I ka hopena o ʻApelila, e aʻo maʻamau nā mea hoʻopukapuka e pili ana i ka hana kālā o Apple no ka hapaha hope. A e pili pū kekahi o nā hōʻike i ka App Store, ke ʻike nei i ka emi ʻana o nā helu no ka manawa mua mai 2015. nā noi i hoʻoiho ʻia. Eia naʻe, ʻo ka nānā ʻana o nā hopena i hōʻike ʻia ʻaʻole kēia ke ʻano o ka emi ʻana o ka loaʻa kālā.
Ua hoʻomākaukau ʻia ka hōʻike e ka hui hanohano ʻo Morgan Stanley, i haʻi ʻia ma Twitter e ka mea hoʻoponopono CNBC ʻo Kif Leswing. ʻO kahi ʻike hoihoi loa e pili ana i nā hopena o ka hoʻokele App Store. I ka hapaha mua o 2019 (ka hapaha lua o Apple), ke ʻike nei ia i ka emi ʻana ma hope o ka manawa lōʻihi.
"No ka manawa mua mai ka hapaha mua o 2015 (ʻo ia ka lōʻihi o ka mōʻaukala me ka loaʻa ʻana o ka ʻikepili), ua hāʻule nā helu hoʻoiho App Store i ka 5% makahiki ma mua o ka makahiki."
ʻOiai ua ʻike maoli nā mea hoʻopukapuka, ʻaʻole i pau ka nānā ʻana. ʻAʻole pili ka loaʻa mai ka App Store i ka helu o nā noi i hoʻoiho ʻia. Hoʻokomo ʻia nā mea hou aʻe, ʻoi aku ka nui o nā makahiki i hala. ʻAʻole ʻōlelo ka helu o nā hoʻoiho wale nō e pili ana i ka hoʻohana ikaika ʻana o nā mea hoʻohana i ka noi.
A ʻo kēia kahi e komo ai nā ʻāpana kālā ʻē aʻe i ka hoʻohālikelike, e like me nā microtransactions in-app me nā kau inoa maʻamau. ʻIke maikaʻi loa ke kūlana mai kēia manaʻo, ʻoiai ʻo nā hui nui e like me Netflix a i ʻole Spotify i wehe i ke koho e kau inoa i ka lawelawe mai ka noi.
Eia kekahi, e ulu ana nā lawelawe i alakaʻi ʻia e ke kau inoa. Ma hope o nā mea a pau, ke koho nei ʻo Apple i kona wā e hiki mai ana iā lākou, a ʻo kekahi hapa o kēia makahiki e ʻike mākou, no ka laʻana, Apple TV +, Apple Arcade a me Ke hana nei ʻo Apple News + ma US a me Kanada.
Hoʻonui nā pāʻani i ka loaʻa kālā o App Store
ʻO ka loaʻa kālā o ka hapaha makahiki mai kēia mau lawelawe i manaʻo ʻia he 11,5 biliona kālā. He 17% ka piʻi ʻana o kēlā me kēia makahiki a me ka kūleʻa, ʻoiai nalo nā wānana o $11,6 biliona. Eia kekahi, pono e kōkua nā lawelawe i ka ulu ʻana o ka loaʻa kālā o Apple i ka wā lōʻihi a hoʻomau i ka ulu ʻana ma 2020.
He mea hoihoi loa ka App Store i hoʻomalu i ka māhele pāʻani no ka manawa lōʻihi. ʻOiai ma ka Mac he ʻāpana haʻalele loa ia, me nā ʻokoʻa (2010 a me ka Keynote, i ka wā i hoʻolaha ʻia ai ʻo Steam no Mac OS X), ma iOS ua hoʻolaʻa mau ʻo Apple iā ia iho.
Ua hōʻike nui ʻia ka mana o ka pāʻani ma nā mākeke ʻĀsia, kahi i hoʻomaha ai ke aupuni Kina i ka ʻae ʻana i nā laikini no nā pāʻani hou. No laila, ua hele nā poʻo inoa e like me Fortnite, Call of Duty a i ʻole PUBG i ka App Store ma laila, i kākoʻo i ka ulu ʻana ma mua o 9% mahalo i ko lākou kaulana.
Eia kekahi, manaʻo ka poʻe loiloi he mamao loa ka hiki o kēia ʻāpana mai ka pau ʻana. I ka hopena, ʻaʻohe hopena o ka emi ʻana o nā noi i hoʻoiho ʻia i ka loaʻa kālā mai ka App Store.
Puna: AppleInsider
A he aha kaʻu e kahaha nei? 1. ʻO ka wehe ʻana i ka App Store mai iTunes he hewa nui. 2. E lilo ana ka App Store i mea hou aʻe me kēlā me kēia mana hou o iOS.