Michal Marek Ua hele ʻo Tim Cook i ka hālāwai BoxWorks ma Kapalakiko, kahi āna i kamaʻilio nui ai e pili ana i nā hana a Apple ma ka ʻoihana hui. Ua hōʻike ʻia kekahi mau ʻike hoihoi, a ʻo ka mea pani iā Steve Jobs ʻo ke kanaka mua o Apple i hōʻike maopopo i ka nui o ka loli ʻana o Apple ma lalo o kāna pahu.
Ua hoʻokūpaʻa ʻo Cook i ke koʻikoʻi o ka ʻoihana ʻoihana iā Apple, a wehewehe i ke ʻano o ka hui pū ʻana me nā arch-rival alakaʻi ʻia e Microsoft, no ka laʻana, hiki ke kōkua i ka hui e hoʻokau i kāna polokalamu ponoʻī a me nā lako i nā ʻoihana. ʻO kekahi mea e like me kēia i manaʻo ʻole ʻia ma mua. Eia naʻe, me nā hoa ikaika wale nō e hiki ai iā Apple ke hoʻomau i ka hoʻāʻo e kūʻai aku i kāna mau waiwai i nā hui nui me ka kūleʻa like me ka kūʻai aku ʻana iā lākou i nā mea kūʻai maʻamau.
Ua kaʻana like ke poʻo o Apple i kahi helu helu hoihoi. ʻO ke kūʻai aku ʻana o nā mea hana i nā hui Apple i ka makahiki i hala i lawe mai i kahi 25 biliona kālā. No laila ua ʻōlelo ʻo Cook ʻo ke kūʻai aku ʻana i ka ʻoihana ʻoihana ʻaʻole ia he leʻaleʻa wale no Apple. Akā, aia kahi lumi no ka hoʻomaikaʻi ʻana, no ka mea, ua pālua ka loaʻa kālā o Microsoft mai ka wahi like, ʻoiai he ʻokoʻa ke kūlana o nā hui ʻelua.
Mahalo i nā mea a pau ma #PahuWorks i keia kakahiaka! Ua ʻohi i kekahi mau manaʻo i waho o ka pahu mai @levie pic.twitter.com/DdvznJOtov
- Tim Cook (@tim_cook) September 29, 2015
ʻO kahi kūlana koʻikoʻi, e like me Cook, ʻo ke ʻano o ka loli ʻana o ka mākeke uila i ke ʻano o ka nalowale ʻana o ka ʻokoʻa ma waena o ka home a me nā lako ʻoihana. No ka manawa lōʻihi, ua manaʻo ʻia nā ʻano mea hana like ʻole no kēia mau honua ʻelua. Eia naʻe, i kēia lā ʻaʻohe mea e ʻōlelo e makemake lākou i kahi kelepona "hui". "Inā makemake ʻoe i kahi kelepona, ʻaʻole ʻoe e ʻōlelo makemake ʻoe i kahi kelepona ʻoihana. ʻAʻole loaʻa iā ʻoe kahi peni hui e kākau pū me, "wahi a Cook.
I kēia manawa, makemake ʻo Apple e kālele i ka poʻe a pau e hana ana ma kā lākou iPhones a me iPads inā ʻaʻole lākou i ka kamepiula i kā lākou keʻena. Manaʻoʻo iaʻo ka neʻeʻana ke kī i ka holomua no kēlā me kēia hui. "No ka loaʻa ʻana o ka pono maoli mai nā polokalamu kelepona, pono ʻoe e noʻonoʻo hou a hoʻolālā hou i nā mea āpau. ʻO nā ʻoihana maikaʻi loa e lilo i mea paʻa loa, "ua manaʻo ke poʻo o Apple.
No ka hōʻike ʻana i kēia, kuhikuhi ʻo Cook i ka manaʻo hou o Apple Stores, kahi i hoʻokumu ʻia ma nā ʻenehana kelepona. Mahalo i kēia, ʻaʻole pono nā mea kūʻai aku e kū i nā pila a hiki ke hui pū i kahi queue virtual me kekahi limahana hale kūʻai a me kā lākou kikowaena iPhone. Pono e ʻae ʻia kēia ʻano o ka noʻonoʻo hou e nā hui āpau, a ʻo ka hoʻokō ʻana i kā lākou mau manaʻo e lawelawe maikaʻi ʻia e nā polokalamu mai Apple.
Makemake ʻo Apple e hoʻolaha iā ia iho i ka honua ʻoihana ma mua hui pū me nā hui e like me IBM. Ua hui pū ʻo Apple me kēia ʻoihana ʻenehana mai ka makahiki i hala, a ma muli o ka hui pū ʻana o kēia mau hui ʻelua, ua hana ʻia kekahi mau noi kūikawā e pāʻani ana i kā lākou kuleana ma nā ʻāpana waiwai āpau e hiki ai, e like me ka hale kūʻai, panakō, ʻinikua a i ʻole mokulele. Mālama ʻo IBM i ka hoʻolālā ʻana i nā noi, a laila hāʻawi ʻo Apple iā lākou me kahi mea hoʻohana hoihoi a intuitive. Ke kūʻai aku nei ʻo IBM i nā polokalamu iOS i nā mea kūʻai aku me nā polokalamu kūikawā i hoʻokomo mua ʻia.
Server Re / Pāʻālua Kuke ma mua wahi āna: “Maikaʻi mākou i ke kūkulu ʻana i kahi ʻike mea hoʻohana maʻalahi a hana i nā mea hana. ʻAʻole i loko o kā mākou DNA ka ʻike loea hohonu e pono ai e hoʻololi i ka honua ʻoihana. Aia ia i loko o ka DNA o IBM.
Ma ke ʻano o ka hālāwai BoxWorks i ʻōlelo ʻia, ua hoʻohui ʻo Cook i kāna ʻōlelo mua ma ka ʻōlelo ʻana ʻaʻole ʻike hohonu ʻo Apple i nā polokalamu ʻoihana. "I mea e hoʻokō ai i nā mea maikaʻi a hāʻawi i nā mea kūʻai aku i nā mea hana maikaʻi, pono mākou e hana pū me nā poʻe maikaʻi loa i ka wā e pili ana i nā hui like ʻole, ua ʻōlelo ʻo Cook ua wehe kāna ʻoihana i ka hui pū ʻana me nā mea e kōkua iā Apple e hoʻoikaika i kāna mau huahana a me nā mea hana. ka oihana poepoe.
Ua ʻōlelo kikoʻī ʻo Cook e pili ana i ka hui pū ʻana me Microsoft: "Ke hoʻokūkū nei mākou, akā hiki iā Apple a me Microsoft ke hui pū i nā wahi ʻē aʻe ma mua o ko lākou hoʻokūkū. He mea nui ka launa pū ʻana me Microsoft no kā mākou mea kūʻai. No laila mākou e hana ai. ʻAʻole wau no ka huhū.'
Eia naʻe, ʻaʻole kēia mau pilina mehana ma waena o Apple a me Microsoft i ʻae ʻo Tim Cook me ka hui mai Redmond i nā mea āpau. He ʻokoʻa loa ka manaʻo o ke poʻo o Apple, no ka laʻana, ma ka hoʻohui ʻana i nā ʻōnaehana kelepona a me nā papa hana. "ʻAʻole mākou i manaʻoʻiʻo i hoʻokahi ʻōnaehana hana no ke kelepona a me ka PC e like me kā Microsoft. Manaʻo mākou he mea like kēia e luku ai i nā ʻōnaehana ʻelua. ʻAʻole mākou i manaʻo e hoʻohui i nā ʻōnaehana. a me nā Mac.
ʻO kēlā kanaka me kēlā mau pūkuʻu kapua a me nā sneakers waihoʻoluʻu, ʻaʻohe ona ʻono me he kumu lāʻau beech.
... ʻike maopopo ʻia ka ʻoiaʻiʻo ʻaʻole ia e hoʻokūkū me Microsoft ma ka mokuʻāina a me nā hana o Apple iWork (nui ʻaoʻao) ... makemake wau e uē.