Ondrej Holzman No ka lua o ka manawa, noho ʻo Apple CEO Tim Cook ma ka noho ʻulaʻula wela ma ka hālāwai D11 i mālama ʻia ma Rancho Palos Verdes, Kaleponi. Ua ninaninau ʻo Walt Mossberg lāua ʻo Kara Swisher iā ia no ka aneane hoʻokahi hola a me ka hapa ka poʻe nūpepa ʻike a aʻo i kekahi mau ʻike hoihoi mai ka mea pani o Steve Jobs...
Ua kamaʻilio lākou e pili ana i ke kūlana o Apple i kēia manawa, ke hoʻololi nei ke alakaʻi i hoʻololi iā Jony Ive i kahi kuleana nui, hiki i nā huahana Apple hou, a no ke aha ʻaʻole hana ʻo Apple i nā mana he nui o ka iPhone, akā i ka wā e hiki mai ana.
Pehea ʻo Apple?
He pane maopopo ʻo Tim Cook i ka nīnau inā hiki ke loli ka manaʻo o Apple e pili ana i ka emi ʻana o nā manaʻo kipi, ka hāʻule ʻana o nā kumukūʻai ʻāpana a i ʻole ka piʻi ʻana o ke kaomi mai nā mea hoʻokūkū. "Aole loa," Ua ʻōlelo ʻo Kuke me ke kūpaʻa.
[do action=”citation”]He mau huahana kipi maoli nō kā mākou.[/do]
"He hui ʻo Apple e hana i nā huahana, no laila ke noʻonoʻo nei mākou i nā huahana. Loaʻa iā mākou ka hoʻokūkū no ka nānā ʻana, akā ʻoi aku ka manaʻo nui i ka hana ʻana i nā huahana maikaʻi loa. Hoʻi mau mākou i laila. Makemake mākou e hana i ke kelepona maikaʻi loa, ka papa maikaʻi loa, ka kamepiula maikaʻi loa. Manaʻo wau ʻo ia kā mākou e hana nei," wehewehe ʻo Cook i ka duo hoʻoponopono a me ka poʻe i noho i loko o ke keʻena, i kūʻai ʻia ma mua.
ʻAʻole ʻike ʻo Cook i ka emi ʻana o ke kumukūʻai ma ke ʻano he pilikia nui, ʻoiai ua ʻae ʻo ia he pilikia. "Inā mākou e hana i nā huahana nui e hoʻonui ai i ke ola o ka poʻe, a laila e hiki mai nā mea ʻē aʻe." Ua ʻōlelo ʻo ia e pili ana i ka neʻe ʻana o ka pihi ma ka pakuhi waihona Kuke, e hoʻomanaʻo ana i ka hoʻomaka ʻana o ka millennium a me ka hopena o nā makahiki 90. Ma laila nō hoʻi, ua ʻike nā waihona i nā hiʻohiʻona like.
"Loaʻa iā mākou kekahi mau huahana kipi maoli i ka pipeline," Ua ʻōlelo wiwo ʻole ʻo Cook i ka wā i nīnau ʻia ai e Mossberg inā ʻo Apple ka hui e hiki ke lawe i kahi mea hoʻololi pāʻani i ka mākeke.
ʻO Key Jony Ive a me nā hoʻololi alakaʻi
ʻOiai i kēia manawa, ʻaʻole i haki nui ka hau a ʻaʻole hoʻomaka ʻo Tim Cook e kamaʻilio e pili ana i nā huahana a Apple i manaʻo ai e hoʻolauna. Eia naʻe, hāʻawi ʻo ia i kekahi mau ʻike hoihoi a me ka ʻike. Ua hōʻoia ʻo ia e hoʻolauna ʻia nā mana hou o iOS a me OS X i ka hālāwai kūkā WWDC e hiki mai ana, a ʻo nā hoʻololi hou i ka hoʻokele kiʻekiʻe o ka ʻoihana i manaʻo ʻia e hiki iā lākou ke nānā hou aku i ka interoperability o nā lako, lako polokalamu a me nā lawelawe ma Apple. He kuleana koʻikoʻi ʻo Jony Ive i kēia mau mea a pau.
“ʻAe, ʻo Jony nō ke kanaka kī. Ua ʻike mākou no nā makahiki he nui ʻo ia i kākoʻo ikaika i ke ʻano o nā huahana Apple a ʻike ʻia, a hiki iā ia ke hana like no kā mākou polokalamu. " wahi a Cook o ka mea hoʻolālā alakaʻi "kūpaianaha loa" o ka hui.
E like me ka mea i manaʻo ʻia, ua holo ʻo Kara Swisher i nā loli nui i ke alakaʻi o loko o Apple i hana ʻia i ka makahiki i hala a ʻo ia hoʻi ka mea i hoʻololi i ke kūlana o Jony Ive. "ʻAʻole au makemake e kamaʻilio e pili ana i ka poʻe ʻaʻole i ʻaneʻi. Akā ʻo ia ka mea e pili ana i ka hoʻopili ʻana i nā hui āpau i hiki iā mākou ke hoʻolōʻihi i ka manawa e ʻimi ai i ke kūpono kūpono. Ma hope o ʻehiku mahina, hiki iaʻu ke ʻōlelo i koʻu manaʻo he loli kupanaha ia. Hoʻoponopono ʻo Craig (Federighi) iā iOS a me OS X, he mea maikaʻi loa. Ke nānā aku nei ʻo Eddy (Cue) i ka lawelawe, ʻoi aku ka maikaʻi.
Nā wati, nā aniani...
ʻOiaʻiʻo, ʻaʻole hiki i ke kamaʻilio ʻana ke huli i nā huahana hou a me nā mea hou e like me Google Glass a i ʻole nā wati a Apple i ʻōlelo ʻia e hana nei. "He wahi ia e pono ke makaikai ia," wahi a Cook ma ke kumuhana o ka ʻenehana "wearable". "Pono lākou e hauʻoli i nā mea e like me kēia. E pāʻani ana nā hui he nui ma kēlā pahu one. "
[do action=”quote”]ʻAʻole au i ʻike i kekahi mea maikaʻi loa.[/do]
Ua ʻōlelo ʻo Cook, ua hoʻokuke koke ʻo iPhone iā Apple i mua, a ua ʻoi aku ka wikiwiki o nā papa i ka hoʻomohala ʻana o ka ʻoihana ma Kaleponi, akā ua ʻike ʻo ia ma hope he lumi ka ulu ʻana o kāna hui. "ʻIke wau i ka ʻenehana hiki ke hoʻohana ʻia he mea nui loa. Manaʻo wau e lohe hou ana mākou e pili ana iā ia.
Akā ʻaʻole kikoʻī ʻo Cook, ʻaʻohe huaʻōlelo e pili ana i nā hoʻolālā a Apple. Ma ka liʻiliʻi loa, ua hoʻomaikaʻi ka luna hoʻokō iā Nike, ka mea āna i ʻōlelo ai he hana nui me ka Fuelband, ʻo ia ke kumu e hoʻohana pū ai ʻo Cook. "He nui ka nui o nā hāmeʻa ma laila, akā ʻo kaʻu ʻōlelo, ʻaʻole wau i ʻike i kekahi mea maikaʻi i hiki ke hana i nā mea ʻoi aku ma mua o hoʻokahi. ʻAʻole au i ʻike i kekahi mea e hoʻohuli ai i nā keiki ʻaʻole i hoʻohana i nā aniani a i ʻole nā wati a i ʻole kekahi mea ʻē aʻe e hoʻomaka e hoʻokomo iā lākou. " manaʻo ʻo Cook, nāna i ʻaʻahu i nā aniani iā ia iho, akā ʻae ʻo ia: "Hoʻohana au i nā aniani no ka mea pono wau. 'A'ole au i 'ike i ka nui o ka po'e e 'a'ahu ana me ka 'ole.'
ʻAʻole hoʻi i hoʻohauʻoli nui ʻo Google Glass iā Kuke. "Hiki iaʻu ke ʻike i kekahi mau mea maikaʻi i loko o lākou a e hopu paha lākou i kekahi mau mākeke, akā ʻaʻole hiki iaʻu ke noʻonoʻo e hopu ana lākou me ka lehulehu," wahi a Cook, me ka hoʻohui ʻana: "I mea e hōʻoiaʻiʻo ai i ka poʻe e ʻaʻahu i kekahi mea, he mea kupanaha kāu huahana. Inā mākou e nīnau i kahi hui o 20 mau makahiki ʻo wai o lākou e ʻaʻahu ana i ka wati, manaʻo wau ʻaʻole e hele mai kekahi.''
Nā iPhone hou aʻe?
"He nui ka hooikaika ana e hana i ke kelepona maikai," Ua pane ʻo Cook i ka nīnau a Mossberg e pili ana i ke kumu ʻaʻole i loaʻa iā Apple nā hiʻohiʻona iPhone he nui i kāna kōpili, e like me nā huahana ʻē aʻe kahi e koho ai nā mea kūʻai aku e like me kā lākou pono. ʻOiai ua ʻae ʻo Cook me Mossberg i ka makemake nui o ka poʻe i nā hōʻike nui, ua hoʻohui ʻo ia e hele mai lākou ma ke kumukūʻai. "Nānā nā kānaka i ka nui. Akā ke ʻimi nei lākou e ʻike inā loaʻa nā kala kūpono i kā lākou mau kiʻi? Ke nānā nei lākou i ke koena keʻokeʻo, ka noʻonoʻo ʻana, ke ola pākaukau?'
[do action=”citation”]Aia paha mākou i kahi e pono ai ka poʻe e pono ai mākou e hele no ia (nā mana he nui o ka iPhone)?[/do]
ʻAʻole hana ʻo Apple i kēia manawa e hele mai me nā mana he nui, akā no ka noʻonoʻo ʻana i nā koho āpau a hana hope i hoʻokahi iPhone e lilo i mea hoʻohālikelike maikaʻi loa. "Makemake nā mea hoʻohana iā mākou e noʻonoʻo i nā mea āpau a laila hoʻoholo i kahi hoʻoholo. I kēia manawa, manaʻo mākou ʻo ka Retina hōʻike a mākou i hāʻawi ai ʻo ia ka mea maikaʻi loa.
Eia naʻe, ʻaʻole i pani ʻo Cook i ka puka no ka iPhone "ʻelua". "ʻO ka manaʻo, ʻo kēia mau huahana āpau (iPods) i lawelawe i nā mea hoʻohana like ʻole, nā kumu like ʻole a me nā pono like ʻole," hoʻopaʻapaʻa ʻo Cook me Mossberg e pili ana i ke kumu i nui ai nā iPod a hoʻokahi wale nō iPhone. "He nīnau ma ke kelepona. Aia mākou i kahi manawa e pono ai ka poʻe e pono ai mākou e hele no ia?" No laila, ʻaʻole hōʻole ʻo Cook i kahi iPhone hiki me nā hana ʻē aʻe a me ke kumukūʻai. "ʻAʻole mākou i hana i kēia manawa, akā ʻaʻole ia he manaʻo ʻaʻole ia e hiki i ka wā e hiki mai ana."
Apple TV. hou
Ua kamaʻilio ʻia ka TV a Apple i hiki mai ai no kekahi mau makahiki. I kēia manawa, eia naʻe, he mau manaʻo wale nō ia, a ke hoʻomau nei ʻo Apple i ka kūleʻa i ke kūʻai aku ʻana i kāna Apple TV, ʻaʻole ia he kīwī ma ke ʻano maoli o ka huaʻōlelo. Eia naʻe, ke ʻōlelo mau nei ʻo Cook e makemake nui ʻo Cupertino i kēia māhele.
[do action=”citation”]He ʻike nui ko mākou no ke kīwī.[/do]
"Ua hāʻule ka nui o nā mea hoʻohana me Apple TV. Nui nā mea e hoʻoneʻe ʻia mai kēia, a ua ʻae nā mea he nui ma Apple e hiki i ka ʻoihana TV ke hana me ka hoʻomaikaʻi. ʻAʻole wau makemake e hele i nā kikoʻī, akā he ʻike nui kā mākou no ke kīwī." i hōʻike ʻia ʻo Cook, me ka hoʻohui ʻana ʻaʻohe ona mea e hōʻike ai i nā mea hoʻohana i kēia manawa, akā makemake ʻo Apple i kēia kumuhana.
"Mahalo iā Apple TV, loaʻa iā mākou ka ʻike hou aʻe e pili ana i ka māhele TV. ʻOi aku ka kaulana o Apple TV ma mua o kā mākou i manaʻo ai no ka mea ʻaʻole mākou e hoʻolaha i kēia huahana e like me nā mea ʻē aʻe. He mea paipai,” Ua hoʻomanaʻo ʻo Cook he "hobby" wale nō ʻo Apple TV no Apple. "ʻO ka ʻike televise i kēia manawa ʻaʻole ia ka mea a ka poʻe e manaʻo ai. ʻAʻole ia ka mea āu e manaʻo ai i kēia mau lā. ʻOi aku ia e pili ana i kahi ʻike mai ka ʻumi a i iwakālua mau makahiki i hala aku nei."
E wehe hou aku ʻo Apple i nā mea hoʻomohala
I loko o kahi ninaninau lōʻihi, ua koi ʻia ʻo Tim Cook e ʻae ʻoi aku ka paʻa o ka polokalamu o Apple ma mua o ka hoʻokūkū, akā i ka manawa like i ʻōlelo ʻia hiki ke loli. "Ma ke ʻano o ka wehe ʻana i ka API, manaʻo wau e ʻike ʻoe i ka wehe ʻana mai iā mākou i ka wā e hiki mai ana, akā ʻoiaʻiʻo ʻaʻole i ka nui o kā mākou pilikia i kahi ʻike mea hoʻohana maikaʻi ʻole," Ua hōʻike ʻo Cook e pale mau ʻo Apple i kekahi mau ʻāpana o kāna ʻōnaehana.
[do action=”quote”]Inā manaʻo mākou he mea kūpono ka lawe ʻana i nā polokalamu i ka Android, e hana mākou.[/do]
Ua haʻi ʻo Walt Mossberg i ka Home Facebook hou ma kēia ʻano. Ua manaʻo ʻia ua hoʻokokoke mua ʻo Facebook iā Apple me kāna interface hou, akā hōʻole ʻo Apple e hui pū. ʻAʻole i hōʻoia ʻo Tim Cook i kēia koi, akā ua ʻae ʻo ia e makemake kekahi mau mea hoʻohana e loaʻa nā koho hoʻoponopono hou aʻe ma IOS ma mua o nā hāʻawi Android, no ka laʻana. "Manaʻo wau e uku mai nā mea kūʻai aku iā mākou e hoʻoholo no lākou. Ua ʻike au i kekahi o kēlā mau pale me nā hoʻonohonoho like ʻole a ʻaʻole wau i manaʻo ʻo ia ka mea e makemake ai nā mea hoʻohana. " Ua ʻōlelo ʻo Cook. "Inā makemake kekahi? ʻAe."
I ka nīnau pololei ʻana iā Cook inā ʻae ʻo Apple i nā ʻaoʻao ʻekolu e hoʻohui i nā hiʻohiʻona hou i nā polokalamu iOS, ua hōʻoia ʻo Cook i kēlā. Eia naʻe, inā makemake kekahi, no ka laʻana, Chat Heads mai ka Facebook Home i ʻōlelo ʻia, ʻaʻole lākou e ʻike iā lākou ma iOS. "He nui nā mea i hiki i nā hui ke hana pū, akā ʻaʻole wau i manaʻo ʻo ia ka mea." wahi a Kuke.
Photogallery
Wahi a Cook, ʻo ia ka manaʻo like ʻole a Apple e kākoʻo ai i nā wahi ʻē aʻe. "Hiki iā ʻoe ke lawe i kēlā ʻatikala a hoʻopili i nā mea āpau a mākou e hana ai: inā kūpono ia, e hana mākou. ʻAʻohe o mākou pilikia 'hoʻomana' me ia." Eia nō naʻe, aia nō ka nīnau inā paha e ʻae ʻo Apple iā iCloud e hoʻohana ʻia ma Android pū kekahi. "ʻAʻole kūpono i kēia lā. Akā, e mau ana anei kēia? ʻO wai ka mea ʻike."
Makemake au i hoʻokahi mea mai Apple mai. E hoʻolauna i ka iMessage no Windows. No ka mea, ke hoʻohana ʻoe iā ia ma ka hana, hiki iā ʻoe ke poina e pili ana i ka leka uila me nā mea aloha ma o iMessage. A laila alakaʻi i ka ʻimi ʻana i kahi ʻano kamaʻilio ʻē aʻe a ʻaʻole maʻalahi ... ʻAʻole hiki i kekahi ke hoʻohana i ka iMessage no nā kamaʻilio āpau a me nā leka hoʻokaʻawale ma waena o nā ʻelele he nui :-/
A pehea ʻo FaceTime? ;-)
ʻO ka mea aʻu e hoʻokipa ai i ka OS X hou, ʻo ia ka hiʻohiʻona pālua ʻelua ma ka pahu ʻeleʻele luna ma iOS e hoʻihoʻi iā ʻoe i ka hoʻomaka o ka kikokikona. Loaʻa i kekahi mau pūnaewele kahi pihi polokalamu, akā no ka laʻana ma ka leka uila lōʻihi a i ʻole i ka inbox aʻu e ʻimi ai a laila pono wau e ʻōwili hou i ka hoʻomaka. Loaʻa paha kahi pōkole keyboard, akā no ke aha e lawe ai i kou lima mai ka ʻiole :)
ʻO BetterTouchTool, ʻekolu oʻu manamana lima i luna a i lalo i hoʻonohonoho ʻia e hana like me ka Home a me End. ;)
ʻOiaʻiʻo, loaʻa iaʻu ka mea like, ʻaʻohe pilikia ...
No ka mahele ʻana o nā iPhones i nā ʻāpana he nui aʻe ma mua o nā iPod ... maikaʻi, ua like ia me nā kaʻa ... ua hōʻike ʻia ka noiʻi e mālama nui nā kānaka i ke kala o ke kaʻa ma mua o ka pollution ea - ʻo ia hoʻi, hoihoi wale lākou. i loko o ke kaʻa a me ka ʻū i loko o ke kaʻa (ʻaʻole wau i manaʻo i loko) ... ʻoiai ʻo ka iPhone ka mea like. makemake lākou i kahi keyboard, a pēlā aku. Akā ʻo ka mea i loko ʻaʻole hoihoi iā lākou ...
Makemake wau e hoʻokomo ʻia kekahi mea hoʻokūkū i ka iPhone. E noʻonoʻo i kahi iPhone me Windows. Pahū. Manaʻolana e ʻae ʻo Apple Macintosh iā ia i kekahi lā.
Ua hoʻomanaʻo mai iaʻu i ka nīnau no Radio Yerevan: "He hiki ke kūkulu i ka socialism ma Switzerland?" - "ʻae, akā no ke aha?" ;-)
Maikaʻi Job Ondrej!