Pani hoʻolaha

I nehinei, ua hiki mai ka lawelawe streaming HBO Now ma Apple TV a me nā polokalamu iOS, ʻo ia hookomoia ma ka hoomaka ana o Maraki. ʻOiai ʻo ia wale nō ka hana ma ʻAmelika Hui Pū ʻIa, ʻaʻole paʻakikī loa ke kiʻi aku iā ia mai Czech Republic. Eia kekahi, he moʻolelo hoihoi kona ma hope o kona hōʻea ʻana i nā polokalamu Apple.

ʻO ka moʻolelo nūpepa o ka Luna Nui o HBO Richard Ppleler ʻO FastCompany hōʻike, ʻO ka mea nui ma hope o ka hoʻomaka ʻana o ka lawelawe holoʻokoʻa ma Apple TV ʻo Jimmy Iovine, i hele mai i Apple ma ke ʻano o ka loaʻa ʻana o Beats.

A hiki i kēia manawa, hāʻawi ʻo HBO i kāna ʻike ma ka pūnaewele ma o ka lawelawe ʻo HBO Go. Eia naʻe, loaʻa wale ia ma ke ʻano he bonus no nā mea kākau inoa. He lawelawe streaming manuahi ʻo HBO Now e hāʻawi ana i ke komo ʻana i ka waihona kiʻiʻoniʻoni piha a me ka moʻo o HBO, i kēia manawa no Apple TV a me iOS.

No ka HBO, he komo ia i loko o kahi mākeke i hoʻomalu ʻia e Netflix i kēia manawa, a ʻo ia ka pilina mua me Apple e hāʻawi i ka lawelawe hou i ka makemake e pono ai mai ka media a me nā mea hoʻohana. ʻO kēia kekahi o nā manaʻo kumu o ke poʻo o HBO, ʻo Richard Ppleler.

Ua lōʻihi ka neʻe ʻana o ka honua o ka hoʻoheheʻe ʻana i ka ʻike, a ʻaʻole maʻalahi i ka poʻe hou ke lele ma luna o kēia bandwagon (ʻoiai ke mākaukau nei ʻo Apple e hana pēlā i kēia makahiki). Ua hoʻomanaʻo ʻo Plepler i kāna kamaʻāina kahiko ʻo Jimmy Iovine, ka mea i kēlā manawa e hana nei no Apple, a nīnau wale i kāna luna mua: makemake paha ʻo Apple e hana me HBO?

"Manaʻo wau ʻo ia nō," (ma ke ʻano maoli "Manaʻo wau ʻo ia ka mea ʻino") ʻaʻole i kanalua i ka pane ʻana iā Iovine. I ka honua o ka ʻoihana hōʻikeʻike, he kanaka loea me ka pili ʻana i kēlā me kēia kanaka koʻikoʻi i ka ʻoihana mele a kiʻiʻoniʻoni paha, ʻike ʻo ia ʻaʻohe kumu o Apple e ʻōlelo ʻole ai.

Ua hoʻonohonoho koke ʻo Plepler i kahi hālāwai me Eddy Cuo, nāna e hoʻokele i nā mea āpau e pili ana i ka Apple TV a me ka ʻikepili kikohoʻe ma Apple, a wehewehe i nā mea āpau iā ia. Ke ʻimi nei ʻo Plepler i hoa kōkua e kōkua iā ia i ka pūnāwai o 2015 (me ka hōʻea ʻana o kahi kau hou o ka moʻolelo kaulana. Game o na nohoalii he) e hoʻomaka i kahi lawelawe hou, a ʻo Eddy Cue ʻaʻole i kānalua. Ua ʻōlelo ʻia ua makemake ʻo ia e pūlima i ka ʻaelike i ka lā aʻe.

ʻO ka hopena o ka ʻaelike e pōmaikaʻi i nā ʻaoʻao ʻelua. Ma ke ʻano he hoa hoʻohanohano, loaʻa iā Apple ka ʻokoʻa mua a loaʻa i kāna mau mea hoʻohana ke komo manuahi iā HBO Now no ka mahina mua. Ma luna o nā mea a pau, ʻo ia kahi ala makemake ʻē aʻe no Apple e huki ai i nā mea kūʻai aku i kāna lawelawe TV. Makemake ʻo ia Eia kekahi, ua manaʻo ʻia e hoʻololi ʻia i ke kauwela.

Ua loaʻa iā HBO ka hoʻolaha i ʻōlelo ʻia e pili ana i ka ʻoiaʻiʻo ʻo Plepler ponoʻī i hoʻolaha i ka lawelawe hou ma ka ʻōlelo nui o Malaki.

ʻAʻole paha he koʻikoʻi ko Jimmy Iovino i ka nānā mua ʻana, akā inā ʻaʻole kēia kanaka ma luna o ka moku, ʻaʻole loaʻa ʻo Apple iā HBO Now ma kahi mua. ʻO nā pilina koʻikoʻi o Iovina kekahi o nā kumu nui loa i uku ʻia ai ʻo Tim Cook i $3 biliona e loaʻa ai iā Beats. Ma kahi o HBO Now, ua manaʻo ʻia ʻo Iovine e loaʻa ka mana koʻikoʻi i ka lineup nā lawelawe mele hou ma muli o Beats Music.

Puna: ʻO FastCompany
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