Pani hoʻolaha

Ua hōʻailona ʻia ka makahiki 2014 e kekahi mau kumuhana nui e pili ana iā Apple a me ka honua a puni. Ke hoʻololi nei ka hoʻokele kiʻekiʻe o ka hui ʻāpala, e like me kāna waihona huahana, a ʻo Tim Cook a me kāna mau hoa hana pū kekahi i ʻoi aku ma mua o hoʻokahi hihia a i ʻole ka hoʻokolokolo hoʻokolokolo. He aha nā mea nui i lawe mai i ka makahiki 2014?

ʻO Tim Cook's Apple

ʻO ka ʻoiaʻiʻo ʻaʻole i hoʻomalu ʻia ʻo Apple e Steve Jobs e hōʻike ʻia e kahi ʻano manaʻo ʻē aʻe i ka hana ʻana i nā huahana hou a me ka nui o nā loli i ʻike ʻia e ka luna hoʻokele o Apple i nā mahina he ʻumikumamālua i hala. Loaʻa iā CEO Tim Cook kahi hui a puni iā ​​​​ia me he mea lā ua hilinaʻi nui ʻo ia, a ua hoʻopiha ʻo ia i nā kūlana koʻikoʻi he nui me kona poʻe ponoʻī. ʻAʻole poina ka kamaʻāina Alabama i ke kumuhana i ka wā e hoʻololi ai nā limahana ʻokoʻa o nā limahana, ʻo ia hoʻi he mea i ka hoʻomaka ʻana o ka makahiki kūkākūkā ʻia.

I loko o ka pōʻai liʻiliʻi loa o nā mana e holo nei iā Apple, ʻelua mau loli koʻikoʻi i hana ʻia. Ma hope o ʻumi makahiki lanakila loa ua hoʻomaha ʻo ia ʻO CFO Peter Oppenheimer lāua ʻo Cook i hope ona Ua koho ʻo ia iā Luca Maestri ʻike, ka mea i noho oihana ma Iune. Hiki iā mākou ke noʻonoʻo he hoʻololi ʻoi aku ka nui - ma ka liʻiliʻi loa mai ka manaʻo o ka mea kūʻai aku, nona ka hopena nui aʻe. ke poʻo hou o ke kūʻai aku a me ke kūʻai pūnaewele, ʻo Angela Ahrendts.

ʻO ka makuahine he kanalimakūmāhā mau makahiki o ʻekolu i hoʻokele maikaʻi i ka hale lole Burberry no ʻewalu mau makahiki, akā ʻaʻole hiki iā ia ke pale aku i ka hāʻawi ʻana e hana ma Apple. ʻOiai ma mua o kona hoʻomaka ʻana ma Cupertino i Mei ua lanakila ʻo ia i ka makana Pelekane Pelekane. ʻOiai i kēia makahiki, ʻike ʻia ʻo Ahrendtsová i kahi kaiapuni hou loa, kahi ma kahi o nā ʻauwaha kaulana e pono ai ʻo ia e hāʻawi iā ia iho i iPhones a me iPads, ma 2015 hiki iā mākou ke ʻike i nā hopena maoli o kāna mau hana. ʻO ka Apple Watch hou, no ka laʻana, e kūʻai aku, ʻo ia paha ka papahele o Ahrendts - e hoʻopili ana i ka honua ʻenehana me ke ʻano.

Ua hōʻike ʻo Tim Cook i ke kākoʻo no ka ʻokoʻa o nā limahana a me ke kākoʻo maʻamau no nā kuleana liʻiliʻi i loko o ka makahiki, a hōʻike ʻia i ʻAukake hōʻike ʻana i ʻelima mau hope pelekikena nui ma ka pūnaewele o ka hui, i waena o ia mea ʻaʻohe hemahema elua wahine, hookahi ili eleele. I ka manawa like, ma mua o ka hiki ʻana mai o Ahrendts, ʻaʻohe ʻelele o Apple o ka wahine maikaʻi i ka hoʻokele o loko. Mai ka noho aliʻi ʻana o Steve Jobs he kakaikahi wale no o na kanaka koikoi i koe ma ia wahi hookahi. A ʻoiai ʻaʻole ia e kamaʻilio nui ʻia, he mea nui hoʻi ka papa alakaʻi no ka luna hoʻokele, ʻoi aku ka nui o ka manaʻo o ka hilinaʻi, kahi. ʻO ka lālā lōʻihi loa, ʻo Bill Campbell, ua pani ʻia e kekahi wahine ʻē aʻe, ʻo Sue Wagner.

I ka makahiki 2014, ʻaʻole i hoʻoikaika wale ʻo Tim Cook i kāna hui me nā poʻe, akā loaʻa mau i nā ʻoihana hou, hūnā i nā talena a i ʻole nā ​​​​ʻenehana hoihoi. A laila ʻo ka pōma Mei e pili ana i ka loaʻa nui loa ma ka moʻolelo o Apple ua hele loa i waho o ka laina, i ka manawa kūʻai aku iā Beats no ʻekolu piliona kālā. ʻO kēia hoʻi ka mea i ʻokoʻa loa ʻo Cook mai kona mua, i kona wā he hui hoʻokahi ehiku manawa oi aku mamua o ka manawa mamua. Akā ʻo nā kumu no ka haki ʻana i ka waihona puaʻa ua loaa ia lakou; ma waho aʻe o ke kōpili waiwai nui o nā huahana me ka logo Beats, ua loaʻa mua ʻo Apple i ʻelua kāne - Jimmy Iovine a me Dr. Dre - ʻaʻole i hoʻolālā e pāʻani i ka pila lua iā Apple.

Ma ke kelepona, aia kekahi hoʻololi hou e ʻōlelo ʻia e hiki ke hoʻololi i ka helehelena o Apple e like me nā manaʻo o Tim Cook: poʻo lōʻihi o PR Katie Cotton, i lilo i mea kaulana no kona hele ʻole ʻana i ka poʻe nūpepa. pani ʻia e Steve Dowling. ʻO ke ʻano koʻikoʻi hope loa i loaʻa iā Apple i ka makahiki i hala koho ʻo Marc Newson, Ma hope o Jony Ive, kekahi o nā mea hoʻolālā huahana i mahalo nui ʻia i kēia lā.

ʻO ke kauwela polokalamu he hoʻomaka

ʻOiai ua hana ʻia ka hapa nui o nā hoʻololi i ʻōlelo ʻia e mālama i ka Cupertino apple colossus e holo like me ka uaki, ʻaʻole ʻike ka mea hoʻohana hope iā lākou āpau. Makemake wale ʻo ia i ka hopena hope loa, ʻo ia hoʻi ʻo iPhone, iPad, MacBook a i ʻole nā ​​​​huahana ʻē aʻe me ka logo apple bitten. Ma kēia ʻano, ʻaʻole ʻo Apple i hana ʻole i kēia makahiki, ʻoiai ua hoʻolilo ʻo ia i kāna mau mea pā e kali no nā mahina lōʻihi no nā huahana hou. I ʻApelila naʻe ua hiki mai nā MacBook Air hou, akā, ʻo ia wale nō ka mea i pae ma nā papa mai Apple mai i nā mahina ʻelima mua.

ʻO ka hālāwai hoʻomohala maʻamau o Iune ma WWDC i lawe mai i kahi ōlaʻi ma ke ʻano o nā huahana hou. A hiki i kēlā manawa, ʻo mākou wale nō ʻO Tim Cook i ʻO Eddy cue Ua hōʻoiaʻiʻo lākou e hoʻomākaukau ana ʻo Apple i nā huahana maikaʻi loa e like me ka laʻana, ʻaʻole i ʻike ka hope i kāna ʻoihana lōʻihi ma Apple. I ka manawa like, ʻo ka nūhou Iune he ʻano wale nō, ʻo nā huahana lako polokalamu wale nō i hōʻike ʻia. ʻO Apple v iOS 8 ua hōʻike ʻo ia ua mākaukau ʻo ia e wehe hou aʻe ma lalo o Tim Cook, ʻoiai inā pau ka hoihoi o ke kauwela ma Sepatemaba. i ka wā i hoʻokuʻu ʻia ai kahi ʻōnaehana lawelawe kelepona hou ma ke ano kumu luku ʻia lōʻihi pilikia, ka mea i hāʻawi hope i ka lawe lohi ʻana o iOS 8, ʻo ia ʻaʻole maikaʻi ʻaʻole i kēia manawa

Ua ʻoi aku ka maʻalahi hiki mai i ka hoʻomaka ʻana o ka hāʻule o ka ʻōnaehana hana hou no Mac OS X Yosemite, i lawe mai he hoʻololi kiʻi nui ma nā laina o iOS, ua pili hou kekahi mau hana hou me iOS a pela no hoi hoʻonui ʻia nā noi kumu. No ka manawa mua ma ka mōʻaukala, hana pū ʻoe hiki i nā mea hoʻohana ke hoʻāʻo i ka ʻōnaehana hana hou ma mua o kona hoʻokuʻu ʻia ʻana i ka lehulehu.

Ke hele mai nei ka hoʻololi kelepona

I ka wā hoʻomaha kauwela, ua hoʻomaha hou ʻo Apple i kāna mau mea pā. Akā naʻe, ʻaʻole ʻo ia iho i palaualelo a ua hoʻolaha i kahi hui pūʻiwa akā makemake nui me IBM me ka manaʻo e hoʻomalu i ka ʻoihana hui. Ma ka liʻiliʻi ma ka pepa ua like ia me kahi ʻaelike ma ke ano he kuikahi pono loa no na aoao elua, i koi pū ʻia e nā poʻo o nā hui ʻelua. I Dekemaba, Apple a me IBM hōʻike i nā hua mua o kā lākou hui pū ʻana. I loko o ka makahiki, ua hoʻohauʻoli ʻo Apple i ka mākeke kūʻai - i Mei, ua ʻoi hou ke kumukūʻai o kēlā me kēia pāʻani i ka hōʻailona $600, no laila i loko o ʻeono mahina, ke kumukūʻai mākeke o Apple. ua hoʻonui ʻia ma kahi kokoke i 200 biliona kālā. I kēlā manawa, ʻaʻole i hiki hou nā ʻāpana o Apple i nā waiwai no ka mea ua maheleia.

I ke kauwela a ma hope o ka WWDC, ua hoʻoholo ka Apple maʻamau e hoʻomaka mua ka hāʻule, e like me ke kuʻuna, ka puahiohio o nā huahana hou. ʻO ka mea nui i hanaʻia ma ka lā 9 o Kepakemapa. Ma hope o nā makahiki o ka hōʻole ʻana, ua hui pū ʻo Apple i ke ʻano o kēia manawa i ka māhele kelepona a hoʻolauna i kahi iPhone me kahi hōʻike nui aʻe, ʻelua iPhones i ka manawa hoʻokahi - 4,7-ʻīniha iPhone 6 a 5,5-inihi iPhone 6 Plus. ʻOiai ʻo Apple - a ʻoi aku hoʻi ʻo Steve Jobs - i ʻōlelo ʻia a hiki i ka wā i ʻōlelo ʻia ai he kelepona ʻoi aku ka nui ma mua o ʻehā iniha, ua koho maikaʻi ʻo Tim Cook a me kāna mau hoa hana. Ma hope o ʻekolu lā o ke kūʻai ʻana, ua hoʻolaha ʻo Apple i nā helu helu: 10 miliona iPhone 6 a me 6 Plus i kūʻai ʻia.

Me nā pūʻulu kelepona hou, ua hana ʻo Apple i kahi hana i ʻike ʻole ʻia e pili ana i ka nui o nā hiʻohiʻona hou a me ka nui o kā lākou hōʻike, ʻoiai e like me kā Cook, nā diagonal nui loa ma Cupertino. manaʻo i nā makahiki i hala. He mea nui naʻe, ʻaʻole i hiki ke kelepona Apple nui i ka mea kūʻai aku a hiki i kēia manawa, akā naʻe, ʻaʻole i lohi. Ua lawe mai ʻo iPhone 6 Plus i nā hiʻohiʻona hou ʻO kona kaikaina liʻiliʻi, ʻo ka iPhone 6, hōʻike i ka nui o nā koho mai ka papa kuhikuhi Apple i kēia makahiki pū kekahi. Hana maoli au ʻo kēia nā kelepona maikaʻi loa, a Apple i hana ai.

ʻOiai he kumuhana koʻikoʻi nā iPhones hou, ma ka liʻiliʻi e like me ka nui o ka nānā ʻana i ka ʻāpana ʻelua o ka keynote September. Ma hope o ka noʻonoʻo hope ʻole, ua manaʻo ʻia ʻo Apple e hoʻolauna i kahi huahana o kahi ʻano hou. ʻO ka hope loa, no kēia manawa, no ka manawa mua mai ka make ʻana o Steve Jobs, ua hōʻea ʻo Tim Cook i ka ʻōlelo kaʻao "Hoʻokahi mea hou aʻe ..." a hōʻike koke ʻia. Apple Watch.

He hōʻike wale nō ia - ʻaʻole mamao loa ʻo Apple i kāna huahana i manaʻo nui ʻia, no laila eia mākou aʻe a další ʻike e pili ana i Watch e aʻo ana lākou i ke koena o ka makahiki. ʻAʻole e kūʻai ʻia ka Apple Watch a hiki i nā mahina mua o 2015, no laila ʻaʻole hiki ke hoʻoholo inā e hoʻololi hou ia. Akā ʻo Tim Cook hooiaio, makemake ʻo Steve Jobs i kahi mea hoʻohana hou, e like me ka manaʻo o ka hui e hana me kāna Watch i kēia manawa, makemake ʻo ia

Eia naʻe, ʻaʻole pono e hāʻule ka nūhou nui ʻekolu mai ka hanana ʻo Kepakemapa. ʻO Apple hoʻi - hou ma hope o nā makahiki lōʻihi o ka manaʻo - komo i ka mākeke o nā hana kālā a hiki i o Apple uku ʻAʻole nui ka makemake o ka media e like me iPhones a i ʻole Watch, nui ka hiki o keia paepae.

Pau o kekahi au

No ka mea makemake ʻo Apple e hoʻomaka i kahi mokuna hou i kāna mōʻaukala me ka lawelawe uku, ka Watch a me ka hope o nā iPhones hou, ua pau paha nā kūkākūkā ʻana. No ka mohai ua hāʻule ka iPod classic i kēia manawa, ka mea i kōkua mua iā Apple e piʻi i luna. ʻO kāna he ʻumikumamākolu makahiki ʻoihana e kākau ʻia i loko o kahi moʻo indelible i loko o ka apple annals.

Ma Apple, akā naʻe, makemake maoli lākou inā e hoʻomanaʻo ʻia ka iPad ma ke ʻano koʻikoʻi ma hope. ʻO ia ke kumu i hiki mai ai ka hanauna hou a me ka hanauna hou i ʻOkakopa iPad Air 2 mahalo i ka hoʻololi slimming ua lilo i papa papa maikaʻi loa. Ua hoʻolauna pū ʻia ʻo ia iPad ieie 3, akā ua hoʻopau ʻo Apple iā ia a ʻaʻole hiki ke manaʻo ʻia i ka wā e hiki mai ana.

ʻO ka hoʻohaʻahaʻa like i lanakila ma waena o nā mea he nui me nā mea hou i hoʻolauna ʻia Mac mini. Ua kali lōʻihi kona hoʻonui ʻana, akā ma ka liʻiliʻi loa ma ke ʻano o ka hana i hoʻohālikelike ʻia i ka hanauna mua hoehaeha. ʻO ka mea ʻē aʻe, ʻo ia ka mea i paʻa i ka maka o kahi mea pā ʻāpala iMac me ka Retina 5K hōʻike. Makemake ʻo Apple e hōʻoia me ia kūʻai ikaika i kā lākou kamepiula.

ʻO Tim Cook ma hope o Sepatemaba a me ʻOkakopa hai aku la ia, ʻaʻole i ʻoi aku ka ikaika o ka mīkini hana hana ma Apple. Ua hōʻike ke poʻo paʻa ʻē aʻe o Apple i kona ikaika i loko i ka hopena o ʻOkakopa, i ka wā i kahi leka wehe hōʻike ʻia he kāne kāne ʻo ia. Eia naʻe, ʻaʻole i lawe mai ka makahiki 2014 i kahi minoʻaka i nā lehelehe o Cook, akā ua ʻoi aku ka wrinkles ma mua o hoʻokahi manawa.

ʻAha, hoʻokolokolo a me nā hihia ʻē aʻe

He makahiki lōʻihi nō hoʻi kēia makahiki ka hoʻopaʻapaʻa ma waena o Apple a me Samsung, kahi e hakakā ai no nā patent a ma luna o nā kumu āpau a ka hui South Korea e kope i ka ʻAmelika. Ma ka liʻiliʻi e like me nā ʻōlelo a Apple. ʻOiai ma ka lua he hoopaapaa nui ʻO ka hoʻoholo no Apple, akā, ua lōʻihi ka hihia a e hoʻomau ʻia a hiki i ka makahiki aʻe. Ma nā ʻāina ʻē aʻe, pēlā nō ʻaʻole e. ʻO nā hālāwai hoʻokolokolo ʻē aʻe i hana ʻia ma ka hopena o ka makahiki i lilo i mea hoihoi loa.

ʻO ka hihia o ka hoʻonui ʻana i ke kumukūʻai o nā e-puke a hiki i ka aha hoʻopiʻi, e hoʻoholo i nā mahina e hiki mai ana, akā ma ka hālāwai hoʻolohe manaʻo o Dekemaba ua maopopo. ʻoi aku ka ʻaoʻao o ka ʻaoʻao ʻekolu-lunakanawai me Apple ma mua o ka ʻaoʻao o ka US Department of Justice, nona ka mea i hoʻoholo mua ʻia. ʻOi aku ka lanakila o nā loio o Apple ʻo ia ke kolu o ka hanana ʻaha nui o ka makahiki - Ipods, iTunes a me ka pale mele. Ua pau i ka mahina o Dekemaba a ua lokahi ka poe kiure ua hoʻoholo ʻo ia, ʻaʻole i komo ʻo Apple i kekahi hana kūʻokoʻa.

Mai kahi hiʻohiʻona ʻokoʻa, akā he pilikia nui nō hoʻi, pono ʻo Apple e hana me ia i kāna hana a me ke kaulahao hoʻolako. I ka wā i hoʻolaha ai ʻo ia i kahi hana nui me GT Advanced Technologies i hoʻokahi makahiki i hala, i manaʻo ʻia e hāʻawi i ka hui i ka lako o nā aniani sapphire no nā huahana e hiki mai ana, ʻaʻohe mea i ʻike i loko o kekahi mau mahina GTAT. hai aku i ka banekorupa. No Apple ʻo ia ke kūlana holoʻokoʻa ʻoluʻolu ʻole ma muli o ka mea i hoʻolaha nui ʻia a hōʻike ʻia hoʻi ʻo ia he dictator paakiki, ka mea makemake ole e kuai.

A i ka hopena, ʻaʻole i pakele kekahi "kaulana" iā Apple puka, a i ʻole he hihia i hoʻoulu ʻia e ka media. Ua manaʻo ʻia e kūlou ka iPhone 6 Plus i nā mea hou i loko o nā ʻeke a ʻoiai ma hope ʻaʻole nui loa ka pilikia a me ke kelepona nui apple se ʻaʻole ʻo ia i hana ma kekahi ʻano ʻike ʻole ʻia, no kekahi mau lā ua ʻike hou ʻia ʻo Apple. Ma muli o kēlā hāʻawi i kahi nānā poe nupepa i ko lakou mau keena hana a ʻO ka hope holoʻokoʻa o ka mea i kapa ʻia bendgate he mea hoihoi loa.

Hiki iā mākou ke manaʻoʻiʻo e hana like ka makahiki 2015 no Apple e like me ka mea e pau ana.

Photo: ʻO Fortune Live Media, Andy Ihnatko, Huang StephenKākau Dambrāns, ʻO Jon Fingas
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