʻAʻole lākou i laila e hana i kā lākou hana, akā e hana i ka hana maikaʻi loa o ko lākou ola. ʻO lākou ka poʻe akamai loa ma lalo o ka lā, a ʻo ia ka hanohano o koʻu ola e noho ma Apple i kēia manawa a loaʻa ka manawa e hana pū me lākou.
Eia naʻe, ʻaʻole nā limahana wale nō, akā ʻo nā huahana pū kekahi a Tim Cook e haʻaheo ai. Wahi a ia, ʻo ka iPhone a me ka iPad ke kelepona maikaʻi loa a me ka papa maikaʻi loa ma ka mākeke. "Ua manaʻo nui wau e pili ana i ka wā e hiki mai ana a me ka mea a Apple e lawe mai ai i ka honua."
Ua hoʻomaikaʻi pū ʻo Cook i ka hopohopo o Apple no ke kaiapuni. "Haʻaheo wau no ka loaʻa ʻana o kā mākou mahiʻai solar pilikino nui loa ma ka honua a hiki iā mākou ke mana i kā mākou mau kikowaena data me 100% ikehu hou. ʻAʻole oʻu makemake e lilo i mea naʻaupō, akā ʻo ia koʻu manaʻo."
Ua kākau maikaʻi ʻia, mahalo no ka ʻatikala :)
ua nalowale ka ʻike e pili ana i ka ʻoiaʻiʻo e wehe ana ʻo Apple i 30 mau hale kūʻai Apple hou ma waho o ka US i kēia makahiki, ʻo ia ka mea iaʻu he ʻike nui aʻe ma mua o ka haʻaheo o kekahi alakaʻi i ka ʻae ʻana o kahi limahana ( ʻO wai ka mea ʻaʻole e hele i kēlā mau hulina :D)
PS: Malia paha ua poina wale au, ua ʻimi wale au i ka ʻatikala, no ka mea, ua ʻike maʻamau ka ʻike i kekahi mau hola ma mua o ka ʻike ʻana i kēia ʻatikala.
PS2: Ua kākau maikaʻi ʻia, mahalo no ka ʻatikala :)
Ua nalowale paha kekahi mau ʻike. Ua huki au mai nā kumu he nui a aia kekahi mea ma nā wahi āpau, no laila ua hoʻāʻo wau e hoʻohui i ka hapa nui.
Noʻu, a manaʻo wau ʻaʻole noʻu wale nō, e hana ʻo Apple i nā huahana kiʻekiʻe wale nō ke ʻae lākou me nā mea hana pāʻani ma nā mana no Mac 1. hoʻololi i ka Mac iā ia iho i kēia. A i ʻole, makemake wau i ka Mac, akā nalo wau i kēia - e pāʻani i kahi pāʻani me nā kiʻi maikaʻi a me nā mea pāʻani koi.