David Hanak ʻO kēia makahiki kahi hulina no Apple i ka hoʻāʻo ʻana o ka hui e hana i kahi holomua maoli i ka māhele no ka manawa mua maʻiʻo wikiō ponoʻī. Ma hope o nā mahina o ka manaʻo e pili ana i ka mea a Apple i hana ai, ua lilo ia i ʻelua mau hōʻike hou. ʻO lākou ka mea Papa o nā polokalamu a me Carpool Karaoke. ʻO ka mea mua i ʻōlelo ʻia ua pau a loaʻa iā ia kahi loiloi maikaʻi ʻole mai nā mea nānā a me nā mea hoʻohewa, ʻo ka lua hoomaka wale, akā ʻaʻole paha nā manaʻo mua i ka mea i manaʻo ʻia e ka ʻoihana. Akā naʻe, ʻaʻole lākou i manaʻo e hoʻokuʻu i kā lākou hoʻoikaika ʻana a ke mākaukau nei lākou no ka makahiki aʻe. E kākoʻo ʻia nā hana a pau e kahi pūʻulu kālā i hana hou ʻia, i hoʻopiha ʻia me nā piliona kālā.
Ua hoʻokaʻawale maoli ʻo Apple ma kahi o hoʻokahi piliona kālā i ke kālā no ka makahiki e hiki mai ana, e hele i nā papahana hou, nona a kūʻai ʻia. Ma ka ʻoihana kiʻiʻoniʻoni, he mea mahalo nui kēia, e hōʻike ana ma kahi o ka hapalua o ka HBO i hoʻolilo ma kāna mau papahana i ka makahiki i hala. A e kamaʻilio e pili ana i ka hoʻohālikelike, ua hoʻokaʻawale ʻo Amazon i ka waihona kālā like no kāna mau papahana ma 2013. Hoʻokahi piliona kālā e pili pū ana me kahi hapaono o ka waihona kālā o kēia manawa no nā papahana Netflix.
Ke hōʻike nei ka Wall Street Journal me kēia kālā, hiki iā Apple ke hoʻomākaukau i nā pūʻulu kālā kiʻekiʻe 10 o kahi ʻano like, e like me Game of Thrones. ʻO ka paʻakikī kālā o ia hana ʻana he loli loa. Hiki ke kūʻai aku i kahi hui ma mua o $ 2 miliona, kahi pāʻani ma mua o ka pālua. I ka hihia o ka Game of Thrones i haʻi mua ʻia, hiki iā mākou ke kamaʻilio e pili ana i ka ʻoi aku o 10 miliona mau kālā i kēlā me kēia episode.
Ua ʻike koʻikoʻi ʻo Apple i ke komo ʻana i kēia māhele. ʻO ka pilikia, he alakaʻi koʻikoʻi ka hoʻokūkū ma nā pūʻulu i hoʻokumu ʻia a ma ka waihona lālā nui. Maikaʻi loa e hele mai ʻo Apple me kekahi ʻano hit. ʻO kahi mea e hoʻomaka ai i kēia hoʻoikaika holoʻokoʻa, ʻoiai ʻaʻole i hoʻokō ʻo Planet of the Apps i kēlā kuleana, a ʻaʻohe mea e holomua nui nei ʻo Carpool Karaoke. Pono ʻo Apple i kāna mana ponoʻī o House of Cards a i ʻole ʻo Orange ʻo The New Black. ʻO kēia mau papahana ka mea i hoʻomaka i ka kaulana o Netflix. I kēlā manawa, ke hana nei ka ʻoihana me kahi kālā ma kahi o ʻelua piliona kālā. No laila, hiki iā Apple ke hoʻohālike i kēia kūleʻa.
ʻAʻole ʻike ʻia nā mana o nā limahana ma hope o kēia hana. Ua hoʻokō ʻo Apple i ka loaʻa ʻana o nā pilikino hoihoi mai ka ʻoihana. Inā paha ʻo Jaime Erlicht ka mea kahiko o Hollywood, a i ʻole ʻo Zack Van Amburg (no Sony mai lāua ʻelua), ʻo Matt Cherniss (peresidena mua o WGN America) a i ʻole ka mea mele ʻo John Legend (ʻike nā kiʻi ʻehā ma luna). A ʻaʻole ia e pili ana iā lākou wale nō. No laila, ʻaʻole pilikia ka ʻaoʻao limahana. A me nā ʻōnaehana no ka hoʻonui a me ka hana o ka lawelawe hou. ʻO ka mea paʻakikī loa ka loaʻa ʻana o ka manaʻo kūpono, kahi e helu ai i nā helu me ka lehulehu a pēlā e hoʻomaka ai ka papahana holoʻokoʻa. Eia naʻe, pono mākou e kali hou no kēlā.
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A ʻaʻole anei ia he mea kūkulu? :)