Michal Marek No Apple ia hapaha kālā kolu ua lanakila hou a ua hana maikaʻi ka ʻoihana ma nā ʻaoʻao āpau. ʻO ke kolu o ka hapaha ka mea maʻamau ka nāwaliwali loa a me ka ʻoluʻolu loa i ka wā e loaʻa ai nā hopena, ʻo ia ka hapa ʻoiaʻiʻo i kēia makahiki ʻoiai ua loaʻa ka ʻoihana i ka hapa mua o ka makahiki. Eia naʻe, ua hoʻomaikaʻi maikaʻi ʻo Apple i kēlā me kēia makahiki a ma kāna ʻano ponoʻī i hōʻike i kahi holo mālie piha i nā kūleʻa, ʻo kekahi o ia mau mea pono e haʻi ʻia.
Ke hana maikaʻi nei ka iPhone
No Apple, he mau ka iPhone ma ke ʻano o ka loaʻa kālā, a ʻaʻole ʻokoʻa kēia hapaha. Ua kūʻai ʻia kahi mea hanohano 47,5 miliona, kahi moʻolelo ʻē aʻe mai ka nui o nā iPhones ʻaʻole i kūʻai ʻia i ka hapaha like. ʻO ka makahiki ma mua o ka makahiki, ua hoʻonui ʻia ke kūʻai aku ʻana o iPhone e 37%, a ʻoi aku ka hoihoi i ka piʻi ʻana o ka loaʻa kālā, a hiki i ka 59%.
ʻO ke kūʻai aku ma Germany, South Korea a me Vietnam, no ka laʻana, i pālua i kēlā me kēia makahiki, kōkua nui i ka hoʻonui. Ua hauʻoli loa ʻo Tim Cook i ka ʻoiaʻiʻo ma ka hapaha 3 o kēia makahiki, ua hoʻopaʻa ka iPhone i ka helu kiʻekiʻe loa o nā mea hoʻohana e hoʻololi ana mai Android a hiki i kēia lā.
Ua loaʻa i nā lawelawe a Apple ka hapa nui ma ka mōʻaukala
Ua hoʻokō ʻo Apple i kahi moʻolelo paʻa e pili ana i ka loaʻa kālā no kāna mau lawelawe. Hoʻohālikelike ʻia i ka hapaha hope, ua loaʻa iā lākou he 24% hou aʻe a lawe mai i $ 5 biliona iā Cupertino. Kūʻē ʻo Kina mai nā helu helu, kahi i ʻoi aku ka nui o ka loaʻa kālā o App Store ma mua o ka pālua o ka makahiki.
Ke hana maikaʻi nei ʻo Apple Watch ma mua o nā mea i manaʻo ʻia
I ka hoʻopuka ʻana i nā hopena kālā, hāʻawi ʻo Apple i nā ʻikepili e pili ana i ke kūʻai ʻana a me ka loaʻa kālā ma ka ʻāpana, ʻo ia hoʻi: iPhone, iPad, Mac, Services a me "Nā Huahana ʻē aʻe". ʻO ka mea nui o ka māhele hope loa, nona ka inoa maʻamau, ʻo ia nā iPod. I nā makahiki i hala iho nei, i hoʻohālikelike ʻia i nā huahana nui a Apple, ʻaʻole i kūʻai nui ʻia kēia mau mea i kūpono i ka hoʻokele ʻana o ka hui. Eia nō naʻe, ua komo pū ka māhele i ka Apple Watch, me ka hopena o nā helu kūʻai aku no ka laina huahana hou o Apple he mea pohihihi.
I ka pōkole, ʻaʻole makemake ʻo Apple e maʻalahi i nā mea hoʻokūkū ma ka hōʻike ʻana i nā helu kūʻai kikoʻī hou aku e pili ana i ka Apple Watch, hiki ke hoʻomaopopo ʻia. No laila ua kaupalena ʻo Tim Cook iā ia iho i ka ʻōlelo ʻoiai ʻaʻole hiki i ka hui ke hana i nā wati e hoʻokō i ka noi, ua kūʻai ʻia aku ʻo Apple Watches ma mua o ka manaʻo o Apple.
Ua ʻoi aku ka nui o ke kūʻai aku ʻana ma mua o kā mākou mau manaʻo, ʻoiai ʻaʻole i hoʻokō nā moku i ka koi ma ka hopena o ka hapaha ... ʻOiaʻiʻo, ʻoi aku ka lanakila o ka hoʻomaka ʻana o ka Apple Watch ma mua o ka iPhone mua a i ʻole ka iPad mua. Ke nānā au i kēia mau mea a pau, hauʻoli nui mākou i kā mākou hana ʻana.
ʻOiaʻiʻo, ʻo ka poʻe nūpepa i ka wā o ka ʻaha kūkā ma hope o ka paʻi ʻia ʻana o nā hopena i makemake nui ʻia e pili ana i ka Apple Watch a no laila ua koi aku iā Cook e kaʻana like i kekahi mau ʻāpana ʻike. No ka laʻana, ua hōʻole ʻo ia i kahi lono e emi koke ana ke kūʻai ʻana o Apple Watch ma hope o ka boom mua. ʻO ke kūʻai aku ma Iune, ʻoi aku ka kiʻekiʻe ma mua o ʻApelila a me Mei. "ʻIke wau he kūʻē loa ka ʻoiaʻiʻo i ka mea i kākau ʻia, akā ʻo ke kūʻai ʻana o Iune ka mea kiʻekiʻe loa."
Ma hope iho, ua hoʻopau ʻo Cook ma ke koi ʻana i ka poʻe nūpepa ʻaʻole e hoʻāʻo e hoʻohālikelike i ka kūleʻa o ka Apple Watch ma muli o ka hoʻonui ʻana i ka ʻāpana "Nā huahana ʻē aʻe". ʻOiai ke hoʻohālikelike ʻia i ka hapaha hope, ua ulu kēia ʻāpana o ka ʻoihana Cupertino e $ 952 miliona a ma kahi 49 pakeneka o ka makahiki i kēlā me kēia makahiki, ua ʻōlelo ʻia ʻo Apple Watch e hana maikaʻi loa. Pili paha kēia, no ka laʻana, i ka hāʻule ʻana o ke kūʻai aku o nā iPod a me nā mea like. Eia naʻe, ʻaʻole lehulehu ka ʻike kikoʻī.
Pono ʻo Apple watchOS 2 e hōʻoia i ka kūleʻa i hui pū ʻia me nā lā hoʻomaha
I kekahi mau manawa i ka wā o ka hālāwai kūkā, ua ʻōlelo ʻo Tim Cook e aʻo mau ana ʻo Apple e pili ana i ka hiki o ka Apple Watch a ke manaʻo nei lākou e hana i kahi ʻohana o nā huahana e kūleʻa i ka wā lōʻihi. Akā i kēia manawa ma Cupertino ua ʻoi aku ka maikaʻi o ka manaʻo o ka noi no ka Apple Watch ma mua o nā mahina i hala aku nei, he hopena maikaʻi ia i ka hoʻouna ʻana o ka hāmeʻa i ka wā hoʻomaha. "Ke manaʻoʻiʻo nei mākou ʻo ka wati kekahi o nā makana nui o ka wā hoʻomaha."
Nā hopena maikaʻi loa ma Kina
ʻIke ʻia mai nā hiʻohiʻona āpau e nā ʻelele Apple e lilo ana ʻo Kina i mākeke koʻikoʻi nui no ka ʻoihana. Ma kēia ʻāina me ka ʻoi aku o 1,3 billion mau kānaka noho, ʻike ʻo Apple i ka mana nui, a ke hoʻololi nei i kāna mau lawelawe a me ka hoʻolālā ʻoihana e like me ia. Ua ʻoi aku ka mākeke Kina ma mua o ka mākeke ʻEulopa a he mea kupaianaha kona ulu ʻana. ʻO ka nūhou maikaʻi loa no Cupertino, ʻo ia ka mea e hoʻomau nei kēia ulu ʻana i ka wikiwiki.
Eia nō naʻe, ʻoiai ke piʻi nei ka ulu ʻana ma kahi o 75 pakeneka i nā hapaha ʻelua i hala iho nei, ʻoi aku ka nui o ka loaʻa kālā o Apple ma Kina ma mua o ka pālua o ka makahiki i ka makahiki ma ke kolu o ka hapaha. Ua kūʻai ʻia aku nā iPhones ma Kina e 87 pakeneka hou aʻe. ʻOiai ua hāpai ka mākeke kūʻai o Kina i nā nīnau he nui i nā lā i hala iho nei, he manaʻo maikaʻi ʻo Tim Cook a manaʻoʻiʻo e lilo ʻo Kina i mākeke nui loa o Apple.
He ʻāina hoʻomohala ʻo Kina a no laila ke ulu nui nei no ka wā e hiki mai ana. Wahi a Kuke, hōʻike ʻo Kina i kahi wā e hiki mai ana no nā smartphones, inā mākou e nānā, no ka laʻana, i ka ʻoiaʻiʻo o ka pilina pūnaewele LTE i loaʻa i ka 12 pakeneka o ka ʻāina o ka ʻāina. ʻIke ʻo Cook i ka manaʻolana nui i ka ulu wikiwiki ʻana o ka papa waena o ka heluna kanaka, e hoʻololi nei i ka ʻāina. Ma nā moʻolelo a pau, ʻaʻole ia he manaʻolana lapuwale. like ʻO ia hoʻi, ke ʻōlelo nei lākou e piʻi ana ka hapa o nā ʻohana Kina no ka papa waena kiʻekiʻe mai 2012 a 2022 pakeneka ma waena o 14 a me 54.
Ke hoʻomau nei ka Mac e ulu i kahi mākeke PC e emi ana
Ua kūʻai aku ʻo Apple i kahi 4,8 miliona Mac hou i ka hapaha hope, ʻaʻole paha ia he helu hoʻohiwahiwa, akā hāʻawi ʻia i nā kūlana, he hoʻokō pono e ʻike. Ke ulu nei ka Mac ma ka 9 pakeneka ma kahi mākeke, e like me ka ʻoihana loiloi IDC, ua hāʻule i ka 12 pakeneka. ʻAʻole paha e lilo nā lolouila o Apple i blockbuster e like me ka iPhone, akā ua hōʻike lākou i nā hopena maikaʻi ʻole a he ʻoihana maikaʻi no Apple ma kahi ʻoihana paʻakikī.
Ke hoʻomau nei ke kūʻai aku ʻana o iPad, akā mau ka manaʻoʻiʻo ʻo Cook
Ua kūʻai aku ʻo Apple i 11 miliona iPads i ka hapaha hope a loaʻa iā lākou he $4,5 biliona. ʻAʻole like ia me ka hopena maikaʻi ʻole, akā hāʻule ke kūʻai aku ʻana o iPad (i lalo 18% makahiki-ma-makahiki) a ʻaʻole ʻike ʻia e hoʻomaikaʻi ke kūlana i kekahi manawa koke.
Akā ke manaʻoʻiʻo nei ʻo Tim Cook i ka hiki o ka iPad. Pono e kōkua ʻia kāna kūʻai ʻana e ka nūhou i ka iOS 9, ka mea e hoʻonui ai i ka huahana ma ka iPad i kahi kiʻekiʻe kiʻekiʻe, a me ka hui pū me IBM, mahalo i ka Apple makemake e hoʻokumu iā ia iho i loko o ka hui hui. Ma ke ʻano o ka launa pū ʻana ma waena o kēia mau ʻenehana ʻenehana ʻelua, ua hana ʻia kekahi mau noi ʻoihana, i hoʻolālā ʻia no ka hoʻohana ʻana i ka ʻoihana mokulele, kūʻai kūʻai nui a kūʻai aku, ʻinikua, panakō a me nā ʻano ʻē aʻe.
Eia kekahi, ke pale nei ʻo Tim Cook iā ia iho ma ka hoʻohana mau ʻana o ka poʻe i ka iPad a ke hana maikaʻi nei ka mea hana i ka helu hoʻohana. ʻO ka mea nui, ua ʻōlelo ʻia ʻeono mau manawa ʻoi aku ka maikaʻi ma mua o ka mea hoʻokūkū iPad kokoke loa. ʻO ka pōʻai ola lōʻihi o ka papa o Apple ke kumu no ka nāwaliwali o ke kūʻai aku. I ka pōkole, ʻaʻole hoʻololi ka poʻe i nā iPads i nā manawa like, no ka laʻana, iPhones.
ʻOi aku ka nui o nā kālā i ka hoʻomohala ʻana ma mua o 2 biliona kālā
ʻO kēia makahiki ka manawa mua o ka ʻepekema a me ka noiʻi ʻana o Apple i ʻoi aku ma mua o $2 biliona, he piʻi o $116 miliona mai ka hapaha lua. He wikiwiki loa ka ulu ʻana o kēlā me kēia makahiki. I hoʻokahi makahiki i hala aku nei, he $1,6 biliona ka hoʻolimalima noiʻi, ma lalo o ka hapalima. Ua lanakila mua ʻo Apple i ka pahuhopu o hoʻokahi piliona kālā i hoʻokomo ʻia i ka noiʻi ma 2012.
