Pani hoʻolaha

I loko o nā makahiki he nui o kona ola ʻana, ua hoʻokuʻu ʻo Apple i kahi laina maikaʻi o nā hoʻolaha i ka honua. Ua lilo kekahi i hoʻomana, ua poina kekahi poʻe a i ʻole i ka ʻakaʻaka. Ke holo nei nā hoʻolaha ma ka moʻolelo o Apple e like me ke kaula ʻulaʻula, a hiki iā mākou ke hoʻohana iā lākou e nānā i ka ulu ʻana o nā huahana Apple. E hele mai e ʻike i kekahi o nā mea nui loa me mākou.

1984 - 1984

I ka makahiki 1984, ua hoʻolauna ʻo Apple i kāna Macintosh. Ua hoʻolaha ʻo ia iā ia me kahi wahi kaʻao i kapa ʻia ʻo "1984" mai ka papa hana hoʻokele a Ridley Scott, i hōʻike ʻia ma ka lehulehu i ka Super Bowl. ʻO ka hoʻolaha, ka mea i makemake ʻole ʻia e ka papa alakaʻi o ka hui apple, ua iho i ka mōʻaukala, a ua kūʻai aku ʻo Apple i 100 tausani kamepiula i nā lā 72 mua.

Lemmings - 1985

Ke manaʻolana nei ʻo Apple i ka kūleʻa like me ka "1984" wahi me ka "Lemmings" hoʻolaha i hana ʻia e ka hui hana like. ʻO Tony ke kaikunāne ʻo Ridley Scott i kuhikuhi, akā ʻo ka wikiō he mea lele. ʻO ka pana ʻana o kahi laina lōʻihi o ka poʻe i ʻaʻahu ʻia me nā pale maka, ka mea i ke kani ʻana o kahi mele mai Snow White a me nā Dwarfs ʻehiku e kiola nui iā lākou iho i kahi pali, ʻaʻole i hoʻokipa maikaʻi ʻia e ka lehulehu. Ua kapa ka poʻe nānā i ka wikiō "offensive" a ua haʻalele ʻo Apple i ka 20% o kāna mau limahana ma muli o nā hopena kūʻai maikaʻi ʻole i hoʻokumu ʻia e ka hoʻolaha ʻole. I kēlā makahiki hoʻokahi, haʻalele pū ʻo Steve Jobs iā Apple.

https://www.youtube.com/watch?v=F_9lT7gr8u4

Ka Mana e lilo i mea maikaʻi loa iā ʻoe - 1986

I ka makahiki 1980, ua hele mai ʻo Apple me ka slogan "The Power To Be Your Best", i hoʻohana maikaʻi ʻia no nā makahiki he ʻumi. ʻOiai ua kū ka hoʻolaha i kekahi mau ʻōlelo hoʻohewa mai ka poʻe loea kūʻai aku ma muli o ka mea ʻaʻole ia i hoʻohālikelike pono i nā kamepiula Apple pākahi, ua kūleʻa loa ia.

Kūʻai Paʻa - 1987

I ka makahiki kanawalu, ʻo IBM ka hoʻokūkū nui o Apple. Ua hoʻomaopopo ʻo Apple i ka hoʻāʻo e hoʻonui i kāna māhele o ka mākeke computing a e hōʻoia i ka lehulehu e hiki iā ia ke hāʻawi i nā mea ʻoi aku ka maikaʻi ma mua o ka hoʻokūkū. Hōʻike ʻia kēia hana ma ka wahi "Hard Sell" mai 1987.

https://www.youtube.com/watch?v=icybPYCne4s

 

Hit The Road Mac - 1989

I ka makahiki 1989, ua hoʻolauna ʻo Apple i ka honua i kāna "portable" Macintosh mua. No ka hoʻolaha ʻana, ua hoʻohana ʻo ia i kahi wahi i kapa ʻia ʻo "Hit The Road Mac" a hoʻāʻo e hoʻoikaika i ka hoʻolaha e hiki ke hoʻohana ʻia nā Macs e ka poʻe ʻike ʻole e pili ana i nā kamepiula. Eia naʻe, ʻaʻole i hālāwai ka Macintosh portable me kahi pane maikaʻi loa. ʻAʻole wale ka paʻakikī o ka neʻe ʻana o ka lolouila ka hewa, ʻo ke kaumaha ma kahi o 7,5 kilokani, akā ʻo ke kumukūʻai kiʻekiʻe hoʻi - he 6500 kālā.

https://www.youtube.com/watch?v=t1bMBc270Hg

ʻO John lāua ʻo Greg - 1992

I ka makahiki 1992, ua hele mai ʻo Apple me kahi hoʻolaha e hōʻike ana i ʻelua mau kāne "maʻamau", ʻo John lāua ʻo Greg. Hoʻohana ka poʻe ma ka mokulele i kā lākou PowerBooks i hoʻopili ʻia e ke kaula me ka pilikia ʻole. ʻO ka mea a mākou e manaʻo nei i kēia mau lā he ʻano hoʻololi liʻiliʻi i nā makahiki XNUMX mua.

https://www.youtube.com/watch?v=usxTm0uH9vI

Misiona hiki ole - 1996

ʻO kekahi o nā hiʻohiʻona maʻamau o nā hoʻolaha Apple he poʻe kaulana a kaulana. I ka makahiki 1996, ʻo ka hana blockbuster "Mission Impossible" i hoʻokani ʻia me Tom Cruise he mea nui loa ia. Ma waho aʻe o Cruise, ua "pāʻani" ʻo ia i kahi Apple PowerBook ma ke kiʻiʻoniʻoni. Ua hoʻohana pū ʻo Apple i nā kiʻi hana i kāna hoʻolaha kūleʻa.

Here's To The Crazy Ones - 1997

I ka makahiki 1997, ua lilo hou ʻo Steve Jobs i poʻo o Apple a ua hoʻokō maoli ka hui e ala aʻe mai ka lehu. I kēlā makahiki hoʻokahi, ua hānau ʻia kahi hoʻolaha TV a me ka paʻi paʻi, i hoʻoulu ʻia e nā kiʻi ʻeleʻele a keʻokeʻo o nā mea koʻikoʻi e like me Bob Dylan, Muhammad Ali, Gandhi a i ʻole Albert Einstein. Ua ʻike ʻia ka hoʻolaha i ka lehulehu ma lalo o ka inoa "Think Different".

https://www.youtube.com/watch?v=cFEarBzelBs

E ʻōlelo aloha iā iMac - 1998

ʻAʻole i liʻuliʻu ma hope o ka hoʻi ʻana o Steve Jobs i ke kūlana o ka Luna Nui o Apple, ua hiki mai nā iMacs hou, kipi loa i ka honua. Ma kahi o kahi hoʻolālā noʻonoʻo, ua kaena lākou i nā hana nui a me ka maʻalahi akā hilinaʻi hoʻi. ʻO ka hōʻea ʻana o nā iMacs i hele pū ʻia me nā wahi hoʻolaha, e hoʻoikaika nui ana i ka maʻalahi o ka hoʻopili ʻana i nā iMacs i ka Pūnaewele.

Lawe iā Kaleponi - 2001

Ua hoʻokuʻu ʻia ka iPod mua o Apple i ʻOkakopa 2001. No ka hoʻolaha ʻana i kāna mea pāʻani hou, ua hoʻohana ʻo Apple i kahi wikiō e hōʻike ana i ka Propellerheads, kahi hui i hoʻokuʻu ʻole i kahi album. ʻOiai ma mua o ka hana ʻana o Apple i ka hula silhouettes animated, ua hōʻike ka hoʻolaha iPod mua i kahi hula he kanakolu.

E kiʻi i kahi Mac - 2006

Ua hoʻokuʻu ʻia ka hoʻolaha mua mai ka hoʻolaha "Get a Mac" i ka makahiki 2006. Ma ka hopena o ka makahiki, ua hoʻokuʻu ʻia nā wikiō he ʻumikumamāiwa, a ma hope o ʻehā mau makahiki, i ka wā e pau ai ka hoʻolaha, ʻo 66 ka nui o nā wikiō. ʻOiai ko lākou poignancy, ʻo nā hoʻolaha e hōʻike ana i Embodied e nā mea hana "kanaka", Mac a me nā PC hoʻokūkū i hālāwai me kahi pane maikaʻi loa, a loaʻa nā ʻano like ʻole a me nā parodies.

Aloha - 2007

Ma ka papa inoa o nā hoʻolaha Apple koʻikoʻi, ʻaʻole pono e nalowale ka wahi "Hello" e hoʻolaha ana i ka iPhone mua loa. He kanakolukūmālua mau montage o nā mea keaka Hollywood i nā kiʻiʻoniʻoni kaulana a me nā moʻolelo. Ua wehe ʻia ka hoʻolaha me kahi hiʻohiʻona ʻeleʻele a keʻokeʻo mai Hitchcock's 1954 Murder on Order a hoʻopau ʻia me kahi pana o kahi iPhone kani.

ʻUhane Hou - 2008

I ka makahiki 2008, ua hānau ʻia ka MacBook Air ultra-thin and ultra-light. Hoʻolaha ʻo Apple iā ia, ma waena o nā mea ʻē aʻe, me kahi hoʻolaha kahi e huki ʻia ai ke kamepiula mai kahi envelopp maʻamau a wehe ʻia me ka manamana lima. ʻAʻole hauʻoli ka poʻe nānā i ka pona Apple hou a nani hoʻi, akā me ke mele ʻo "New Soul" na Yael Naim, i pāʻani i ka pāʻoihana. Ua piʻi ka mele ma ka helu ʻehiku ma ka Billboard Hot 100.

Aia kahi App no ​​kēlā - 2009

I ka makahiki 2009, ua hele mai ʻo Apple me kahi hoʻolaha i hui pū ʻia me ka moʻolelo slogan "Aia kahi polokalamu no kēlā". ʻO ka pahuhopu nui o kēia hoʻolaha ʻana ʻo ia ka kuhikuhi ʻana ua lilo ka iPhone i mea maʻalahi a akamai me kahi polokalamu no kēlā me kēia kumu a me nā manawa.

Nā Hōkū a me Siri - 2012

ʻO nā hoʻolaha Apple e hōʻike ana i nā mea kaulana i nā manawa he nui. I ka hoʻokuʻu ʻana o Apple i kāna iPhone 4s me ke kōkua leo virtual Siri, ua hoʻolei ʻo ia iā John Malkovich, Samuel L. Jackson a i ʻole Zooey Deschanel i nā wahi e hoʻolaha ana i kēia hiʻohiʻona hou. Ma nā pāʻoihana, ua pane maikaʻi ʻo Siri i nā kauoha leo o ka poʻe protagonists, akā ʻokoʻa ka ʻoiaʻiʻo mai ka ʻoihana.

Kuhihewa - 2013

ʻO nā hoʻolaha Kalikimaka a Apple he mokuna iā lākou iho. Me ke kapa ʻole, hoʻāʻo lākou e ʻoki i ka manaʻo e like me ka hiki mai ka poʻe hoʻolohe, a ʻoi aku ka maikaʻi o ka hana. Ua hana maikaʻi loa ka wahi i kapa ʻia ʻo "Misunderstood". I loko o ia mea, hiki iā mākou ke hahai i kahi ʻōpio maʻamau ʻaʻole hiki ke lawe i kona mau maka mai kāna iPhone i ka wā o kahi ʻohana Kalikimaka. Akā ʻo ka hopena o ka wahi e hōʻike ʻia ʻaʻole paha ka poʻe ʻōpio i ko lākou ʻano.

https://www.youtube.com/watch?v=A_qOUyXCrEM

40 Makahiki i 40 Kekona - 2016

Ma 2016, ua hoʻolauleʻa ʻo Apple i kāna 40th anniversary. I kēlā manawa, ua hoʻokuʻu ʻo ia i kahi wahi he kanahākūmālua me ka ʻole o nā mea keaka, nā kiʻi maʻamau a i ʻole nā ​​kiʻi (koe naʻe ka huila anuenue kaulana) - hiki i nā mea nānā ke nānā i nā kikokikona ma kahi kāʻei monochrome, e hāʻawi ana i kahi hiʻohiʻona o nā huahana koʻikoʻi o Apple.

Sway - 2017

ʻO ka 2017 wahi i kapa ʻia ʻo "Sway" e mālama ʻia a puni nā lā Kalikimaka. ʻO nā hana nui e hōʻike ana i ʻelua mau hula ʻōpio, nā headphone AirPods a me kahi iPhone X. Eia kekahi, e ʻike maoli nā mea nānā Czech i nā wahi Czech a me nā palapala "Aunt Emma's Bakery" a me "Rollercoaster" i ka hoʻolaha. Ua kiʻi ʻia ka pāʻoihana ma Prague. A ʻo kekahi mea hoihoi hou aʻe - ʻo ka poʻe protagonists nui, nā mea hula o New York ʻo Lauren Yatango-Grant lāua ʻo Christopher Grant, ua male i ke ola maoli.

https://www.youtube.com/watch?v=1lGHZ5NMHRY

.