Pani hoʻolaha

Ma mua o ka iPhone, ʻo ka huahana kiʻi nui loa mai ka hale hana a Apple ʻo ia ka kamepiula Macintosh. I nā makahiki kanawalu o ke kenekulia i hala, i ka manawa i ʻike ai ka Macintosh mua i ka mālamalama o ka lā, akā ʻaʻole i loaʻa i ka hui Cupertino ka hōʻailona kūʻai kūpono. He aha ke ʻano o ka huakaʻi a Apple no ka loaʻa ʻana o ka inoa Macintosh?

ʻO 1982 ka makahiki. Ua hōʻea kahi leka i kākau inoa ʻia e Steve Jobs ma McIntosh Laboratory, kahi i hoʻokumu ʻia ma Birmingham i kēlā manawa. Ma ka leka i ʻōlelo ʻia, ua noi ka co-founder a me ke poʻo o Apple i ka hoʻokele ʻana o McIntosh Laboratory no ka ʻae e hoʻohana i ka brand Macintosh. Ua hoʻokumu ʻia ʻo McIntosh Laboratory (ʻo McIntosh wale nō) ma 1946 e Frank McIntosh lāua ʻo Gordon Gow, a ua hana ʻo ia i ka hana ʻana i nā mea hoʻonui a me nā huahana leo ʻē aʻe. ʻO ka inoa o ka hui i hoʻoulu ʻia e ka inoa o kāna mea hoʻokumu, ʻoiai ʻo ka inoa o ka kamepiula o Apple i ka wā e hiki mai ana (ʻo ia ka mea i loko o ka hoʻomohala ʻana a me ka noiʻi ʻana i ka manawa o ka noi ʻana o Jobs) i hoʻokumu ʻia ma ke ʻano o nā ʻāpala a ka mea hana. o ka papahana Macintosh ua aloha ʻo Jef Raskin. Ua ʻōlelo ʻia ua hoʻoholo ʻo Raskin e kapa inoa i nā kamepiula ma hope o nā ʻāpala like ʻole no ka mea ua ʻike ʻo ia i nā inoa wahine no nā kamepiula me ka sexist. Ma ka manawa like, ua ʻike ʻo Apple e pili ana i ke ola ʻana o ka hui ʻo McIntosh Laboratory, a ma muli o nā hopohopo e pili ana i kahi hoʻopaʻapaʻa kālepa hiki ke hoʻopaʻapaʻa, ua hoʻoholo lākou e hoʻohana i kahi ʻano kākau ʻē aʻe o nā inoa o kā lākou kamepiula e hiki mai ana.

ʻAʻohe manaʻo ma Apple e pili ana i ka papahana Macintosh. ʻOiai ʻo Jef Raskin i manaʻo mua i kahi kamepiula e hiki ke loaʻa i nā mea āpau e like me ka hiki, he manaʻo ʻokoʻa ko Jobs - akā, makemake ʻo ia i kamepiula ʻoi aku ka maikaʻi i loaʻa i kāna ʻāpana, me ka ʻole o kona kumukūʻai. ʻO kekahi o nā mea a lāua i ʻaelike ai, ʻo ia ka inoa o ke kamepiula. "Ua pili loa mākou i ka inoa Macintosh," i kākau ai ʻo Steve Jobs i kāna leka iā McIntosh Laboratory Pelekikena Gordon Gow i kēlā manawa. Manaʻo ʻo Apple e hiki iā ia ke hoʻopau i kahi ʻaelike me McIntosh Laboratory, akā i ka hihia, aia nō ka inoa MAC ma ke ʻano he pōkole no Mouse-Activated Computer i mālama ʻia no kāna kamepiula e hiki mai ana. ʻO ka mea pōmaikaʻi no Apple, ua hōʻike ʻo Gordon Gow i ka makemake e kūkākūkā me Jobs, a hāʻawi iā Apple i ka ʻae e hoʻohana i ka inoa ʻo Macintosh ma hope o ka uku ʻana i kahi kālā kālā - i ʻōlelo ʻia ma kahi o nā haneli haneli mau kālā.

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